AnyRoad
AnyRoad is a San Francisco-based software company offering an AI-powered Experience Relationship Management (ERM) platform that helps consumer brands run events, capture first-party data, and measure experiential ROI across alcohol, CPG, retail, and entertainment verticals.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What AnyRoad does
AnyRoad is a San Francisco-based, venture-backed software company founded in 2013 that operates an AI-powered Experience Relationship Management (ERM) platform for consumer brands running offline and online experiences. The platform unifies three core modules — Experience Manager (event operations, booking, ticketing, and staff management), Guest Experience (first-party consumer data capture and personalization), and Atlas Insights (analytics, NPS, brand conversion, and benchmarking) — and is augmented by Purchase Conversion (retail attribution via SMS rebates), Lifetime Loyalty (membership and bottle clubs), AnyRoad at Home (virtual events), and AnyRoad Live (field marketing/activations).
The company serves enterprise and mid-market brands across alcohol and spirits (Diageo, Campari Group, Budweiser, Anheuser-Busch, Absolut), CPG (Ben & Jerry's, JUST Egg), retail (Michaels, Fleetwood Paints), property management, and entertainment (LALIGA, OCESA), and powers more than 200,000 experiences per month across 90+ countries. AnyRoad monetizes through tiered platform subscriptions plus a 7% transaction fee on paid ticketed events, supported by a freemium 60-day self-serve trial that funnels mid-market customers into the product.
AnyRoad has raised approximately $66 million across multiple rounds, including a $47 million Series B in February 2022 led by BlackRock with participation from Andreessen Horowitz, Runa Capital, and Kaiser Permanente. The platform is led by co-founders Jonathan Yaffe (CEO) and Daniel Yaffe (COO), has 51-100 employees, and has been recognized as a G2 Leader and G2 Easiest Setup in Winter 2024 with a 4.7/5 user rating.
AnyRoad firmographics
Firmographics- Name
- AnyRoad
- Legal name
- AnyRoad
- Website
- https://anyroad.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AnyRoad is a San Francisco-based software company offering an AI-powered Experience Relationship Management (ERM) platform that helps consumer brands run events, capture first-party data, and measure experiential ROI across alcohol, CPG, retail, and entertainment verticals.
- Ownership category
- akta.pro rank
AnyRoad industry classification
Industry- Product category
- Experiential Marketing Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
Keywords
Where AnyRoad is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AnyRoad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Subscription-based platform access with tiered plans covering experience management, analytics, and guest engagement capabilities. Provides recurring revenue with annual/monthly billing options.
- Transaction Fees on Paid Events: 7% transaction fee plus processing charges applied to paid ticketed events. Generates usage-based revenue proportional to event volume and ticket sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial for RSVP and unpaid events |
| Transaction based/ take rate | Pay-as-you-go | Paid events with transaction fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AnyRoad product offering
Product offeringCore offering
AnyRoad provides an AI-powered Experience Relationship Management (ERM) platform that combines end-to-end event and activation management with guest data capture, attribution, and analytics. The platform enables consumer brands to book events, capture first-party guest data, measure experiential marketing ROI, and tie in-person experiences to purchase conversions and lifetime loyalty.
Product overview
AnyRoad is an AI-Powered Consumer Engagement Platform Built for Events and Beyond, offering a unified Experience Relationship Management (ERM) platform that combines end-to-end event management with rich feedback and analytics. The platform architecture consists of three core modules: Experience Manager (operational automation for event management), Guest Experience (first-party data capture and guest communication), and Atlas Insights (AI-powered analytics and ROI measurement). Additional capability modules include Purchase Conversions for direct revenue attribution, Lifetime Loyalty for branded membership programs, AnyRoad at Home for virtual/hybrid events, and AnyRoad Live for field marketing operations. The platform supports solutions by event type (Events, Owned Events, Brand Activations, Retail Events, Virtual Events, Tours & Tastings, Classes, Appointments, Memberships) and by industry (Alcohol, CPG, Retail, Property Management).
Differentiator
Problem solved
Functional benefit
Products and services
- Experience Manager Central event and activation management module that lets brands create, publish, and manage brand experiences end-to-end, including ticketing, registration, capacity management, and on-site operations for experiential marketing programs.
- Guest Experience Guest-facing experience module that captures first-party data from consumers attending brand experiences via surveys, feedback, and digital profiles to enrich CRM and marketing systems.
- Atlas Insights AI-powered analytics and reporting module that delivers real-time dashboards, consumer segmentation, and AI-generated insights across experience programs to inform marketing strategy.
- Purchase Conversions Attribution module that connects experiential marketing activity to real-world product purchases, allowing brands to quantify sales impact and ROI of brand experiences.
- Lifetime Loyalty Add-on module that measures long-term guest engagement and repeat attendance beyond a single event, enabling brands to track the lifetime value of consumers reached through experiential programs.
- AnyRoad at Home Virtual experience module that enables brands to run branded experiences for consumers at home, capturing the same first-party guest data as in-person events.
- AnyRoad Live Live-streamed experience module that hosts real-time virtual brand experiences with interactive guest engagement, data capture, and audience measurement.
Quantifiable outcome
- 60% increase in consumer growth revenue
- +10 more outcomes
Companies that use AnyRoad
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
AnyRoad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
AnyRoad partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CCPC GlobalminorAnyRoad's Customer Experience team is certified by CCPC Global (CCPC), the leading professional certification body. This certification supports the company's positioning of industry-leading customer support.
Scale indicators11 records
Recent moves3 records
Expansion highlights5 records
AnyRoad competitors and assessment
Company assessmentDirect peers
- Eventbrite: Eventbrite is a leading ticketing and event management platform serving event organizers of all sizes. While AnyRoad focuses on experiential marketing and consumer engagement for brands, Eventbrite shares the core capabilities of online ticketing, registration, and event operations, making it a direct competitive peer in event technology.
- Cvent: Cvent is an enterprise event management platform used by large organizations for meetings, conferences, and corporate events. While Cvent has historically focused on B2B/corporate events, its expansion into attendee engagement and event marketing overlaps with AnyRoad's enterprise field sales motion targeting large consumer brands.
- Bizzabo: Bizzabo is an event experience platform offering event management, registration, and attendee engagement tools for B2B events and conferences. It competes with AnyRoad in the event technology layer, particularly for mid-market and enterprise event organizers, though AnyRoad's focus on consumer-facing experiential marketing differs from Bizzabo's B2B tilt.
- Splash: Splash is an event marketing platform designed for brand marketing teams to create, manage, and measure events. It shares AnyRoad's focus on experiential marketing for consumer brands and competes directly on event creation, registration, and post-event analytics capabilities.
- SevenRooms: SevenRooms is a guest experience and retention platform for hospitality operators including restaurants, hotels, and entertainment venues. It directly competes with AnyRoad in alcohol and hospitality verticals by providing guest data capture, CRM, and loyalty functionality for venues running tours, tastings, and brand experiences.
- Hopin: Hopin is a virtual and hybrid events platform enabling organizers to host online conferences, expos, and networking events. It overlaps with AnyRoad's AnyRoad at Home virtual event capability and competes in the broader event technology category serving enterprise marketing teams.
- RainFocus: RainFocus is an event experience platform for large enterprise events with deep attendee personalization, analytics, and integration capabilities. It competes with AnyRoad in the enterprise event management space, particularly for organizations seeking integrated event marketing and data analytics.
- Goldcast: Goldcast is an event marketing platform focused on B2B events, webinars, and virtual experiences with content repurposing and analytics features. It overlaps with AnyRoad in event marketing tooling for mid-market and enterprise teams, particularly in capturing attendee engagement and measuring event ROI.
Broad incumbents
- Salesforce: Salesforce is the dominant CRM and marketing cloud platform with broad event management, marketing automation, and customer data capabilities through Marketing Cloud and Pardot. As a broad incumbent, Salesforce competes with AnyRoad for enterprise marketing budgets and may bundle event capabilities into its larger platform offering.
- HubSpot: HubSpot is a leading CRM and marketing automation platform with growing event management functionality through its Marketing Hub. As a broad incumbent serving SMB and mid-market customers, HubSpot may compete with AnyRoad's PLG motion by offering integrated event tools within a broader marketing and sales stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AnyRoad social profiles
Digital presenceAnyRoad financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnyRoad leadership team
Management profileNumber of profiles
Profiles2 records
AnyRoad funding detail
Funding detailFunding overview
Funding rounds9 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnyRoad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnyRoad
What does AnyRoad do?
AnyRoad provides an AI-powered Experience Relationship Management (ERM) platform that combines end-to-end event and activation management with guest data capture, attribution, and analytics. The platform enables consumer brands to book events, capture first-party guest data, measure experiential marketing ROI, and tie in-person experiences to purchase conversions and lifetime loyalty.
Is AnyRoad a public or private company?
AnyRoad is a private company. It is classified as venture growth investor backed and is currently operating.
When was AnyRoad founded?
AnyRoad was founded in 2013. It employs 51 to 100 people.
Where is AnyRoad based?
AnyRoad is headquartered in San Francisco, United States, in the North America region.
How does AnyRoad make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are transaction Fees on Paid Events.
Who are AnyRoad's main competitors?
Direct peers on record are Eventbrite, Cvent, Bizzabo, Splash, SevenRooms, Hopin, RainFocus and Goldcast. Broad incumbents are Salesforce and HubSpot.
Does AnyRoad have an API?
No public API is recorded for AnyRoad.
What industry is AnyRoad in?
AnyRoad's product category is Experiential Marketing Software. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services. Its NAICS code is 5132 and its SIC code is 7372.