Isadore
Isadore is a Slovakia-based direct-to-consumer cycling apparel brand founded in 2013 by former professional cyclists Peter and Martin Velits, selling premium Merino, recycled-synthetic, and waterproof technical cycling clothing, accessories, and custom team kits to cyclists worldwide via its own e-commerce site.
- Company typePrivate
- Founded2013
- HeadquartersPúchov
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Isadore does
Isadore (legally Realdealcyclephile s.r.o., headquartered in Púchov, Slovakia) is a direct-to-consumer cycling apparel brand founded in 2013 by twin brothers Peter and Martin Velits, both former professional cyclists who competed in the Tour de France, Vuelta a España, and World Championships. The company designs, develops, and produces technical cycling clothing and accessories, organized into six core collections (Debut, Signature, Alternative, Echelon, Distance, Run) plus accessories, lifestyle pieces, bundles, gift cards, and a Custom kit program. Products are manufactured in Europe and built around premium technical materials — Merino wool, recycled synthetics, Pertex Shield three-layer waterproof membranes (20,000mm water column), Polartec fabrics, Elastic Interface chamois pads, and HeiQ odour-control treatment — targeting male and female cyclists across performance, endurance, racing, gravel, commuting, and lifestyle use cases.
The business runs as a pure-play DTC e-commerce operation on its own storefront with global shipping and no third-party retail distribution; revenue is generated through one-time apparel purchases at a single revenue stream. Pricing spans entry-level to ultra-premium tiers ($18 Merino socks to $435 Race Skin Suit) with bundle discounts of 15-40%, gift cards of $50-$250 USD, free EU standard shipping over 150 EUR, a 30-day return policy, and a free Crash Replacement Service that supports retention. Go-to-market relies on a content marketing engine (adventure stories, product guides, Planet Isadore sustainability content) and an email newsletter rather than paid media captured in the source set. The company has no disclosed funding rounds, no institutional investors, and headcount of 1-10, with both co-founders maintaining direct operational involvement.
Isadore firmographics
Firmographics- Name
- Isadore
- Legal name
- Realdealcyclephile s.r.o.
- Website
- https://isadore.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Isadore is a Slovakia-based direct-to-consumer cycling apparel brand founded in 2013 by former professional cyclists Peter and Martin Velits, selling premium Merino, recycled-synthetic, and waterproof technical cycling clothing, accessories, and custom team kits to cyclists worldwide via its own e-commerce site.
- Ownership category
- akta.pro rank
Isadore industry classification
Industry- Product category
- Cycling Apparel
- NAICS
- Sporting Goods Retailers (45911), Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
- akta.pro secondary industries
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Performance Outerwear & Technical Apparel (CRAAAEAB), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where Isadore is headquartered
LocationHeadquarters
- HQ city
- Púchov
Offices1 record
Markets served
Isadore business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Cycling Apparel Sales: Direct-to-consumer sales of cycling clothing and accessories through e-commerce. One-time product purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Debut Collection - Entry level without compromising quality |
| Unit Pricing | Pay-as-you-go | Signature Collection - Premium and classic look |
| Unit Pricing | Pay-as-you-go | Alternative Collection - Bold design with recycled materials |
| Unit Pricing | Pay-as-you-go | Echelon Collection - Premium high-class materials, highly technical |
| Unit Pricing | Pay-as-you-go | Distance Collection - Technical and durable for adventures |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Isadore product offering
Product offeringCore offering
Isadore designs, develops, and produces premium cycling apparel sold direct-to-consumers through its own e-commerce store. The product range covers jerseys, bib shorts, base layers, jackets, gilets, gloves, socks, warmers, caps, bidons, lifestyle wear, and accessories, organized into distinct collections (Debut, Signature, Alternative, Echelon, Distance, Run). All products are made in Europe under strict social and environmental standards using technical fabrics such as Merino wool, Pertex Shield, Polartec, and Elastic Interface chamois pads.
Product overview
Isadore is a cycling apparel company founded in 2013 by former professional cyclists Peter and Martin Velits. The company offers a comprehensive portfolio of cycling clothing and accessories organized into multiple product lines: the core performance collections (Debut, Signature, Alternative, Echelon, Distance, Run), accessories (bib shorts, jerseys, base layers, jackets, gloves, socks, warmers), and lifestyle clothing. The Debut collection provides entry-level apparel with recycled materials, while Signature offers premium timeless merino-based pieces. Alternative features bold sustainable designs, Echelon delivers high-performance aero gear, and Distance targets adventure riders with durable technical apparel. The company also offers a Custom program for personalized kit designs. All products are made in Europe with a strong emphasis on sustainability, using recycled materials, natural fibers like merino wool, and responsible manufacturing. Isadore provides a crash replacement and repair service for damaged items.
Differentiator
Problem solved
Functional benefit
Brands
- Debut: Entry level collection without compromising on quality. Made from synthetic and recycled materials. Simple and bright colors with tasteful branding. Slim and comfortable with a medium compression fit.
- Signature
- Alternative
- Echelon
- Distance
Products and services
- Short Sleeve Jerseys Performance cycling jerseys built for speed and comfort, available in merino wool and recycled synthetic options for both men and women.
- Bib Shorts & Tights Performance cycling shorts and tights featuring Elastic Interface chamois pads, designed for comfort during long rides, offered in men's and women's fits.
- Base Layers Moisture-managing cycling base layers in merino wool and technical synthetics for temperature regulation across all conditions.
- Long Sleeve Jerseys Long sleeve cycling jerseys for cooler days featuring merino wool, merino-technical blends, and synthetic fabrics for thermal regulation.
