College Football Hall of Fame

What College Football Hall of Fame does

The College Football Hall of Fame is a 51-100-employee, Georgia-based not-for-profit attraction operated by Atlanta Hall Management, Inc. in partnership with the National Football Foundation. Its core product is a 94,256-square-foot, three-story interactive museum in downtown Atlanta (opened August 23, 2014, at a construction cost of $66.9 million) that preserves and exhibits college football history through artifacts, memorabilia, and themed galleries including the 'Ascension: Rise of the Black Quarterback' exhibit, the 'Heisman: Legends & Legacy Exhibition,' and a recently renovated Peach Bowl Field. Since 2018 the venue has operated as the Chick-fil-A College Football Hall of Fame under a title sponsorship, and the 10th-anniversary refresh introduced the 'GAME ON!' AI Experience, which uses computer-vision face scanning and generative composition (built with Creative Principals and HyperCinema) to place visitors into game scenarios as players, coaches, or flyover pilots.

Revenue is generated through a diversified stack of one-time gate admissions, annual membership subscriptions with reciprocal honors at the Pro Football Hall of Fame, corporate and educational group bookings (15-person minimums for field trips, team building, and birthday parties), venue rentals for private events, on-site retail, and corporate sponsorship/in-kind support from founding partners such as Chick-fil-A, Coca-Cola, Kia, and Peach Bowl, Inc., alongside secondary partners including Northside Hospital, Aflac, Regions Bank, AstroTurf, Southern Company, and OMNI Hotels. Go-to-market is direct-to-consumer through cfbhall.com and on-site ticketing, layered with a CityPASS bundle (up to 47% savings), an aggressive specialty-event calendar (FIFA World Cup 2026 match-day activations, Father's Day at the Hall, Maxwell Awards, SEC Media Days, NFF Annual Awards Dinner), and a content marketing apparatus spanning blog, social, and press release distribution. The Hall serves four primary customer segments: tourists and general visitors, K-12 school groups pursuing STEAM-aligned curriculum, corporate groups seeking team-building venues, and event-hosting organizations ranging from the Maxwell Football Club to national bowl games.

Name

College Football Hall of Fame

Legal name

Atlanta Hall Management, Inc.

Website

https://cfbhall.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

The College Football Hall of Fame is a 94,256-square-foot not-for-profit interactive attraction in downtown Atlanta, operated by Atlanta Hall Management, Inc. in partnership with the National Football Foundation, that celebrates and preserves college football heritage for tourists, K-12 school groups, corporate event clients, and event-hosting organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Admission fees charged to visitors for entry to the attraction, with various pricing tiers including general admission, VIP tours, and special exhibits.
2. Membership Programs: Annual membership tiers offering exclusive benefits, complimentary tickets, and enhanced experiences for Red and Signature Chick-fil-A members.
3. Venue Rental and Events: Private event bookings including corporate events, birthday parties, team building outings, and field trips generate revenue from group experiences.
4. Corporate Sponsorships: Title sponsorships, founding partner agreements, and exhibit partnerships with major brands like Chick-fil-A, Coca-Cola, Kia, and others provide significant revenue and in-kind support.
5. Retail Store: The Hall of Fame operates a retail store selling merchandise, memorabilia, and collectibles.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The College Football Hall of Fame operates a 94,256-square-foot, three-story visitor attraction in downtown Atlanta that celebrates the history, players, and coaches of college football through historic artifacts, interactive multimedia exhibits, and AI-powered immersive experiences. It sells admission tickets, guided VIP tours, annual memberships, and venue rentals for corporate events, field trips, and birthday parties. The attraction is home to rotating specialty exhibits (e.g., Ascension: Rise of the Black Quarterback; Heisman: Legends & Legacy) and hosts major college football events such as SEC Media Days and the Maxwell Awards.

Product overview

The College Football Hall of Fame is a single unified visitor attraction product—a 94,256-square-foot interactive museum and fan experience in downtown Atlanta. The core offering is the general admission Hall of Fame Experience with historic artifacts and multimedia exhibits. Visitors can enhance their visit with add-on products including VIP Tours and All-Access Passes for expanded access. The attraction offers specialized group experiences: Field Trips with STEAM curriculum alignment, Corporate Team Building events, and Birthday Parties on the indoor Peach Bowl Field. The venue also supports Venue Rentals for private events. Major rotating exhibits like the Ascension: Rise of the Black Quarterback (presented by Kia and Coca-Cola) and the Heisman: Legends & Legacy Exhibition provide limited-time specialty experiences alongside permanent galleries. Recent technology additions include the GAME ON! AI Experience that uses face scanning to place visitors into game footage as players, coaches, or pilots.

