Whitaker Insurance Associates
Whitaker Insurance Associates is an independent insurance agency in San Antonio, Texas, founded in 1982 by the Whitaker family, serving roughly 1,000 individuals/families and 1,600+ businesses across personal, commercial, life, health, Medicare, trucking, and specialty contractors insurance as an appointed broker of 26+ carriers.
- Company typePrivate
- Founded1982
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Whitaker Insurance Associates does
Whitaker Insurance Associates, Inc. is a privately held independent insurance agency founded in 1982 by Don Whitaker and headquartered at 8626 Tesoro Dr., Suite 310, San Antonio, Texas. The firm serves roughly 1,000 individuals and families and over 1,600 businesses across San Antonio, Bexar County, and South Texas, distributing a comprehensive multi-line product portfolio that spans personal lines (home/property, auto, life, health, Medicare supplement, recreational, annuities), commercial lines (general liability, workers' compensation, commercial auto, D&O, E&O, surety bonds), trucking insurance, and specialty construction coverage for contractors, remodelers, and home builders. As an independent agency it holds appointments with 26+ carriers including Nationwide, Allstate, Liberty Mutual, Progressive, Travelers, MetLife, Aetna, Blue Cross Blue Shield, Humana, United Healthcare, and The Hartford, which allows the firm to broker comparative quotes rather than bind coverage directly.
The agency earns commission revenue from carriers on placed and renewed policies; final expense life coverage is shown starting at $10/month for ages 50–85, while broader pricing is quote-based and not publicly disclosed. Go-to-market is sales-led with inside-sales and face-to-face consultation supported by website quote forms; the firm is a member of Trusted Choice and holds industry designations (CIC, CISR, ACSR, CAM, CRIS) on staff. Technology stack is limited to a WordPress website, AppliedPay payment processing, and email/phone-based servicing — no mobile app, public API, or AI/ML features. Ownership and operations remain with the Whitaker family (Don Whitaker as President/Sales Executive and Gary Whitaker as VP/Sales Executive), with no external investors, M&A activity, or funding events identified in the source data.
Whitaker Insurance Associates firmographics
Firmographics- Name
- Whitaker Insurance Associates
- Legal name
- Whitaker Insurance Associates, Inc.
- Website
- https://whitakerins.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whitaker Insurance Associates is an independent insurance agency in San Antonio, Texas, founded in 1982 by the Whitaker family, serving roughly 1,000 individuals/families and 1,600+ businesses across personal, commercial, life, health, Medicare, trucking, and specialty contractors insurance as an appointed broker of 26+ carriers.
- Ownership category
- akta.pro rank
Whitaker Insurance Associates industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Whitaker Insurance Associates is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Whitaker Insurance Associates business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, Whitaker Insurance earns commissions from multiple insurance carriers for placing and renewing insurance policies. They represent approximately 26+ insurance carriers including Nationwide, Allstate, Liberty Mutual, Progressive, Travelers, and others for various insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Final Expense Insurance - Entry tier for ages 50-85 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Whitaker Insurance Associates product offering
Product offeringCore offering
Whitaker Insurance Associates is an independent insurance agency that places personal and commercial insurance policies on behalf of customers by representing 26+ insurance carriers. It offers personal lines (home, auto, life, health, Medicare supplement, recreational) and commercial lines (general liability, workers' compensation, commercial auto, trucking, contractors, builders risk, group benefits) primarily in the San Antonio, Bexar County, and South Texas markets.