- Jackets and Gilets Wind and rain protection cycling outerwear including waterproof jackets with Pertex Shield fabric, wind gilets, and winter hardshell jackets.
- Arm & Leg Warmers Protective cycling warmers including thermal arm warmers, knee warmers, leg warmers, and merino wool options for chilly temperatures.
- Gloves & Mitts Cycling gloves protecting hands from cold and road vibrations, including winter gloves with PrimaLoft insulation, deep winter gloves, and neoprene options.
- Socks & Shoe Covers Cycling socks in various heights and materials including merino wool, plus oversocks and shoe covers for weather protection.
- Cycling Bottles (Bidons) BPA-free cycling water bottles available in 550ml and 750ml sizes in various colors.
- Riding Accessories Riding accessories including merino headbands, winter hats, neck warmers, caps, face masks, and wash nets.
- Caps & Hats Cycling caps and hats for head protection from the elements, including signature caps, gravel caps, and rain caps.
- Lifestyle Clothing Post-ride lifestyle apparel including tech merino t-shirts, urban shirts, anoraks, fleece vests, and tech jackets for off-bike comfort.
- Bundles & Sets Pre-configured cycling outfit bundles offering savings of 15-40% when purchasing coordinated jersey and bib shorts combinations.
- Gift Cards Digital gift cards available in denominations of $50, $100, $150, and $250 USD.
- Custom Program Custom cycling kit design service allowing cycling teams and clubs to bring their own kit designs to life with personalized colors and branding.
Companies that use Isadore
Customer profileSegments3 records
Ideal customer profiles2 records
Isadore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Isadore partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered notable, minor and core.
- reisefixnotableCollaboration producing saddle bags and tech musettes. Products include Isadore × reisefix Saddle Bag and Tech Musette, launched in 2026.
- HJCnotableCollaboration on HJC Ibex3 Rain Drop Road Helmet, featuring Isadore's Rain Drop design on HJC's performance helmet.
- PANAMAnotableCollaboration producing PANAMA × Isadore Tempo Line Jersey, Heavy Cotton T-shirt, and Cap.
- RELOADminorCollaboration on RELOAD x Isadore Tempo Line Jersey.
- PioneerminorCollaboration on Isadore x Pioneer Cardholder, sold at $52 (reduced from $80).
- Realdealcyclephile s.r.o.coreOperating company and site operator for Isadore, registered in Slovakia.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Isadore competitors and assessment
Company assessmentDirect peers
- Le Col: British premium cycling apparel brand founded by a former pro cyclist operating on a DTC-plus-retail model — overlapping target market and pro-authenticity positioning.
- MAAP: Australian premium cycling apparel brand built on performance aesthetics and pro-team partnerships; comparable on target customer (enthusiast to pro), pricing, and DTC emphasis.
- Rapha: Premium DTC cycling apparel brand operating globally with a founder-driven, content-led brand model — the closest direct comparable to Isadore in positioning, customer base, and channel mix.
- Castelli: Italian heritage cycling apparel brand with deep professional peloton presence and premium technical product focus — directly comparable to Isadore's Signature/Echelon/Distance tiers.
- Pas Normal Studios: Danish premium cycling apparel brand with a DTC-led model, strong design aesthetic, and growing international retail footprint — directly comparable on premium tier and brand storytelling.
- ASSOS: Swiss premium cycling apparel manufacturer with similar pro-credentials heritage and high-performance positioning; overlapping customer profile of serious road and gravel cyclists.
- Sportful: Italian heritage cycling apparel brand with strong presence in pro team kits and technical performance apparel — comparable product mix and pro-credentials positioning.
- Cafe du Cycliste: French premium cycling apparel brand combining technical performance with lifestyle positioning — comparable tiered product strategy and DTC European heritage similar to Isadore.
Emerging players
- Q36.5: Italian performance cycling apparel brand with a strong technical fabric and pro-sponsorship story — comparable customer profile and product positioning within the premium tier.
Broad incumbents
- Pearl Izumi: Long-established cycling apparel and footwear brand with broader product range and wider retail distribution — overlaps materially with Isadore's core performance collections at multiple price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Isadore social profiles
Digital presenceIsadore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Isadore leadership team
Management profileNumber of profiles
Profiles2 records
Isadore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Isadore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Isadore
What does Isadore do?
Isadore designs, develops, and produces premium cycling apparel sold direct-to-consumers through its own e-commerce store. The product range covers jerseys, bib shorts, base layers, jackets, gilets, gloves, socks, warmers, caps, bidons, lifestyle wear, and accessories, organized into distinct collections (Debut, Signature, Alternative, Echelon, Distance, Run). All products are made in Europe under strict social and environmental standards using technical fabrics such as Merino wool, Pertex Shield, Polartec, and Elastic Interface chamois pads.
Is Isadore a public or private company?
Isadore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Isadore founded?
Isadore was founded in 2013. It employs 1 to 10 people.
Where is Isadore based?
Isadore is headquartered in Púchov.
How does Isadore make money?
One revenue line is on record: cycling Apparel Sales.
Who are Isadore's main competitors?
Direct peers on record are Le Col, MAAP, Rapha, Castelli, Pas Normal Studios, ASSOS, Sportful and Cafe du Cycliste. Q36.5 is listed as an emerging player. Pearl Izumi is listed as a broad incumbent.
Does Isadore have an API?
No public API is recorded for Isadore.
What industry is Isadore in?
Isadore's product category is Cycling Apparel. Its primary akta.pro industry code is CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail, with a secondary code of CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags). Its NAICS code is 45911 and its SIC code is 3949.