Gadjian Academy
Gadjian Academy is an Indonesia-based HR and business education platform (established 2016, operating as a division within Gadjian) delivering cohort-based certification programs — CHCP, CFBP, CSGP, and CPO — plus topical webinars to HR practitioners, business owners, finance, and sales professionals via Zoom and hybrid in-person sessions in South Jakarta.
- Company typePrivate
- Founded2016
- HeadquartersSouth Jakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gadjian Academy does
Gadjian Academy is an Indonesia-based professional education platform operating as a division within the Gadjian HR-software ecosystem (legal entity PT Pegawe Indonesia Digdaya). Founded in 2016 and headquartered at Gedung Binasentra, South Jakarta, the platform delivers cohort-based certification programs, individual webinars, and offline #HRBreak discussion sessions targeted at Indonesian HR practitioners, business owners, finance professionals, and sales personnel. Its core curriculum is delivered through live Zoom sessions with hybrid in-person workshops in South Jakarta, and the syllabus is anchored by senior practitioners including Pungki Purnadi, Iman Subekti, Novian Fitriawan, Else Fernanda, and Supardi Pondok, with content aligned to SKKNI national competency standards and, in the CPO Double Degree track, to BNSP HR Staff/Supervisor certifications.
The portfolio comprises four certification programs (CHCP, CFBP, CSGP, CPO) plus a recurring pipeline of topical webinars. CHCP Batch 9 is a 28+ session program across five blocks (Organization Development, Remuneration Management, Industrial Relations, People Development, Talent Management); CFBP covers finance business partnering; CSGP targets sales professionals; and CPO bundles BNSP national certification with People Management Fundamentals. Pricing is tiered and event-driven, ranging from IDR 100K-250K per webinar ticket to Rp 1.75M-9.0M per certification program, with installment plans offered via direct WhatsApp and email contact.
Distribution is direct-to-consumer through the gadjian-academy.com event pages, supported by organic social (Facebook, YouTube, Instagram), an email newsletter via Google Forms, and WhatsApp-led inquiry handling. The platform has trained 5,000+ professionals and maintains a 500+ member HR community, with named attendees including participants from Kitabisa.com, Bukalapak, Dreamaxtion, and ICube. Revenue is not publicly disclosed, no external funding rounds are recorded, and the company operates as a private, Indonesia-domestic education business within the broader Gadjian HR-tech stack powered by PT Bisadaya Sejahtera Berkarya.
Gadjian Academy firmographics
Firmographics- Name
- Gadjian Academy
- Legal name
- PT Pegawe Indonesia Digdaya
- Website
- https://gadjian-academy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gadjian Academy is an Indonesia-based HR and business education platform (established 2016, operating as a division within Gadjian) delivering cohort-based certification programs — CHCP, CFBP, CSGP, and CPO — plus topical webinars to HR practitioners, business owners, finance, and sales professionals via Zoom and hybrid in-person sessions in South Jakarta.
- Ownership category
- akta.pro rank
Gadjian Academy industry classification
Industry- Product category
- Professional Training & Certification
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)
- akta.pro secondary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
Keywords
Where Gadjian Academy is headquartered
LocationHeadquarters
- HQ city
- South Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Gadjian Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Certification Program Tuition: Cohort-based certification programs (CHCP, CFBP, CSGP, CPO) with tiered pricing based on early bird and regular periods. CHCP ranges from Rp 6,000,000 (presale) to Rp 9,000,000 (regular), with single block options at Rp 1,850,000. CFBP priced at Rp 1,750,000. CPO combines with BNSP HR certification at Rp 3,500,000-4,500,000.
- Webinar Registration Fees: Individual webinar sessions priced from IDR 100,000 to IDR 250,000. Some webinars offered free as lead generation. Topics cover payroll, KPI, competency dictionaries, PHK regulations, and tax compliance.
