Black Sheep Cycling
Black Sheep Cycling is a Brisbane-based direct-to-consumer brand that designs, manufactures, and sells premium performance cycling and running apparel under its Pinnacle (high-performance) and 360 (everyday) sub-brands, serving recreational and competitive athletes across Australia, the US, the UK, and Europe.
- Company typePrivate
- Founded2016
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Black Sheep Cycling firmographics
Firmographics- Name
- Black Sheep Cycling
- Legal name
- Black Sheep
- Website
- https://us.blacksheepcycling.cc
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Black Sheep Cycling is a Brisbane-based direct-to-consumer brand that designs, manufactures, and sells premium performance cycling and running apparel under its Pinnacle (high-performance) and 360 (everyday) sub-brands, serving recreational and competitive athletes across Australia, the US, the UK, and Europe.
- Ownership category
- akta.pro rank
Black Sheep Cycling industry classification
Industry- Product category
- Cycling and Running Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Black Sheep Cycling is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Black Sheep Cycling business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Apparel Sales: Black Sheep Cycling generates revenue through direct sales of high-performance cycling and running apparel including jerseys, bibs, shorts, singlets, and outerwear. Products are sold at premium price points ranging from $62 to $235 USD. The brand operates on a direct-to-consumer e-commerce model across multiple regional storefronts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pinnacle Collection - High-performance garments |
| Unit Pricing | Pay-as-you-go | 360 Collection - Everyday apparel |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Black Sheep Cycling product offering
Product offeringCore offering
Black Sheep Cycling manufactures and retails premium performance cycling and running apparel under two tiers — Pinnacle (high-performance, race-grade garments for elite cycling and running) and 360 (everyday all-day apparel for cycling, running, and training). The brand sells direct-to-consumer through regional Shopify storefronts in Australia, the USA, the UK, and Europe, with men's and women's lines and condition-specific (cold, hot, wet) variants.
Product overview
Black Sheep Cycling is a performance cycling and running apparel brand operating two main product tiers: Pinnacle (high-performance, cutting-edge garments for elite cycling and running including AeroWeave SS Jersey and Zer0 Bib and Brace) and 360 (everyday all-day apparel for cycling and running including Team SS Jersey and DryLite SS Tee). The portfolio spans both genders with specialized product lines for cold, hot, and wet conditions, as well as intended use cases for Ride, Race, Run, and Workout activities. The company also offers accessories, outerwear, and gift cards as supplementary products.
Differentiator
Problem solved
Functional benefit
Brands
- Pinnacle: High-performance, cutting-edge garments that push boundaries and solve problems. Includes cycling and running apparel.
- 360
Products and services
- AeroWeave SS Jersey Race-fit short-sleeve cycling jersey from the Pinnacle high-performance collection, available in men's and women's versions and multiple color options, priced at $193. Designed for elite cycling performance using AeroWeave fabric technology.
- Zer0 Bib and Brace Performance cycling bib short and brace from the Pinnacle collection, available in men's and women's versions and multiple colorways, priced at $235. Engineered for race-level cycling performance.
- FlyMesh Singlet Relaxed-fit running singlet from the Pinnacle Marathon Season line, available in men's and women's versions in up to 21 colors, priced at $120. Features FlyMesh breathable fabric technology for marathon and endurance running.
- Marathon 3" Short Performance running short from the Pinnacle Marathon Season collection, available in men's and women's versions, priced at $115. Designed for marathon and endurance running with practical storage options.
- Team SS Jersey Firm-fit short-sleeve cycling jersey from the 360 everyday collection, available in men's and women's versions in up to 14 colors, priced at $165. Designed for all-day comfort during cycling activities.
- DryLite SS Tee Short-sleeve running and training t-shirt from the 360 everyday collection. Priced at $74 for men's versions. Features DryLite moisture-wicking fabric technology for everyday training comfort.
- Drylite Singlet Running singlet from the 360 everyday collection, available in men's versions at $62. Features DryLite moisture management fabric for training and everyday running.
- Gift Cards Prepaid gift cards redeemable for any products on the Black Sheep Cycling website, providing a flexible gifting option for cycling and running apparel.
