Spray Bike

What Spray Bike does

Spray.Bike is a bicycle-specific color coatings brand built around a proprietary dry-fall matte powder coating formula developed over a two-year R&D collaboration between Vicious Cycles Athens (urban bike workshop), Cosmos Lac (Greek paint manufacturer), and Brick Lane Bikes (London bike manufacturer/retailer/wholesaler). The core technology is a single-coat, non-drip acrylic powder coating suitable for steel, aluminium, and carbon frames that requires no post-application heat treatment and cures to a UV- and weather-resistant finish. The product portfolio spans 400ml and 200ml spray cans in 50+ colors across collections (London, Vintage, Historic, Pop, Nightshade, Fluorescent, Keirin), SportPens pump-nib paint pens, a Frame Builder's Prep & Finish Range (primers, cold-zinc, smoothing putty, metal plating, transparent finishes, top wax), and specialty effects (Cobweb Splatter nozzle, Keirin Flake/Sunlight clearcoats).

The business model is unit-based one-time sales through two channels: direct-to-consumer e-commerce at spraybike.us (free shipping over $100) and a wholesale network of hundreds of stockists and retailers across more than 20 countries, with US operations handled by a designated agent, Squid Bikes in Sacramento. Pricing is fixed per SKU — $17.99 per 400ml can, $9.50 per SportPen, $80 for the 10-color SportPen set, $19.99 for Keirin Flake, and $0.20 for replacement spray caps — with no subscription, tiered, or recurring component. End customers split across three segments: DIY cycling enthusiasts (primary, individual consumers restoring or customizing their own bikes), frame builders and professionals (secondary, using the Prep & Finish Range for custom builds), and bike shops/retailers (tertiary channel partner and occasional end-user). The company is privately held by its three founding partners with no disclosed venture or private equity backing.

Name

Spray Bike

Legal name

Spray.Bike/US

Website

https://spraybike.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spray.Bike is a bicycle-specific dry-fall powder coating brand selling spray cans, paint pens, and a Frame Builder prep/finish range via DTC (spraybike.us) and hundreds of stockists across 20+ countries, serving DIY cyclists, frame builders, and bike shops.

Ownership category

akta.pro rank

Product category

Bicycle Coatings & Specialty Paints

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Powder Coatings (IMAEAHAE)

akta.pro secondary industries

Powder Coatings (IMAEAGAE), Powder Coatings (IMADAKAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle spray paint
• Powder coating paint
• Paint pens
• Frame builder coatings
• DIY bike customization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Spray Paint Products: Sale of dry powder-coating spray paint cans in 400ml and 200ml sizes. One 400ml can covers a typical frame and fork in a single coat. Revenue from direct consumer e-commerce sales and wholesale to stockists/retailers.
2. SportPens Paint Pens: Sale of highly pigmented paint pens in 10 colors at $9.50 each or as a complete set of 10 for $80.00. Targets detailed work and touch-ups on bikes and other sports hardware.
3. Frame Builder Products: Sale of professional-grade prep and finish products including primers, undercoats, metal plating, smoothing putty, and transparent finishes for frame builders and serious DIY enthusiasts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Spray.Bike develops and sells a proprietary dry matte powder coating spray paint formulated specifically for bicycle frames made of steel, aluminium, and carbon, sold in 400ml and 200ml cans. The offering extends into SportPens (paint pens), the Frame Builder's Prep & Finish Range (primers, smoothing putty, metal plating, transparent finishes, and wax), and specialty effect products (Keirin Flake, Cobweb Splatter) available in themed color collections including London, Vintage, Historic, Nightshade, Pop, and Fluorescent.

Product overview

Spray.Bike is a bicycle-specific color coating product line consisting of a core spray paint system and complementary accessories. The main offering is the Solid Colors spray paint (dry matte powder coating in 400ml/200ml cans) designed for steel, aluminium and carbon bicycle frames, providing single-coat coverage with non-drip, non-dribble application. The product portfolio includes SportPens (10-color paint pens for detailed work), the Frame Builder's Prep & Finish Range (primers including Metal Primer, Cold-Zinc, Carbon Primer, Smoothing Putty, Metal Plating finishes, Transparent Finish topcoats in Satin/Gloss/Matte, and Top Wax), specialty collections (Keirin Collection sparkle effects, Cobweb Splatter pattern spray, Fluorescent Collection neons), and color collections (London Collection with 24 London-inspired colors, Historic Collection, Nightshade Collection, Pop Collection, Vintage Collection). The products work together as a complete system: primers prep surfaces, solid colors provide base coating, specialty products add effects, and topcoats/wax provide protection and finish options.

