SpotAR
- Company typePrivate
- Founded2015
- HeadquartersSoest, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SpotAR firmographics
Firmographics- Name
- SpotAR
- Legal name
- spotAR
- Website
- https://spotar.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SpotAR industry classification
Industry- Product category
- Augmented Reality Tourism Software
- NAICS
- Historical Sites (71212), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ)
- akta.pro secondary industry
- Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)
Keywords
Where SpotAR is headquartered
LocationHeadquarters
- HQ city
- Soest
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SpotAR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- AR City Tour Platform Subscription: Subscription-based platform licensing for cities and cultural institutions to create and host AR-guided city tours. The model includes the WebAR platform, CMS access, analytics, and multi-language support.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SpotAR product offering
Product offeringCore offering
SpotAR provides a browser-based Augmented Reality (WebAR) platform that enables cities, tourism boards, museums, and cultural institutions to create digital city tours with 3D reconstructions of historical buildings and monuments. Visitors access AR experiences by scanning QR codes with their smartphones, with no app download required. The platform includes an AI-powered CMS for self-service content creation, automatic translation into 30+ languages, and a live analytics dashboard for measuring visitor engagement.
Product overview
SpotAR offers a single unified WebAR platform for digital city tours. The core product is a browser-based Augmented Reality platform that enables cities, museums, and cultural institutions to create AR experiences at historical sites without requiring app downloads. The platform's main features include the TourRätsler (interactive puzzle tours), multilingual AI-powered translation (30+ languages), an AI-powered CMS for automated content creation, and LiveAnalytics for measuring visitor engagement. All components are delivered through QR code scanning directly in the browser.
Differentiator
Problem solved
Functional benefit
Products and services
- SpotAR Digitale Stadtführung (WebAR City Tour Platform) Browser-based Augmented Reality platform that allows cities, tourism boards, and cultural institutions to create digital city tours featuring 3D reconstructions of historical buildings and monuments. Visitors access AR experiences by scanning QR codes with their smartphones — no app download required. Includes AI-powered CMS, 30+ language translation, and live analytics.
Quantifiable outcome
- 3x longer visitor dwell time in cities with AR tours
- +2 more outcomes
Companies that use SpotAR
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
SpotAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
SpotAR partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- TechBoost (Deutsche Telekom)coreTechBoost is Deutsche Telekom's startup program that provides spotAR with access to enterprise customers through the Telekom business network. SpotAR displays the TechBoost badge on their website indicating active participation in the program.
- BCSD (Bundesvereinigung City- und Stadtmarketing Deutschland)coreBCSD is the Federal Association for City and City Marketing in Germany. SpotAR is a member, leveraging the association's network to reach city marketing decision-makers across Germany.
- VIR (Verband Internet Reisevertrieb)minorVIR is the Internet Travel Distribution Association in Germany. Membership provides networking opportunities within the travel and tourism technology ecosystem.
- Urban DigitalminorUrban Digital is a smart city publication and platform. SpotAR is featured on their platform and listed as a partner, providing visibility in the smart cities community.
- DTTT (Digital Travel & Tourism)minorDTTT is a global network for digital travel and tourism professionals. SpotAR appears in their ecosystem, providing access to international travel technology community.
- Travel MassiveminorTravel Massive is a global travel tech community and event network. SpotAR participates in their community, gaining visibility among travel technology professionals.
- KulturXpandminorKulturXpand is a cultural expansion project. SpotAR is listed as part of the project consortium, suggesting potential joint development of AR solutions for cultural institutions.
- Digi-Sandbox.NRWminorDigi-Sandbox.NRW is a digital innovation sandbox for North Rhine-Westphalia. SpotAR appears in their project portfolio, indicating potential collaborative projects in the region.
- BechtleminorBechtle is a major German IT system house. Listed as a reference on spotAR's website, suggesting potential channel partnership for IT procurement by public sector customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
SpotAR competitors and assessment
Company assessmentDirect peers
- STQRY: STQRY builds mobile self-guided tour apps for museums, parks, and cultural attractions, including audio tours and interactive stories. Comparable SaaS platform sold to visitor-serving institutions, often bidding against SpotAR.
