eVetPractice

What eVetPractice does

eVetPractice is a cloud-based veterinary practice management software positioned within the broader Covetrus platform ecosystem, headquartered in Watkinsville, USA, and founded in 2012. The firmographic record lists 11–50 employees, though the platform described in supporting source material operates across 15 countries in North America, Europe, and APAC with regional offices in Portland (North America HQ) and additional regional operations spanning the UK, EMEA, and Oceania. The core technology is the cloud-based Veterinary Operating System (vOS) branded as Covetrus Pulse, serving as the central integration point for practice management workflows—including electronic medical records, treatment boards, task dashboards, clinic reporting, fillable forms, online scheduling, and inventory management. AI capabilities (Covetrus AI) are embedded in Pulse for SOAP note generation and workflow automation, with internal usage data claims of 6+ hours saved per veterinarian per week (2025). The platform architecture is a hub-and-modules model: Pulse as the operating layer, surrounded by add-on modules for prescription management (vRxPro), payment processing (Covetrus Payments), client communications (Covetrus Comms), care plan management (Covetrus CarePlans), supply chain (Covetrus Supply with CUBEX integration), and a pet parent portal (GreatPetCare). Legacy practice management brands Avimark, Impromed, and Impromed Equine are retained and supported, indicating a multi-product installed base spanning general, companion animal, and equine verticals.

Name

eVetPractice

Legal name

Covetrus

Website

https://evetpractice.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

eVetPractice is a cloud-based veterinary practice management software, part of the broader Covetrus platform serving independent veterinary clinics and hospital groups across 15 countries with practice management, AI-powered clinical documentation, payments, prescriptions, communications, and supply chain modules.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Veterinary Practice Management Systems (PIMS) (HLAMAMAA)

akta.pro secondary industries

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE), Veterinary Billing, Payments & Insurance Claims Software (HLAMAMAD), Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB)

Keywords

• Veterinary practice management
• Cloud veterinary software
• Veterinary operating system
• Veterinary payment processing
• Veterinary prescription management

Headquarters

HQ city

Watkinsville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Practice Management Software Subscription: SaaS-based veterinary operating system delivered as subscription, providing cloud-based access to practice management, scheduling, medical records, and AI-powered workflow automation.
2. Payment Processing: Integrated payment processing eliminating manual data entry and reducing reconciliation time, generating transaction-based revenue.
3. Prescription Management: Practice-branded online pharmacy through vRxPro integration with client purchases synced to patient records and prescription management.
4. Supply Chain: Medications, supplies, and equipment fulfillment through Covetrus Supply with automated reordering.
5. Care Plans: Subscription-based care plan management with automated billing status, service availability, and consumption tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

eVetPractice (operating as Covetrus) sells Covetrus Pulse, a cloud-based all-in-one Veterinary Operating System (vOS) for veterinary clinics, along with a portfolio of integrated add-on modules including Avimark and Impromed practice management software, vRxPro online pharmacy, Covetrus Payments, Covetrus Comms client messaging, Covetrus CarePlans, and Covetrus Supply inventory management. The platform targets independent veterinary practices and veterinary hospital groups across 15 countries, embedding Covetrus AI for automated SOAP notes and clinical workflow automation, and connects to 250+ third-party partner integrations via the Covetrus Connect Partner Directory.

Product overview

Covetrus operates a platform-plus-modules architecture centered on Covetrus Pulse, the industry's first cloud-based all-in-one Veterinary Operating System (vOS). Pulse serves as the core platform integrating all other Covetrus solutions including vRxPro (prescription management), Covetrus Payments (payment processing), Covetrus Comms (client communications), Covetrus CarePlans (care plan management), and Covetrus Supply (inventory management). The portfolio also includes acquired practice management brands Avimark, Impromed, and Impromed Equine for equine practices. The ecosystem extends to GreatPetCare for client-facing pet health management and VetSuite as a practice improvement network for independent practices. Covetrus AI features are embedded within Pulse to automate workflows including SOAP note generation.

Differentiator

Problem solved

Functional benefit

Brands

• vOS (Veterinary Operating System): Industry's first cloud-based all-in-one Veterinary Operating System platform
• Covetrus AI
• GreatPetCare
• VetSuite

Products and services

• Covetrus Pulse The industry's first cloud-based all-in-one Veterinary Operating System (vOS) that streamlines every touchpoint in a veterinary clinic from pre-visit to post-appointment. Integrates all Covetrus Platform solutions into a unified, connected care environment, targeted at independent veterinary practices and hospital groups.
• Covetrus Avimark Practice management software designed to optimize in-clinic workflows and gain operational efficiency for veterinary practices.
• Covetrus Impromed A complete practice management solution that optimizes both business and medical management needs for veterinary practices.
• Covetrus Impromed Equine Practice management solution designed for equine veterinarians operating in ambulatory and hospital settings.
• Covetrus vRxPro Prescription management solution integrated with Pulse that provides a practice-branded online pharmacy. Supports prescription creation, approval, and renewal workflows.
• Covetrus Payments Fully managed payment processing solution integrated into practice management that simplifies checkout, reduces reconciliation time, and eliminates manual data entry.
• Covetrus Comms Integrated messaging solution that streamlines client communications with online scheduling, automated reminders, unlimited texting, and two-way messaging with images.
• Covetrus CarePlans Care plan management solution that simplifies program management with automatic import of billing status, service availability, and service consumption into patient medical records.
• Covetrus Supply Inventory management solution that ensures practices have stock on hand, automates reordering, and integrates with CUBEX for precise inventory tracking.
• GreatPetCare All-in-one client engagement solution that streamlines pet health management with easy access to medical histories, appointment booking, and expert guidance for pet parents.
• VetSuite The first practice improvement network built specifically for independent veterinary practices, helping boost loyalty, margins, and productivity while maintaining community-centered care.
• Zoetis Diagnostics integration Diagnostics integration within Pulse that enables consultation with Zoetis specialists, follow-up test tracking, and auto-sync of results and reports to patient records.

Quantifiable outcome

• Saves 6+ hours per week per veterinarian through AI-powered workflow automation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Zoetis DiagnosticscoreTechnology or IntegrationIntegration enabling veterinary practices to consult with Zoetis specialists, add follow-up tests, and track diagnostics directly within Pulse. Results and reports auto-sync to patient records to save time and boost accuracy.
• CareCreditcoreTechnology or IntegrationCareCredit financing integration with Pulse simplifies animal healthcare financing. The CareCredit card allows pet owners to be financially prepared for routine appointments, emergency situations, or surgeries.
• Covetrus Connect Partner DirectorycoreTechnology or IntegrationEcosystem of 250+ partner integrations including reference labs, pet microchips, pet insurance, bookkeeping solutions, and specialized technology providers accessible through the Covetrus Connect Partner Directory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DaySmart Vet: DaySmart Vet offers cloud-based veterinary practice management software for small and mixed animal practices. It competes with Covetrus Pulse across scheduling, EMR, billing, and client communication for independent veterinary clinics in the US market.
• Vetter Software: Vetter Software is a cloud veterinary practice management system focused on small animal clinics, offering EMR, scheduling, billing, and inventory in a SaaS model. It directly mirrors Covetrus Pulse's core PIMS feature set and SMB vet customer profile.
• ezyVet: ezyVet (acquired by IDEXX) is a cloud-native veterinary practice management platform serving small animal and equine practices globally. It competes head-on with Covetrus Pulse on cloud PIMS with third-party integrations and is a closest direct comparable in target market and product category.
• Digitail: Digitail is a cloud-based PIMS for veterinary practices with integrated AI SOAP note generation, client communication, and payments. It is a direct AI-forward competitor to Covetrus Pulse in the SMB and mid-market veterinary clinic segment.
• Hippo Manager: Hippo Manager is a cloud-based veterinary practice management software targeting independent and small veterinary practices. It competes with Pulse on cloud delivery, subscription pricing, and integrated EMR/billing/scheduling functionality for SMB vet clinics.
• MerlinVet: MerlinVet provides cloud-based veterinary practice management with integrated EMR, billing, and inventory tools. It targets independent and mid-size practices similar to Pulse's primary segment and offers comparable cloud-native workflow functionality.

Emerging players

• PetDesk: PetDesk focuses on client engagement, appointment reminders, and pet parent communication for veterinary practices. It overlaps with Covetrus Comms as an add-on module to PIMS workflows, addressing the same veterinary front-office use cases from a software angle.
• GuardianVets: GuardianVets provides virtual care, triage, and client communication services for veterinary practices. It is comparable to Covetrus's emerging telehealth-adjacent modules and competes for vet clinic client engagement and remote service workflows.
• Smart Flow AI: Smart Flow specializes in veterinary hospital workflow automation and treatment boards. It overlaps directly with Pulse's Treatment Board feature and represents a workflow-automation specialist competing with the same in-clinic efficiency use cases.

Broad incumbents

• IDEXX Laboratories (Cornerstone, ezyVet): IDEXX is the dominant incumbent in veterinary diagnostics and practice management, with Cornerstone (server-based) and ezyVet (cloud-native) PIMS. It is the primary full-stack competitor across workflow software, in-clinic diagnostics, and lab integrations — directly comparable to Covetrus Pulse as a PIMS for veterinary clinics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/covetrusnorthamerica
• Facebookfacebook.com/CovetrusNorthAmerica
• LinkedInlinkedin.com/company/evetpractice-com

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eVetPractice