Chicken Hawk Racing

What Chicken Hawk Racing does

Chicken Hawk Racing, founded in 1992 in New York's Hudson Valley, designs electric tire warmers that heat tires before motorsport use. Its products serve motorcycle racers and teams as well as participants in sports-car, circle-track, and go-kart racing. The company also operates Custom Heaters and Research (CHR Inc.), an industrial division established in 2005 to provide custom heating solutions, with the supplied data identifying the US Military, Lockheed Martin, and Pfizer among related customers. The company reports nine world championships and eleven national championships.

The disclosed commercial model combines sales of specialist heating hardware to professional teams, racing customers, and tire-industry OEMs with direct and WooCommerce e-commerce distribution. The company currently ships from Sebastian, Florida, offers worldwide shipping with 240V compatibility, and serves industrial customers through CHR. Effective September 1, 2025, it adopted a two-year warranty and stopped offering repair service outside the warranty period, reducing its disclosed long-term aftermarket service obligation.

Name

Chicken Hawk Racing

Legal name

Chicken Hawk Racing Inc.

Website

https://chickenhawkracing.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Chicken Hawk Racing designs and sells electric tire warmers for motorcycle and automotive racing, serving racers, professional teams, tire OEMs, and industrial customers through direct and online channels across multiple applications.

Ownership category

akta.pro rank

Product category

Motorsport Tire Warmers

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motorcycles, Bicycles & Parts (3751), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Automotive Heat Exchangers Manufacturing (Radiators/Condensers/Evaporators/Heater Cores) (IMACALAC)

Keywords

• Motorcycle tire warmers
• Racing tire warmers
• Motorsport heating equipment
• Circle track accessories
• Industrial custom heaters

Headquarters

HQ city

Red Hook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire Warmer Sales: Sale of tire warming products for motorcycles, sports cars, circle track vehicles, and go-karts. Includes professional-grade and consumer-grade options.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Chicken Hawk Racing designs, manufactures, and sells electric tire warmers for the motorsport industry, including dedicated product lines for motorcycles, sports cars, circle track racing, and go-karts. Through its industrial division Custom Heaters and Research (CHR Inc.), the company also produces custom industrial-grade heaters for military, aerospace, and OEM tire manufacturer clients.

Product overview

Chicken Hawk Racing is a manufacturer of electric tire warmers for motorsports, offering a unified product line across four vehicle categories: motorcycles, sports cars, circle track, and go karts. The company was founded in 1992 and pioneered tire warmer technology in the USA. Their core tire warmer products are complemented by an industrial division called Custom Heaters and Research (CHR Inc.), which designs custom heaters for military, aerospace, pharmaceutical, and nuclear power applications. Tire warmers are available for the most serious professional racers and casual weekend warriors, with some models branded under Dunlop, Michelin, Bridgestone, and KTM names.

Differentiator

Problem solved

Functional benefit

Brands

• CHR Tire Warmers: Professional-grade tire warmers for motorsports including motorcycles, sports cars, circle track, and go-karts

Products and services

• Motorcycle Tire Warmers Electric tire warmers designed for motorcycles to bring tires up to optimal operating temperature before riding or racing; sold to professional motorcycle racing teams and individual riders.
• Sports Car Tire Warmers Electric tire warmers engineered for sports car racing applications; used by professional sports car teams and amateur track-day enthusiasts to condition tires prior to running.
• Circle Track Tire Warmers Electric tire warmers built for oval/circle track racing disciplines; supplied to professional short-track and touring series teams as well as grassroots competitors.
• Go Kart Tire Warmers Electric tire warmers sized and engineered for go-kart racing; sold to kart teams, drivers, and competitive karting programs.
• Custom Industrial Heaters (CHR Inc.) Custom-engineered industrial-grade heating solutions produced by the company's CHR Inc. division for OEM tire manufacturers, military, and aerospace clients.