- Bloomberg Connects: Bloomberg Connects (formerly Bloomberg Arts) provides free, no-app-download digital guides for museums, galleries, and city destinations. Same AR/tourist use case as SpotAR — directly competing for institutional cultural-tourism contracts globally.
- Cuseum: Cuseum provides AR and beacon-driven engagement tools for museums and cultural sites, including interactive exhibits and visitor analytics. Direct functional overlap with SpotAR's historical-site AR and LiveAnalytics offering.
- VoiceMap: VoiceMap offers GPS-triggered audio walking tours for cities and heritage sites worldwide. Comparable in customer (city tourism boards, museums) and delivery (location-based smartphone touring) but text/audio first rather than AR-first.
- Geotourist: Geotourist provides smartphone-based location-aware tours with audio, video, and AR for cities, museums, and attractions. Closest head-to-head competitor to SpotAR in the location-triggered city touring space.
- Smartify: Smartify offers an AR app that lets users scan artworks and landmarks to receive audio, video, and 3D interpretations — directly comparable to SpotAR's browser-based AR at historical sites. Both target museums, cities, and cultural institutions and compete for the same digital-tourism budgets.
- SmartGuide: SmartGuide is a digital city tour and audio guide platform used by tourism boards and cities worldwide. While primarily audio rather than AR, it competes for the same municipal 'digitise our city tour' RFPs that SpotAR targets.
Emerging players
- Komoot: Komoot is a Europe-focused outdoor and city tour planning platform with growing AR/3D preview features. Comparable use cases in guided regional experiences and 3D preview of sites — partial overlap with SpotAR's city-tour AR proposition.
Regional players
- Outdooractive: Outdooractive is a DACH-headquartered outdoor and tourism platform offering AR-supported tours, hikes, and city experiences. Direct regional overlap with SpotAR's German municipal customers and active AR/integration stations (e.g., Oberlausitz referenced by SpotAR).
Broad incumbents
- Google Arts & Culture: Google Arts & Culture partners with museums and cultural sites globally to deliver AR (e.g., Pocket Gallery, AR exhibits) and digital tours. A large incumbent with overlapping AR/cultural-heritage capability, though not focused narrowly on municipal city tours.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
SpotAR social profiles
Digital presenceSpotAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpotAR leadership team
Management profileNumber of profiles
Profiles2 records
SpotAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpotAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpotAR
What does SpotAR do?
SpotAR provides a browser-based Augmented Reality (WebAR) platform that enables cities, tourism boards, museums, and cultural institutions to create digital city tours with 3D reconstructions of historical buildings and monuments. Visitors access AR experiences by scanning QR codes with their smartphones, with no app download required. The platform includes an AI-powered CMS for self-service content creation, automatic translation into 30+ languages, and a live analytics dashboard for measuring visitor engagement.
Is SpotAR a public or private company?
SpotAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SpotAR founded?
SpotAR was founded in 2015. It employs 11 to 50 people.
Where is SpotAR based?
SpotAR is headquartered in Soest, Germany, in the Europe region.
How does SpotAR make money?
One revenue line is on record: AR City Tour Platform Subscription.
Who are SpotAR's main competitors?
Direct peers on record are STQRY, Bloomberg Connects, Cuseum, VoiceMap, Geotourist, Smartify and SmartGuide. Komoot is listed as an emerging player. Outdooractive is listed as a regional player. Google Arts & Culture is listed as a broad incumbent.
Does SpotAR have an API?
No public API is recorded for SpotAR.
What industry is SpotAR in?
SpotAR's product category is Augmented Reality Tourism Software. Its primary akta.pro industry code is HDAAAEAJ, AR/VR & Spatial Computing (SLAM, 3D vision), with a secondary code of BPAMANAJ, Geofencing, Proximity & Location-Based Engagement Platforms. Its NAICS code is 71212 and its SIC code is 7990.