Traxmeet

What Traxmeet does

Traxmeet Corp. is a Finnish private company founded in 2012 and headquartered in Espoo, Finland, that provides live GPS tracking and related technology services for outdoor sporting events. Its core offering, RaceLive, combines GPS and acceleration sensing hardware with mobile and web applications to deliver real-time competitor tracking, enabling spectators, organizers, and broadcasters to follow long-distance and stadium-based outdoor races from start to finish. The product portfolio has expanded into five distinct lines: RaceLive (base rental platform), YellowTracker (RTK GPS horse racing system), RaceLive Rally (safety transponder and Race Control system for rally motorsport), LiveCenter (subscription publishing platform for multirace organizers with ticketing and live video), and LiveTV (broadcast enrichment service for television coverage).

The underlying technology stack centers on proprietary GPS hardware (including high-accuracy RTK GPS variants), acceleration sensors, GSM connectivity, and purpose-built software for live tracking visualization, race control, and spectator interfaces. The RaceLive Rally system adds specialized safety features such as SOS/OK signaling, auto-warnings for stopped vehicles, and yellow/red flag notifications. The company has deployed this technology across more than 1,000 races in Europe, Australia, and the US, with several hundred races covered annually, including marquee events such as Tour-de-France, Tour-de-Ski, Ski Classics, Orienteering World Championships, and Helsinki City Marathon.

Traxmeet operates an asset-light, partner-driven go-to-market model. It sells and rents tracking devices directly to race organizers while also distributing through a channel partner network of timing providers, sport clubs, head sports organizations, media companies, and TV production companies across Europe and Oceania; partners pay only per race with no monthly or yearly fees. Revenue streams include usage-based device rental (starting at €25/device, €300 minimum per race), hardware sales with 24-month warranties, per-event fees, and LiveCenter subscription setup fees from €5,000. Pricing is customized and not publicly disclosed. The company is privately held and appears bootstrapped, with its only documented institutional engagement being a 2014 EIT Digital Accelerator program; no subsequent funding rounds, M&A activity, or leadership changes are recorded.

Name

Traxmeet

Legal name

Traxmeet Corp.

Website

https://traxmeet.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Traxmeet Corp. is a Finnish company providing live GPS tracking and race-control technology for outdoor sporting events, serving race organizers, sport clubs, broadcasters, and timing partners across Europe, Oceania, and the US through products including RaceLive, YellowTracker, LiveCenter, and LiveTV.

Ownership category

akta.pro rank

Product category

Sports Event Tracking Technology

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

akta.pro secondary industries

Horse Racing Media, Data & Handicapping Content (MPAEADAF), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Live GPS tracking
• Sports event technology
• Horse racing tracking
• Rally safety systems
• Race timing services

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. RaceLive Rental: Turnkey rental solution for single races. Partner provides map and competitor list, Traxmeet handles everything else. Rental price depends on device volume starting from 25€/device with minimum 300€.
2. Device Purchase: Sale of GPS tracking devices with 24-month warranty (battery 6 months). Devices come programmed and ready to use. Optional SIM card insertion service.
3. Event Fees: Fee per event for RaceLive system, calculated based on number of events per year and device count. Additional fee structure for LiveCenter system with startup fee from 5k€ and lower per-race fees as organizers manage their own races.
4. LiveCenter Subscription: Hosted system with startup fee starting from 5k€ for creating custom race instances, plus fee per race managed by the organizer themselves.
5. Device Rental to Competitors: Race organizers can rent GPS tracking devices to competitors as an additional revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Traxmeet provides live GPS tracking and safety technology for outdoor sports events, delivering real-time race coverage, sectional timing, and spectator engagement through mobile and web applications. Its product family includes the RaceLive rental platform for single events, the LiveCenter multirace publishing system with ticketing and live video, the LiveTV broadcast enrichment service, the YellowTracker RTK GPS system for horse racing, and the RaceLive Rally safety transponder system for motorsport. Solutions are sold or rented to race organizers, timing providers, sport clubs, and TV production companies, with devices that can be deployed quickly without permanent track installations.

