Hot Shoppe Designs
Hot Shoppe Designs is a custom action sports apparel manufacturer founded in 1984 in San Clemente, California, producing sublimation-printed jerseys, bibs, and gear using its proprietary AirKontrol™ fabric for BMX, motocross, cycling, surf, and motorsports teams and athletes via direct-to-consumer e-commerce.
- Company typePrivate
- Founded1984
- HeadquartersSan Clemente, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hot Shoppe Designs does
Hot Shoppe Designs is a custom action sports apparel manufacturer founded in 1984 and headquartered in San Clemente, California. The company manufactures 100% of its products in Southern California using sublimation printing on its proprietary AirKontrol™ fabric, supplying teams and individual athletes across seven action sports verticals: BMX, motocross, cycling, surf, angling, bullfighting, and motorsports. Its product range spans competition jerseys, bib shorts, skin suits, arm warmers, motorsports jackets, hoodies, custom hats, face masks, and neck tubes, with training kits priced at $225 and individual jerseys at $79, plus $20 name/number and $45 custom-fit upgrades.
The company operates a direct-to-consumer e-commerce model, including dedicated team stores for individual clubs, colleges, and retailers. Named accounts include Honda HRC Progressive, Mazda, PBR US Border Patrol, Durango BMX, Rideco Bike Shop, and Union College Cycling, indicating a mix of enterprise OEM-style contracts and smaller team-level custom orders. Hot Shoppe Designs is privately held, founder-owned and operated by Dave Marietti (a former ABA National #6 Pro BMX racer in 1983), and is bootstrapped with no external funding disclosed. The brand's distinctive positioning combines domestic manufacturing, a niche sporting heritage, and proprietary fabric technology to serve a specialized, design-driven customer base.
Hot Shoppe Designs firmographics
Firmographics- Name
- Hot Shoppe Designs
- Legal name
- Hot Shoppe Designs, Inc
- Website
- https://hotshoppedesigns.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hot Shoppe Designs is a custom action sports apparel manufacturer founded in 1984 in San Clemente, California, producing sublimation-printed jerseys, bibs, and gear using its proprietary AirKontrol™ fabric for BMX, motocross, cycling, surf, and motorsports teams and athletes via direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
Hot Shoppe Designs industry classification
Industry- Product category
- Custom Action Sports Apparel
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sportswear Customization & Printing Retail (CRAMACAK)
Keywords
Where Hot Shoppe Designs is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hot Shoppe Designs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Apparel Sales: Hot Shoppe Designs manufactures and sells custom sports apparel, primarily jerseys, shorts, jackets, and related athletic wear. All apparel is custom manufactured in-house for each order, with no repeated designs, ensuring one-of-a-kind creations for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2016 Olympic BMX Jersey Replica - $79.00 |
| Unit Pricing | Pay-as-you-go | Training Bib Shorts - $180.00 |
| Unit Pricing | Pay-as-you-go | Training Kits (Jersey + Bib Shorts) - $225.00 |
| Unit Pricing | Pay-as-you-go | Custom Fit Option - approximately $45 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Hot Shoppe Designs product offering
Product offeringCore offering
Hot Shoppe Designs manufactures and sells custom action sports apparel — including jerseys, bibs, shorts, skin suits, jackets, hoodies, hats and face masks — entirely in-house in Southern California. Every order is custom-made with no repeated designs, and graphics are applied via sublimation printing that dyes artwork into the fabric before sewing. The company serves individual athletes, teams, clubs and enterprise motorsports customers across BMX, motocross, cycling, surfing, fishing and bullfighting disciplines.
Product overview
Hot Shoppe Designs is a custom action sports apparel company that manufactures 100% of its products in-house in Southern California. The company operates as a single unified custom apparel platform offering a diverse portfolio of products across multiple sports disciplines including BMX, motocross, cycling, surfing, fishing, motorsports, and bullfighting. The core offering includes custom jerseys, shorts, bibs, skin suits, jackets, hoodies, hats, and accessories, all featuring sublimation printing technology where graphics are dyed directly into fabric for vibrant, crack-free results. Key product lines include the COMP JERSEY with AirKontrol™ High Filament Fiber technology, Hot Shoppe Road Kits with various Training Kits and Fiber Kits, the 2016 Olympic BMX Jersey Replica, and Apex Pants. The company also offers custom sizing, custom names/numbers, and team stores for group ordering. Products are organized by sport category (Motorsports/Casual, BMX/MX/DH, Surf, Cycling, Angler, Bullfighter) and are available through the website with custom ordering processes including art guidelines, templates, and color charts.
