What MPEG does

MPEG (HK) Limited is a Hong Kong-based marketing services firm that operates across multiple verticals including mystery shopping, market research, event management, HR management, design, and corporate training. The company serves enterprise clients across diverse industries—watch and jewellery (Emperor Watch, Oriental Watch, Lukfook Jewellery), consumer electronics and technology (Microsoft, Samsung, Dyson, Hasbro), telecommunications (CSL, PCCW), insurance (AIA), logistics (DHL), and retail (Suning)—indicating a broad B2B services portfolio anchored in Hong Kong.

The company operates through several branded units including MSHK (mystery shopping), WeListen (customer experience benchmarking), a market research practice, and TeamPlayer (corporate training). Its technology foundation centers on the MKPI (Mystery KPI) benchmarking product, launched in 2014, which provides industry-specific mystery shopping performance indices, and the WeListen platform that aggregates customer feedback into a quality service index. MPEG has been a member of the Mystery Shopper Provider Association (MSPA) since December 2012 and has earned the Hong Kong Caring Company recognition across multiple years.

MPEG's business model is services-based, generating revenue through project-based contracts with enterprise clients and a distributed pool of individual mystery shoppers and promoters compensated at approximately HK$40–50 per hour. The company maintains a private, non-funded capital structure with 11–50 employees and has built a client base of more than 100 companies. Its geographic footprint is concentrated in Hong Kong, with no disclosed plans or evidence of regional expansion.

Name

MPEG

Legal name

MPEG (HK) Limited

Website

https://mpeghk.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MPEG (HK) Limited is a Hong Kong-based marketing services firm providing mystery shopping, market research, event management, HR, design, and corporate training to enterprise clients across diverse industries through multiple branded service units.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Media Representatives (541840), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310)

akta.pro primary industry

Retail Media Network (RMN) Planning & Buying (MPAAABAK)

Keywords

• Mystery shopping services
• Market research services
• Event management services
• Retail promotion services
• Corporate training services

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Mystery Shopper Programs: MPEG recruits, trains, and deploys mystery shoppers on behalf of retail and hospitality clients to evaluate staff performance, service quality, and product knowledge. Revenue is generated through per-assignment or contract fees.
2. Market Research & Survey Services: Provides experienced interviewers, survey design, and data collection services to help clients understand market needs and consumer behavior.
3. Exhibition, Event & Roadshow Management: End-to-end management of exhibition booths, corporate events, annual dinners, seminars, and indoor/outdoor roadshow promotions. Includes booth design, model placement, and promoter staffing.
4. 2D/3D Design & Video Production: Creative design services including graphic design, advertising design, desktop publishing, gift & premium design, video production, exhibition field setting and design.
5. Corporate Training Services: Tailor-made training courses and team building programs delivered through professional training team TeamPlayer, covering frontline service skills, sales techniques, and management development across industries.
6. HR Management & Promoter Staffing: Recruitment and management of promoters, models, and emcees for marketing frontline activities. Online platform for promoter profiles, scheduling, and performance tracking.
7. Venue Rental: Rental of meeting rooms (large - 10 persons, small - 4 persons) at Hung To Centre, Kwun Tong for corporate meetings and training sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MPEG (HK) Limited provides integrated marketing services to enterprises in Hong Kong, including mystery shopping programs, market research, exhibition and corporate event management, roadshow promotions, HR staffing for promoters and models, corporate training, creative design, and customer feedback systems. The company recruits, trains, and deploys mystery shoppers and frontline promoters to evaluate retail service quality and execute brand activation campaigns for clients across retail, F&B, luxury goods, electronics, and hospitality sectors.

Product overview

MPEG (HK) Limited is a Hong Kong-based marketing company offering a comprehensive suite of integrated marketing services. The company operates under multiple branded portals including MPEG (main site), MSHK (mystery shopping brand), market-research.com.hk, and teamplayer.com.hk (training). Its core service portfolio includes mystery shopping (MSHK), market research, HR management for promoters/models, corporate training (TeamPlayer), exhibition & event management, roadshow promotion, venue rental, retail relationship management, 2D/3D/video design & media communication, and conference organization. The WeListen service provides customer feedback systems, while the MSHK brand encompasses mystery shopping and the MKPI industry performance index.

Differentiator

Problem solved

Functional benefit

Brands

• MSHK (Mystery Shopper): Professional mystery shopper service brand offering mystery shopping programs, MKPI (MSHK Key Performance Index) industry benchmarking, and mystery shopper recruitment.
• WeListen
• Market Research Services
• TeamPlayer

Products and services

• MSHK Mystery Shopper Service

Quantifiable outcome

• Mystery shoppers reveal that 96% of customers who experience poor service do not complain directly to the company, meaning management lacks insight into customer churn reasons.

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TeamPlayercoreStrategic or Co-development PartnerTeamPlayer serves as MPEG's professional training team, designing and delivering tailor-made corporate training courses, certificate programs, and workshops for MPEG's enterprise clients across industries including FMCG, luxury brands, jewellery, hotels, travel, universities, and NGOs.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Cvent: Cvent is a global event management technology and services platform — a broad incumbent comparable to MPEG's conference, seminar, exhibition and roadshow event management business for enterprise clients.
• Kantar: Kantar is a global market research, brand and customer experience firm with strong Asia-Pacific operations — a broad incumbent overlapping MPEG's market research, MKPI benchmarking and customer feedback (WeListen) service lines.
• Ipsos: Ipsos is a global market research and CX firm with mystery shopping, retail performance benchmarking and Asia-Pacific operations — a broad incumbent that competes with MPEG in mystery shopping, market research and retail benchmarking at scale.
• NielsenIQ: NielsenIQ is a global consumer intelligence firm with mystery shopping, retail measurement and customer experience offerings — a broad incumbent overlapping MPEG's market research and mystery shopping service lines.

Regional players

• DKSH: DKSH is a Hong Kong-headquartered market expansion services provider offering sales, marketing, distribution and event services across Asia Pacific — comparable to MPEG's promoter staffing, roadshow and event management business serving consumer brands in HK and the region.
• BCD Meetings & Events: BCD Meetings & Events is a corporate event and meeting management agency with Asia-Pacific presence — comparable to MPEG's exhibition, roadshow, conference and corporate event management service line for enterprise clients.

Direct peers

• Service Management Group (SMG): SMG is a global customer experience and mystery shopping provider serving retail, restaurant and consumer brand clients with CX measurement, analytics and operational insights — directly comparable to MPEG's MSHK mystery shopping and WeListen feedback offerings.
• Intouch Insight: Intouch Insight operates mystery shopping, customer experience and operational audit programs for multi-unit consumer brands — closely aligned with MPEG's MSHK mystery shopper and retail store monitoring offerings.
• Market Force Information: Market Force is a customer intelligence and mystery shopping firm providing multi-channel CX measurement and operational benchmarking for retailers and consumer brands — directly overlapping MPEG's core mystery shopping and MKPI benchmarking services.
• RealityCheck Group: RealityCheck Group is a specialist mystery shopping and customer experience firm — directly comparable to MPEG's MSHK mystery shopping services for retail, hospitality and consumer brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100067730805722
• LinkedInlinkedin.com/company/mpeg-hong-kong

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPEG