Leiaute Propaganda
Leiaute Propaganda is a privately held Brazilian full-service advertising agency, founded 1999 and based in Salvador with a Rio de Janeiro office, serving state/municipal government and enterprise retail and industrial clients with integrated campaigns across TV, radio, digital, and experiential media.
- Company typePrivate
- Founded1999
- HeadquartersBahia, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Leiaute Propaganda does
Leiaute Propaganda (legal name: Leiaute Comunicação e Propaganda) is a privately held, full-service advertising agency founded in 1999 and headquartered in Salvador, Bahia, Brazil, with a secondary office in Rio de Janeiro. The agency creates and executes integrated advertising campaigns spanning traditional media (TV, radio, outdoor), digital channels (social media, YouTube, websites), and experiential/street activations for a client base that is split between Brazilian public-sector entities — most prominently the Government of the State of Bahia and the Municipality of São Luís — and enterprise retail and industrial accounts including Prezunic, GBarbosa, Shopping Bela Vista, Cinépolis, Braskem, Eletrobrás, FIEB, and Banese Card. Service lines include creative direction, digital planning, media planning and buying, production (RTVC), art direction, copywriting, and account management, delivered by a team of approximately 51–100 employees organized into creative, media, client services, and production functions.
The agency's revenue model is professional services-based, with project-based and account-retainer fees negotiated per client and per campaign; pricing is not publicly disclosed. Go-to-market is sales-led and direct: the agency acquires and retains enterprise and government clients through long-cycle direct engagement, with demonstrated multi-year tenure (Prezunic held for 5+ years) and recurring government mandates. Distribution is regional, covering the Northeast and Southeast of Brazil, with no disclosed third-party channel partners. The agency holds no patents, has no disclosed productized software platform or API, and reports no AI/ML capabilities; its technology footprint consists of standard creative production tools, a website portfolio, and active social media presence across Facebook, Twitter, YouTube, and Instagram.
Leiaute received the Selo Agência Associada 2025 from the Brazilian advertising industry association and maintains formal compliance documentation including an LGPD privacy policy, ethics code, conflict-of-interest, and donation policies, supporting its positioning for public-sector procurement. The company is independently owned, with no disclosed parent, institutional investors, subsidiaries, or M&A activity.
Leiaute Propaganda firmographics
Firmographics- Name
- Leiaute Propaganda
- Legal name
- Leiaute Comunicação e Propaganda
- Website
- https://leiaute.com.br
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Leiaute Propaganda is a privately held Brazilian full-service advertising agency, founded 1999 and based in Salvador with a Rio de Janeiro office, serving state/municipal government and enterprise retail and industrial clients with integrated campaigns across TV, radio, digital, and experiential media.
- Ownership category
- akta.pro rank
Leiaute Propaganda industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Guerrilla & Street Marketing (MPAAAGAH)
Keywords
Where Leiaute Propaganda is headquartered
LocationHeadquarters
- HQ city
- Bahia
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Leiaute Propaganda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Advertising and Marketing Services: Leiaute Propaganda generates revenue through providing comprehensive advertising and marketing services to clients. The agency creates campaigns across multiple media channels including TV, radio, social media, digital platforms, and street promotions. Revenue appears to be project-based and account management fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Leiaute Propaganda product offering
Product offeringCore offering
Leiaute Propaganda is a full-service Brazilian advertising agency that develops, plans, and executes multi-channel advertising and marketing campaigns for government entities and retail/corporate clients. The agency provides creative direction, media planning and buying, digital planning, TV/video production, and promotional activations spanning television, radio, social media, digital platforms, and street promotions. It operates from offices in Salvador (Bahia) and Rio de Janeiro, serving clients across Brazil since 1999.
Product overview
Leiaute Propaganda is an advertising and marketing agency based in Salvador, Bahia with an additional office in Rio de Janeiro, Brazil. The agency provides creative advertising services, campaign development, institutional marketing, digital planning, media buying, and promotional campaign execution for clients including government entities and retail businesses. As a service-based agency rather than a software product company, it does not operate a platform with modular products. Its work consists primarily of creative campaign development across traditional media (TV, radio, outdoor), digital channels (social media, YouTube), and experiential marketing formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Advertising Campaign Development
- Media Planning and Buying
- Digital Planning Services
- Institutional Marketing Campaigns
- TV/Video Production (RTVCW) In-house TV and video production services for commercials and promotional content, including direction, art direction, and copywriting integration for broadcast campaigns.
