Moestue Grape Selection
Moestue Grape Selections is a Norwegian wine importer and distributor, founded in 1996 and based in Oslo, that curates a 1,800+ SKU portfolio of European wines and sells through Vinmonopolet, Horeca, events, and a DTC e-commerce store.
- Company typePrivate
- Founded1996
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Moestue Grape Selection does
Moestue Grape Selections AS is a Norwegian wine importer and distributor founded in 1996 and headquartered in Oslo as part of the privately held Moestue Group. The company curates a portfolio of more than 1,800 wine products sourced predominantly from classic European wine regions including France (Burgundy, Bordeaux, Champagne, Rhône), Italy (Piedmont, Veneto, Alto Adige), and Germany (Rheinhessen, Mosel), with additional representation from Greece, Spain, Austria, Hungary, Portugal, and select New World origins. Its primary distribution channel is Vinmonopolet, the state-controlled Norwegian wine monopoly that operates the country's only legal off-premise wine retail network, supplemented by direct sales to Horeca customers (hotels, restaurants, cafés) across Norway.
The business operates a product database and e-commerce platform integrated with Vinmonopolet ordering, alongside a direct-to-consumer storefront selling wine accessories, wine education books, and organic olive oil. Revenue is generated through import and distribution margins on wine transactions, event ticketing for an annual calendar that includes the Vinhuset wine fair, Antipodean Wine Fest, Oslo Champagne Collection, and Winemaker's Dinners, and ancillary sales of non-wine specialty products. Pricing on wine ranges from approximately 150 NOK for entry-level bottles to over 3,000 NOK for premium magnums, with most SKUs in the 200-700 NOK band; event tickets span roughly 350-3,500 NOK.
The company targets three customer segments: Horeca buyers requiring curated boutique wines for menus, private consumers purchasing through Vinmonopolet or via the e-commerce store, and trade professionals reached through an SMS-based Vintips recommendation service. Moestue Group received Miljøfyrtårn (Environmental Lighthouse) certification in June 2023, embedding sustainability into procurement and operations. The founder, Christopher Moestue, remains actively involved as the company approaches its 30th anniversary in 2026. The underlying technology is conventional web and e-commerce infrastructure with no disclosed proprietary AI or data systems.
Moestue Grape Selection firmographics
Firmographics- Name
- Moestue Grape Selection
- Legal name
- Moestue Grape Selections AS
- Website
- https://moestue.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moestue Grape Selections is a Norwegian wine importer and distributor, founded in 1996 and based in Oslo, that curates a 1,800+ SKU portfolio of European wines and sells through Vinmonopolet, Horeca, events, and a DTC e-commerce store.
- Ownership category
- akta.pro rank
Moestue Grape Selection industry classification
Industry- Product category
- Wine Import & Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Moestue Grape Selection is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Moestue Grape Selection business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wine Import and Distribution: Moestue Grape Selections imports wines from producers worldwide and distributes them through the Vinmonopolet retail chain and to Horeca customers in Norway. The company acts as an intermediary between international wine producers and the Norwegian market.
- Direct Retail Sales: The company operates an e-commerce store selling wine accessories, books about wine regions, and olive oils directly to consumers.
- Event Ticketing: The company organizes and sells tickets to wine tasting events, wine festivals (Vinhuset), and Winemaker's Dinners, generating revenue from event participation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine price range from budget to premium |
| One time/ perpetual license | Pay-as-you-go | Books and accessories |
| Unit Pricing | Pay-as-you-go | Event tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Moestue Grape Selection product offering
Product offeringCore offering
Moestue Grape Selection is a Norwegian wine importer and distributor that sources wines from classic European wine regions and distributes them to Vinmonopolet (the Norwegian state wine monopoly) and directly to HORECA customers (hotels, restaurants, cafes). The company also sells wine accessories, books, olive oils, and event tickets via its own e-commerce store and hosted wine events.