Differentiator

Problem solved

Functional benefit

Brands

• SportPens: Paint pens containing Spray.Bike formula for use on solid non-porous surfaces including bike frames, helmets, scooters, and sports equipment

Products and services

• Spray.Bike Solid Colors (Spray Paint Cans) Dry matte powder coating spray paint specifically developed for bicycles, sold in 400ml and 200ml cans across themed color collections including London, Vintage, Historic, Nightshade, Pop, and Fluorescent. Suitable for steel, aluminium, and carbon frames; non-drip and non-dribble with single-coat deep coverage, UV- and weather-resistant.
• SportPens Paint Pens Highly pigmented matte acrylic paint pens with a pump-action 2mm nylon nib, available in 10 standard colors individually or as a complete set. Odorless, anti-scratch, anti-rub, water- and weather-resistant; intended for bikes, helmets, scooters, and other solid non-porous sports hardware.
• Frame Builder's Prep & Finish Range Complete prep-and-finish system for bicycle frames including Metal Primer, Carbon Primer, Cold-Zinc (galvanized corrosion protection), Smoothing Putty, high-metal-content Metal Plating (Brass Gold, Bronze Gold, Copper, Pewter Silver), Transparent Finish topcoat (Satin/Gloss/Matte), and Top Wax. Designed to work across steel, aluminium, titanium, and carbon substrates.
• Keirin Collection (Flake & Sunlight Effects) Transparent topcoat sprays with suspended Japanese-style metallic flakes (Keirin Flake, 6 colors) or crushed liquid glass (Keirin Sunlight, 4 colors) that create sparkle and glitter effects visible in direct sunlight, applied over Spray.Bike base colors at a minimum 12-inch spray distance.
• Cobweb Splatter Special-effect spray paint using a proprietary nozzle that creates random veined cobweb patterns on bike frames, with two techniques (random circular/erratic or continuous ribbon-style) in colors including Black, Gold, Silver, White, and Verdigris; a single 400ml can covers up to 15 m².

Quantifiable outcome

• One 400ml can covers a typical frame and fork with a single coat
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Brick Lane BikescoreStrategic or Co-development PartnerBrick Lane Bikes is a major international manufacturer, retailer and wholesaler in the bike industry based in London. They are one of three founding partners who validated and embraced Spray.Bike products. From the moment they tried the initial samples, they wanted to be part of the excitement and became a core collaborator in this modern European business venture.
• Vicious Cycles AthenscoreStrategic or Co-development PartnerAn urban bike workshop in the centre of Athens, Greece and the origin point of Spray.Bike. During an attempt to repair a damaged frame using standard RAL spray paint with disappointing results, they contacted the manufacturer (Cosmos Lac) asking 'Well what do you want the paint to do?' This sparked the 2-year development of Spray.Bike.
• Cosmos LaccoreStrategic or Co-development PartnerA high-tech paint manufacturer based in Greece. They collaborated with Vicious Cycles Athens to develop the Spray.Bike formula over 2 years of development, responding to the initial query 'Well what do you want the paint to do?' and creating the revolutionary dry powder-coating technology.
• Squid BikescoreChannel Partner/ Reseller/ DistributorDesignated US agent and stockist for Spray.Bike products. Located at 5320 14th Ave, Sacramento, CA 95820. Manages US market distribution and serves as the primary contact point for US retail operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rust-Oleum: Largest specialty coatings brand in North America with extensive spray paint product lines (including 2X and Painter's Touch). Comparable because general-purpose spray paints are the most direct substitute for Spray.Bike in the DIY consumer market.
• Dupli-Color: Specialty aerosol coatings brand focused on automotive and vehicle touch-up, including motorcycle and bicycle applications. Directly competes for the same custom/restoration use cases on bikes via automotive retail channels.
• Krylon: Mass-market spray paint brand owned by Sherwin-Williams with broad retail distribution across hardware and DIY channels. Comparable because it is the most commonly cited alternative to Spray.Bike for general consumers.
• Lezyne: Cycling accessories brand with deep global bike-shop distribution and design-focused product positioning. Comparable as a complementary brand stocked alongside Spray.Bike in independent bike retailers.
• Plasti Dip: Specialty rubberized coating spray used widely for DIY customization of cars, tools, and consumer goods. Comparable as a removable/coating-based alternative to traditional spray paint for custom bike applications.
• Topeak: Cycling accessories brand with broad retail distribution across bicycle shops globally. Comparable as a non-paint accessories brand that shares the same bicycle-shop distribution channels and target end consumer.
• MTN (Montana Colors): Premium Spanish spray paint brand originally built around graffiti and street art, now widely used by artists and customizers. Comparable as a higher-end spray paint brand used in custom hardware and creative applications.

Emerging players

• Knog: Design-led cycling accessories brand (lights, locks, bells) with strong DTC and bike-shop distribution. Comparable given the shared lifestyle/cycling audience and overlapping retail stockist network.
• House of Kolor: High-end custom paint brand for automotive and motorcycle refinishing, often used in professional custom shops. Comparable for the professional-grade frame-builder and custom-bike refinishing segment that Spray.Bike targets.
• Montana Cans (Gold塗装): Premium spray paint brand with strong credibility in design, art, and DIY segments, including hardware customization. Comparable to the SportPens and Keirin product lines that target the creative/hobbyist user.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/spray.bike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spray Bike