Honeymoon Wishes

What Honeymoon Wishes does

Honeymoon Wishes is a privately held, web-based honeymoon registry platform founded in 2003 in San Diego, California, and operated under its legal entity Celebration Wishes, Inc. (a Mindgruve Ventures portfolio company). The platform enables couples to register for honeymoon experiences, hotel stays, excursions, romantic dinners, and other travel-related gifts in lieu of traditional household wedding gifts, with over 913,872 couples served since inception across 70+ countries and 850+ destinations. Core products include the Honeymoon Wishes registry, a free wedding website builder with themed templates and RSVP tools, a zero-fee eGift card system, a Visa gift card program (up to $250 with a $4.95 activation fee), and a white-label private-label registry platform deployed by partners. The technology is a self-service web application with SSL encryption, PCI-compliant payment processing, $3M surety bond/insurance, and integrations with Facebook authentication, PayPal, credit card processing, and Google Analytics.

The company generates revenue primarily through transaction fees on gift purchases: a 2.5% credit card processing fee paid by gift givers, 3.5% on ACH transfers, 7% on check delivery, and a $4.95 flat fee on Visa gift card activations. Its go-to-market combines direct-to-consumer acquisition through honeymoonwishes.com, a 40,000+ travel agent affiliate network, wedding-professional referral partners, and exclusive white-label deployments with major hospitality brands including Carnival Cruise Lines, Disney's Fairy Tale Weddings & Honeymoons, Sandals Resorts, Royal Caribbean International, Princess Cruises, Secrets Resorts & Spas, Dreams Resorts & Spas, and Hard Rock Hotels. Distribution is augmented by Signature Travel Network (6,000+ agents) and Ensemble Travel Group (900 agencies) affiliates, with toll-free phone support and a UK office serving international couples.

The customer base spans three primary segments: newlywed couples (direct-to-consumer, free to use), hotels, resorts, and cruise lines (enterprise white-label partners), and travel agents and wedding professionals (channel partners earning commissions). The company operates two offices (San Diego as headquarters and London for international support), holds an A+ BBB rating, and maintains compliance with PCI DSS, GDPR, CCPA, and WCAG 2.0. Sub-brands Honeymoon Adventures and Celebration Wishes extend the registry technology to broader travel and life-event celebration use cases. Bootsrapped and privately held with no external funding rounds, the company is led by CEO James Earwicker alongside co-founders Kris and Lee.

Name

Honeymoon Wishes

Legal name

Celebration Wishes, Inc.

Website

https://honeymoonwishes.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Honeymoon Wishes is an online honeymoon registry platform founded in 2003 that enables couples to register for travel experiences and gifts instead of traditional household items, serving newlyweds, hotels, resorts, and cruise lines, and a 40,000+ travel agent affiliate network.

Ownership category

akta.pro rank

Product category

Wedding & Honeymoon Registry Platform

akta.pro primary industry

Wedding Registry & Gift Management (HSACABAO)

akta.pro secondary industries

Honeymoon, Romance & Celebration Itinerary Planning (THAKAOAE), Honeymoon & Romance Travel Agencies (THAKAFAC)

Keywords

• Honeymoon registry platform
• Wedding gift registry
• Honeymoon travel registry
• Wedding website builder
• Private label registry

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Service and Handling Fees: The primary revenue stream comes from service and handling fees charged on gift transactions. Gift givers pay a 2.5% credit card processing fee. Couples choosing ACH transfers pay 3.5% and check delivery pays 7%. The fee structure allows couples to either add fees to the gift amount (9.65% total) or have them deducted from the gift (7% deducted).
2. Visa Gift Card Activation: Optional Visa gift card issuance with a flat $4.95 activation fee for couples who prefer to receive funds via mailed gift card up to $250.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Honeymoon Wishes operates an online honeymoon gift registry platform that enables engaged and newlywed couples to register for travel experiences, hotel stays, excursions, and romantic activities in place of traditional store-bought wedding gifts, with gift givers contributing funds via credit card, ACH, check, eGift card, or Visa gift card. The offering also includes a free wedding website builder and a white-label/private-label registry solution licensed to hotels, resorts, cruise lines, and travel agents who brand the experience under their own name.

Product overview

Honeymoon Wishes operates as a unified wedding registry and planning platform consisting of three core products: the Honeymoon Wishes Registry (for registering honeymoon experiences and travel gifts), the Wedding Website Builder (for creating free wedding websites with themes, RSVP tools, and itinerary planning), and the Private Label Registry Platform (white-label solution for partners). Related sub-brands include Honeymoon Adventures and Celebration Wishes for broader celebration needs. The platform also includes gift card programs, social sharing tools, and an affiliate/partner program for travel industry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Honeymoon Wishes Registry The core online honeymoon gift registry platform that lets couples register for hotel stays, excursions, romantic packages, and travel experiences across 70+ countries. Gift givers contribute funds via credit card (2.5% fee), ACH (3.5%), check (7%), eGift card (free), or Visa gift card ($4.95 activation). Funds are transferred directly to the couple or partner property.
• Wedding Website Builder Free customizable wedding website creation tool featuring multiple design themes (Speckled Stardust, Tropical Paradise, Watercolor Dreams, Sweet Sunrise), integrated RSVP tool, event pages, photo album, wedding blog, and social sharing capabilities. Used by couples to share wedding details and manage guest responses.
• Private Label Registry Platform White-label honeymoon registry solution licensed to hotels, resorts, cruise lines, and travel agents so they can offer a branded registry under their own logo and customer service, while powered by Honeymoon Wishes technology. Partners earn commission on gifts and receive direct fund transfers from couples.
• Honeymoon Adventures Related sub-brand for honeymoon and travel registry experiences, part of the Celebration Wishes family of wedding and celebration registries, operated by Celebration Wishes, Inc.
• Celebration Wishes Companion brand for birthday, graduation, retirement, and other special event celebrations using the same registry technology platform, operated by Celebration Wishes, Inc.
• Partner Affiliate Program Partnership program for travel agents and wedding professionals offering commission on wedding gifts, access to the private-label registry platform, and business growth tools within a network of 40,000+ travel agents.

Quantifiable outcome

• 913,872+ couples have successfully used the platform since 2003
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Carnival Cruise LinescoreStrategic or Co-development PartnerExclusive honeymoon registry provider since 2007. Carnival Cruise Lines delivers fun, memorable vacations offering quality cruises with outstanding value. The partnership allows couples to register for cruise experiences as wedding gifts.
• Disney's Fairy Tale Weddings & HoneymoonscoreStrategic or Co-development PartnerExclusive honeymoon registry provider since 2011. Disney offers fairy tale experiences, exotic locales, romantic beach retreats, and award-winning restaurants for honeymoons.
• Sandals ResortscoreStrategic or Co-development PartnerExclusive honeymoon registry provider since 2010. All-inclusive resorts in Jamaica, Antigua, Saint Lucia, The Bahamas, Grenada, Barbados, and Curacao focused on romance.
• Royal Caribbean InternationalcoreStrategic or Co-development PartnerHoneymoon registry partner enabling couples to register for cruise experiences and destinations explored on Royal Caribbean vessels.
• Princess CruisescoreStrategic or Co-development PartnerExclusive honeymoon registry provider since 2014. Princess Cruises enables friends and family to gift honeymoon cruise experiences.
• Secrets Resorts & SpascoreStrategic or Co-development PartnerExclusive honeymoon registry provider since 2004. Secrets offers romance and sensuality in luxury settings with Unlimited-Luxury inclusions.
• Dreams Resorts & SpascoreStrategic or Co-development PartnerHoneymoon registry partner featuring Unlimited-Luxury vacations in Caribbean settings for couples.
• Hard Rock Hotels (All Inclusive Collection)coreStrategic or Co-development PartnerExclusive honeymoon registry provider since 2012. Properties in Riviera Maya, Cancun, Los Cabos, Vallarta, and Punta Cana for destination weddings.
• Coconut Bay Beach Resort & SpaminorStrategic or Co-development PartnerSt. Lucia resort partner offering beach, gazebo, and garden wedding settings with honeymoon registry options.
• Couples ResortsminorStrategic or Co-development PartnerCaribbean's most inclusive and romantic all-inclusive resorts with fine dining, excursions, and honeymoon registry integration.
• Grand VelasminorStrategic or Co-development PartnerLuxury all-suites resort in Riviera Maya, Mexico offering romantic honeymoon experiences registered through the platform.
• Holiday Inn Resort Montego BayminorStrategic or Co-development PartnerExclusive honeymoon registry provider since 2016. Beachfront resort in Montego Bay, Jamaica with honeymoon registry options.
• Ntaba African SafarisminorStrategic or Co-development PartnerExclusive honeymoon registry provider since 2017. 5th generation South African owners offering luxury African safari experiences for honeymoons.
• Bolongo Bay Beach ResortminorStrategic or Co-development PartnerExclusive honeymoon registry provider since 2006. US Virgin Islands resort with all-inclusive experience and wedding/honeymoon packages.
• TOWER23 HotelminorStrategic or Co-development PartnerExclusive honeymoon registry provider since 2019. San Diego's only luxury, lifestyle hotel on the beach near lifeguard tower 23.
• South Pacific ManagementcoreOEM/ Whitelabel/ Licensing PartnerWhite-label partner managing hotels, resorts and spa in Tahiti and the South Pacific with private-label registry powered by Honeymoon Wishes at spmhotels.honeymoonwishes.com.
• Maca BanaminorStrategic or Co-development PartnerExclusive honeymoon registry provider since 2009. Small boutique hotel in Grenada offering romantic accommodations and experiences.
• Sugar Beach, A Viceroy ResortminorStrategic or Co-development PartnerExclusive honeymoon registry provider since 2015. Luxury St. Lucia resort nestled between the Pitons with rainforest setting.
• Tahiti LegendsminorStrategic or Co-development PartnerSpecializes in travel packages to Tahiti and Her Islands with superior expertise and quality service for honeymoon experiences.
• MonogramsminorChannel Partner/ Reseller/ DistributorExclusive honeymoon registry provider since 2008. Vacation planning service handling all details for travelers including honeymoon packages.
• Apple VacationsminorChannel Partner/ Reseller/ DistributorVacation package provider with 40+ years of experience offering exceptional vacation experiences with superior service and pricing.
• Signature Travel NetworkminorChannel Partner/ Reseller/ DistributorNetwork of over 6,000 travel professionals with 320+ office locations serving clients globally with honeymoons and travel.
• Ensemble Travel GroupminorChannel Partner/ Reseller/ DistributorInternational network of 900 expert travel agencies creating vacation experiences with exclusive offers for couples.
• Windjammer LandingminorStrategic or Co-development PartnerVilla Beach Resort in St. Lucia offering romantic settings for couples, honeymooners, and destination weddings.
• Book Thailand NowminorOEM/ Whitelabel/ Licensing PartnerWhite-label registry for Thailand tourism packages curated by Tourism Authority of Thailand with hotel, flight, and tour options.
• Mindgruve VenturescoreOthersParent company of Honeymoon Wishes, Honeymoon Adventures, and Celebration Wishes brands. A digital marketing and technology venture company.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• With Joy: With Joy is a wedding planning platform that bundles wedding websites, RSVP, registry, and cash funds. It overlaps with Honeymoon Wishes on the wedding-website-plus-registry offering while positioning more as a full wedding planning suite.

