MTU
- Company typePrivate
- Founded1988
- HeadquartersJoaquim Távora, Brazil
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
MTU firmographics
Firmographics- Name
- MTU
- Legal name
- Associação Mato-grossense dos Transportadores Urbanos
- Website
- https://amtu.com.br
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
MTU industry classification
Industry- Product category
- Public Transit Management
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113), Urban Transit Systems (4851)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Fare Capping, Best-Fare & Account Reconciliation (THAIAMAH)
- akta.pro secondary industries
- Mobile Ticketing & Digital Pass Apps (THAIAMAB), Retail & Distribution Networks (TVMs, Kiosks, Agents) (THAIAMAL), Transit & Mobility Fare Cards (Stored Value) (FSAMANAG)
Keywords
Where MTU is headquartered
LocationHeadquarters
- HQ city
- Joaquim Távora
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
MTU business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Emissão de Cartões Transporte: Revenue from issuing and reissuing transportation cards (1st card free, 2nd via R$ 8)
- Recarga de Créditos Eletrônicos: Commission from loading electronic credits onto transportation cards through various channels
- Vale Transporte Empresarial: Bulk sale of transportation credits to corporate clients for employee commutes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cartão Portador - Anonymous reloadable card for general public |
| Subscription | Monthly | Cartão Estudantil - Student cards with free or discounted fares |
| Subscription | Annual | Cartão Melhor Idade - Senior card for users 60+ |
| One time/ perpetual license | Pay-as-you-go | 2a Via do Cartão - Replacement card fee |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels5 records
MTU product offering
Product offeringCore offering
MTU manages the integrated electronic ticketing system for public passenger transport in the Cuiabá and Várzea Grande metropolitan area in Mato Grosso, Brazil. The association issues and controls the "Cartão Tem" family of transportation cards (general, student, senior, special needs, and integration variants) and sells electronic credits for fare payment across 98 transit lines. It also coordinates the operations of 6 consortium member transport companies operating a fleet of approximately 472 buses serving 180,000 daily passengers.
Product overview
MTU (Associação Matogrossense dos Transportadores Urbanos) is a public transportation management organization operating in Cuiaba and Varzea Grande, Mato Grosso. The company manages an electronic ticketing system centered on the 'Cartão Tem' family of transportation cards, which includes the integration card (Tem Integração), student cards (100% free and 50% semi-free), senior card (Melhor Idade), special needs card (Especial), and general-purpose card (Portador). These cards are supported by multiple service channels including physical stores (MTU Loja), self-service kiosks (MTU Fácil with 12 locations), mobile service units (MTU Móvel), sales promoters (MTU Promotor), authorized retail network (MTU Rede Credenciada), and digital platforms (Recarga Fácil app, E-commerce, WhatsApp recharge). Additional services include MTU Buscar for accessible transport, Meu Ônibus for real-time tracking, and corporate Vale Transporte for businesses. The system serves approximately 180,000 daily passengers across 98 bus lines with a fleet of 340 buses.
Differentiator
Problem solved
Functional benefit
Brands
- Recarga Fácil: Mobile application for recharging transport cards
- Meu Ônibus
- MTU Fácil
- MTU Móvel
- MTU Buscar
- MTU Promotor
- MTU Rede Credenciada
- MTU E-commerce
- Cuiabá Card
Products and services
- Cartão Tem Integração (TEM Integration Card) Main rechargeable transportation card enabling fare payment and free bus transfers within 1h45min. First card issued free; replacement cards cost R$8. Targeted at general commuters in Cuiabá and Várzea Grande.
- Cartão Escolar Gratuito (Free Student Card)
Companies that use MTU
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
MTU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature4 records
MTU partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- RedeflexcoreRedeflex has expertise in electronic transactions and logistics across Brazil with over 65,000 clients in 11 states. They provide Point of Sale (POS) and credit card machines at partner locations for selling transportation credits alongside mobile, acquisition, and prepaid chip services.
- Comper (Supermercados)coreComper supermarket chain enables card recharges at all locations in Cuiaba and Varzea Grande, providing convenient retail access for transportation card reloads alongside grocery shopping.
- SEST/SENATcorePartnership with SEST/SENAT for worker training, health programs, and certification including online courses on COVID-19 prevention, driving safety, and professional development for transport workers.
- AMDE (Associação Motogrossense de Deficientes)coreAMDE conducts disability assessments and maintains the registry of disabled persons eligible for special transportation cards, enabling accessible transit services.
- SEMOB (Secretaria Municipal de Mobilidade Urbana)coreMunicipal secretariat responsible for public transit regulation, route planning, fare setting, and enforcement in Cuiaba, working with MTU for operational management.
- Arsec (Agência Municipal de Regulação)coreMunicipal regulatory agency responsible for setting and adjusting public transit fares since 2016, conducting passenger satisfaction surveys and service quality monitoring.
- Consórcio Metropolitano Transportes (CMT)coreCMT operates 57 buses on the Cuiaba-Santo Antonio de Leverger route, part of the transport consortium managed by MTU for integrated transit services.
- União Transportes MunicipalcoreUnião Transportes operates 46 buses serving Várzea Grande municipal routes as part of the MTU consortium.
- Expresso CaribuscoreExpresso Caribus operates 89 buses in the Cuiaba-Varzea Grande region as consortium member.
- Integração TransportecoreIntegração Transporte operates 82 buses with facilities at Rodovia Palmiro Paes de Barros, serving Cuiaba metropolitan transit.
- Rápido CuiabácoreRápido Cuiabá operates 91 buses in Cuiaba as part of the MTU transport consortium.
- VPAR TransportescoreVPAR Transportes operates 107 buses, the largest fleet in the MTU consortium, serving Cuiaba routes.
- RecargaPayminorThird-party recharge platform enabling card reloads through RecargaPay application.
- PicPayminorDigital wallet enabling Pix payments for transportation card recharges.
- BoxPagminorPayment platform integrated with MTU for card recharge services.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
MTU competitors and assessment
Company assessmentOthers
- RecargaPay:
- Prodata Mobility: Prodata Mobility provides the back-end technology behind MTU's corporate vale transporte portal (vtclient.cuiaba.prodatamobility.com.br) and is a vendor of electronic ticketing and fleet management systems to multiple Brazilian transit operators.
Emerging players
- Cittamobi: Cittamobi is a Brazilian transit-app provider offering real-time bus tracking and is integrated with MTU's system. It represents a tech-forward peer in the same urban-bus information space, potentially evolving into a broader mobility platform.
Direct peers
- Fetranspor: Fetranspor is the federation of road passenger transport companies in Rio de Janeiro state, performing a similar coordinating role to MTU across multiple operator consortiums, including integrated fare management and ticketing systems for the metropolitan bus network.
- BHTrans: BHTrans is the transit and traffic authority for Belo Horizonte, managing electronic ticketing, route planning, and integration across multiple bus operators in a single metropolitan area—paralleling MTU's scope of activities.
- URBS (Urbanização de Curitiba): URBS manages Curitiba's integrated public transit system, including the metro and bus fare integration product that pioneered temporal fare capping in Brazil. Directly comparable to MTU on integrated ticketing and temporal integration mechanics.
- Grande Recife / CTTU: The Grande Recife consortium and CTTU manage integrated bus transit and electronic fare collection in the Recife metropolitan region, with similar operator-coordination and free-transfer mechanics to MTU's system.
- SPTrans (São Paulo Transporte): SPTrans manages São Paulo's municipal bus system including electronic fare collection via the Bilhete Único card, route licensing, and integration across multiple operators—structurally analogous to MTU's role in Cuiabá-Várzea Grande, though at much larger scale.
- Setuf (Sistema de Estações de Transbordo Urbanos e de Fortaleza): Setuf coordinates Fortaleza's urban transit fare collection and integration across bus operators, using an electronic ticketing model similar to MTU's Cartão Tem for the local metropolitan area.
Broad incumbents
- EMTU (Empresa Metropolitana de Transportes Urbanos): EMTU manages intermunicipal and metropolitan transit in greater São Paulo, including a larger-scale fare integration system. It is a comparable but broader incumbent operating across a multi-municipality region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
MTU social profiles
Digital presenceMTU financial estimates
Financial estimateRevenue estimate
Valuation estimate
MTU leadership team
Management profileNumber of profiles
Profiles1 record
MTU subsidiaries and ownership
Company hierarchySubsidiaries6 records
MTU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MTU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MTU
What does MTU do?
MTU manages the integrated electronic ticketing system for public passenger transport in the Cuiabá and Várzea Grande metropolitan area in Mato Grosso, Brazil. The association issues and controls the "Cartão Tem" family of transportation cards (general, student, senior, special needs, and integration variants) and sells electronic credits for fare payment across 98 transit lines. It also coordinates the operations of 6 consortium member transport companies operating a fleet of approximately 472 buses serving 180,000 daily passengers.
Is MTU a public or private company?
MTU is a private company. It is classified as unknown and is currently operating.
When was MTU founded?
MTU was founded in 1988. It employs 51 to 100 people.
Where is MTU based?
MTU is headquartered in Joaquim Távora, Brazil, in the Latin America region.
How does MTU make money?
Three revenue lines are on record. Emissão de Cartões Transporte is the primary driver. The others are recarga de Créditos Eletrônicos and vale Transporte Empresarial.
Who are MTU's main competitors?
Others on record are RecargaPay and Prodata Mobility. Cittamobi is listed as an emerging player. Direct peers are Fetranspor, BHTrans, URBS (Urbanização de Curitiba), Grande Recife / CTTU, SPTrans (São Paulo Transporte) and Setuf (Sistema de Estações de Transbordo Urbanos e de Fortaleza). EMTU (Empresa Metropolitana de Transportes Urbanos) is listed as a broad incumbent.
Does MTU have an API?
No public API is recorded for MTU.
What industry is MTU in?
MTU's product category is Public Transit Management. Its primary akta.pro industry code is THAIAMAH, Fare Capping, Best-Fare & Account Reconciliation, with a secondary code of THAIAMAB, Mobile Ticketing & Digital Pass Apps. Its NAICS code is 485113 and its SIC code is 4100.