Product overview
Whitaker Insurance Associates is an independent insurance agency offering a comprehensive portfolio of insurance products organized into personal and business categories. The personal insurance offerings include home and property insurance (covering homes, mobile homes, condos, landlord properties, renters, flood, earthquake, farm and ranch, valuable items, dwelling fire, umbrella, builder's risk, and vacant properties), life insurance (term, whole, universal, final expense, disability, long-term care, short-term care, children's life, annuity, and retirement products), health insurance (medical, dental, vision, hospital expense, surgical expense, medical expense, and Medicare supplement), auto insurance (vehicles, motorcycles, antique/hobby cars), and recreational insurance (RVs, boats, ATVs, travel). Business insurance offerings include general liability, business interruption, business owner's package, commercial auto, commercial building & property, commercial umbrella, contractors, directors & officers, employment practices liability, equipment breakdown, errors & omissions, excess liability, group disability, group health, group life, inland marine, manufacturers, surety bonds, and workers' compensation. Specialized trucking insurance covers truck liability, motor truck cargo, physical damage, occupational accident, and trailer interchange. The agency serves as an independent agent representing multiple insurance carriers to provide customized quotes and coverage options for individuals, families, and businesses in the San Antonio, Texas area.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal lines policies covering home, car, health, and life insurance needs for individuals and families.
- Home & Property Insurance Coverage for homes, mobile homes, condos, landlord properties, renters, flood, earthquake, farm and ranch, valuable items, dwelling fire, umbrella, builder's risk, and vacant properties.
- Life Insurance Term life, whole life, universal life, final expense, disability, long-term care, short-term care, children's life, annuity, and retirement insurance products.
- Health Insurance Health coverage including medical, dental, vision, hospital expense, surgical expense, medical expense, and Medicare supplement insurance.
- Auto Insurance Coverage for everyday vehicles, motorcycles, and antique/hobby cars including liability, comprehensive, collision, and roadside assistance.
- Recreational Insurance Insurance for RVs, boats, ATVs, and travel including liability and property coverage.
- Business Insurance General liability, business interruption, business owner's package, commercial auto, commercial building & property, commercial umbrella, contractors, directors & officers, employment practices liability, equipment breakdown, errors & omissions, excess liability, group disability, group health, group life, inland marine, manufacturers, surety bonds, and workers' compensation.
- Trucking Insurance Coverage for trucking operations including truck liability, motor truck cargo, physical damage, occupational accident, and trailer interchange.
- Medicare Supplement Insurance Medigap coverage that helps cover costs Original Medicare doesn't including copayments, coinsurance, and deductibles.
- Annuities Immediate, deferred, fixed, and variable annuity products for retirement savings and income planning.
Quantifiable outcome
- Serving approximately 1,000 individuals and families and over 1,600 businesses
Companies that use Whitaker Insurance Associates
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Whitaker Insurance Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Whitaker Insurance Associates partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Independent Insurance Agents and Brokers of AmericacoreNational association membership providing access to industry resources, training, and carrier relationships for independent insurance agents.
- Independent Insurance Agents of TexascoreState-level association membership supporting Texas independent insurance agents with advocacy and carrier access.
- Independent Insurance Agents of San AntoniocoreLocal association membership connecting the agency with San Antonio market resources and referrals.
- Texas Association of BuilderscoreSpecialty membership for their focus on home builders insurance, providing industry connections and credibility in the construction sector.
- Greater San Antonio Builders AssociationcoreLocal builder association supporting their specialty insurance markets for contractors, remodelers and home builders.
- Texas Self Storage AssociationminorIndustry association membership providing access to self-storage industry insurance markets.
- NationwidecoreInsurance carrier partnership for auto, home, and business insurance products represented by the agency.
- AllstatecoreInsurance carrier partnership for auto, home, and business insurance products represented by the agency.
- Liberty MutualcoreInsurance carrier partnership for auto, home, and business insurance products represented by the agency.
- ProgressivecoreInsurance carrier partnership, primarily for auto insurance products represented by the agency.
- TravelerscoreInsurance carrier partnership for business and commercial insurance products represented by the agency.
- MetLifecoreInsurance carrier partnership for life and employee benefits products represented by the agency.
- AetnacoreHealth insurance carrier partnership for health and Medicare products represented by the agency.
- Blue Cross Blue ShieldcoreHealth insurance carrier partnership for health insurance products represented by the agency.
- HumanacoreHealth insurance carrier partnership for Medicare and health products represented by the agency.
- United HealthcarecoreHealth insurance carrier partnership for health and Medicare products represented by the agency.
