Casey Jones Distillery

What Casey Jones Distillery does

Casey Jones Distillery is a privately held craft distillery founded in 2014 in Hopkinsville, Kentucky, operating under the legal entity Stillworks LLC. It produces and sells small-batch bourbon, moonshine, and barrel-finished spirits from a 74-acre farmstead using a hand-built square pot copper still designed by Master Distiller and co-founder Arlon "AJ" Casey Jones, grandson of a prohibition-era Kentucky stillmaker. The product portfolio centers on the Revere bourbon line (5-year Kentucky straight bourbon, single barrel cask strength, plus apricot wine finished and Brown Beauty honey-finished variants), the Casey's Cut moonshine family (original, flavored, and Barrel Cut expressions), and Total Eclipse Moonshine, with the Brave single barrel series launched in 2026 for America's 250th anniversary.

The company generates revenue through four primary streams: (1) spirits sales via the on-site Casey's Corner gift shop, online direct-to-consumer through the AccelPay network, and a growing third-party retail network in Kentucky and (since August 2024) Illinois; (2) experiential revenue from distillery tours, tastings, and the $89.99 Bottle Your Own Bourbon experience booked through Anyroad; (3) private event venue rentals for weddings, corporate functions, and celebrations on the property's indoor/outdoor and lakeside spaces; and (4) branded merchandise fulfilled on demand via Printful. Marketing is anchored in Kentucky Bourbon Trail tourism, prohibition-era heritage storytelling, earned media coverage (Forbes, WSJ, BBC, Washington Post), and recurring event programming.

The customer base spans bourbon enthusiasts and collectors, moonshine and craft spirits consumers, event hosts, and Kentucky Bourbon Trail tourists. Distribution is regional: anchored in Kentucky with a controlled Illinois expansion, while online spirits sales are constrained by US alcohol shipping regulations. The company holds multiple industry awards, including the 2023 American Craft Spirits Association Best in Show, and was recognized as a Top 10 Distillery of 2018 by DistilleryTrail.com.

Name

Casey Jones Distillery

Legal name

Stillworks LLC

Website

https://caseyjonesdistillery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Casey Jones Distillery is a privately held craft distillery in Hopkinsville, Kentucky, founded in 2014, that produces small-batch bourbon, moonshine, and barrel-finished spirits on a hand-built square pot still and sells them directly to consumers, via tours and tasting experiences, and through retailers in Kentucky and Illinois.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Distilleries (31214), Beverage Manufacturing (3121)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft bourbon spirits
• Small batch whiskey
• Kentucky straight bourbon
• Flavored moonshine
• Distillery tours tastings

Headquarters

HQ city

Hopkinsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Spirits Sales: Direct bottle sales of bourbon, moonshine, and specialty spirits through the distillery gift shop and online via AccelPay network. Products include Revere Bourbon ($59.99), The Brave series ($89.99), Total Eclipse Moonshine (100 proof), and various Barrel Cuts and Casey Cut flavored moonshines.
2. Experiences and Tours: Revenue from distillery tours, tastings, and the Bottle Your Own Bourbon experience ($89.99 for personalized bottle). Experiences are booked through Anyroad platform and offered daily during regular hours.
3. Event Venue Rental: Private event bookings including corporate events, rehearsal dinners, bachelor/bachelorette parties, anniversaries, bridal/baby showers, reunions, music events, photography sessions, and weddings. The distillery features indoor/outdoor spaces, a lakeside deck/pavilion, and can accommodate groups large or small.
4. Merchandise: Branded merchandise including apparel, accessories, flasks, pocket knives, gift packs, caps, and books sold through Casey's Corner gift shop. Merchandise is fulfilled by Printful print-on-demand service.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Casey Jones Distillery produces and sells craft bourbon and moonshine spirits from its Hopkinsville, Kentucky distillery, using a hand-built square pot copper still. The portfolio includes the Revere small batch and single barrel bourbon, The Brave single barrel series, Brown Beauty honey-finished bourbon, Apricot Wine Finished bourbon, Casey's Cut flavored moonshines, Total Eclipse moonshine, and Barrel Cuts. Beyond spirits, the distillery sells on-site experiences including guided tours, tastings, the Bottle Your Own Bourbon program, and private event hosting.