Differentiator

Problem solved

Functional benefit

Products and services

• College Football Hall of Fame Experience
• GAME ON! AI Experience

Quantifiable outcome

• One in approximately 5,000 college football players and coaches achieves Hall of Fame induction (0.02% acceptance rate)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• KiacoreGTM or Marketing Partner · 20 January 2026Founding partner and co-presenter of 'Ascension: Rise of the Black Quarterback' exhibit. Partner in 'Accelerate the Good' HBCU scholarship program that has awarded scholarships for three consecutive years. Kia Loyalty Program offers free admission for Kia owners during July 2026.
• AstroTurfminorGTM or Marketing Partner · 29 August 2025Newest official sponsor as of July 2024. AstroTurf will renovate the Hall of Fame's Peach Bowl Field, enhancing the playing surface for visitor experiences and events.
• Reveal SuitsminorGTM or Marketing Partner · 10 December 2024Extended partnership through new three-year deal providing custom-tailored platinum jackets to annual Hall of Fame inductees.
• Pro Football Hall of FameminorStrategic or Co-development Partner · 5 November 2024Reciprocal membership admission partnership allowing visitors' membership status to be honored at either world-class venue in Canton, Ohio or Atlanta, Georgia.
• AflacminorGTM or Marketing Partner · 13 September 2024Title partner of new 'Military and Football Exhibit' created to honor the rich history of military and college football connections.
• Northside HospitalminorGTM or Marketing Partner · 14 March 2024Official Healthcare Service Provider and partner. Will have a permanent branded exhibit space. Partnership aims to champion health and excellence in collegiate athletics.
• Maxwell Football ClubminorStrategic or Co-development Partner · 13 February 2024The 87th Maxwell Awards held at the College Football Hall of Fame in March 2024, bringing major football awards event to the venue.
• Coca-ColaminorStrategic or Co-development Partner · 22 April 2022Partnership on sustainability including creation of new exhibit to educate next generation of fans on sustainability issues.
• SANIL (Student Athlete NIL)minorStrategic or Co-development Partner · 24 January 2022Hosting the 1st Annual INFLCR NIL Summit at the College Football Hall of Fame, supporting student athletes in name, image, and likeness initiatives.
• Southern CompanyminorGTM or Marketing Partner · 16 June 2021Presenting sponsor of Southern Company HBCU Exhibit celebrating the history and significant impact of Historically Black Colleges and Universities on college football.
• Regions BankminorStrategic or Co-development Partner · 19 December 2018Financial curriculum partner developing free financial education materials for grades 9-12 aligned with the Hall's STEAM program. Materials available for download.
• Chick-fil-AcoreOEM/ Whitelabel/ Licensing Partner · 20 April 2018Title sponsor of the attraction, which now bears the name Chick-fil-A College Football Hall of Fame. Chick-fil-A was a founding partner since the 2014 Atlanta opening and operates an adjacent restaurant. The sponsorship extension solidifies their commitment as title sponsor with new signage installed May 24, 2018.
• Coca-ColacoreGTM or Marketing PartnerFounding partner and current sponsor. Co-presenter of 'Ascension: Rise of the Black Quarterback' exhibit alongside Kia. Collaborates on sustainability initiatives, holiday events, and college student promotions. Operating partner for 'Deck The Hall' holiday celebration.
• OMNI HotelsminorGTM or Marketing PartnerPartner for accommodations, offering special packages for visitors to the Hall of Fame at OMNI Atlanta CNN Center with travel package promotions.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• National Baseball Hall of Fame and Museum: The Baseball Hall of Fame in Cooperstown, New York is the longest-running U.S. sports hall of fame and operates as a nonprofit heritage museum with ticketed admission, membership programs, special exhibits, and educational programming — the original template for sport-specific hall of fame attractions.
• NASCAR Hall of Fame: The NASCAR Hall of Fame in Charlotte, NC is a sport-specific heritage attraction with interactive exhibits, an indoor field/track, event rentals, and group experiences — directly comparable business model and venue type to the College Football Hall of Fame.
• World Golf Hall of Fame: The World Golf Hall of Fame is a sport-specific heritage attraction operated as a museum with interactive exhibits, ticket/membership revenue, and rotating exhibits — comparable as a single-sport hall of fame venue.
• Hockey Hall of Fame: The Hockey Hall of Fame in Toronto is a sport-specific heritage museum with ticketed admission, membership programs, special exhibits, and retail — another directly comparable single-sport hall of fame attraction.
• Naismith Memorial Basketball Hall of Fame: The Basketball Hall of Fame in Springfield, Massachusetts is a sport-specific heritage museum and visitor attraction operating under the same model: inductee-driven content, interactive exhibits, retail, memberships, and group events for school and corporate groups.
• International Tennis Hall of Fame: The International Tennis Hall of Fame in Newport, Rhode Island operates as a nonprofit heritage museum with ticketed admission, special exhibits, memberships, and event hosting including the Hall of Fame induction ceremony — directly analogous to the College Football Hall of Fame model.
• Pro Football Hall of Fame: The Pro Football Hall of Fame in Canton, Ohio is the NFL counterpart and the most direct peer: a sport-specific heritage hall of fame, museum, and visitor attraction operated as a nonprofit with ticket sales, memberships, and event hosting. The two venues now have a reciprocal membership partnership.

Emerging players

• National Wrestling Hall of Fame: The National Wrestling Hall of Fame in Stillwater, Oklahoma operates as a smaller-scale sport-specific heritage museum with exhibits, inductions, and educational programming. Comparable as a niche collegiate sport hall of fame but with significantly smaller scale and foot traffic than the College Football Hall of Fame.

Broad incumbents

• World of Coca-Cola: World of Coca-Cola is an Atlanta-based brand-anchored tourist attraction bundled in the same CityPASS as the College Football Hall of Fame. Comparable as a downtown Atlanta ticketed attraction with a single brand narrative, retail store, and group sales channels.
• Georgia Aquarium: The Georgia Aquarium is the largest tourist attraction in downtown Atlanta and is also bundled in Atlanta CityPASS with the College Football Hall of Fame. Comparable as a large-scale Atlanta ticketed attraction competing for the same tourist dollar, but with a much broader audience appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CFBHall
• YouTubeyoutube.com/user/cfbhallatl
• Facebookfacebook.com/cfbhall
• LinkedInlinkedin.com/company/atlanta-hall-management
• Instagraminstagram.com/cfbhall
• TikToktiktok.com/@cfbhall_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about College Football Hall of Fame