Product overview

Traxmeet offers RaceLive as its primary live GPS tracking platform for outdoor sports, available in three deployment models: RaceLive basic for single-race rental, LiveCenter for multirace organizers with ticketing and video integration, and LiveTV for broadcast enrichment. YellowTracker extends the portfolio specifically to horse racing with specialized RTK GPS accuracy. RaceLive Rally provides a dedicated safety and tracking solution for rally motorsport featuring transponder devices, a central Race Control safety system, and spectator tracking capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• RaceLive: Live GPS tracking service for outdoor sports events, providing real-time coverage from start to finish for spectators, race organizers, and competitors.
• YellowTracker
• LiveCenter
• LiveTV

Products and services

• RaceLive Turnkey live GPS tracking rental service for outdoor sports events, providing real-time race coverage from start to finish with on-site support, device rental, and custom logo placement. Designed for sport clubs and single-event organizers who want to enhance the spectator and participant experience for long-distance outdoor sports and certain stadium sports such as horse racing.
• LiveCenter Branded hosted publishing platform for multirace organizers that combines live GPS tracking, live video feed, and ticket sales within a custom-branded instance. Targets organizers running several events per year who want to combine live content and ticketing to generate additional revenue and manage races themselves.
• LiveTV TV broadcast version of the RaceLive service that enriches live race television coverage with competitor positioning, statistics, and elevation views, particularly where camera coverage is unavailable. Sold to TV production companies and broadcasters covering outdoor sports events.
• YellowTracker Specialized GPS tracking product family for horse racing (and greyhound racing) that delivers live tracking, sectional times, and race reports. Supports both high-accuracy RTK GPS and regular GPS depending on customer needs, with a fully mobile system that can be transported between tracks and set up in minutes, eliminating the need for expensive per-track installations.
• RaceLive Rally Integrated safety and tracking system for rally races comprising GPS/GSM-based safety transponders with on-board display, a centralized Race Control safety system, and a spectator tracking system. Features RECCE and RALLY modes, SOS/OK signaling, automatic warnings for stopped vehicles, yellow/red flag information, YES/NO reply capability, and SS visit counting in recce mode.

Quantifiable outcome

• 1000+ races completed across Europe, Australia and US
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Timing Solutions International: New Zealand-based sports timing and live tracking company serving horse racing and other events. Directly comparable to Traxmeet's YellowTracker horse racing product line and shares the Oceania presence.
• Sportident: Timing systems company specializing in orienteering, rogaining and foot-O events. Directly comparable to Traxmeet's orienteering event coverage including Orienteering World Championships.
• Race Result: German sports timing systems provider specializing in running, cycling, triathlon and other endurance events with active transponders and live tracking software. Directly competes with Traxmeet's RaceLive service in the European endurance sports market.
• MYLAPS: Global leader in sports timing systems and transponders for motorsport, running, cycling and skating. Directly comparable to Traxmeet's RaceLive and RaceLive Rally product lines as a primary alternative for race organizers evaluating GPS/transponder tracking.

Others

• Equibase: North American horse racing data, handicapping and timing provider. Adjacent to Traxmeet's YellowTracker but focuses on data/content distribution rather than portable live GPS hardware.

Broad incumbents

• STATSports: Provider of GPS-based athlete tracking and performance analysis primarily for team sports. Overlaps with Traxmeet in underlying GPS tracking technology but addresses different end markets (team sports vs outdoor mass participation).
• Garmin: Major GPS technology company with sports watches and event tracking capabilities. Indirect competitor at the consumer/athlete end and a possible alternative for organizer-side tracking via consumer-grade wearables.
• Catapult Sports: Global provider of athlete monitoring solutions using GPS tracking for elite and team sports. Comparable in tracking technology category but broader, team-sports-focused portfolio than Traxmeet's outdoor event focus.

Regional players

• Racetiming Finland: Finnish race timing and live tracking service provider. Regional peer in the home market with overlapping customer base of Finnish race organizers and timing providers.
• OKTAGON Timing: Sports timing company serving rally and motorsport events, particularly in European regional markets. Comparable to Traxmeet's RaceLive Rally safety/transponder offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Traxmeet-Virtual-Training-World-103457556068

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traxmeet