- SKKNI Certification Preparation: Specialized SKKNI (Standar Kompetensi Kerja Nasional Indonesia) examination preparation sessions for HR professionals seeking national competency certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | CHCP Batch 9 Full Program |
| Subscription | Multi-year contract | CFBP Presale |
| Subscription | Multi-year contract | CPO Double Degree Programs |
| One time/ perpetual license | Pay-as-you-go | Webinar Registration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Gadjian Academy product offering
Product offeringCore offering
Gadjian Academy operates as a professional education platform offering cohort-based certification programs (CHCP, CFBP, CSGP, CPO) plus individual webinars for HR, finance, and sales professionals in Indonesia. The programs are delivered in hybrid format (Zoom plus in-person workshops in South Jakarta) and include preparation for SKKNI national competency standards and BNSP certifications. The platform also runs #HRBreak discussion sessions for peer learning and networking.
Product overview
Gadjian Academy is an HR and business education platform operating as a division within Gadjian. The platform offers a portfolio of professional certification programs (CHCP, CFBP, CPO, CSGP) targeting HR practitioners, finance professionals, and sales personnel. Programs combine training, workshops, and educational videos with certification outcomes. The platform also hosts single-session webinars and #HRBreak discussion events covering specialized topics like payroll management, KPI development, competency frameworks, and workplace diversity. Gadjian Academy has been operating since 2016 and has trained over 5000 business and HR practitioners across Indonesia.
Differentiator
Problem solved
Functional benefit
Brands
- CHCP: Certified Human Capital Professional - HR certification program consisting of 28+ sessions covering Organization Development, Remuneration Management, Industrial Relations, People Development, and Talent Management.
- CFBP
- CSGP
- CPO
Products and services
- CHCP (Certified Human Capital Professional) Comprehensive HR certification program with 28+ sessions across 5 blocks covering Organization Development, Remuneration Management, Industrial Relations, People Development, and Talent Management, plus SKKNI preparation. Designed for HR practitioners, business owners, and individuals pursuing HR careers in Indonesia.
- CFBP (Certified Finance Business Partner) Certification program for finance professionals to develop strategic business partnership capabilities. Covers budgeting, performance analysis, stakeholder communication, and cross-functional collaboration. Developed with experienced practitioners including Iman Subekti, Novian Fitriawan, and Else Fernanda.
- CPO (Chartered People Officer) Double Degree certification program for HR professionals combining People Management Fundamentals with BNSP (National Professional Certification Authority) HR Staff or HR Supervisor certification tracks aligned with SKKNI national competency standards.
- CSGP (Certified Sales Growth Professional) Double Degree certification program for sales entry-level and mid-level professionals covering strategic sales capabilities and business growth methodologies. Co-developed with sales practitioner Supardi Pondok (ex-Microsoft, Schneider Electric, Autodesk Indonesia).
- HR & Business Webinars Single-session webinars covering HR and business topics including payroll, KPI, competency frameworks, performance management, talent development, and tax compliance. Priced at IDR 100,000-250,000 with some free sessions for lead generation.
- #HRBreak Sessions Offline discussion sessions for HR professionals to share experiences and strategies on workplace topics in a networking and peer learning format.
Quantifiable outcome
- 5000+ business and HR professionals trained since 2016
- +2 more outcomes
Companies that use Gadjian Academy
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Gadjian Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gadjian Academy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Pungki PurnadicoreRenowned HR and Business Consultant with 30+ years experience across 10+ countries. Co-developed CHCP certification program and serves as lead faculty. Consults for Kartika Sari, Bank Central Asia, Bank Mandiri, Bank Syariah Indonesia, and Indonesian National Police.
- Iman SubekticoreFinance professional with 20+ years experience in strategic positions. Serves as Audit Committee member of PT Teladan Prima Agro Tbk. Contributes to CFBP program with corporate governance and financial strategy perspectives.
- Novian FitriawancoreCo-founder and Lead Advisor Investor Relations. Brings expertise in capital markets, investor relations, ESG, and risk management to CFBP program development.
- Else FernandacoreDirector & Co-Founder of Fast8 Group with 20+ years experience in business and human capital. Certified Financial Planner (CFP). Contributes expertise to CFBP and CHCP programs.
- BNSP (Badan Nasional Sertifikasi Profesi)coreNational professional certification body in Indonesia. Gadjian Academy CPO program includes BNSP HR Staff and HR Supervisor certification tracks aligned with SKKNI national competency standards.
- Supardi PondokcoreSales practitioner with 20+ years experience at Microsoft, Schneider Electric, and as Country Director/Head of Sales Autodesk Indonesia. Co-developed CSGP certification program.