Product overview

Casey Jones Distillery is a craft spirits producer in Hopkinsville, Kentucky, offering a portfolio of bourbon and moonshine products. The core bourbon lineup includes the Revere series (Small Batch and Single Barrel expressions), the Brown Beauty honey-finished bourbon, and Apricot Wine Finished bourbon, all part of the 250th anniversary commemorative releases. The moonshine portfolio centers on the Casey's Cut line with original, Apple, Muscadine, and Peach flavor variants, plus the Total Eclipse commemorative moonshine. Barrel Cuts represent a premium sub-line featuring barrel-finished expressions. The distillery also offers experiential products including the Bottle Your Own Bourbon hands-on bottling experience, distillery tours, tastings, and event hosting services. The company operates on a square pot still design hand-built by Master Distiller Arlon 'AJ' Casey Jones.

Differentiator

Problem solved

Functional benefit

Brands

• Casey's Cut: Line of moonshine products including original, flavored varieties (apple, grape muscadine, peach), and barrel cut expressions.
• Revere Bourbon
• Brown Beauty
• The Brave
• Total Eclipse
• Liberty Orchard Apricot Wine Finished

Products and services

• Revere Small Batch Bourbon Premium 5-year small-batch Kentucky straight bourbon commemorating America's 250th anniversary, made from a 75% corn, 21% rye, and 4% malted barley mash bill, aged in American white oak and bottled at 100 proof. Sold to bourbon enthusiasts at the distillery and online for $59.99.
• The Brave Single Barrel Series Limited release three-part single barrel cask strength bourbon series (Red, White, Blue labels) honoring iconic American imagery, distilled on the hand-built square pot still with a 50/50 corn and cane mash bill, aged four years and longer in Kelvin Cooperage oak, and bottled at natural cask strength without chill filtering or dilution. Targeted at bourbon collectors and priced at $89.99 per bottle, with a discounted bundle at $76 per bottle when all three are purchased.
• Revere Single Barrel Cask Strength Bourbon Single barrel cask strength bourbon expression in the Revere lineup, offering higher proof and distinctive character from individual barrel selection as part of the 250th anniversary commemorative releases.
• Brown Beauty Honey Finished Bourbon Honey-finished four-grain wheat-forward bourbon combined from five small barrels aged nearly two years and then transferred into a cask used to age real American honey before bottling at cask strength (102.7 proof, uncut and unfiltered). Released for Kentucky Derby weekend and named after Paul Revere's horse.
• Liberty Orchard Apricot Wine Finished Bourbon Bourbon finished in apricot wine barrels as a batch release, part of the 250th anniversary commemorative series targeted at collectors seeking unique cask-finished expressions.
• Total Eclipse Moonshine 100-proof Kentucky corn and cane moonshine originally created to commemorate the 2017 solar eclipse, with a velvety texture, sweet corn finish, and characteristic 'Kentucky Hug.' Available in 750ml and 375ml sizes; reissued in February 2024 alongside a Total Eclipse Kentucky Straight Bourbon to mark the total solar eclipse.
• Casey's Cut Original Moonshine Original unflavored moonshine in the Casey's Cut line, the distillery's foundational moonshine expression used as the base for the flavored variants.
• Casey's Cut Apple Moonshine Apple-flavored moonshine in the Casey's Cut lineup, offering a sweet fruit-forward take on the original moonshine.
• Casey's Cut Muscadine Moonshine Grape muscadine-flavored moonshine in the Casey's Cut lineup, leveraging a regional Southern grape variety for a distinctive flavor profile.
• Casey's Cut Peach Moonshine Peach-flavored moonshine in the Casey's Cut lineup, positioned as one of the brand's most popular flavored variants.
• Barrel Cuts Spirits Premium line of barrel-finished spirits including Single Barrel and Double Barrel expressions, with additional time spent in charred oak barrels prior to bottling. Both Barrel Cut spirits earned Platinum at Fred Minick's ASCOT Awards in 2022.
• Triple Casked Amburana Barrel Finished Barrel Cut Premium Barrel Cut expression finished in triple-casked Amburana (Brazilian hardwood) barrels, offering bold spice and rich character. Featured as the active selection in the Bottle Your Own Bourbon experience at $89.99 per bottle.
• Cinnamon Cut Whiskey Cinnamon-flavored whiskey expression in the Casey Jones spirits lineup, offering a spiced sweet profile for casual and cocktail use.
• Casey Jones Small Batch Kentucky Bourbon First bourbon release from Casey Jones Distillery, a small batch Kentucky bourbon at 104.2 proof with tasting notes including butterscotch, toffee, dark fruits, smoky oak, and tobacco.
• Casey Jones Small Batch Kentucky Straight Bourbon Second bourbon offering from Casey Jones Distillery and the first Kentucky straight bourbon produced in Hopkinsville, KY; launched with an accompanying bottling event.
• Toasted Barrel Finished Bourbon Batch 1 Cask strength bourbon finished in toasted oak, offering tasting notes of marshmallow, caramelized oak, and buttered cornbread. Released as Batch 1.
• The Finish Line Limited Release Limited three-bottle release timed with Kentucky Derby weekend, celebrating innovation and craft through commemorative bottlings for collectors and event visitors.
• Founder's 10th Anniversary Blend