Quantifiable outcome
- Australian Team supplier for UCI Granfondo World Championships 2026
Companies that use Black Sheep Cycling
Customer profileSegments4 records
Ideal customer profiles3 records
Black Sheep Cycling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Black Sheep Cycling partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Australian Team (UCI Granfondo World Championships)coreIn 2026, Black Sheep will supply the Australian Team for the UCI Granfondo World Championships. The partnership features the Pinnacle range including the AeroWeave Jersey, Zer0 Bib and Brace. This represents the brand's highest-profile athlete sponsorship and competitive validation of their performance apparel.
- Australian Cycling AcademycoreBlack Sheep has been backing the Australian Cycling Academy for five years, supporting the development of emerging cycling talent in Australia. This long-term commitment demonstrates the brand's dedication to nurturing the next generation of elite cyclists.
- Do Good CharitiesBlack Sheep participates in 1% for the Planet, donating 1% of all orders to their Do Good charities. This charitable initiative supports their Mind Health Project, WMN Initiative, and Future Project programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Black Sheep Cycling competitors and assessment
Company assessmentDirect peers
- Le Col: British premium cycling apparel brand with similar DTC-first strategy, performance/Pro lines, and team sponsorship approach. Direct competitor in the same premium tier of the cycling apparel market.
- Castelli: Italian heritage cycling apparel brand supplying pro teams at the highest level. Direct competitor in the performance cycling jersey and bib category, particularly for race-focused consumers who value elite-level validation.
- MAAP: Melbourne-based premium cycling apparel DTC brand with similar Pinnacle/everyday tier structure and direct competition in the Australian and international cyclist market. Most direct comparable due to shared geography, audience, and product architecture.
- Pas Normal Studios: Danish premium cycling apparel brand with strong Scandinavian minimalist aesthetic and DTC distribution across multiple regions. Direct competitor for the design-conscious, premium-tier cyclist Black Sheep targets.
- Isadore: Slovak premium cycling apparel brand with strong aesthetic identity and similar premium DTC positioning. Direct competitor targeting design-conscious, performance-oriented cyclists globally.
- Rapha: London-born premium cycling apparel brand and category-defining benchmark for premium DTC cycling apparel. Competes head-to-head in cycling jerseys, bibs, and outerwear at similar premium price points with a global multi-region storefront footprint.
- Attaquer: Australian cycling apparel brand with similar bold design ethos and DTC positioning. Direct regional competitor in the Australian market and increasingly in international premium cycling apparel.
- Q36.5: Italian premium cycling apparel brand focused on technical performance and unique fabric systems. Competes with Black Sheep's Pinnacle tier through similar technical positioning and premium pricing.
Broad incumbents
- 2XU: Australian-founded performance apparel brand with strong presence in running and cycling. Larger regional incumbent with broader product portfolio and deeper distribution, particularly relevant as Black Sheep expands into running.
- Pearl Izumi: Established cycling and running apparel brand with broader product portfolio spanning multiple price tiers. Larger incumbent competing across both cycling and running categories, including premium segments where Black Sheep operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Black Sheep Cycling social profiles
Digital presenceBlack Sheep Cycling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Sheep Cycling leadership team
Management profileNumber of profiles
Black Sheep Cycling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Sheep Cycling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Sheep Cycling
What does Black Sheep Cycling do?
Black Sheep Cycling manufactures and retails premium performance cycling and running apparel under two tiers — Pinnacle (high-performance, race-grade garments for elite cycling and running) and 360 (everyday all-day apparel for cycling, running, and training). The brand sells direct-to-consumer through regional Shopify storefronts in Australia, the USA, the UK, and Europe, with men's and women's lines and condition-specific (cold, hot, wet) variants.
Is Black Sheep Cycling a public or private company?
Black Sheep Cycling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Black Sheep Cycling founded?
Black Sheep Cycling was founded in 2016. It employs 11 to 50 people.
Where is Black Sheep Cycling based?
Black Sheep Cycling is headquartered in Brisbane, Australia, in the Oceania region.
How does Black Sheep Cycling make money?
One revenue line is on record: apparel Sales.
Who are Black Sheep Cycling's main competitors?
Direct peers on record are Le Col, Castelli, MAAP, Pas Normal Studios, Isadore, Rapha, Attaquer and Q36.5. Broad incumbents are 2XU and Pearl Izumi.
Does Black Sheep Cycling have an API?
No public API is recorded for Black Sheep Cycling.
What industry is Black Sheep Cycling in?
Black Sheep Cycling's product category is Cycling and Running Apparel. Its primary akta.pro industry code is CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 4581 and its SIC code is 5600.