- BisadayaminorCo-organized webinar on internship program strategies for business efficiency. PT Bisadaya Sejahtera Berkarya is the company powering Gadjian Academy platform.
- PT Pegawe Indonesia DigdayacoreLegal entity owner and operator of Gadjian Academy platform. Registered at Gedung Binasentra Lantai 1 Unit 106, Kompleks Bidakara, Jl. Gatot Subroto Kav.71-73, Jakarta 12870.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Gadjian Academy competitors and assessment
Company assessmentBroad incumbents
- Coursera: Global online learning platform offering professional certificates from universities and companies. Comparable in providing professionally recognized certification programs to working adults, though at much larger scale and broader subject coverage.
- Udemy Business: Global online learning marketplace with deep HR, finance, and sales certification content for individual and enterprise learners. Comparable in delivering self-paced and structured professional certification across the same subject verticals.
- LinkedIn Learning: Global professional development platform from LinkedIn offering courses across business, HR, finance, and sales. Comparable in targeting working professionals seeking skill-based certifications with self-paced and cohort formats.
Emerging players
- Glints: Southeast Asian talent platform with professional learning and certification tracks alongside recruitment. Comparable in HR-adjacent training content and Indonesian/Southeast Asian professional learner base.
- Hacktiv8: Indonesian bootcamp and professional training provider for digital and business skills. Comparable in cohort-based, instructor-led certification programs targeting Indonesian career advancers.
- RevoU: Indonesian online professional upskilling platform offering intensive programs in marketing, product, data, and business. Comparable in cohort-based, instructor-led online certification model targeting Indonesian professionals.
Direct peers
- PPM Manajemen: Indonesian management and professional training institute offering certification and short courses for working professionals. Directly comparable to Gadjian Academy's CHCP/CFBP offerings in terms of target audience, certification format, and Indonesian market focus.
- Dale Carnegie Indonesia: Local franchise of Dale Carnegie Training offering leadership, sales, and professional development courses in Indonesia. Comparable in delivering certification-style training to working professionals across HR/sales/leadership tracks.
- MarkPlus Institute: Indonesian executive education and professional certification provider under the MarkPlus brand. Comparable to Gadjian Academy in cohort-based certification programs targeting mid-career professionals and business owners in Indonesia.
Regional players
- BINUS Center: Indonesian professional and corporate training arm of BINUS University offering short courses and certification programs. Comparable in Indonesia-focused cohort-based professional certification targeting working professionals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gadjian Academy social profiles
Digital presenceGadjian Academy compliance and trust
Trust signalCompliance3 records
Gadjian Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gadjian Academy leadership team
Management profileNumber of profiles
Profiles5 records
Gadjian Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gadjian Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gadjian Academy
What does Gadjian Academy do?
Gadjian Academy operates as a professional education platform offering cohort-based certification programs (CHCP, CFBP, CSGP, CPO) plus individual webinars for HR, finance, and sales professionals in Indonesia. The programs are delivered in hybrid format (Zoom plus in-person workshops in South Jakarta) and include preparation for SKKNI national competency standards and BNSP certifications. The platform also runs #HRBreak discussion sessions for peer learning and networking.
Is Gadjian Academy a public or private company?
Gadjian Academy is a private company. It is classified as corporate owned and is currently operating.
When was Gadjian Academy founded?
Gadjian Academy was founded in 2016. It employs 11 to 50 people.
Where is Gadjian Academy based?
Gadjian Academy is headquartered in South Jakarta, Indonesia, in the Asia region.
How does Gadjian Academy make money?
Three revenue lines are on record. Certification Program Tuition is the primary driver. The others are webinar Registration Fees and SKKNI Certification Preparation.
Who are Gadjian Academy's main competitors?
Broad incumbents on record are Coursera, Udemy Business and LinkedIn Learning. Emerging players are Glints, Hacktiv8 and RevoU. Direct peers are PPM Manajemen, Dale Carnegie Indonesia and MarkPlus Institute. BINUS Center is listed as a regional player.
Does Gadjian Academy have an API?
No public API is recorded for Gadjian Academy.
What industry is Gadjian Academy in?
Gadjian Academy's product category is Professional Training & Certification. Its primary akta.pro industry code is EDANAIAE, Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL), with a secondary code of EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors). Its NAICS code is 611430 and its SIC code is 8200.