PHresh Products

What PHresh Products does

PHresh Products (legal entity Personal Health Product Development, L.L.C., Delaware, founded 2010) is a privately held consumer health company that develops and sells alkalizing superfood supplements and personal pH monitoring tools. Its core technology is a 16-ingredient raw, certified-organic blend of vegetables, cereal grasses, and sea algae processed via low-temperature dehydration to preserve enzymatic activity; the company's secondary proprietary technology is a patent-pending narrow-range pH testing strip designed for saliva and urine monitoring without reagent bleed. PHresh Products commercializes four SKU families - pHresh greens powder, pHresh greens gummies, pHresh Superblends, and pHresh strips - plus ancillary items including pHresh salt, certified organic cacao powder, and to-go packet samplers, with unit pricing between $4.95 and $79.95.

The company operates a direct-to-consumer e-commerce model through a BigCommerce storefront (phreshproducts.com) with phone-order support, complemented by a wholesale program for retailers and an affiliate partner program. Revenue is generated entirely through product sales with no subscription or recurring billing components, and the customer base is fragmented across health-conscious consumers, vegans, alkaline-diet practitioners, and pH-monitoring users, with brand awareness built on celebrity endorsements and placements on Dr. Oz, The Doctors, NBC, ABC, Fox, and The CW. The company carries USDA Organic, Oregon Tilth, Kosher, Non-GMO, gluten-free, vegan, and BPA-free certifications across its product line and is led by CEO and founder Howard Hoffman.

Name

PHresh Products

Legal name

Personal Health Product Development, L.L.C.

Website

https://phreshproducts.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

PHresh Products is a privately held US health and wellness company selling raw, organic alkalizing superfood blends, gummies, and patent-pending narrow-range pH testing strips direct to health-conscious and vegan consumers through its own e-commerce site, wholesale, and affiliate channels.

Ownership category

akta.pro rank

Product category

Dietary Supplements & Functional Foods

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food (Health) Supplement Retailers (456191)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industry

Clean-Label/Natural Flavor Solutions (Natural WONF, Natural Identical where applicable) (AFAJADAL)

Keywords

• Organic superfood supplements
• Alkalizing greens powder
• Vegan green gummies
• PH testing strips
• Raw dietary supplements

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their BigCommerce-powered e-commerce website, selling powders, gummies, and testing strips at listed retail prices.
2. Wholesale Distribution: Wholesale program for retailers and distributors to carry pHresh Products.
3. Affiliate Marketing: Affiliate program generating revenue through partner referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PHresh Products develops and sells certified-organic, raw, vegan alkalizing superfood supplements and personal-health tools direct-to-consumer. The flagship offering is pHresh greens Raw Alkalizing Superfood powder (a 16-ingredient blend of vegetables, cereal grasses, and sea algae), complemented by vegan pHresh greens gummies, pHresh Superblends fruit/vegetable powders, Certified Organic Cacao Powder, and patent-pending narrow-range pHresh strips for personal pH monitoring.

Product overview

PHresh Products is a health and wellness company offering a focused portfolio of alkalizing superfood products centered around pH balance. The core product line consists of four main offerings: pHresh greens® Raw Alkalizing Superfood (powder form providing concentrated raw greens), pHresh greens gummies (vegan gummy supplements with 16 organic greens), pHresh strips™ pH testing strips (patent-pending narrow-range test strips for body pH monitoring), and pHresh Superblends™ (superfood blends for juice/smoothie nutrition). Additional products include Certified Organic Cacao Powder and convenient to-go packet formats. All products emphasize raw, organic, non-GMO, gluten-free, and vegan formulations with strict quality standards including Kosher certification, USDA Organic, and Oregon Tilth certification.

Differentiator

Problem solved

Functional benefit

Brands

• pHresh Greens: Raw alkalizing superfood powder product line including original greens powder and gummies
• pHresh Superblends
• pHresh strips
• pHresh salt

Products and services

• pHresh greens Raw Alkalizing Superfood (Powder) Certified Organic, raw, non-GMO, vegan greens powder blending 16 nutrient-dense vegetables, cereal grasses, and sea algae selected for alkalizing properties; 2-month supply providing 3-4 servings of raw greens per teaspoon.
• pHresh greens gummies Vegan green gummies made from 16 blended raw organic greens, containing antioxidants, vitamins, minerals, and chlorophyll; positioned with 10x more vegetable content than competitor green gummies.
• pHresh Superblends Superfood blend powder delivering the nutritional profile of fresh juices and smoothies; combines organic fruits and vegetables for vitamins and minerals in a convenient format.
• pHresh strips pH testing strips Patent-pending narrow-range pH testing strips for saliva and urine testing with easy-to-read color indicators that do not bleed; bundled with a free acid/alkaline food chart and pH log.
• pHresh Certified Organic Cacao Powder 100% Certified Organic, Fairtrade, Non-GMO, Raw, Gluten-Free, Vegan, ethically sourced premium cacao powder from Peru.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Greens First: Daily greens supplement brand built around organic greens blends with a similar practitioner-aligned positioning. Direct copy-cat competitor in the daily-greens slot.
• Nested Naturals: DTC superfood supplement brand offering whole-food greens and powder blends. Competes head-on with pHresh on plant-based daily nutrition and comparable price points.
• Ancient Nutrition: Multi-category organic supplements brand co-founded by Dr. Josh Axe offering greens and superfood blends. Mirrors pHresh's whole-food and alkalizing positioning with comparable product depth.
• AG1 (formerly Athletic Greens): Premium daily greens supplement sold direct-to-consumer with celebrity/health-practitioner endorsement and a powder format. Closest like-for-like competitor to pHresh greens in positioning, ingredient density, and DTC motion.
• Moon Juice: Premium plant-based nutrition brand selling greens powders and adaptogen blends to a wellness-oriented consumer. Targets an overlapping (but more premium) customer base with similar ingredient philosophy.
• Organifi: DTC superfood brand selling Green Juice, protein, and nootropic blends. Competes directly with pHresh's Superblends and greens powders on organic, plant-based daily-nutrition positioning.
• Sunwarrior: Plant-based supplement brand focused on raw, vegan, organic protein and greens products. Mirrors pHresh's clean-label, vegan, non-GMO positioning targeting health-conscious consumers.
• Amazing Grass: Organic greens and superfood powders retailing through DTC and wholesale channels. Direct competitor to pHresh in raw, plant-based greens supplements and meal-replacement-adjacent categories.

Broad incumbents

• Dr. Axe: Practitioner-led health platform offering content, programs, and a greens supplement line. Competes for the same authority/credibility-driven consumer, but distributes within a much broader health-and-wellness ecosystem.
• Garden of Life: Nestlé Health Science-owned organic supplement brand with a broad portfolio that includes raw greens and protein powders. Overlaps with pHresh's greens and pH-balance positioning but at materially wider catalog and distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pHreshproducts
• Facebookfacebook.com/pHreshProducts
• LinkedInlinkedin.com/company/personal-health-product-development

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHresh Products