Product overview
Moestue Grape Selection is a wine import company with a main focus on classic European wine countries. Their core product is a curated wine portfolio spanning red wines (785 products), white wines (689 products), rosé wines (33 products), sparkling wines (184 products), dessert wines (22 products), and other beverages including sake, whisky, and non-alcoholic options (145 products). They represent producers from Germany, Italy, France, Greece, Japan, Spain, Argentina, USA, England, Australia, Scotland, Norway, Austria, Hungary, Chile, Portugal, and Slovenia. Beyond wines, they offer specialty products like olive oil (Borgo Prunatelli), wine education books (Inside Bordeaux, Inside Burgundy), and wine accessories. The company also organizes wine events including VINHØSTEN, champagne collections, and producer dinners, and provides a free SMS-based wine tips service for industry professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Curated Wine Portfolio
- Wine Accessories
- Borgo Prunatelli Organic Olive Oil
- Inside Bordeaux Book
Companies that use Moestue Grape Selection
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Moestue Grape Selection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moestue Grape Selection partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MiljøfyrtårncoreMoestue Group received Miljøfyrtårn (Environmental Lighthouse) certification in June 2023, establishing an environmental management system that governs climate and environmental work. This certification includes concrete requirements for working environment, waste/reuse, energy, purchasing, and transport.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Moestue Grape Selection competitors and assessment
Company assessmentRegional players
- Polaner Selections: US-based fine-wine importer with family-owned European estate portfolio and on-premise focus; offers a useful comparable for Moestue's curation, producer-exclusivity model despite operating in a different geography.
Broad incumbents
- Berry Bros. & Rudd: Long-established UK fine-wine merchant with a directly comparable curated estate-bottled portfolio, on-trade account management and event programming; an aspirational comparable for Moestue's Horeca and direct-to-consumer model.
- Arcus Wine & Spirits Group: Largest Norwegian-owned wine and spirits distributor with broader portfolio across value and premium tiers; competes broadly with Moestue for Vinmonopolet and Horeca accounts at larger scale.
Direct peers
- JP Wine: Oslo-based importer/distributor of European wines to the Norwegian trade; comparable portfolio depth, channel mix and customer base to Moestue.
- Liberty Wines: UK-based specialist wine importer representing family-owned European estates to the on-trade and independent retail; closely matches Moestue's agency-style producer relationships and curation strategy.
- Giertsen Vinimport: Norwegian wine importer with overlapping classic-region portfolio and direct Horeca sales motion; competes for the same Norwegian on-premise and Vinmonopolet customers.
- Egevin: Norwegian wine importer distributing classic-region wines through Vinmonopolet and Horeca channels; similar curation-led positioning to Moestue.
- Vinetum: Norwegian wine importer focused on quality European producers selling to Vinmonopolet and Horeca; competes head-to-head with Moestue in Bordeaux/Burgundy/Italian segments.
- Interbrands Norway: Norwegian arm of the Nordic Interbrands agency group representing international wine and spirits brands to retail and Horeca; comparable B2B distribution model and channels.
- Heyerdahl Vinsenter: Oslo-based Norwegian wine importer and wholesaler serving Vinmonopolet and Horeca with a curated European portfolio; directly competes with Moestue for shelf space and on-premise listings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Moestue Grape Selection social profiles
Digital presenceMoestue Grape Selection compliance and trust
Trust signalCompliance1 record
Moestue Grape Selection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moestue Grape Selection leadership team
Management profileNumber of profiles
Profiles1 record
Moestue Grape Selection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moestue Grape Selection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moestue Grape Selection
What does Moestue Grape Selection do?
Moestue Grape Selection is a Norwegian wine importer and distributor that sources wines from classic European wine regions and distributes them to Vinmonopolet (the Norwegian state wine monopoly) and directly to HORECA customers (hotels, restaurants, cafes). The company also sells wine accessories, books, olive oils, and event tickets via its own e-commerce store and hosted wine events.
Is Moestue Grape Selection a public or private company?
Moestue Grape Selection is a private company. It is classified as family owned and is currently operating.
When was Moestue Grape Selection founded?
Moestue Grape Selection was founded in 1996. It employs 11 to 50 people.
Where is Moestue Grape Selection based?
Moestue Grape Selection is headquartered in Oslo, Norway, in the Europe region.
How does Moestue Grape Selection make money?
Three revenue lines are on record. Wine Import and Distribution is the primary driver. The others are direct Retail Sales and event Ticketing.
Who are Moestue Grape Selection's main competitors?
Polaner Selections is listed as a regional player. Broad incumbents are Berry Bros. & Rudd and Arcus Wine & Spirits Group. Direct peers are JP Wine, Liberty Wines, Giertsen Vinimport, Egevin, Vinetum, Interbrands Norway and Heyerdahl Vinsenter.
Does Moestue Grape Selection have an API?
No public API is recorded for Moestue Grape Selection.
What industry is Moestue Grape Selection in?
Moestue Grape Selection's product category is Wine Import & Distribution. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 424820 and its SIC code is 5180.