Prodigital

What Prodigital does

Prodigital is a privately held web design studio headquartered in Plovdiv, Bulgaria, operating as PRODIGITAL EOOD under founder and lead practitioner Elena Karakŭneva. The studio offers a focused portfolio of services covering web design, no-code/low-code web development on WordPress, complete website builds, e-commerce store development with payment integration, recurring website maintenance, and SEO setup. Technology is conventional: WordPress as the CMS, responsive/adaptive design principles for cross-device compatibility, basic SEO configuration (meta tags, semantic structure, ALT tags), and performance optimization through caching and image handling. Clients receive full WordPress admin ownership plus three rounds of revisions per project stage, and there are no disclosed proprietary platforms, APIs, or patents.

The business is a project-based micro-agency targeting Bulgarian and international SMBs and individual entrepreneurs who need a professional web presence or online store. Pricing is quote-based, ranging from approximately 767-2,557 EUR per build across entry, mid, and e-commerce tiers, with separate monthly maintenance subscriptions providing the only recurring revenue stream. Go-to-market is sales-led and direct: leads arrive through the website contact form, referrals, social channels (Facebook, Instagram, LinkedIn, Pinterest, TikTok), and a blog newsletter, followed by a structured consultation questionnaire before a custom proposal. Distribution is entirely direct with no intermediaries, resellers, or marketplace partnerships.

Scale signals are modest: 1-10 employees, 120+ completed projects cumulatively over 11+ years, 50+ clients served, a self-reported 99% satisfaction rate, and a 5-star Google rating. The company is bootstrapped with no disclosed funding rounds, no institutional investors, and no parent or subsidiary entities. The operating footprint is concentrated in Bulgaria with stated capability to serve clients worldwide via remote collaboration, though there is no evidence of staffed international offices or enterprise-scale engagements.

Name

Prodigital

Legal name

ПРОДИДЖИТЪЛ ЕООД

Website

https://prodigital.bg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Prodigital is a Plovdiv, Bulgaria-based web design studio offering WordPress website design, no-code development, e-commerce builds, and recurring maintenance primarily to Bulgarian SMBs and individual clients, with international remote delivery.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Web design services
• Web development
• E-commerce development
• Website maintenance
• SEO services

Headquarters

HQ city

Plovdiv

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Development Services: Project-based one-time fees for website design and development services. Pricing varies based on project scope, complexity, number of pages, and required functionalities. Includes corporate websites, personal sites, and full website builds.
2. E-commerce Development: One-time fees for building online stores with secure payment integration, shopping cart functionality, and conversion optimization features.
3. Website Maintenance: Ongoing monthly maintenance services including technical updates, security patches, backups, performance improvements, and content updates. Flexible options including subscription plans, hourly support, or monthly packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Prodigital is a Bulgarian web design studio that builds custom corporate websites, personal sites, e-commerce stores, and provides ongoing website maintenance. The company delivers projects using no-code/low-code technologies (primarily WordPress) with a focus on responsive design, SEO, performance optimization, and conversion-oriented UX, transferring full WordPress admin access to clients upon completion.

Product overview

Prodigital is a web design studio offering a comprehensive suite of website creation and maintenance services. The core portfolio consists of three main integrated service lines: Web Design (Уеб дизайн) for visual design and UX optimization, Web Development (Уеб разработка) for technical implementation using no-code technologies, and Complete Website Build (Цялостна изработка на уеб сайт) which combines both design and development as an integrated full-service solution. Additionally, they offer E-commerce Development (Изработка на онлайн магазин) for online store creation with payment integration, and Website Maintenance (Поддръжка на уеб сайт) as an ongoing support module. SEO services are included as a component within the development services. The company operates primarily as a service-based agency rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design (Уеб дизайн) Design service covering brand and target-audience analysis, wireframes and prototypes, UX design, visual design with color palettes and typography, and responsive design for mobile and tablet devices. Delivered as part of corporate, personal, or e-commerce projects for SMB clients.
• Web Development (Уеб разработка)
• Complete Website Build (Цялостна изработка на уеб сайт)
• E-commerce Development (Изработка на онлайн магазин)
• Website Maintenance (Поддръжка на уеб сайт)
• SEO Services

Quantifiable outcome

• Over 50% of users won't wait for slow-loading websites - emphasizing the importance of performance optimization
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WordPress.com: Hosted WordPress platform offering website building, hosting, and maintenance for SMBs. Directly competes with Prodigital's WordPress-based builds, particularly for clients who would otherwise pay an agency for setup and ongoing maintenance.
• Webflow: No-code/low-code website and CMS platform with strong SMB and prosumer adoption. Comparable to Prodigital because both target non-technical users wanting to build and manage websites without code; Webflow is the platform-level incumbent Prodigital's WordPress-based service competes against.
• Wix.com: Major no-code website builder serving SMBs globally with templates, e-commerce, and managed hosting. Directly competes for the same SMB 'build a website without code' use case that Prodigital addresses through its service.
• Squarespace: Design-led website builder popular with SMBs, creatives, and small e-commerce sellers. Overlaps with Prodigital on the design-and-website-for-SMB positioning, though delivered as a self-serve platform rather than an agency service.
• Shopify: Dominant e-commerce platform for SMBs. Prodigital's e-commerce development service targets the same small online-store buyer; Shopify's all-in-one product reduces the need for custom-built SMB stores.
• GoDaddy: Large SMB-focused provider of domains, hosting, website builders, and marketing services. Competes at the same buyer (small business owner needing an online presence) with bundled, lower-cost alternatives to an agency build.

Others

• Fiverr: Global freelance marketplace where SMBs can buy web design and development services on demand. An indirect competitor that gives Prodigital's target buyers an alternative channel for low-cost website work.

Emerging players

• Elementor: Leading WordPress no-code site builder enabling designers to build sites visually. Comparable to Prodigital's no-code approach; agencies and SMBs using Elementor increasingly bypass traditional agencies for simple builds.

Regional players

• Netpeak Bulgaria: Bulgarian digital marketing and web development agency serving SMB and mid-market clients in CEE. Regional peer in the same geography with overlapping web design, development, and digital marketing services.

Direct peers

• BossDesign: Web design and development agency offering custom WordPress and e-commerce builds to SMB and mid-market clients. Closest direct peer in terms of service mix (design + WordPress development + maintenance) and customer type.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prodigitalbg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodigital