What Hot Diamonds does

Hot Diamonds, operating under the legal entity Historic Originals Ltd., is a UK-based jewellery design and retail company headquartered in Reading, Berkshire. The company designs and distributes sterling silver and diamond jewellery across necklaces, earrings, bracelets, and rings, with product extensions into 18ct gold plated sterling silver, white topaz, and gemstone edits. It sells through a direct-to-consumer e-commerce storefront (Shopify platform built by Visualsoft), a network of UK and international retail stockists, and direct international delivery to 25+ European countries, the USA, and select Asia-Pacific markets including Japan, Singapore, Hong Kong, and South Korea. The product portfolio is organised across multiple sub-brands and collections including Emozioni personalised coin keepers, Anaïs Paris charms, Silver Whisper delicate pieces, the HD X Golden Edit gold-plated line, and a collaborative collection with influencer Jac Jossa.

The business model is direct-to-consumer e-commerce, supplemented by third-party retail stockists. Revenue is generated through one-time unit-priced sales of jewellery items ranging from approximately £40 to £500+. Pricing and checkout are optimised for accessibility, with free standard delivery on orders over £70, next-day delivery via Parcelforce for £9.90, Klarna buy-now-pay-later, and PayPal/Amazon Pay integrations. Customer acquisition is driven by a multi-channel marketing mix comprising email newsletters, organic social (Facebook, Twitter/X, Instagram), paid search, affiliate marketing through Webgains/Rakuten, an ambassador programme, and seasonal content such as bridal and Mother's Day gift guides. A Your Rewards loyalty scheme returns 10% of order value in points with a 6-month expiry, and discount programmes are run with student and disability verification partners. Quality and ethical positioning is supported by Responsible Jewellery Council membership, Kimberley Process compliance for conflict-free diamonds, independent hallmarking from the Edinburgh Assay Office, rhodium plating to reduce tarnishing, and a 2-year product warranty.

The company is privately held under a UK private limited company structure with no disclosed institutional investors, no funding rounds on record, and 11–50 employees based at the Reading headquarters and customer service office. Adryan Cresswell serves as Head of Commerce and compliance officer; Craig Maybanks and Alex Urquart hold day-to-day health and safety responsibility. No mobile app, proprietary technology platform, or AI/ML capabilities are disclosed; the technology stack is a standard e-commerce build with mainstream marketing analytics and conversion tools.

Name

Hot Diamonds

Legal name

Historic Originals Ltd.

Website

https://hotdiamonds.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hot Diamonds is a UK-based direct-to-consumer jewellery retailer selling sterling silver and diamond necklaces, earrings, bracelets, and rings via its own e-commerce site and UK/international stockists, serving individual consumers with multiple sub-brand collections and gift-oriented positioning.

Ownership category

akta.pro rank

Product category

Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF)

Keywords

• Sterling silver jewelry
• Diamond jewelry
• Necklaces and earrings
• Fine silver bracelets
• Jewelry gift sets

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Hot Diamonds generates revenue through direct online sales of sterling silver and diamond jewellery to consumers via its e-commerce website. Products are sold at various price points ranging from approximately £40 to £500+, with the company offering both full-price and discounted sale items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hot Diamonds designs, manufactures, and retails its own original collections of sterling silver jewelry accented with small diamonds, including necklaces, earrings, bracelets, rings, and gift sets. The products are sold direct-to-consumer via its own e-commerce website and through independent retail stockists in the UK and selected international markets.

Product overview

Hot Diamonds is a UK-based jewellery design and distribution company offering a unified platform of sterling silver and diamond jewellery products. The core offering centres on the Hot Diamonds main brand jewellery collection (necklaces, earrings, bracelets, rings) available in sterling silver, 18ct gold plated sterling silver, and mixed metals, featuring real diamonds and gemstones including white topaz and malachite. The portfolio spans multiple sub-brands and collections including the personalised Emozioni coin keeper system, the Anaïs Paris charm collection, delicate Silver Whisper line, the influencer collaboration Hot Diamonds x Jac Jossa (featuring HD X Golden Edit), and a curated White Topaz Edit. Products are sold through the e-commerce platform with an outlet/sale channel for discounted items. The company operates internationally with hallmarking from Edinburgh Assay Office and is a member of the Responsible Jewellery Council.

Differentiator

Problem solved

Functional benefit

Brands

• Emozioni: Personalised coin keeper jewellery collection
• HD X Golden Edit
• Silver Whisper
• White Topaz Edit
• Anaïs Paris
• Hot Diamonds x Jac Jossa

Products and services

• Sterling silver necklaces Branded Hot Diamonds sterling silver necklaces, often accented with small diamond details, sold direct-to-consumer via the Hot Diamonds website and through independent retail stockists. Designed for everyday and occasion wear and gifting.
• Sterling silver earrings Branded Hot Diamonds sterling silver earrings, typically accented with small diamonds, sold via the Hot Diamonds website and independent retail stockists. Targeted at consumers seeking branded silver jewelry for everyday or occasion wear.
• Sterling silver bracelets Hot Diamonds branded sterling silver bracelets, often with diamond accents, sold direct-to-consumer through hotdiamonds.co.uk and via the brand's retail stockist network.
• Sterling silver rings Hot Diamonds branded sterling silver rings accented with small diamonds, sold through the Hot Diamonds website and through independent jewelry retail stockists.
• Jewelry gift sets Curated Hot Diamonds gift sets pairing sterling silver jewelry items (such as earrings and necklaces) into presentation-ready bundles, sold direct-to-consumer and through stockists as an accessible gifting option.

Quantifiable outcome

• 2-year warranty on all jewellery products
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VisualsoftcoreTechnology or IntegrationVisualsoft is the website platform provider powering the Hot Diamonds e-commerce website. Listed as 'Visualsoft, Shopify Premier Partner' indicating they build and maintain the Shopify-based online store.
• Purpl Disabled DiscountsminorGTM or Marketing PartnerHot Diamonds partners with Purpl Disabled Discounts to offer 30% discount to verified disabled individuals. Purpl accepts PIP Award Letters, Blue Badges, and other documentation for verification.
• Royal MailcoreOthersRoyal Mail provides delivery services for UK and international parcels. Used for standard delivery and international shipping services to Europe and Rest of World destinations.
• ParcelforcecoreOthersParcelforce provides next-day express delivery service for UK orders. Orders placed before 2pm Monday-Friday are delivered the next day (Monday to Saturday) with 1-hour delivery slot notifications via SMS.
• Edinburgh Assay OfficecoreOthersIndependent third-party Assay Office that tests and hallmarks Hot Diamonds jewellery. All products at or above the minimum legal threshold of 7.78g are hallmarked, guaranteeing precious metal fineness.
• Virgin WinesminorGTM or Marketing PartnerCross-promotional partnership with Virgin Wines allowing Hot Diamonds customers to access Virgin Wines offerings, potentially as part of gifting or lifestyle promotions.
• Responsible Jewellery Council (RJC)coreStrategic or Co-development PartnerHot Diamonds is a member of the RJC, a standards-setting organisation that advances responsible ethical, human rights, social and environmental practices throughout the gold, silver, platinum group metals, diamond and coloured gemstone jewellery supply chain.
• Kimberley ProcesscoreStrategic or Co-development PartnerHot Diamonds is committed to the Kimberley Process Initiative to eliminate conflict diamonds from world trade, guaranteeing all diamonds used are from legitimate conflict-free sources in compliance with UN resolutions.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hotdiamonds
• Facebookfacebook.com/hotdiamonds
• Instagraminstagram.com/hotdiamonds

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hot Diamonds