- The HartfordcoreInsurance carrier partnership for business and commercial insurance products represented by the agency.
- PrudentialminorInsurance carrier partnership for life insurance products represented by the agency.
- Texas MutualcoreTexas-focused workers compensation insurance carrier partnership, particularly relevant for contractors and construction clients.
- HagertyminorCollector and classic car insurance carrier partnership for antique/hobby car insurance products.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Whitaker Insurance Associates competitors and assessment
Company assessmentBroad incumbents
- AssuredPartners: National insurance brokerage with strong personal and commercial lines across many regional offices. Comparable agency model at significantly larger scale.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving personal and commercial clients. Overlaps with Whitaker on multi-line product offerings but operates at vastly larger scale and with institutional / enterprise focus.
- USI Insurance Services: Large independent brokerage and consulting firm offering property/casualty, benefits, and personal insurance. Comparable multi-carrier distribution model but with corporate-scale resources.
- Brown & Brown Insurance: National insurance brokerage providing personal, commercial, and specialty coverage through a decentralized agency network. Similar product mix but at enterprise scale and with public-company discipline.
- Marsh McLennan Agency: Middle-market arm of Marsh McLennan providing insurance brokerage and risk advisory. Comparable product breadth (personal, commercial, benefits) but with significantly larger infrastructure and national footprint.
Direct peers
- Cottingham & Butler: Independent insurance brokerage providing personal, commercial, and employee benefits solutions through multi-carrier representation. Closely comparable model to Whitaker though larger and more diversified.
- Woodruff-Sawyer & Co. Independent insurance brokerage representing multiple carriers across personal, commercial, and benefits lines. Similar multi-carrier agency structure to Whitaker.
- IMA Financial Group: Independent insurance brokerage with strong presence in personal, commercial, and benefits lines across multiple states. Operates with a comparable multi-carrier agency model and serves both consumer and business clients.
- Higginbotham Insurance: Large Texas-headquartered independent insurance brokerage offering personal, commercial, and employee benefits products across multiple carrier appointments — the most direct analogue to Whitaker's model, with similar multi-carrier and multi-line breadth but substantially greater scale.
- McGriff Insurance Services: National independent insurance brokerage representing multiple carriers across personal, commercial, and benefits lines. Closely comparable in business model (multi-carrier agency/brokerage) though materially larger and more diversified geographically.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Whitaker Insurance Associates social profiles
Digital presenceWhitaker Insurance Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whitaker Insurance Associates leadership team
Management profileNumber of profiles
Profiles9 records
Whitaker Insurance Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whitaker Insurance Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whitaker Insurance Associates
What does Whitaker Insurance Associates do?
Whitaker Insurance Associates is an independent insurance agency that places personal and commercial insurance policies on behalf of customers by representing 26+ insurance carriers. It offers personal lines (home, auto, life, health, Medicare supplement, recreational) and commercial lines (general liability, workers' compensation, commercial auto, trucking, contractors, builders risk, group benefits) primarily in the San Antonio, Bexar County, and South Texas markets.
Is Whitaker Insurance Associates a public or private company?
Whitaker Insurance Associates is a private company. It is classified as family owned and is currently operating.
When was Whitaker Insurance Associates founded?
Whitaker Insurance Associates was founded in 1982. It employs 11 to 50 people.
Where is Whitaker Insurance Associates based?
Whitaker Insurance Associates is headquartered in San Antonio, United States, in the North America region.
How does Whitaker Insurance Associates make money?
One revenue line is on record: insurance Commission Revenue.
Who are Whitaker Insurance Associates's main competitors?
Broad incumbents on record are AssuredPartners, Arthur J. Gallagher & Co., USI Insurance Services, Brown & Brown Insurance and Marsh McLennan Agency. Direct peers are Cottingham & Butler, Woodruff-Sawyer & Co., IMA Financial Group, Higginbotham Insurance and McGriff Insurance Services.
Does Whitaker Insurance Associates have an API?
No public API is recorded for Whitaker Insurance Associates.
What industry is Whitaker Insurance Associates in?
Whitaker Insurance Associates's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.