Quantifiable outcome

• 9 World Championships won using CHR tire warmers
• +5 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Custom Heaters and Research (CHR Inc.)coreStrategic or Co-development Partner · 1 January 2005Industrial division created in 2005 to serve industrial clients. Designs and manufactures custom heaters for Con Edison, NRG Energy, and Dow Chemical. Engineering and product quality from industrial work improves consumer tire warmer products.
• DunlopcoreOEM/ Whitelabel/ Licensing PartnerDunlop, a top tire company, chooses CHR to manufacture tire warmers bearing the Dunlop brand name. CHR builds OEM products for Dunlop's tire warmer line.
• MichelincoreOEM/ Whitelabel/ Licensing PartnerMichelin, a leading tire manufacturer, partners with CHR to produce Michelin-branded tire warmers. CHR is the chosen manufacturer for Michelin tire warming products.
• BridgestonecoreOEM/ Whitelabel/ Licensing PartnerBridgestone, a major tire company, selected CHR to manufacture Bridgestone-branded tire warmers. Partnership with CHR for quality OEM heating products.
• KTMcoreOEM/ Whitelabel/ Licensing PartnerKTM motorsports manufacturer has CHR build tire warmers with KTM branding. Products visible in racing photos and competition.
• US MilitarymajorStrategic or Co-development PartnerCHR's industrial division designs and manufactures custom heaters for the US Military as part of their Custom Heaters and Research division.
• Lockheed MartinmajorStrategic or Co-development PartnerIndustrial customer for CHR's custom heater manufacturing capabilities through their Custom Heaters and Research industrial division.
• Pfizer PharmaceuticalsmajorStrategic or Co-development PartnerIndustrial customer for CHR's custom heater products through their Custom Heaters and Research division for specialized pharmaceutical applications.
• Nuclear Power FacilitiesmajorStrategic or Co-development PartnerIndustrial sector served by CHR's Custom Heaters and Research division, requiring specialized heating solutions for nuclear power applications.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Design Engineering Inc. (DEI): DEI makes motorsport thermal-management products including tire warmers, heat shields, and insulation. It overlaps with CHR's core tire warmer offering but is broader in motorsport thermal accessories, positioning it as a partial competitor and adjacent technology peer.

Broad incumbents

• Chromalox: Chromalox is a major industrial electric heating and temperature control solutions provider serving defense, pharmaceutical, and energy customers. It competes with CHR's industrial division (CHR Inc.) in custom industrial heater design and manufacturing.
• Alpinestars: Alpinestars is a global motorsport equipment and racing gear manufacturer (suits, boots, protection) serving MotoGP, NASCAR, and WSBK teams—many of which are also CHR customers. While not a tire warmer competitor, it shares CHR's professional motorsports customer base and brand-sponsorship model.
• Tutco Heating Solutions Group: Tutco manufactures industrial electric heating elements and assemblies for aerospace, medical, semiconductor, and process industries. It is comparable to CHR's Custom Heaters and Research division and represents the broader competitive set for custom industrial heater work.
• Watlow Electric Manufacturing: Watlow is a large industrial heater and thermal solutions manufacturer serving aerospace, medical, energy, and process industries. It is a broad incumbent comparable to CHR's Custom Heaters and Research division, which designs custom heaters for the US Military, Lockheed Martin, Pfizer, and nuclear power facilities.

Direct peers

• Woodcraft Technologies: Woodcraft manufactures professional motorcycle and kart tire warmers, as well as racing accessories. It overlaps with CHR's motorcycle and kart product lines and competes for the same professional and club-level racing customers.
• Capit Tire Warmers: Capit is an Italian manufacturer of electric tire warmers for motorcycles, cars, and karts, and is the closest direct competitor to Chicken Hawk Racing. Both brands serve professional racing teams (MotoGP, WSBK, karting) with premium tire-warming systems and compete head-to-head in the global motorsport tire warmer market.
• Robby Moto Engineering: Robby Moto is an Italian manufacturer of professional motorcycle tire warmers and related workshop equipment. It directly competes with CHR in the motorcycle road racing segment, offering heating blankets and accessories for amateur and professional racers.

Others

• Michelin Motorsport: Michelin is a CHR OEM white-label partner (CHR builds Michelin-branded tire warmers) and a major motorsport tire manufacturer. It is relevant as a customer/distribution channel and as an ecosystem peer in motorsport tire and accessory offerings.
• Bridgestone (Motorsport Tire Division): Bridgestone is one of CHR's OEM white-label partners (CHR manufactures Bridgestone-branded tire warmers) and the world's largest tire manufacturer with deep motorsport involvement. It is comparable as both an OEM customer and an ecosystem participant that competes indirectly via its own racing tire and accessory programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ChickenHawkRacingTV
• Xx.com/chicknhwkracing
• LinkedInlinkedin.com/company/chicken-hawk-racing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chicken Hawk Racing