QUIZ

What QUIZ does

Quiz was a Glasgow-headquartered women's value fast fashion retailer founded in 1993, operating a traditional omni-channel model across UK high street stores and Republic of Ireland concessions, supplemented by an online storefront. The company sold fashion apparel and accessories under its own brand at value price points, targeting general UK fashion consumers seeking trend-led clothing at accessible prices. Quiz generated revenue through one-time retail transactions across its physical store estate (40 UK locations and 7 Irish concessions at its peak) and an e-commerce channel that was taken offline upon entering administration in February 2026.

The business operated with a Glasgow head office and a Bellshill distribution centre in Lanarkshire, with a stated headcount in the 1,001-5,000 range. Quiz held an LSE listing under ticker QUIZ. The company had no documented proprietary technology, no AI/ML capabilities, no API or integration ecosystem, and no patents or trademarks disclosed in available sources. Its go-to-market was entirely direct-to-consumer via physical storefronts as the primary acquisition and conversion channel.

Quiz's commercial trajectory was defined by repeated financial distress. The company entered administration for the first time in February 2025 and was acquired in a pre-pack deal, only to collapse again within twelve months in February 2026, triggering 109 redundancies at head office and the distribution centre. A third administration followed in June 2026, with Interpath Advisory appointed to oversee full liquidation, closure of all 37 remaining high street stores by June 30, 2026, and invalidation of outstanding gift cards and credit notes. Clearance pricing was conducted at under £10 per item. YouGov brand health data shows consideration and recommendation scores materially below industry averages, indicating weak consumer brand affinity that contributed to the collapse.

Name

QUIZ

Legal name

Quiz Clothing

Website

https://quizgroup.co.uk

Company type

Private

Founded year

1993

Operating status

Closed

Headcount range

1,001–5,000 employees

Short description

Quiz was a Glasgow-based women's value fast fashion retailer operating 40 UK high street stores and 7 Republic of Ireland concessions under its own brand, now in liquidation following its third administration in six years.

Ownership category

akta.pro rank

Product category

Women's Value Fast Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

akta.pro secondary industries

Women’s Apparel Retail (CRAAABAB), Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Women's fashion retail
• Value fast fashion
• High street clothing
• Omni-channel apparel
• Occasion wear

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales: Revenue generated from selling fashion apparel and accessories through physical retail stores and online channel. The company operated 40 UK stores and 7 concessions in the Republic of Ireland.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

QUIZ is an established omni-channel own-brand women's value fast fashion retailer selling apparel and accessories through UK high street stores, Republic of Ireland concessions, and an online storefront. The company's core offering is its own-branded women's clothing line targeted at fashion-conscious value shoppers, with a particular focus on occasion wear and trend-led everyday apparel.

Product overview

Quiz is a fashion retailer offering clothing and apparel through physical high street stores and concessions. The company operated 40 UK stores and 7 Irish concessions as of early 2026, with an online store that has been taken offline during administration proceedings. The product offering consists primarily of its core clothing brand sold through retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Quiz Clothing

Quantifiable outcome

• Consideration score of 2.5 compared to industry average of 9.2
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Bonmarché: UK value women's fashion retailer that entered administration in 2020 before being acquired. Comparable as a sub-scale UK women's value fashion retailer that experienced similar high street pressures.
• Boohoo Group: UK value fast fashion retailer targeting young women with trend-led apparel at low price points. Highly comparable in target customer (value-conscious UK fashion shopper) and category, though significantly larger and primarily online-led.
• New Look: UK high street women's value fashion retailer with similar physical store footprint and customer base. Directly comparable business model (high street stores plus online) serving similar value-conscious women's fashion segment.
• Matalan: UK value fashion and homewares retailer with physical store presence and online channel. Comparable in targeting value-conscious UK families and offering women's apparel at similar price points.
• Peacocks: UK value fashion retailer that itself entered administration in 2020 and was acquired out of administration. Highly comparable as a sub-scale UK value fashion retailer that has experienced similar distress cycles.
• River Island: UK high street fashion retailer offering trend-led women's apparel at mid-market price points. Comparable customer demographic and store-based retail model, though positioned slightly above Quiz on price.

Broad incumbents

• Primark: Value fashion giant owned by Associated British Foods operating extensive UK and Ireland high street presence. Overlaps significantly with Quiz in value women's fast fashion, though at much larger scale with broader family offerings.
• H&M: Global fast fashion retailer with significant UK high street presence. Operates in the same value fast fashion category targeting similar customers, but with vastly greater scale and international footprint.

Emerging players

• Shein: Ultra-fast fashion online retailer capturing significant share of the UK value fashion market. Represents a key competitive threat that has accelerated the decline of physical-first value fashion retailers like Quiz.

Regional players

• JD Williams / N Brown Group: UK-focused digital fashion retailer serving similar value-conscious women's fashion segment, particularly for occasion wear and sizes that Quiz also targeted. Overlaps in target customer and product category with primarily online model.

Market position

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights3 records

Customer concentration

• Xx.com/quizclothing
• Facebookfacebook.com/quiz
• LinkedInlinkedin.com/company/quiz-clothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUIZ