Property First

What Property First does

Property First is a Bengaluru-headquartered real estate consulting firm operating as a channel partner for Grade-A developers across India and Dubai. The firm, structured as Property First Realty LLP and founded in 2017 by Bhavesh Kothari, mediates transactions between buyers and developer partners including Mantri, Lodha, Tata, Purvankara, Brigade, Godrej Properties, Mahindra Lifespaces, L&T Realty, Total Environment, Prestige, and Sobha in India, plus DAMAC and Binghatti in Dubai. It maintains offices in Bengaluru, Mumbai, Navi Mumbai, Delhi NCR (Noida), Hyderabad, Chennai, Pune, Goa, and Dubai, with property offerings spanning premium apartments, luxury villas, and plotted developments starting from approximately ₹2 Crore to ₹11.73 Crore in India and AED 1.2M to AED 8.3M in Dubai.

The firm does not operate a proprietary technology platform; its core product is relationship-manager-led advisory, including property shortlisting, builder negotiation, legal verification, and post-purchase dispute resolution. It claims a 70% repeat-customer rate and reports average client returns of 25-30% per year on investments facilitated. Distribution is primarily through developer channel partnerships, with supplemental digital channels (YouTube, Instagram), earned media coverage in Economic Times and ET Now, property expos, and client testimonial content. Inside-sales and tele-sales teams handle inbound inquiries, with active hiring in Bengaluru across sales, pre-sales, SEO, lead generation, and digital marketing functions.

Revenue is generated exclusively through transaction-based commissions from developer partners; no subscription, fee-for-service, or enterprise contract pricing is disclosed publicly. The firm has been recognized as 'Real Estate Consultant of the Year' by Economic Times Realty (2024 and 2025), 'Best Property Consultant of the Year' by Realty+ Excellence Awards (2025), RICS-nominated for India's best real estate consulting firm (2023 and 2024), CRISIL rated, and Great Place to Work certified. Property First is privately held and founder-owned, with no external institutional investment, private equity, or venture capital backing disclosed in the available material.

Name

Property First

Legal name

Property First Realty LLP

Website

https://property-first.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Property First is a Bengaluru-based real estate consulting firm and channel partner for Grade-A developers across India and Dubai, advising high-net-worth buyers on premium residential transactions through relationship-manager-led advisory and earning developer-paid commissions on closed deals.

Ownership category

akta.pro rank

Product category

Real Estate Advisory Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Luxury real estate advisory
• Residential property consulting
• Real estate channel partner
• Property investment advisory
• Premium residential brokerage

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Real Estate Advisory and Transaction Facilitation: Property First earns commissions from developer partners for facilitating property sales. As a channel partner for Grade-A developers (Mantri, Lodha, Tata, Purvankara, Brigade, Godrej Properties, Mahindra Lifespaces, L&T Realty, and others), the company matches buyers with developer inventory and earns a transaction fee or referral commission on closed deals. The firm also assists buyers with negotiation, due diligence, and post-purchase resolution, creating a commission-based revenue model where developers pay for qualified leads and closed transactions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Property First is a real estate consulting firm that operates as a channel partner for Grade-A residential developers, advising and transacting premium apartment, villa, and plotted-development purchases for buyers across Bangalore, Mumbai, Pune, Goa, Dubai, Hyderabad, Chennai, and Delhi NCR. The firm secures exclusive inventory from developers such as L&T Realty, Mantri, Lodha, Tata, Brigade, Godrej Properties, Mahindra Lifespaces, Total Environment, DAMAC, and Binghatti, and offers verified, legally clear properties to end buyers through relationship-manager-led advisory covering selection, negotiation, due diligence, and post-purchase support.

