US Military

What US Military does

USMilitary.com is a privately owned informational website (not affiliated with the US Government, US Armed Forces, or Department of Veterans Affairs) founded in 2007 by Larry Fowler, a former Navy SEAL (BUD/S Class 89, 1976). The platform provides editorial content covering military careers, benefits, pay charts, and recruiting guidance across all seven US military branches (Army, Navy, Air Force, Marines, Coast Guard, Space Force, and National Guard). Its core product surface is organized into branch-specific career pages (Navy ratings, Marine MOS, Coast Guard roles), a Military Benefits Portal (VA Home Loans, VA Disability Ratings, VA Aid & Attendance), a Military Recruiting Information section with an Army Recruiting Station Locator referencing approximately 10,000 recruiters, Military Pay Charts, and Military-to-Civilian Job Transition resources.

The underlying technology is a standard content management system publishing structured articles and category pages, with no proprietary AI/ML infrastructure, APIs, or integrations disclosed in the source data. The go-to-market is content/SEO-driven organic acquisition supplemented by email capture and a modest social presence (Instagram). The business model is affiliate marketing and advertising — outbound redirect links to third-party providers of auto insurance, home insurance, life insurance, credit cards, and VA loan products are visible on the homepage, and the publisher explicitly identifies USMilitary.com as a privately operated for-profit site. No funding rounds, M&A activity, institutional investors, or revenue disclosures exist in the source data. Headcount is stated as 11-50 employees with the company headquartered in Anchorage, Alaska.

The company serves US military prospects (potential recruits), active service members, veterans, and their families seeking information on careers, compensation, VA benefits, and transitions to civilian life. Distribution is digital-first and largely US-focused. No patents, certifications, regulatory actions specific to the company, or third-party integrations are documented.

Name

US Military

Legal name

USMilitary.com

Website

https://usmilitary.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

USMilitary.com is a privately owned informational website (unaffiliated with the US government) providing editorial resources on US military careers, VA benefits, pay charts, and recruiting guidance across all seven military branches for recruits, service members, and veterans.

Ownership category

akta.pro rank

Product category

Military Information & Veteran Resources

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Veterans, Military & Employer/Third-Party Billing Benefits (EDALAJAJ)

akta.pro secondary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Military career information
• VA benefits resources
• Military recruiting guidance
• Veteran education resources
• Military pay information

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Defense Budget: The US military is funded through annual federal defense budgets appropriated by Congress. The 2026 military budget is approximately $901 billion, covering personnel, operations, equipment, and research.

Go-to-market motion1 record

Marketing channels2 records

Core offering

USMilitary.com is a privately owned informational website (not affiliated with the U.S. Government or Department of Veterans Affairs) that publishes educational content about U.S. military careers across all seven branches, military pay and benefits, VA loan and disability resources, and recruiting guidance. The site generates revenue primarily through advertising and affiliate marketing referrals to financial products such as VA loans, insurance, and credit cards.

