Liquidificador

What Liquidificador does

Liquidificador is a privately held Dutch creative studio registered as a partnership in Midden-Nederland, operating from Linschoten, Netherlands. The business is run by two partners, Sally Janssen and Erwin van Gellecum, who together deliver project-based creative services spanning logo and corporate identity design, web and landing page design, trade show and event design, graphic design (flyers, catalogs, packaging, displays), point-of-sale design, online content (social media, HTML5 banners, IAB-standard ad sets), concept development, advertising design, and broader brand identity work. The studio positions itself as style-agnostic and project-driven, retaining project management in-house from concept to delivery and routing specialized disciplines such as printing and copywriting through a partner network.

The customer base is hybrid: the primary segment is Dutch B2B SMEs (MKB-bedrijven), with a secondary segment of international marketing teams. Notable enterprise clients include Hasbro Benelux, Mattel, Disney, Spin Master, MGA Entertainment, Koninklijke Verkade, Koninklijke Jumbo, DPG Media, Sakura Finetek, and Sweco, alongside mid-market and government clients such as CleanLease, Bandall, Gemeente Woerden, and Eurocollege. Work spans 14+ industries including toys and games, food and retail, industrial, hospitality, events, healthcare, education, government, and media.

Revenue mechanics are quote-based, project-driven professional services with multi-year contracts rather than standardized pricing tiers or recurring subscriptions. Go-to-market is sales-led and relationship-based, relying on direct outreach, personal communication, and word-of-mouth referrals rather than formal marketing channels. The studio is bootstrapped with no external institutional investment, no disclosed revenue figures, and no parent or subsidiary entities.

Name

Liquidificador

Legal name

Liquidificador

Website

https://liquidificador.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Liquidificador is a two-partner Dutch creative studio offering project-based graphic design, branding, web design, packaging, POS, and concept development services to Dutch B2B SMEs and international enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Creative Design Services: Project-based design services including logo design, brand identity, graphic design, web design, packaging design, and marketing content. Revenue generated through custom design projects for B2B clients ranging from small businesses to international companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Liquidificador is a compact Dutch creative studio that delivers bespoke graphic design, branding, web design, packaging, advertising, and concept development services to B2B clients. The studio manages projects end-to-end from concept to delivery and supplements its capabilities through a network of partner specialists in printing, copywriting, and specialized marketing solutions.

Product overview

Liquidificador is a compact creative studio offering a portfolio of distinct design services rather than a unified software product. The core offering comprises Logo and Corporate Identity Design, Websites/Webshops/Landing Pages, Trade Show & Event Design, Graphic Design (flyers, catalogs, packaging, displays), Point of Sale Design, Online Content (social media, HTML5 banners, IAB ad sets), Concept Development, Advertising Design, and Branding services. These services are offered as standalone offerings that can be combined, with the studio providing end-to-end project management from concept to delivery, supplemented by a network of specialized partners for disciplines like copywriting and print production.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo and Corporate Identity Design (Logo and Huisstijl Ontwerp) Custom logo design and full corporate identity systems built for individual B2B clients, creating unique brand marks and visual identity foundations.
• Websites, Webshops & Landing Pages Design and visual development of websites, webshops, and landing pages, with approach and methodology adapted to client requirements and budget.
• Trade Show & Event Design (Beurs en Evenement) Visual design for trade show booths and event spaces, including attractive imagery and text to make exhibition spaces stand out on the show floor.
• Graphic Design (Vormgeving) Graphic design services covering flyers, product catalogs, packaging, and displays, ranging from large-scale projects to modest assignments.
• Point of Sale Design Point of sale display design intended to influence purchasing behavior and drive sales through eye-catching retail touchpoints on the shop floor.
• Online Content Social media content creation in proper formats, animated HTML5 banners, and ad banner sets produced following IAB standards for digital marketing campaigns.
• Concept Development (Concepten) Strategic concept development to articulate and communicate unique brand or product stories through imagery, words, and creative direction.
• Advertising Design (Advertenties) Advertising design services leveraging extensive experience to ensure creative investments yield measurable returns.
• Branding Brand identity development that defines the style, visual language, and copy expressing the individuality of a brand or enterprise.

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Momkai: Amsterdam-based digital design and branding agency serving ambitious brands with strategy, design, and development. Comparable in serving Dutch and international clients with project-based creative services.
• Studio Dumbar: Rotterdam-based independent design studio specializing in visual identity, graphic design, and brand strategy. Comparable as a Netherlands-headquartered boutique design firm serving enterprise and cultural clients with relationship-led engagement.
• Total Design: Amsterdam-headquartered brand design agency with a long Dutch heritage, providing brand strategy, identity, and design. Comparable as a Netherlands-rooted boutique-to-mid-sized creative firm serving enterprise and public-sector clients.
• Lumen.nl: Utrecht-headquartered creative agency offering branding, digital design, and marketing communications for B2B clients. Comparable as a Dutch boutique creative firm in the same region as Liquidificador serving SME and enterprise segments.
• Woedend!: Utrecht-area creative agency specializing in branding, web design, and graphic design for Dutch SMEs and organizations. Comparable as a small Netherlands-based project-shop serving MKB-bedrijven with personal, direct engagement.
• BrandNew Amsterdam: Amsterdam-based brand and graphic design agency offering branding, packaging, and content design for B2B clients. Comparable to Liquidificador as a Dutch boutique creative studio serving SMEs and larger brands across multiple verticals.
• Indrukwekkend: Gelderland-based Dutch creative agency providing brand identity, graphic design, and web design. Comparable as a small Netherlands creative studio serving regional MKB clients with project-based design services.
• Pool Amsterdam: Amsterdam-based creative agency offering branding, advertising, and content design for Dutch and international clients. Comparable as a Dutch boutique creative studio with multi-sector design capabilities.

Broad incumbents

• SuperHeroes Amsterdam: Amsterdam-based creative and digital agency producing brand campaigns, content, and digital experiences for global clients. Comparable as a Netherlands-rooted creative services firm but with broader digital and campaign capabilities.
• DEPT®: Large Amsterdam-headquartered digital agency offering marketing, design, and engineering across global brands. Comparable as a Dutch creative services provider but operates at vastly larger scale and with a broader technology-and-services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/sally-janssen-9469993a
• Instagraminstagram.com/liquidificador.nl
• Facebookfacebook.com/Liquidificador-475028509209300

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquidificador