De Bondt
De Bondt (Webshop De Bondt B.V.) is a privately held Dutch B2B wholesale distributor of haberdashery, yarns, and craft supplies, serving craft retailers and specialty shops in the Netherlands and Benelux via a multilingual e-commerce platform with 40,000+ SKUs and exclusive Scheepjes distribution.
- Company typePrivate
- Founded1972
- HeadquartersTynaarlo, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What De Bondt does
De Bondt, operating under the legal name Webshop De Bondt B.V., is a privately held Dutch B2B wholesale distributor of haberdashery and craft supplies (fournituren), headquartered in the Netherlands and organized as a Besloten Vennootschap (B.V.). The company operates an e-commerce wholesale platform serving craft retailers, specialty yarn shops, and haberdashery stores, primarily in the Netherlands with stated reach across the Benelux region. The platform is offered in Dutch, English, and German, supporting cross-border wholesale activity.
Its core offering is a 40,000+ SKU catalogue spanning sewing supplies (needles, pins, scissors, buttons, zippers, closures, elastic, ribbons), yarns (knitting, crochet, sock, and specialty), knitting and crochet tools, embroidery and quilting supplies, and creative/craft kits. De Bondt carries a portfolio of premium A-brands including Scheepjes (under exclusive Dutch distribution), KnitPro, ChiaoGoo, Prym, DMC, Gütermann, Clover, Istex, Tulip, Vlieseline, Seeknit, The Oxford Company, and Milward, supplemented by its own private label Huismerk. Additional services include Instore Scanner and Scan Invoer for retailer inventory and product scanning workflows.
The business model is B2B wholesale merchandise sales on an account-based pricing structure that is not publicly disclosed. Revenue derives from one-time wholesale transactions across multiple product categories (Fournituren, Garens, Haken en breien, Creatief, Patronen, Verzorging). The company holds no disclosed funding, no parent company, no subsidiaries, and has no recorded M&A activity, operating as an independent privately held entity with the exclusive Scheepjes distribution partnership serving as its primary competitive anchor.
De Bondt firmographics
Firmographics- Name
- De Bondt
- Legal name
- Webshop De Bondt B.V.
- Website
- https://debondtbv.nl
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Bondt (Webshop De Bondt B.V.) is a privately held Dutch B2B wholesale distributor of haberdashery, yarns, and craft supplies, serving craft retailers and specialty shops in the Netherlands and Benelux via a multilingual e-commerce platform with 40,000+ SKUs and exclusive Scheepjes distribution.
- Ownership category
- akta.pro rank
De Bondt industry classification
Industry- Product category
- Wholesale Craft Supplies Distribution
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)
Keywords
Where De Bondt is headquartered
LocationHeadquarters
- HQ city
- Tynaarlo
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
De Bondt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure
Revenue model
- Wholesale merchandise sales: B2B wholesale distribution of haberdashery supplies, yarns, needles, and craft accessories to retailers. Products include Fournituren, Garens, Haken en breien, Creatief, Patronen, and Verzorging categories.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
De Bondt product offering
Product offeringCore offering
De Bondt is a Dutch B2B wholesale distributor selling haberdashery supplies, knitting and crochet yarns, sewing accessories, and creative craft products to craft retailers, specialty yarn shops, and haberdashery stores. The company operates an e-commerce webshop with 40,000+ items in stock from premium A-brands and holds exclusive Scheepjes distribution rights for the Netherlands. Additional retailer services include Instore Scanner and Scan Invoer for inventory management and product lookup.
Product overview
De Bondt B.V. is a Dutch wholesale distributor operating an e-commerce platform for sewing, knitting, and crafting supplies. The core offering is a B2B webshop featuring over 40,000 items in stock from premium A-brands, with exclusive distribution rights for Scheepjes. The product portfolio spans multiple categories including Fournituren (sewing supplies), Garens (yarns), Creatief (creative supplies), and Haken en Breien (crochet and knitting). Key brands include Scheepjes (exclusive distributor), KnitPro, Prym, DMC, Gütermann, ChiaoGoo, Milward, and Clover. The company also offers its own private label Huismerk products. Additional services include Instore Scanner for inventory management and Scan Invoer for product scanning. The business operates as a business-to-business wholesale supplier targeting craft retailers and manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- De Bondt Webshop B2B e-commerce wholesale platform serving craft retailers, specialty yarn shops, and haberdashery stores in the Netherlands with over 40,000 items from premium A-brands. Available in Dutch, English, and German.
- Scheepjes (exclusive distributor) Exclusive distribution of Scheepjes yarns and accessories in the Netherlands, including knitting and crochet yarns, sock yarns, accessories, books, kits, and store fixtures.
- Fournituren (Sewing Supplies) Category of general sewing supplies including needles, pins, scissors, buttons, zippers, closures, elastic, ribbons, trims, and sewing accessories sold wholesale to craft retailers.
- Garens (Yarns) Category of wholesale yarns including knitting, crochet, sock, and specialty yarns from multiple brands (Scheepjes, Istex, Gütermann, Prym, The Oxford Company).
- Haken en Breien (Crochet and Knitting) Category of crochet and knitting supplies including needles, yarns, kits, and accessories distributed under brands such as KnitPro, ChiaoGoo, Seeknit, and Clover.
- Creatief (Creative Supplies) Category of creative supplies including fabrics, embroidery, quilting, felting, machines, painting, dyeing, and craft kits supplied to retail customers.
- Instore Scanner In-store scanning application service that enables retailer inventory management and product lookup.
- Scan Invoer Scan input service for processing and managing product scans by retailer customers.
Companies that use De Bondt
Customer profileSegments1 record
Ideal customer profiles1 record
De Bondt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Bondt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ScheepjescoreExclusive Scheepjes distributor - De Bondt holds exclusive distribution rights for Scheepjes brand yarn and accessories in the Netherlands. Scheepjes is a premium yarn brand. This exclusive partnership provides competitive advantage through access to products not available through other distributors.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
De Bondt competitors and assessment
Company assessmentRegional players
- Morris & Sons: Australian specialist yarn and haberdashery retailer/wholesaler stocking multiple premium craft brands. Comparable assortment and customer profile to De Bondt but operating in the Australian/NZ market rather than competing in Europe.
Broad incumbents
- Knit Picks (WeCrochet): US online craft retailer offering yarns, needles, and haberdashery under its own brands and partner labels. Comparable multi-brand craft assortment to De Bondt, though operating at larger scale and primarily in North America.
- Lion Brand Yarn: US yarn brand and distributor selling knitting and crochet yarns plus haberdashery to retailers and consumers. Comparable multi-brand craft supply role to De Bondt, but operating predominantly in North America at much larger scale.
- LoveCrafts: UK-headquartered online craft platform offering yarns, fabrics, and haberdashery from multiple premium brands. Comparable to De Bondt as a multi-brand craft supplier, but operating at much larger scale and with a stronger marketplace/DTC orientation.
Direct peers
- Hobbii: Danish yarn company selling knitting and crochet yarns, plus haberdashery, directly to consumers and increasingly to retail/wholesale customers across Europe. Closely comparable to De Bondt as a yarn-centered multi-brand craft supplier serving European craft retailers and makers.
- Deramores: Ireland-based online knitting and crochet retailer stocking yarns, hooks, needles, and haberdashery from leading craft brands. Directly comparable to De Bondt's craft assortment and European SMB/maker customer focus.
- Black Sheep Wools: UK craft retailer and wholesaler specializing in yarns, knitting, crochet, and haberdashery supplies from multiple premium brands. Comparable as a multi-brand craft supplier with both retail and B2B/wholesale motions, similar in scope to De Bondt's offering.
Others
- DMC: French heritage manufacturer of embroidery threads, floss, and needlework supplies. Comparable as a premium craft brand within De Bondt's assortment and as a peer in the European craft supply chain, though primarily a manufacturer rather than a wholesaler.
- Prym: German manufacturer and brand of haberdashery, sewing, and craft supplies (pins, needles, closures, machines). Comparable as a key supply partner to De Bondt's assortment and as a peer in the broader European craft supply ecosystem, though Prym is a manufacturer rather than a wholesaler.
- Rico Design: German yarn and craft brand/manufacturer supplying haberdashery, knitting, and crochet products across Europe. Functions both as a category competitor to De Bondt's brand portfolio and as a potential supply counterpart in the wholesale craft ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
De Bondt social profiles
Digital presenceDe Bondt financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Bondt leadership team
Management profileNumber of profiles
De Bondt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Bondt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Bondt
What does De Bondt do?
De Bondt is a Dutch B2B wholesale distributor selling haberdashery supplies, knitting and crochet yarns, sewing accessories, and creative craft products to craft retailers, specialty yarn shops, and haberdashery stores. The company operates an e-commerce webshop with 40,000+ items in stock from premium A-brands and holds exclusive Scheepjes distribution rights for the Netherlands. Additional retailer services include Instore Scanner and Scan Invoer for inventory management and product lookup.
Is De Bondt a public or private company?
De Bondt is a private company. It is classified as unknown and is currently operating.
When was De Bondt founded?
De Bondt was founded in 1972. It employs 11 to 50 people.
Where is De Bondt based?
De Bondt is headquartered in Tynaarlo, Netherlands, in the Europe region.
How does De Bondt make money?
One revenue line is on record: wholesale merchandise sales.
Who are De Bondt's main competitors?
Morris & Sons is listed as a regional player. Broad incumbents are Knit Picks (WeCrochet), Lion Brand Yarn and LoveCrafts. Direct peers are Hobbii, Deramores and Black Sheep Wools. Others are DMC, Prym and Rico Design.
Does De Bondt have an API?
No public API is recorded for De Bondt.
What industry is De Bondt in?
De Bondt's product category is Wholesale Craft Supplies Distribution. Its primary akta.pro industry code is CRAOAMAE, Arts, Crafts & DIY Hobby Supplies Distribution. Its NAICS code is 423920 and its SIC code is 5130.