Product overview

USMilitary.com is a privately owned informational website (not affiliated with the U.S. Government or Department of Veterans Affairs) that provides comprehensive resources about U.S. military careers, benefits, and financial planning. The platform offers guidance across all seven military branches (Army, Navy, Air Force, Marines, Coast Guard, Space Force, and National Guard), with primary offerings including Navy Career Guidance covering 150+ ratings, a Military Benefits Portal housing VA Home Loans, VA Disability Ratings, and VA Aid & Attendance information, and Military Recruiting Information with station locators and eligibility requirements. Additional resources include Military Pay Charts for all branches, Army Recruiting Station Locator, Marine Corps and Coast Guard Career Information, and Military-to-Civilian Job Transition Resources. The site functions as an educational resource rather than a technology product with AI capabilities.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• South KoreacoreStrategic or Co-development Partner · 10 August 2026Annual Ulchi Freedom Shield military exercises involving about 18,000 South Korean soldiers to enhance readiness against North Korean threats. US maintains about 28,500 troops in South Korea. Joint operations incorporate realistic threat simulations based on recent conflicts.
• BulgariaminorStrategic or Co-development Partner · 22 July 2026Bulgaria's parliament approved deployment of up to 8 KC-135 refueling aircraft and 250 personnel at Bezmer Air Base to support US Middle East operations. Approved 136-13 with two abstentions under 2006 US-Bulgaria defense agreement.
• IsraelcoreStrategic or Co-development PartnerUS military aircraft operating from Ben Gurion Airport and Ramon Airport, with about 30 aerial refueling planes stationed near Tel Aviv enabling large-scale operations against Iran. Joint air defense cooperation including Arrow defense systems.
• Alabama Department of Conservation and Natural ResourcesminorStrategic or Co-development PartnerIn 1994, Alabama deployed 100 retired M60 battle tanks in the Gulf of Mexico as artificial fish reefs under the Reef-Ex program. EPA, Army Corps of Engineers, Coast Guard, and state agencies inspected and cleared the equipment.
• North Korea-Russia AlliancecoreOthersNorth Korea sent troops to aid Russia in the Ukraine war, gaining modern warfare experience with drones, electronic warfare, and cyber attacks. In response, South Korea and US plan to strengthen joint military exercises based on recent conflict tactics.

Scale indicators8 records

Recent moves8 records

Expansion highlights2 records

Broad incumbents

• Military.com: Military.com (owned by Monster/Verizon Media) is the largest privately operated military career, benefits, and news portal in the U.S. It is the most direct functional competitor to USMilitary.com, offering VA benefits information, pay calculators, and recruiting content to active-duty and veteran audiences.

Direct peers

• We Are The Mighty: We Are The Mighty is a digital media and content brand targeting service members, veterans, and military families with news, entertainment, and benefits content. It operates as a content platform with overlapping editorial coverage and a similar audience compared to USMilitary.com.
• Task & Purpose: Task & Purpose is a military-focused news and culture publication covering the U.S. Armed Forces, veterans affairs, and service life. It competes for the same reader demographic and operates on a similar editorial/commercial model to USMilitary.com's news and benefits content.
• Military OneSource: Military OneSource is the official DoD-funded information portal providing counseling, benefits information, and resource referrals to service members and families. While government-run, it is the reference resource that USMilitary.com competes with for high-intent military benefits searches.
• MilitarySpot.com: MilitarySpot.com is a privately owned military news, careers, and benefits website that publishes content on pay, benefits, and recruiting across branches. It serves the same audience and competes for the same affiliate and ad dollars as USMilitary.com.
• GI Jobs: GI Jobs is a veteran-focused career and education resource covering military transition, GI Bill benefits, and veteran-friendly employers. It shares the military-to-civilian transition and educational content adjacency with USMilitary.com's 'veteran benefits' portfolio.

Others

• Today's Military: Today's Military is a recruiting-focused information site run as a contractor-supported marketing platform for the U.S. Armed Forces. While its primary purpose is recruiting, it competes with USMilitary.com for SEO traffic on military career and benefits keywords.
• Military.com (VA Loans segment) / VA.gov: VA.gov is the official U.S. Department of Veterans Affairs portal and the authoritative source for VA benefits, disability ratings, and loan information. USMilitary.com competes with VA.gov for organic traffic on the same high-intent benefits queries while providing a more consumer-facing editorial wrapper.

Emerging players

• Sandboxx: Sandboxx is a digital communications platform serving military recruits and families with letter delivery, news, and benefits content. It represents a newer, more product-led entrant to the same audience and overlaps with USMilitary.com's recruiting and benefits content.
• RallyPoint: RallyPoint is a professional networking platform for service members and veterans that includes editorial content and career resources. It is a community-anchored competitor for the same end-user demographic and benefits discovery use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/usmilitary
• Instagraminstagram.com/usmilitarycom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Military