Quantifiable outcome

• Featured in Forbes alongside major Kentucky distilleries
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bowling Green Hot RodscoreGTM or Marketing Partner · 6 March 2019Title sponsor of Bootlegger Nights every Thursday home game. The Minor League Baseball team (Class A affiliate of Tampa Bay Rays) is rebranded as the Bowling Green Bootleggers for these events. Casey Jones Distillery has a mini bar at the stadium entrance and access in the Reinhart club suite. The partnership earned the MiLBY award for top promotion in 2018.
• AccelPay (Paiseh, Inc.)coreTechnology or IntegrationAccelPay provides the transaction infrastructure for online spirit sales through caseyjonesdistillery.com. Their network of licensed third-party retailers handles order fulfillment and delivery. AccelPay's privacy policy, terms of use, and e-commerce terms govern purchases.
• Anyroad, Inc.coreTechnology or IntegrationAnyroad powers the online reservation system for tours, tastings, events, and Bottle Your Own Bourbon experiences. Booking confirmations delivered via email. Credit/debit card may be required to hold reservations.
• Back2Back FoundationminorOthersCharitable partner for annual Back2Back Foundation benefit concert hosted at Casey Jones Distillery. The foundation provides Christmas to children in the local community who may not otherwise receive it.
• Lewis Communications NashvilleminorStrategic or Co-development PartnerCreative agency that designed Casey Jones Distillery's new brand identity including logo, new packaging, revamped website, and new apparel designs unveiled in 2018.
• Fresh Branding NashvilleminorStrategic or Co-development PartnerCreated 15 new cocktail recipes for Casey Jones Distillery featured on the recipes page of the website.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Michter's Distillery: Premium small-batch Kentucky bourbon and rye distillery with similar emphasis on limited release single barrels, cask strength offerings, and high-ASP pricing strategy in the $60-$200+ range.
• Willett Distillery: Family-owned Kentucky distillery producing small-batch bourbon and rye with proprietary pot still distillation and direct-to-consumer emphasis. Comparable craft positioning and heritage-driven brand story.
• Castle & Key Distillery: Kentucky craft distillery combining spirits production with a destination hospitality experience on a historic site. Similar model of combining bourbon manufacturing, tours/tastings, and event hosting as core revenue streams.
• Wilderness Trail Distillery: Kentucky craft distillery producing bourbon and rye on a similar small-batch scale, with comparable rickhouse investment, Kentucky Bourbon Trail participation, and emphasis on innovative barrel finishing. Directly comparable in size, product mix, and distribution model.
• New Riff Distilling: Kentucky craft distillery producing bourbon and rye with comparable employee scale, rickhouse investment, and emphasis on non-sourced craft production. Operates a similar Northern Kentucky tourism and tasting room model.

Broad incumbents

• Maker's Mark: Iconic Kentucky straight bourbon producer operating a destination distillery with tours, tastings, and Bottle Your Own wax-dipping experience. Sets the experiential benchmark Casey Jones's Bottle Your Own program emulates.
• Wild Turkey:
• Buffalo Trace: Sazerac-owned Kentucky distillery producing award-winning bourbons including single barrel offerings. Sets competitive benchmark for bourbon awards, allocations, and the limited-release collector model.
• Old Forester: Historic Kentucky bourbon brand (Brown-Forman) with a downtown Louisville distillery and tasting experience. Comparable heritage storytelling and Bourbon Trail tour integration at much larger scale.
• Woodford Reserve: Major Kentucky bourbon producer (Brown-Forman) with a destination distillery on the Bourbon Trail offering tours, tastings, and experiential programs. Competes for the same Bourbon Trail tourist and premium bourbon consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/caseyjonesdistillery
• Instagraminstagram.com/caseyjonesdistillery
• Xx.com/CaseysCut

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casey Jones Distillery