Rebellious Fashion

What Rebellious Fashion does

Rebellious Fashion is a Manchester, United Kingdom-based direct-to-consumer online fashion retailer founded in 2014 and operating as a private company. It operates exclusively through its Shopify-powered e-commerce storefront at rebelliousfashion.com, selling on-trend, low-priced women's apparel and accessories targeting fashion-forward young women seeking affordable occasion wear (festival, rave, holiday, date night, race day, airport, party, and everyday looks). The product catalog is organised around occasion-specific and trend-specific collections — including Dresses (mini, midi/maxi, lace, long sleeve, black, cut-out, white), Co-ords, a multi-category Clothing range, Festival & Rave Outfits, Holiday Shop, Summer Collection, Accessories and Shoes, with a continuously refreshed 'New In' assortment (1,357 SKUs at capture), a 690-SKU Sale section with markdowns up to 80%, and tiered sub-collections under £20, £10 and £5.

The underlying technology is a standard Shopify storefront with broad payment-method coverage (PayPal, Visa, Mastercard, American Express, Apple Pay, Google Pay) and integration of two Buy Now Pay Later providers (Klarna, Clearpay). Acquisition relies on influencer/blogger partnerships, a content blog, email opt-in flows with exclusive discount codes, and student/youth discount partnerships via UNIDAYS and Youth Discount. Distribution is entirely digital, with UK standard and paid next-day delivery plus international shipping to Ireland, the EU, the USA, and worldwide destinations. No proprietary technology, patents, or AI capabilities are disclosed.

The business model is straightforward transactional e-commerce: revenue comes from one-time unit sales of apparel and accessories at unit prices typically ranging from ~£1.50 to ~£45.99, supplemented by ancillary delivery charges. Customer concentration is by design highly distributed across individual consumers, with no named B2B customers or institutional anchors. Pricing is heavily promotional, featuring up to 80% sale discounts, a publicly advertised 25% site-wide code (GET25), a UNIDAYS-verified 25% student/apprentice discount, and BNPL-driven conversion optimisation. The company does not disclose revenue, headcount, ownership, leadership or funding details in the source data.

Name

Rebellious Fashion

Legal name

Rebellious Fashion

Website

https://rebelliousfashion.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Rebellious Fashion is a Manchester, UK-based online-only women's fashion retailer founded in 2014, selling trend-led, low-priced apparel and accessories through a Shopify storefront targeted at fashion-forward young women seeking affordable occasion wear.

Ownership category

akta.pro rank

Product category

Women's Online Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

Keywords

• Women's fashion retail
• Fast fashion e-commerce
• Affordable trendy clothing
• Online apparel store
• Youth fashion accessories

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct product sales: One-time unit sales of apparel and accessories through the company's owned e-commerce storefront. Customers purchase individual items at listed prices with promotional discount codes (e.g., GET25 providing 25% off). The company also generates revenue from ancillary delivery charges for standard and express shipping options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rebellious Fashion is a direct-to-consumer online women's fashion retailer operating a Shopify-powered e-commerce storefront selling trendy, affordable clothing and accessories. The platform offers extensive product collections including dresses, co-ords, clothing, festival/rave outfits, holiday wear, summer collections, shoes, and accessories, with weekly new drops, influencer-driven trend curation, and price points ranging from approximately £1.50 to £45.99. Customers benefit from multiple payment options including Buy Now Pay Later services, student discounts, and next-day UK delivery.

Product overview

Rebellious Fashion is an online women's fashion e-commerce platform built on Shopify, offering trendy, affordable clothing and accessories through a comprehensive digital storefront. The product portfolio centers on a core e-commerce platform with multiple interconnected product categories including Dresses (mini, midi/maxi, lace, long sleeve, black, white styles), Co-ords (coordinated outfit sets), Clothing (tops, bodysuits, trousers, skirts, shorts, jeans, jumpsuits, playsuits, coats, jackets, knitwear, loungewear, swimwear), Festival & Rave Outfits, Holiday Shop, Summer Collection, Accessories, and Shoes. Additional services include a Sale section with up to 80% discounts, a Most Wanted collection featuring trending influencer styles, weekly-updated New In arrivals, Student Discount Scheme (verified through UNIDAYS), and Next Day Delivery for UK customers. The platform integrates multiple payment processors (PayPal, Visa, Mastercard, American Express, Apple Pay, Google Pay) and Buy Now Pay Later services (Klarna, Clearpay) to serve price-conscious young women seeking on-trend fashion.

Differentiator

Problem solved

Functional benefit

Products and services

• Rebellious Fashion E-commerce Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ASOS: Major UK online fashion retailer with a younger-skewing core customer and broad third-party marketplace offering. Comparable on online-only model and youth audience, but operates at much larger scale and as a multi-brand marketplace rather than a vertically-curated boutique.
• Shein: Global ultra-low-priced fast-fashion marketplace with massive catalog and viral social-media discovery. Broader incumbent rather than direct peer, but exerts the dominant price-and-variety pressure on the entire category Rebellious competes in.

Direct peers

• PrettyLittleThing: Influencer-led fast-fashion e-commerce brand selling affordable trend-led womenswear and occasion wear to a similar Gen Z/young millennial audience. Highly comparable on occasion-driven collections, BNPL integration, and social-commerce marketing.
• Quiz (QUIZ plc): UK occasion-led womenswear retailer (occasion, going-out, prom, wedding guest) with strong online presence. Comparable on occasion-niche merchandising and target demographic.
• Missguided: UK fast-fashion e-commerce retailer focused on trend-led womenswear at affordable price points. Direct peer on audience, value proposition, and channel mix (online-only, influencer-driven).
• Nasty Gal: DTC fast-fashion brand for young women, with strong festival/occasion wear emphasis and influencer-led marketing. Comparable on aesthetic, target demographic, and aggressive trend cadence.
• Oh Polly: UK-based online retailer specializing in going-out, festival, and occasion dresses for young women. Direct overlap on the festival/rave/occasion niche and on influencer-driven social commerce.
• Boohoo: UK-based fast-fashion e-commerce retailer targeting young women with trendy, low-priced apparel and accessories. Closest direct comparable given business model, target demographic, occasion-led merchandising, and aggressive discount cadence.
• I Saw It First: UK-based online fast-fashion retailer targeting young women with budget-priced trending clothing. Comparable on occasion-specific merchandising, price tiers (£5/£10/£20), influencer marketing, and BNPL integration.
• Femme Luxe: UK-based fast-fashion e-commerce brand selling affordable dresses, co-ords, and going-out wear to young women. Direct peer on price-led positioning, occasion collections, and discount-driven acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rebelliouslive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebellious Fashion