Imaginate Creative

What Imaginate Creative does

Imaginate Creative is a UK-based creative design and branding agency operating from The Forty4 warehouse studio hub in Leamington Spa, England. Founded in 2002 and incorporated as Imaginate Creative Limited (England company number 04635056), the firm delivers a full-service creative offering that spans brand creation and identity, web design and development, photography, illustration, animation, packaging design, social media strategy, and experiential design. It serves B2B clients across a diversified set of verticals including professional sports (Wasps RFC, Inter Milan, World Rugby Museum, ESPN), sportswear (Asics), food and beverage (San Miguel), hospitality, wellness, and retail, indicating a portfolio-led acquisition approach rather than vertical specialisation.

The firm's business model is project-based and sales-led, with fixed-price quotations per engagement and a 15% procurement pass-through on third-party services such as print and hosting; retainer relationships are referenced as available. Go-to-market relies on referrals, portfolio visibility, and creative community networking rather than paid acquisition. Technically, the agency works with standard creative tooling alongside custom development in PHP (including a custom PHP image-editing engine), WordPress plugin development, GruntJS workflows, SCSS/CSS, and jQuery, and operates internal infrastructure including Raspberry Pi-based backup solutions. There is no indication of an AI/ML capability layer, proprietary platform, SaaS product, or recurring data flywheel; the business is structured as a traditional services agency.

Imaginate Creative operates with a small team of approximately 12 people and is founder/owner-operated, with Jo Derviller listed as Director. The firm runs no externally reported funding, has no published revenue, and its most recent publicly visible portfolio activity is dated January 2020, leaving post-2020 operational momentum undisclosed.

Name

Imaginate Creative

Legal name

Imaginate Creative Limited

Website

https://imaginate.uk.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Imaginate Creative is a ~12-person UK creative design and branding agency offering brand identity, web design, photography, illustration, animation, and packaging design services to B2B clients across sports, hospitality, food and beverage, and retail sectors.

Ownership category

akta.pro rank

Product category

Creative Design and Branding Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative design services
• Brand identity creation
• Web design development
• Graphic illustration
• Packaging design

Headquarters

HQ city

Leamington Spa

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Creative Design Services: Project-based creative and branding services including brand creation, graphic design, web design/development, illustration, animation, photography, and print. Revenue is generated through fixed-price quotations and estimates for specific client projects. A 15% procurement fee is applied to services or goods procured on behalf of clients (e.g., translation, printing, photography).
2. Ongoing Creative & Digital Services: Projects may involve ongoing retainer-style relationships for continued design and digital services, with subsequent projects subject to price revision. Alterations and overtime beyond agreed specifications are billed additionally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Imaginate Creative is a full-service creative design and branding agency that delivers end-to-end creative services for businesses, including brand creation and identity, website design and development, graphic design, print design, photography and art direction, illustration, animation and 3D, packaging design, interior design, social media strategy, experiential design, and advertising collateral. They manage the full project lifecycle from concept through to final delivery, serving clients across sports, hospitality, food and beverage, retail, wellness, and media sectors from their Leamington Spa studio.

Product overview

Imaginate Creative is a creative design and branding agency providing a comprehensive suite of creative services. Their offerings span brand creation, website design and development, photography and art direction, social media strategy, print design, illustration, animation and 3D, packaging design, interior design, experiential design, and advertising collateral. The agency serves clients across various sectors including sports (Wasps RFC, Henley Women's Regatta), food and beverage (Kuula Poké, Bespoke Brewery), hospitality, and retail. The FORTY4 at 44 Oxford Street, Leamington Spa serves as their creative hub where these multidisciplinary services are delivered.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Creation
• Website Design and Development
• Photography and Art Direction
• Print Design
• Illustration
• Animation and 3D
• Packaging Design
• Interior Design
• Experiential Design
• Social Media Strategy
• Collateral and Advertising

Quantifiable outcome

• Apprentice Meg's first piece of work to go to print is hanging in the World Rugby Museum at Twickenham.
• +1 more outcomes

Named customers42 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Media BeardminorOthersMedia Beard is a social media company co-located within The Forty4 creative hub shared with Imaginate. They share the open-plan multi-level studio space and collaborate on jobs together. Media Beard provides social media expertise that complements Imaginate's design and branding services.
• DeasilminorOthersAn up-and-coming art gallery also based in The Forty4 creative hub. Co-located within the shared creative space. Works within the creative ecosystem that Imaginate participates in.
• Simon DervillerminorOthersA sports photographer co-located in The Forty4 hub. Has collaborated with Imaginate on projects, providing complementary photography capability alongside Imaginate's art direction and design services.
• Slingshot CartelminorOthersA game design and development company co-located in The Forty4 creative hub alongside Imaginate. Both companies work within the creative technology space and share the collaborative environment.
• DBA (Design Business Association)minorOthersThe DBA is the UK trade association for design, connecting businesses with designers and championing effective design. Imaginate uses the DBA for training, workshops, industry knowledge, contacts, financial and business information. The DBA provides a network and resources supporting Imaginate's professional development and industry standing.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Robot Food: Boutique branding and packaging agency headquartered outside London, with strong F&B, craft beer and consumer brand work. Highly comparable on service mix (branding, packaging, illustration) and on regional-non-London positioning.
• Carter Wong Design: Independent UK design agency offering branding, print and digital design. Comparable on integrated creative services and SME / mid-market client mix.
• Here Design: Independent London design studio working across branding, packaging, and editorial design. Comparable on multi-disciplinary boutique model and focus on brand-led creative for consumer and cultural clients.
• dn&co: Independent London creative studio offering branding, digital, motion and content. Comparable on integrated creative services, founder-led positioning, and SME-to-mid-market client base.
• Mother Design: Design arm of independent creative network Mother, focused on brand identity and design for ambitious consumer brands. Comparable on integrated design-led creative model, although operating at significantly larger scale.
• Studio Output: UK-based creative studio of similar scale offering integrated branding, digital and motion design for B2B and consumer clients. Closely comparable on multi-disciplinary full-service model, regional UK positioning, and client mix including arts and culture brands.
• B&B Studio: London branding and packaging design studio with comparable F&B, spirits and lifestyle brand clients. Comparable on integrated brand creation, packaging focus, and SME / challenger-brand positioning.

Broad incumbents

• Wieden+Kennedy: Large global independent creative agency network known for integrated campaigns. Comparable on integrated creative services and direct client engagement model, but at vastly greater scale and global footprint.
• Pentagram: Global independently-owned design partnership with a portfolio model. Comparable on multi-disciplinary design services and direct client engagement, but operates at substantially greater scale and brand prestige.
• The Partners (Partners+): Established London creative and brand consultancy serving global enterprise clients. Comparable on brand strategy and creative services, but with much broader geographic reach and enterprise positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/imaginateonline
• Facebookfacebook.com/ImaginateCreative
• Instagraminstagram.com/imaginate_creative
• LinkedInlinkedin.com/company/imaginate-creative-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaginate Creative