Hot Shoppe Designs

What Hot Shoppe Designs does

Hot Shoppe Designs is a custom action sports apparel manufacturer founded in 1984 and headquartered in San Clemente, California. The company manufactures 100% of its products in Southern California using sublimation printing on its proprietary AirKontrol™ fabric, supplying teams and individual athletes across seven action sports verticals: BMX, motocross, cycling, surf, angling, bullfighting, and motorsports. Its product range spans competition jerseys, bib shorts, skin suits, arm warmers, motorsports jackets, hoodies, custom hats, face masks, and neck tubes, with training kits priced at $225 and individual jerseys at $79, plus $20 name/number and $45 custom-fit upgrades.

The company operates a direct-to-consumer e-commerce model, including dedicated team stores for individual clubs, colleges, and retailers. Named accounts include Honda HRC Progressive, Mazda, PBR US Border Patrol, Durango BMX, Rideco Bike Shop, and Union College Cycling, indicating a mix of enterprise OEM-style contracts and smaller team-level custom orders. Hot Shoppe Designs is privately held, founder-owned and operated by Dave Marietti (a former ABA National #6 Pro BMX racer in 1983), and is bootstrapped with no external funding disclosed. The brand's distinctive positioning combines domestic manufacturing, a niche sporting heritage, and proprietary fabric technology to serve a specialized, design-driven customer base.

Name

Hot Shoppe Designs

Legal name

Hot Shoppe Designs, Inc

Website

https://hotshoppedesigns.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Hot Shoppe Designs is a custom action sports apparel manufacturer founded in 1984 in San Clemente, California, producing sublimation-printed jerseys, bibs, and gear using its proprietary AirKontrol™ fabric for BMX, motocross, cycling, surf, and motorsports teams and athletes via direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Custom Action Sports Apparel

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

• Custom sports apparel
• Sublimation printing
• Cycling team kits
• BMX motocross jerseys
• Action sports uniforms

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Apparel Sales: Hot Shoppe Designs manufactures and sells custom sports apparel, primarily jerseys, shorts, jackets, and related athletic wear. All apparel is custom manufactured in-house for each order, with no repeated designs, ensuring one-of-a-kind creations for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hot Shoppe Designs manufactures and sells custom action sports apparel — including jerseys, bibs, shorts, skin suits, jackets, hoodies, hats and face masks — entirely in-house in Southern California. Every order is custom-made with no repeated designs, and graphics are applied via sublimation printing that dyes artwork into the fabric before sewing. The company serves individual athletes, teams, clubs and enterprise motorsports customers across BMX, motocross, cycling, surfing, fishing and bullfighting disciplines.

Product overview

Hot Shoppe Designs is a custom action sports apparel company that manufactures 100% of its products in-house in Southern California. The company operates as a single unified custom apparel platform offering a diverse portfolio of products across multiple sports disciplines including BMX, motocross, cycling, surfing, fishing, motorsports, and bullfighting. The core offering includes custom jerseys, shorts, bibs, skin suits, jackets, hoodies, hats, and accessories, all featuring sublimation printing technology where graphics are dyed directly into fabric for vibrant, crack-free results. Key product lines include the COMP JERSEY with AirKontrol™ High Filament Fiber technology, Hot Shoppe Road Kits with various Training Kits and Fiber Kits, the 2016 Olympic BMX Jersey Replica, and Apex Pants. The company also offers custom sizing, custom names/numbers, and team stores for group ordering. Products are organized by sport category (Motorsports/Casual, BMX/MX/DH, Surf, Cycling, Angler, Bullfighter) and are available through the website with custom ordering processes including art guidelines, templates, and color charts.

Differentiator

Problem solved

Functional benefit

Products and services

• COMP JERSEY (BMX / Motocross) Custom competition jersey for BMX and motocross riders featuring AirKontrol™ High Filament Fiber technology for quick absorption and super-fast drying, with bold sublimation-dyed graphics.
• Skin Suit LS

Quantifiable outcome

• Graphics guaranteed to never crack or peel due to sublimation dyeing process

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Rapha: Premium cycling apparel brand with strong brand cachet and custom team-club program. Comparable in target market (serious cycling) but competes on premium positioning rather than price.
• Pearl Izumi: Large cycling apparel brand with cycling jerseys, bibs, and kits. Overlaps with Hot Shoppe's cycling apparel portfolio but operates at much broader scale with stock and custom offerings.
• Fox Racing: Major motocross and mountain bike apparel brand with global distribution. Competes in the same BMX/motocross apparel category as Hot Shoppe but at significantly larger scale.
• Alpinestars: Global motorsports apparel and protection brand serving moto, auto racing, and action sports. Overlaps with Hot Shoppe's motorsports apparel and team-custom segments.
• Castelli: Heritage cycling apparel brand with custom team-kit program. Comparable in cycling jerseys, bibs, and skinsuits with shared performance fabric positioning.

Direct peers

• Pactimo: Custom cycling apparel specialist producing jerseys, bibs, and team kits for clubs and teams. Directly competes with Hot Shoppe's cycling jersey and bib short lines.
• Voler Apparel: US-based custom and stock cycling apparel maker producing jerseys, bibs, and skinsuits. Closely comparable in cycling focus, custom manufacturing, and team/club order model.
• Primal Wear: Custom cycling apparel manufacturer offering made-to-order jerseys, shorts, and team kits. Direct competitor to Hot Shoppe's cycling product line with similar sublimation-style customization and team-store model.
• Champion System: Custom technical sportswear manufacturer producing sublimated apparel for cycling, triathlon, and team sports. Comparable custom sublimation capability and team-store model.
• Troy Lee Designs: Action sports apparel and helmet brand with strong BMX, motocross, and mountain bike heritage. Comparable in BMX/motocross identity and premium custom apparel for action sports athletes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotshoppedesigns
• InstagramWWW.INSTAGRAM.COM/HOTSHOPPEDESIGNS
• Xx.com/HotShoppeDesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hot Shoppe Designs