Care For U Plus

What Care For U Plus does

Care For U Plus is a New Jersey-based private home healthcare services agency founded in 2020 and headquartered in Lawrenceville, with regional offices in Edison (Middlesex County) and Cherry Hill (Camden County). The company delivers in-home personal care, companion care, dementia and Alzheimer's care, and special needs care to elderly individuals, adults and children with disabilities, post-operative patients, veterans, and families seeking respite support across all New Jersey counties. Services are provided by trained Home Health Aides and Registered Nurses, with case coordinators developing individualized care plans; pricing is quote-based and offered on hourly or live-in terms with 24-hour on-call availability and a 48-hour caregiver placement guarantee.

The company monetizes through two channels: managed home care services billed to clients directly or reimbursed via Medicaid, Aetna, Amerigroup, Horizon BCBSNJ, WellCare, United Healthcare, VA benefits, and county social service programs, and a professional services stream generated by its New Jersey Board of Nursing–approved 76-hour Certified Home Health Aide (CHHA) training course plus an in-service continuing education program covering 20+ clinical topics. Care For U Plus holds CHAP (Community Health Accreditation Partner) accreditation, employs a multi-lingual caregiver workforce spanning English, Spanish, Russian, Bulgarian, Polish, Ukrainian, Mandarin, and Vietnamese, and maintains referral partnerships with VITAS Healthcare, Saint Francis Medical Center, JACC, the U.S. Department of Veterans Affairs, and the Mercer County Board of Social Services.

Distribution is sales-led and direct-to-consumer: three physical offices anchor county-level operations, supplemented by a website with content marketing, bilingual (English/Spanish) materials, and referrals from healthcare providers and insurance networks. The company has no disclosed funding rounds, no parent company, no management team disclosed in the input data, no M&A activity, and no revenue or headcount figures publicly available — limiting the ability to triangulate scale beyond qualitative indicators such as a "large pool of caregivers" and statewide county coverage.

Name

Care For U Plus

Legal name

Care For U Plus

Website

https://careforuplus.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Care For U Plus is a New Jersey-based home healthcare agency founded in 2020 that provides personal, companion, dementia, and special needs care across all NJ counties via three offices and a multi-lingual aide workforce, plus a Board of Nursing–approved CHHA training program.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Home Health Aide (HHA) Services (Medically Directed) (HSABACAB), Memory Care Respite (Short-Term) (HSABAEAD)

Keywords

• Home healthcare services
• Personal care assistance
• Companion care
• Dementia alzheimer care
• Certified home health aide training

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Care Services: Hourly and live-in home care services provided to individuals in their homes. Services include personal care, companion care, dementia/Alzheimer's care, and special needs care. Revenue is generated through service fees paid by clients directly, through insurance reimbursement (Medicaid, Aetna, Amerigroup, Horizon BCBSNJ, WellCare, United Healthcare), or through VA benefits and county social service programs.
2. CHHA Training Course: 76-hour Certified Home Health Aide training course approved by the New Jersey Board of Nursing. Course includes 60 hours of classroom instruction and 16 hours of clinical training, offered monthly in morning and evening sessions over 4 weeks at all office locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Care For U Plus is a New Jersey-based home healthcare agency that delivers in-home care services through trained Home Health Aides and Registered Nurses. Its core offerings span Personal Care, Companion Care, Dementia and Alzheimer's Care, and Special Needs Care, supplemented by a state-approved Certified Home Health Aide (CHHA) training program. Services are available hourly or as live-in care, with case coordinators developing personalized care plans for each client.

Product overview

Care For U Plus is a home healthcare services provider operating as a single unified service offering across New Jersey. The company provides five core in-home care services: Personal Care (bathing, hygiene, dressing, grooming), Companion Care (housekeeping, transportation, companionship), Dementia & Alzheimer's Care, Special Needs Care, and CHHA Training (certified home health aide training). All services are delivered through trained caregivers including Home Health Aides and Registered Nurses, with case coordinators creating personalized care plans for each client.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 48-hour caregiver guarantee ensures timely placement
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VITAS HealthcarecoreStrategic or Co-development PartnerVITAS Healthcare is a hospice care provider. Care For U Plus partners with VITAS to provide continuity of care for patients transitioning from home care to hospice services, ensuring seamless support for patients and families.
• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerCare For U Plus accepts VA benefits to provide home care services to eligible veterans, supporting the veteran community in maintaining independence at home.
• Mercer County Board of Social ServicescoreStrategic or Co-development PartnerPartnership with Mercer County Board of Social Services to provide home care services to residents requiring county-funded care support.
• Jewish Association for Care of the Aged (JACC)coreStrategic or Co-development PartnerJACC partnership to serve the Jewish community's elder care needs, providing culturally appropriate home care services.
• Saint Francis Medical CentercoreStrategic or Co-development PartnerPartnership with Saint Francis Medical Center for post-acute care coordination, providing home care services to patients discharged from the medical center.
• New Jersey Division of Consumer AffairscoreStrategic or Co-development PartnerRegulatory partnership with New Jersey Division of Consumer Affairs for home health care licensing and compliance.
• PPL (Pennsylvania Power & Light)minorStrategic or Co-development PartnerPartnership for utility assistance programs supporting low-income home care clients with energy costs.
• New Jersey Board of NursingcoreImplementation/ SI/ Consulting PartnerNew Jersey Board of Nursing approves Care For U Plus's CHHA training program and certifies caregivers. The company submits certified graduates for state licensing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senior Helpers: Franchised in-home senior care provider offering personal care, Alzheimer's/dementia care, and companion services — operates NJ locations and competes for the same elderly and dementia segments.
• Bayada Home Health Care: One of the largest non-profit home health providers in the U.S., headquartered in Moorestown, NJ, offering personal care, home health aide, and skilled nursing services across similar populations and geographies — a direct comparable on services, payer mix, and regional presence.
• Visiting Angels: National franchise network providing in-home personal care, companion care, dementia care, and respite services — directly overlapping Care For U Plus's core service lines and customer segments.
• Home Instead (BrightSpring Health Services): Large franchised home care network specializing in personal care, companionship, and Alzheimer's/dementia care for seniors — operates franchise locations across NJ and competes directly for similar clientele.
• Comfort Keepers: National franchised provider of in-home care including personal care, companion care, and dementia/Alzheimer's support, serving elderly clients — closely comparable service offering and target market.
• BrightStar Care: Franchised home care agency providing both medical and non-medical in-home services, including personal care and dementia support — a closely comparable hybrid personal/skilled care model.
• Right at Home: Franchised in-home care and assistance provider offering personal care, companionship, and specialized support for seniors and adults with disabilities — directly comparable service scope and customer profile.

Broad incumbents

• Amedisys: Public home health, hospice, and high-acuity care provider operating across many states — overlaps with Care For U Plus on skilled home health and hospice-adjacent services and represents a scaled incumbent with Medicare-certified capabilities.
• LHC Group (UnitedHealth Group subsidiary): Large national home health and hospice provider — a broader incumbent whose service lines and payer relationships (Medicare, managed care) overlap with Care For U Plus's home care and skilled offerings.

Regional players

• Penn Medicine Home Health: Hospital-affiliated home health provider operating in the greater Philadelphia and NJ corridor — competes with Care For U Plus for post-acute referrals and discharges, especially given its Saint Francis-area overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/care-for-u-plus-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care For U Plus