Differentiator
Problem solved
Functional benefit
Products and services
- COMP JERSEY (BMX / Motocross) Custom competition jersey for BMX and motocross riders featuring AirKontrol™ High Filament Fiber technology for quick absorption and super-fast drying, with bold sublimation-dyed graphics.
- Skin Suit LS
Quantifiable outcome
- Graphics guaranteed to never crack or peel due to sublimation dyeing process
Companies that use Hot Shoppe Designs
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles2 records
Hot Shoppe Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hot Shoppe Designs partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights3 records
Hot Shoppe Designs competitors and assessment
Company assessmentBroad incumbents
- Rapha: Premium cycling apparel brand with strong brand cachet and custom team-club program. Comparable in target market (serious cycling) but competes on premium positioning rather than price.
- Pearl Izumi: Large cycling apparel brand with cycling jerseys, bibs, and kits. Overlaps with Hot Shoppe's cycling apparel portfolio but operates at much broader scale with stock and custom offerings.
- Fox Racing: Major motocross and mountain bike apparel brand with global distribution. Competes in the same BMX/motocross apparel category as Hot Shoppe but at significantly larger scale.
- Alpinestars: Global motorsports apparel and protection brand serving moto, auto racing, and action sports. Overlaps with Hot Shoppe's motorsports apparel and team-custom segments.
- Castelli: Heritage cycling apparel brand with custom team-kit program. Comparable in cycling jerseys, bibs, and skinsuits with shared performance fabric positioning.
Direct peers
- Pactimo: Custom cycling apparel specialist producing jerseys, bibs, and team kits for clubs and teams. Directly competes with Hot Shoppe's cycling jersey and bib short lines.
- Voler Apparel: US-based custom and stock cycling apparel maker producing jerseys, bibs, and skinsuits. Closely comparable in cycling focus, custom manufacturing, and team/club order model.
- Primal Wear: Custom cycling apparel manufacturer offering made-to-order jerseys, shorts, and team kits. Direct competitor to Hot Shoppe's cycling product line with similar sublimation-style customization and team-store model.
- Champion System: Custom technical sportswear manufacturer producing sublimated apparel for cycling, triathlon, and team sports. Comparable custom sublimation capability and team-store model.
- Troy Lee Designs: Action sports apparel and helmet brand with strong BMX, motocross, and mountain bike heritage. Comparable in BMX/motocross identity and premium custom apparel for action sports athletes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hot Shoppe Designs social profiles
Digital presenceHot Shoppe Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hot Shoppe Designs leadership team
Management profileNumber of profiles
Profiles1 record
Hot Shoppe Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hot Shoppe Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hot Shoppe Designs
What does Hot Shoppe Designs do?
Hot Shoppe Designs manufactures and sells custom action sports apparel — including jerseys, bibs, shorts, skin suits, jackets, hoodies, hats and face masks — entirely in-house in Southern California. Every order is custom-made with no repeated designs, and graphics are applied via sublimation printing that dyes artwork into the fabric before sewing. The company serves individual athletes, teams, clubs and enterprise motorsports customers across BMX, motocross, cycling, surfing, fishing and bullfighting disciplines.
Is Hot Shoppe Designs a public or private company?
Hot Shoppe Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hot Shoppe Designs founded?
Hot Shoppe Designs was founded in 1984. It employs 51 to 100 people.
Where is Hot Shoppe Designs based?
Hot Shoppe Designs is headquartered in San Clemente, United States, in the North America region.
How does Hot Shoppe Designs make money?
One revenue line is on record: custom Apparel Sales.
Who are Hot Shoppe Designs's main competitors?
Broad incumbents on record are Rapha, Pearl Izumi, Fox Racing, Alpinestars and Castelli. Direct peers are Pactimo, Voler Apparel, Primal Wear, Champion System and Troy Lee Designs.
Does Hot Shoppe Designs have an API?
No public API is recorded for Hot Shoppe Designs.
What industry is Hot Shoppe Designs in?
Hot Shoppe Designs's product category is Custom Action Sports Apparel. Its primary akta.pro industry code is CRAMACAK, Sportswear Customization & Printing Retail. Its NAICS code is 339920 and its SIC code is 3949.