Ertekin
Ertekin is a privately-held Istanbul-based authorized distributor of professional audio, video, lighting, and stage equipment, representing 40+ international brands (including Harman Professional, dB technologies, Pioneer DJ, and Taiden) and serving Turkish installers, rental companies, and corporate venues through its dealer network and Cadde Experience Center.
- Company typePrivate
- Founded1967
- HeadquartersKagithane
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ertekin does
Ertekin (legal entity: ERTEKİN ELEKTRONİK A.Ş.) is a privately-held Turkish professional audio, video, lighting, and stage equipment distributor headquartered in Kağıthane, Istanbul, with a secondary warehouse and technical service operation in İkitelli, Başakşehir. Founded in 1967 and operating with 11–50 employees, the company functions as an authorized multi-brand distributor for more than 36 international pro-AV manufacturers, including the full Harman Professional portfolio (JBL Professional, AKG, Soundcraft, Crown, DBX, BSS, Martin, AMX, Lexicon, DIGITECH), dB technologies, Audac, Pioneer DJ, Taiden, Neutrik, Antari, Spotlight, König & Meyer, EuroTruss, and many others. Ertekin's catalog spans signal processing, power amplification, mixing consoles, microphones, loudspeakers, networked audio matrices, theatrical and architectural lighting, conference and interpretation systems, DJ equipment, AV control/automation, professional connectors and cables, trussing, and stage effects.
The company's revenue model combines hardware distribution through an authorized dealer network (Bayi Paneli) with after-sales technical support and product repair services conducted from its İkitelli service center. Pricing is quote-based and not publicly disclosed. Distribution is conducted through registered channel partners — primarily professional AV installers, system integrators, rental companies, and event production firms across Turkey — supplemented by direct engagement at the Cadde Experience Center in Istanbul, where buyers can physically and virtually (via 360 VR tour) evaluate solutions across audio, video, lighting, and conference zones. Ertekin's customer segments include professional AV installers (primary), event production and rental companies, and corporate/government venues requiring conference and interpretation systems. The company operates exclusively in the Turkish market (with no disclosed export markets) and is privately held with no recorded external funding, M&A, or leadership changes in the source data.
Ertekin firmographics
Firmographics- Name
- Ertekin
- Legal name
- ERTEKİN ELEKTRONİK A.Ş.
- Website
- https://ertekin.com.tr
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ertekin is a privately-held Istanbul-based authorized distributor of professional audio, video, lighting, and stage equipment, representing 40+ international brands (including Harman Professional, dB technologies, Pioneer DJ, and Taiden) and serving Turkish installers, rental companies, and corporate venues through its dealer network and Cadde Experience Center.
- Ownership category
- akta.pro rank
Ertekin industry classification
Industry- Product category
- Professional Audio-Visual Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (3343)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
Keywords
Where Ertekin is headquartered
LocationHeadquarters
- HQ city
- Kagithane
Offices2 records
Markets served
Ertekin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of professional audio, video, lighting, and stage equipment through authorized dealer network. Products include speakers, amplifiers, microphones, mixers, DJ equipment, conference systems, lighting fixtures, connectors, cables, and accessories.
- Technical Support Services: Technical service support, product support requests, and repair services for professional AV equipment through their technical service center.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Ertekin product offering
Product offeringCore offering
Ertekin is an authorized Turkish distributor of professional audio, video, lighting, conference, DJ, and stage equipment from over 36 international brands. The company sells through an authorized dealer network (Bayi Paneli) and direct sales supported by the Cadde Experience Center, with complementary in-house technical support and repair services for the brands it represents.
Product overview
Ertekin is a professional audio, video, lighting, and stage equipment distributor based in Istanbul, Turkey. The company operates as a multi-brand distributor offering products from over 36 international brands including JBL Professional, dB technologies, BSS, DBX, Crown, Soundcraft, AKG, Martin, Audac, AMX, Pioneer DJ, Taiden, Spotlight, Neutrik, Antari Fog Machines, MIPRO, DIGITECH, Lexicon, EuroTruss, König & Meyer, Procab, Sfat, Look, Eminence, B&C Speakers, Eighteen Sound, Denon Professional, Rean, GY-Hitec, Htdz, IVOX, Klotz, Lite-Puter, Oyility, Linkx, and Carol. The product portfolio encompasses complete audio systems (speakers, subwoofers, amplifiers, mixers, microphones, signal processors, network audio matrices), lighting systems (theatrical, architectural, stage), conference and interpretation systems, DJ equipment, AV automation and control, professional connectors/cables, stage effects equipment, and mounting/accessories. Ertekin serves professional installers, venues, rental companies, broadcasters, and corporate clients through its experience center showroom in Istanbul.
Differentiator
Problem solved
Functional benefit
Brands
- Ertekin Cadde Experience Center: Showroom and experience center featuring demonstration setups of various audio and lighting equipment brands
Products and services
- Professional Audio Systems Distribution
Companies that use Ertekin
Customer profileSegments3 records
Ideal customer profiles3 records
Ertekin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ertekin partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- Harman Professional (AKG, JBL, Soundcraft, Crown, DBX, Martin, Lexicon, BSS, DIGITECH, AMX)coreAuthorized distributor for Harman Professional brands including AKG, JBL Professional, Soundcraft, Crown, DBX, Martin, Lexicon, BSS, DIGITECH, and AMX. Products include professional headphones, powered speakers, mixing consoles, amplifiers, signal processors, lighting, and automation/control systems.
- dB technologiescoreAuthorized distributor for dB technologies professional speakers including B-HYPE, OPERA, VIO, INGENIA, LX, ES series, and FLEXSYS lines.
- AudaccoreAuthorized distributor for Audac audio equipment including amplifiers, speakers, audio sources, microphones, and audio matrix systems.
- Pioneer DJcoreAuthorized distributor for Pioneer DJ equipment including DJ mixers, players, controllers, turntables, headphones, and monitors.
- TaidencoreAuthorized distributor for Taiden conference systems including wired conference systems, wireless conference systems, simultaneous interpretation, voting systems, and video tracking solutions.
- NeutrikcoreAuthorized distributor for Neutrik professional connectors including XLR, speakON, etherCON, powerCON, opticalCON, and other audio/video connectors.
- Antari Fog MachinesmajorAuthorized distributor for Antari fog, haze, and snow machines along with related fluid/liquids for stage effects.
- Martin (by Harman)majorAuthorized distributor for Martin professional lighting including fixtures, fog machines, and lighting control systems.
- SpotlightmajorAuthorized distributor for Spotlight theatrical and architectural lighting equipment including Fresnel spots, PC spots, profile spots, and accessories.
- Other Brand PartnersmajorAdditional authorized distributorships include: Denon Professional, Eighteen Sound, Eminence, EuroTruss, GY-Hitec, Htdz, IVOX, Klotz, König & Meyer, Linkx, Lite-Puter, Look, MIPRO, Oyility, Procab, Rean, Sfat, B&C Speakers, Carol. Covering cables, microphones, stands, lighting, and various AV accessories.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ertekin competitors and assessment
Company assessmentRegional players
- Techno Q: Qatar-based integrator and distributor of professional AV, lighting, and broadcast systems. Comparable as a regional player in the Middle East pro AV distribution and integration space.
- GSL Professional: Middle East-based distributor of professional audio, lighting, and broadcast equipment. Comparable as a regional pro AV distributor serving a similar emerging market with analogous multi-brand distribution model.
- Sound Marketing (Proselco): European distributor of professional audio and lighting brands. Comparable as a regional multi-brand distributor of pro audio and lighting equipment targeting similar integrator and rental customers.
Broad incumbents
- B&H Photo Video: Major US retailer and distributor of professional audio, video, and lighting equipment. Comparable as a broad-line pro AV distributor with significant scale, though primarily retail-focused.
- Mixware: US-based distributor of pro audio, DJ, and recording equipment under the Mixware and Pioneer DJ umbrella. Comparable as a closely related pro AV/DJ equipment distributor with overlapping brand portfolio including Pioneer DJ.
Emerging players
- Lightstorepro: Regional European distributor of professional lighting and stage equipment. Comparable as a specialized lighting and stage equipment distributor serving the same live events and venue customer segment.
- Aggregate Audio (AVer): Smaller-scale pro AV distributor in emerging markets. Comparable as a multi-brand pro AV distributor with similar product mix targeting integrators and venue customers.
Direct peers
- HHB Communications: UK-based professional audio equipment distributor and broadcast technology specialist. Comparable as a long-established multi-brand pro audio distributor with similar B2B customer base of broadcasters, integrators, and venue professionals.
- American Music & Sound: US distributor of professional audio, music production, and MI equipment. Comparable as a multi-brand authorized distributor focused on the professional AV and music production market.
- Full Compass Systems: US-based professional audio, video, lighting, and musical instrument distributor serving dealers, contractors, and integrators. Comparable as a multi-brand pro AV distributor with similar B2B dealer channel model and broad product portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ertekin social profiles
Digital presenceErtekin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ertekin leadership team
Management profileNumber of profiles
Ertekin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ertekin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ertekin
What does Ertekin do?
Ertekin is an authorized Turkish distributor of professional audio, video, lighting, conference, DJ, and stage equipment from over 36 international brands. The company sells through an authorized dealer network (Bayi Paneli) and direct sales supported by the Cadde Experience Center, with complementary in-house technical support and repair services for the brands it represents.
Is Ertekin a public or private company?
Ertekin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ertekin founded?
Ertekin was founded in 1967. It employs 11 to 50 people.
Where is Ertekin based?
Ertekin is headquartered in Kagithane.
How does Ertekin make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are technical Support Services.
Who are Ertekin's main competitors?
Regional players on record are Techno Q, GSL Professional and Sound Marketing (Proselco). Broad incumbents are B&H Photo Video and Mixware. Emerging players are Lightstorepro and Aggregate Audio (AVer). Direct peers are HHB Communications, American Music & Sound and Full Compass Systems.
Does Ertekin have an API?
No public API is recorded for Ertekin.
What industry is Ertekin in?
Ertekin's product category is Professional Audio-Visual Equipment Distribution. Its primary akta.pro industry code is MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar). Its NAICS code is 33431 and its SIC code is 5084.