Stayfit Health and Fitness World

What Stayfit Health and Fitness World does

Stayfit Health and Fitness World Private Limited is a Bengaluru-headquartered, founder-owned multi-category fitness retailer founded in 1996. The company sells fitness equipment (treadmills, cross trainers, recumbent and upright bikes, spin bikes, home gyms, benches, strength machines, multi-gyms, rowing machines, outdoor gym equipment, and accessories), apparel for men and women, and an expanding line of healthcare and functional-food products (alkaline water, WHO-formulated ORS, iFit Energy Booster, Power Chikki, MilletFit multi-millet crunch bars, Sugar Control Rice) under sub-brands FitGuard (own-brand treadmills), iFit, and MilletFit. It also operates Stayfit Magazine (monthly fitness content) and Stayfit Academy (Basic and Advanced Personal Trainer certification courses).

The company's core technology is a standard e-commerce platform at stayfitindia.com with a showroom-locator, enquiry-management system, product filtering, wishlist, and compare features, supported by Razorpay for payment processing across cards, net banking, UPI, and cash-on-delivery. It maintains a physical showroom network concentrated in Karnataka (Jayanagar 4th Block, Jayanagar 5th Block, Kengeri, Rajajinagar, Malleswaram, Gulbarga) with additional presence in Andhra Pradesh and Telangana, complemented by 24/7 customer support and a 1-year warranty. The platform has no mobile app, no public API, and no disclosed AI/ML components.

Stayfit's business model is transactional one-time product sales across consumer and commercial segments, with pricing in INR ranging from entry-level home treadmills at ₹23,990 to commercial-grade equipment up to ₹155,000. The customer base spans individual home users, commercial gym operators, corporate clients (named logos include L&T, ITC, Intel, HP, IIMB, Kolte Patil, PES University, ISRO, Jawaharlal Nehru Centre for Research, Impetus, Incture), and institutions/government buyers. The company is privately held with no disclosed parent, no external funding, and a headcount of 51-100 employees, with cumulative claims of 600,000+ home gyms installed, 3,000+ commercial gyms delivered, and 1,000,000+ clients served.

Name

Stayfit Health and Fitness World

Legal name

Stayfit Health & Fitness World Private Limited

Website

https://stayfitindia.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Stayfit Health and Fitness World is a Bengaluru-based multi-category fitness retailer founded in 1996, selling home and commercial gym equipment, apparel, and healthcare products through e-commerce and physical showrooms across Karnataka, Andhra Pradesh, and Telangana.

Ownership category

akta.pro rank

Product category

Fitness Equipment Retail

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Fitness equipment retail
• Home gym equipment
• Commercial gym equipment
• Fitness apparel
• Healthcare supplements

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fitness Equipment Sales: One-time product sales of fitness equipment including treadmills, cross trainers, bikes, benches, and strength training equipment for both home and commercial use
2. Apparel Sales: Sale of fitness apparel including T-shirts, track pants, shorts, jackets, leggings for men and women
3. Healthcare Products: Sale of health-oriented products including alkaline water, ORS drinks, energy boosters, sugar control rice, power chikkis, and millet crunch bars
4. Fitness Accessories: Sale of fitness accessories including dumbbells, barbells, plates, gym balls, mats, flooring, skipping ropes, weighing scales
5. Personal Training Services: Academy and personal trainer certification/consultation services offered through enquiry forms

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Stayfit Health and Fitness World is a multi-category fitness retailer that sells home and commercial fitness equipment (treadmills, cross trainers, bikes, benches, strength machines, outdoor gym stations), fitness apparel and accessories, and a healthcare line (alkaline water, ORS drinks, energy boosters, sugar-control rice, millet bars, protein chikkis). It also operates the FitGuard proprietary treadmill sub-brand, publishes the Stayfit Magazine, and runs the Stayfit Academy for personal trainer certification. Distribution combines the stayfitindia.com e-commerce site with physical showrooms across Karnataka and other South Indian states.