Broad incumbents

• Amazon Wedding Registry: Amazon's universal wedding registry lets couples register for virtually any product and includes group gifting and cash funds via gift cards. It is a broad incumbent alternative to niche honeymoon registries due to its scale, brand trust, and convenience for guests.
• Joy (formerly WeddingWire): WeddingWire (now operating under the Joy brand) is a leading global wedding marketplace with planning tools, vendor listings, and registry features. It is a broad incumbent with overlapping wedding website and registry capabilities that compete for the same couples.
• The Knot Registry: The Knot Registry is the registry offering of The Knot Worldwide, the largest wedding planning platform in the US. It competes broadly with Honeymoon Wishes through universal registry, cash funds, and honeymoon experiences while operating a much larger portfolio of wedding media, planning tools, and vendor marketplace.
• Williams Sonoma Registry: Williams Sonoma operates one of the most established traditional wedding/gift registries and competes indirectly with Honeymoon Wishes for couples' mindshare during the registry decision. It is a broad incumbent in the wedding registry category rather than a niche honeymoon registry specialist.

Direct peers

• MyRegistry.com: MyRegistry.com is a universal online gift registry that supports cash funds, group gifting, and store-anywhere registries. It is a direct competitor to Honeymoon Wishes in the broader online registry space, including honeymoon fund functionality.
• Zola: Zola is a leading online wedding registry platform that lets couples register for gifts, experiences, and honeymoon funds. It directly overlaps with Honeymoon Wishes on the honeymoon fund / experiential registry side while operating as a much broader wedding commerce destination.
• Blueprint (formerly Blueprint Registry): Blueprint is an online universal and honeymoon fund registry platform that lets couples add gifts from any retailer and request cash funds. It directly competes with Honeymoon Wishes in the honeymoon cash-fund and group-gifting use case.
• Honeyfund: Honeyfund is a direct competitor offering online honeymoon fund registries where guests contribute cash toward honeymoon experiences. It is the closest head-to-head competitor in the honeymoon-specific cash registry category that Honeymoon Wishes helped pioneer.
• Travelers Joy: Travelers Joy is a honeymoon and travel fund registry that lets couples register for travel experiences funded by wedding guests. It is a direct peer to Honeymoon Wishes with the same core product model and similar target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HoneymoonWishes
• Instagraminstagram.com/honeymoonwishes
• Pinterestpinterest.com/honeymoonwishes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honeymoon Wishes