- Promotional Activation Campaigns Experiential and street promotional activations for retail clients, including anniversary campaigns, sales-driven promotional events, and outdoor activations such as augmented reality out-of-home campaigns.
Companies that use Leiaute Propaganda
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Leiaute Propaganda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leiaute Propaganda partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Leiaute Propaganda competitors and assessment
Company assessmentBroad incumbents
- DM9DDB: Brazilian creative agency within the DDB Worldwide network, with offices in São Paulo and other regions. Comparable as a full-service agency offering creative, media, and digital campaign work for major Brazilian brands.
- Ogilvy Brasil: Brazilian office of the global Ogilvy network, providing advertising, branding, and digital services. Comparable for its integrated campaign capabilities and enterprise client base in Brazil.
- AlmapBBDO: Major São Paulo-based full-service advertising agency within the BBDO/Omnicom network. Comparable in offering integrated creative, media, and brand activation services to large Brazilian brands.
- Lew'Lara\TBWA: Brazilian full-service advertising agency affiliated with the TBWA network. Comparable for its multi-channel campaign work and roster of enterprise and consumer clients in Brazil.
- DPZ&T: One of Brazil's largest independent full-service advertising agencies, headquartered in São Paulo. Comparable as a Brazilian full-service creative agency serving major enterprise and government clients across traditional and digital channels.
- Africa (agency): Large Brazilian independent creative-led agency with strong digital and experiential capabilities. Comparable for its multi-channel campaign execution and ability to serve enterprise and retail clients across Brazil.
- Grey Brasil: Brazilian operation of the global Grey network, offering creative, media, and activation services. Comparable for its full-service model and enterprise client portfolio in Brazil.
- Publicis Brasil: Local arm of the global Publicis network, offering creative, media, digital, and activation services in Brazil. Comparable as a multi-channel full-service agency operating at national scale.
Direct peers
- Talent Marcel: Mid-sized Brazilian full-service advertising agency offering creative, media, and digital services. Comparable as a similarly scaled independent agency serving major Brazilian brands across multi-channel campaigns.
- Propeg: Brazilian advertising agency with strong presence in Bahia and Northeast Brazil. Comparable as a regional full-service agency with similar geographic and client profile to Leiaute Propaganda.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Leiaute Propaganda social profiles
Digital presenceLeiaute Propaganda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leiaute Propaganda leadership team
Management profileNumber of profiles
Profiles9 records
Leiaute Propaganda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leiaute Propaganda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leiaute Propaganda
What does Leiaute Propaganda do?
Leiaute Propaganda is a full-service Brazilian advertising agency that develops, plans, and executes multi-channel advertising and marketing campaigns for government entities and retail/corporate clients. The agency provides creative direction, media planning and buying, digital planning, TV/video production, and promotional activations spanning television, radio, social media, digital platforms, and street promotions. It operates from offices in Salvador (Bahia) and Rio de Janeiro, serving clients across Brazil since 1999.
Is Leiaute Propaganda a public or private company?
Leiaute Propaganda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leiaute Propaganda founded?
Leiaute Propaganda was founded in 1999. It employs 51 to 100 people.
Where is Leiaute Propaganda based?
Leiaute Propaganda is headquartered in Bahia, Brazil, in the Latin America region.
How does Leiaute Propaganda make money?
One revenue line is on record: advertising and Marketing Services.
Who are Leiaute Propaganda's main competitors?
Broad incumbents on record are DM9DDB, Ogilvy Brasil, AlmapBBDO, Lew'Lara\TBWA, DPZ&T, Africa (agency), Grey Brasil and Publicis Brasil. Direct peers are Talent Marcel and Propeg.
Does Leiaute Propaganda have an API?
No public API is recorded for Leiaute Propaganda.
What industry is Leiaute Propaganda in?
Leiaute Propaganda's product category is Advertising Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 54181 and its SIC code is 7311.