Product overview

Stayfit Health and Fitness World is a multi-category fitness retail platform offering a comprehensive fitness product portfolio across equipment, apparel, and healthcare categories. The company operates through multiple sub-brands: FitGuard (treadmills and fitness equipment), iFit (energy drinks and supplements), and MilletFit (health foods). Equipment offerings span home equipment (treadmills, cross trainers, recumbent bikes, benches), commercial gym equipment (heavy-duty treadmills, multi gyms, rowing machines, spin bikes), accessories (weights, mats, bars), and outdoor fitness solutions. Healthcare products include alkaline water, ORS drinks, energy boosters, and functional foods like sugar control rice and protein chikkis. The company also publishes Stayfit Magazine and operates Stayfit Academy for personal trainer certification. The business model combines e-commerce (stayfitindia.com) with physical retail showrooms across Karnataka, Telangana, and Andhra Pradesh.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Fitness Equipment Treadmills, cross trainers, recumbent bikes, upright bikes, home gyms, and benches designed for residential home fitness use, with prices ranging from entry-level to premium (e.g., premium treadmills up to ₹155,000). Sold to individual consumers for personal home workouts through stayfitindia.com and physical showrooms.
• Commercial Fitness Equipment Heavy-duty commercial-grade fitness equipment including treadmills, cross trainers, recumbent and upright bikes, spin bikes, benches, rowing machines, multi gyms, and BMI machines, sold to gym operators, hotels, and institutional buyers via dedicated enquiry-based direct sales.
• Strength Training Equipment Strength equipment including plate load machines, single stations, multi stations, rehabilitation equipment, and racks & stands for strength training facilities and rehabilitation gyms.
• Fitness Accessories Fitness accessories including gym balls, dumbbells, mats, plates, barbells, weighing scales, and flooring for home and commercial gym setups.
• Outdoor Gym & Sports Equipment Outdoor fitness stations including combination fitness equipment, sports equipment, and children's physical training gear such as SF-H020 Air Walker, SF-H030 Elliptical Trainer, and SF-H090 Leg Press and Surfboard stations for public fitness installations.
• Fitness Apparel Fitness apparel for men and women including T-shirts, track pants, shorts, tank tops, jackets, leggings, and polo shirts in various colors, sold alongside equipment to outfit fitness consumers end-to-end.
• FitGuard Treadmill Series Proprietary Stayfit-owned sub-brand of treadmills for home fitness, including models TF40, THI70, TIF60, TM-9 HA, TM10, TM11, and TV30 with various features and power ratings, sold direct-to-consumer.
• Stayfit Alkaline Water Packaged alkaline mineral water with 81+ trace minerals and 8.5+ pH level, sold in 15 x 750ml packs as part of the Stayfit healthcare product line for health-oriented consumers.
• IFit Energy Booster Energy drink under the iFit sub-brand enriched with electrolytes, zinc, and taurine, available in orange and apple flavors in 15x200ml packs for fitness and active-lifestyle consumers.
• Power Chikki Healthy snack bar made with jaggery and protein peanuts, available in crunchy peanut and sesame variants (15g portions), positioned as a protein-rich snack for fitness consumers.
• Stayfit MilletFit Multi-Millet Crunch Bar Multi-millet nutrition bar under the MilletFit sub-brand, sold as a healthy snacking option within Stayfit's healthcare product line.
• Stayfit Sugar Control Rice Sona Masoori rice variety marketed as lab-tested low glycemic, whole grain, 100% natural, pesticide-free, and diabetes-friendly, supporting healthy weight and blood sugar management.
• WHO-Formulated STAYFIT ORS Oral Rehydration Solution formulated per WHO guidelines, available in apple and orange flavors in 15-piece packs as part of the Stayfit healthcare product line.
• Stayfit Magazine Monthly digital fitness magazine covering fitness tips, nutrition, health content, and company news, functioning as a content platform supporting Stayfit's brand authority in the fitness category.
• Stayfit Academy (Personal Trainer Certification) Personal trainer certification and training academy offering Basic and Advanced Personal Trainer courses, sold to aspiring fitness professionals via enquiry-based enrollment.

Quantifiable outcome

• 600,000 home gyms installed across India
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cosco India: Long-established Indian sports and fitness equipment retailer with multi-category portfolio across institutional, retail, and export channels. Competes with Stayfit in commercial and institutional equipment with similar scale and customer rosters.
• HealthKart: India's leading online retailer of sports nutrition, supplements, and health foods. Overlaps directly with Stayfit's iFit energy boosters, MilletFit bars, and supplement product lines, competing for the same wellness-focused online buyer.
• MuscleBlaze (Bright Lifecare): Leading Indian sports nutrition brand with growing equipment and activewear categories. Overlaps with Stayfit's iFit/MilletFit nutrition lines and increasingly competes on home fitness equipment and apparel.
• Hammer Fitness: Indian fitness equipment brand offering home treadmills, ellipticals, and exercise bikes primarily through online channels. Overlaps with Stayfit on entry and mid-tier home equipment at competitive price points.
• Cultsport (Cult.fit): Indian fitness brand with a connected equipment and activewear retail vertical tied to its Cult.fit gym network. Competes with Stayfit on equipment and apparel while bringing a strong app ecosystem and digital community that Stayfit lacks.
• Powermax Fitness: India-headquartered fitness equipment brand selling home and commercial treadmills, ellipticals, and exercise bikes direct-to-consumer online. Competes directly with Stayfit's FitGuard treadmill line and broader equipment assortment on price and online discoverability.
• Flexnest: India-based compact and portable home fitness equipment brand with a strong online and D2C model. Targets the same urban home fitness consumer with bikes, benches, and accessories, competing for digital-first buyers.
• Decathlon India: India's largest multi-category sporting goods retailer with large-format stores and private-label fitness equipment across home and commercial segments. Most direct omnichannel competitor to Stayfit given overlapping product breadth, showroom model, and brand-led positioning.

Broad incumbents

• Reebok India (Adidas Group): Global fitness and sportswear brand operating in India through Adidas-owned channels. Competes with Stayfit's apparel line (T-shirts, track pants, jackets, leggings) and accessories, particularly in urban fitness consumer segments.
• Amazon India: Pan-India e-commerce marketplace with extensive fitness equipment, sportswear, and supplement assortments from multiple brands. Competes with Stayfit for online fitness shopper spend and serves as an alternative channel for similar product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/stayfit_india
• YouTubeyoutube.com/c/stayfithealthandfitnessworld
• Facebookfacebook.com/stayfitindia
• LinkedInlinkedin.com/company/stayfit-health-and-fitness-world-pvt-ltd
• Instagraminstagram.com/stayfithealthandfitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stayfit Health and Fitness World