Product overview

Property First is a real estate consulting firm that operates as a unified service offering across multiple geographic markets. The company provides property consulting services across eight cities: Bangalore (headquarters), Dubai, Mumbai, Delhi-NCR, Pune, Goa, Hyderabad, and Chennai. Their service portfolio consists of city-specific property consulting offerings (Bangalore Properties, Dubai Properties, Mumbai Properties, Delhi-NCR Properties, Hyderabad Properties, Pune Properties, Chennai Properties, and Goa Properties), each offering premium apartments, luxury villas, and plotted developments through partnerships with Grade-A developers. The company also features a curated selection of approximately 20 featured projects from developer partners displayed on their platform, including projects from L&T Realty, Mahindra Lifespaces, Godrej Properties, Brigade, Raymond Realty, Eldeco, Binghatti, and DAMAC Properties. The offering is structured as a single integrated consulting service with geographic segmentation rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70% of Property First clients are repeat customers
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Mantri DeveloperscoreChannel Partner/ Reseller/ DistributorProperty First is a trusted channel partner for Mantri Developers, featuring their properties on the platform and facilitating sales to end buyers in Bangalore's residential market.
• Lodha GroupcoreChannel Partner/ Reseller/ DistributorProperty First partners with Lodha Group as a channel partner, offering Lodha properties including those in Mumbai to Property First's client base.
• Tata RealtycoreChannel Partner/ Reseller/ DistributorFeatured as a key developer partner on Property First's platform, serving clients across markets where Tata Realty operates.
• Purvankara GroupcoreChannel Partner/ Reseller/ DistributorProperty First is a preferred channel partner for Purvankara Group's residential projects across Bangalore and other markets.
• Brigade GroupcoreChannel Partner/ Reseller/ DistributorProperty First features Brigade Eternia and other Brigade properties, acting as a channel partner for Brigade's residential portfolio.
• Godrej PropertiescoreChannel Partner/ Reseller/ DistributorFeatured developer partner for Godrej Aveline (Yelahanka, North Bangalore) and Godrej Varanya (Kharghar, Navi Mumbai) projects.
• Mahindra LifespacescoreChannel Partner/ Reseller/ DistributorProperty First showcases Mahindra Bloosam (Whitefield, Bangalore) as a featured project, acting as a channel partner for Mahindra Lifespaces.
• L&T RealtycoreChannel Partner/ Reseller/ DistributorFeatured developer partner for L&T Realty's Elara Celestia (Hebbal, Bangalore) and other L&T residential projects including properties in Mumbai.
• Total EnvironmentcoreChannel Partner/ Reseller/ DistributorProperty First has facilitated multiple transactions for Total Environment projects and is recognized as a preferred partner by Total Environment.
• DAMAC PropertiescoreChannel Partner/ Reseller/ DistributorProperty First is a top channel partner in Dubai's real estate market for DAMAC Properties, featuring DAMAC Island 2 (Damac Hills, Dubai) and other DAMAC projects.
• BinghattiminorChannel Partner/ Reseller/ DistributorDubai-based developer featured on Property First's platform, with the Mercedes Benz Downtown project offered to Property First's international buyer base.
• Prestige GroupminorChannel Partner/ Reseller/ DistributorRecognized by Prestige Group as a preferred partner, contributing to Property First's credibility in the Bangalore market.
• SobhaminorChannel Partner/ Reseller/ DistributorRecognized by Sobha as a trusted channel partner, featured among developer endorsements on Property First's website.
• EldecominorChannel Partner/ Reseller/ DistributorFeatured developer partner for 7 Peaks Residencies (Greater Noida) project.
• Raymond RealtyminorChannel Partner/ Reseller/ DistributorFeatured for Address By GS (Bandra, Mumbai) project, representing Property First's Mumbai market coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• NoBroker: NoBroker is an Indian PropTech platform offering brokerage, rental, and homeowner services via a tech-led model with zero-commission positioning in some segments — comparable as an Indian real-estate intermediary serving urban buyers, though more tech-oriented and less focused on luxury than Property First.

Direct peers

• Christie's International Real Estate: Christie's International Real Estate is a global luxury brokerage network serving premium and ultra-premium residential markets — directly comparable to Property First's luxury positioning, HNW buyer focus, and concentrated-developer advisory style, with greater geographic scale.
• Square Yards: Square Yards is an India-focused real estate advisory and channel-partner firm with both Indian and Dubai operations, matching buyers with developers and earning commissions on transactions — directly comparable in business model, channels, and HNW/NRI buyer focus to Property First.
• PropTiger / Housing.com: PropTiger (now part of REA India / Housing.com) is a leading Indian online real-estate brokerage and advisory platform selling primary residential inventory from developers — comparable channel-partner model, buyer advisory flow, and developer relationships in the same Indian metros Property First serves.
• Sotheby's International Realty Affiliates (India): India Sotheby's International Realty Affiliates operates in the luxury residential brokerage space in India, providing high-end property advisory to HNW buyers — directly comparable in luxury focus, premium positioning, and developer-aligned model to Property First.

Broad incumbents

• 99acres (Infoedge): 99acres is one of India's largest online real estate listing and brokerage platforms operated by Infoedge — comparable as a broad incumbent in the Indian residential property buyer-discovery funnel, though it focuses on listings and traffic rather than the high-touch advisory niche Property First targets.
• Knight Frank India: Knight Frank India is an international real-estate consultancy with residential advisory, sales, and consulting practices in Indian luxury markets — comparable in serving HNW buyers through curated developer relationships, though embedded in a much broader global CRE advisory firm.
• MagicBricks (Times Internet): MagicBricks is a large India online real-estate marketplace serving buyers, sellers, and channel partners across primary and secondary markets — comparable in connecting developer inventory with end buyers, though mostly portal-driven rather than the high-touch advisory-led model Property First uses.
• JLL India (Residential): JLL India offers residential brokerage, advisory, and developer-leasing services across the same Indian metros as Property First, including HNW buyer services — comparable as a professional-services incumbent active in the same buyer-developer transaction layer, with a wider services portfolio.

Regional players

• Betterhomes (Dubai): Betterhomes is a leading Dubai-based real estate brokerage serving both local and international buyers in the premium residential segment — comparable in the Dubai luxury property channel-partner model that Property First uses on its Dubai desk, though with greater depth in the UAE market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@propertyfirstrealtyllp
• Facebookfacebook.com/propertyfirst
• LinkedInlinkedin.com/company/propertyfirst
• Instagraminstagram.com/propertyfirst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property First