Salt Lake Board of Realtors

What Salt Lake Board of Realtors does

The Salt Lake Board of REALTORS® (SLBR), founded in 1917, is a nonprofit professional trade association headquartered in Sandy, Utah, that serves as the largest real estate trade body in the state and the Wasatch Front's "voice of real estate." It represents approximately 9,000–10,000 members — Realtors, brokers, appraisers, mortgage lenders, title officers, and other affiliated professionals — across Salt Lake, Davis, Utah, Tooele, and Weber counties. Its four-pillar mission spans advocacy, education, communication, and service, executed through a 15-person professional staff and a 16-member elected Board of Directors.

The portfolio centers on membership services (annual dues, ethical enforcement, RPAC-backed political advocacy), continuing education (live and online courses via Leaponline.com and TheCEShop.com), and technology tools — most notably the Supra KEY Bluetooth lockbox system, access to the UtahRealEstate.com MLS database, and the FOREWARN identity verification app introduced in October 2025 as a complimentary member benefit. Complementary programs include the American Dream Grant (up to $10,000 for first-time homebuyers, funded via a 501(c)(3) entity), weekly caravan-style Salt Lake Real-Tours and Davis County Tours, professional standards mediation, the Salt Lake Realtor® Magazine, and annual events such as the Housing Forecast and the Realtor 500 recognition program.

Revenue is generated predominantly through annual membership dues (billed in May for the fiscal year July 1–June 30) on a recurring subscription basis, supplemented by RPAC fundraising contributions, education fees, and ancillary store revenue. The Board operates a community-led go-to-market model — members join through an application process, and retention is reinforced by bundled access to MLS, Supra KEY, FOREWARN, and education — with no external ownership, no parent company, and no disclosed equity funding.

Name

Salt Lake Board of Realtors

Legal name

Salt Lake Board of REALTORS®

Website

https://slrealtors.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

The Salt Lake Board of REALTORS® is a 1917-founded nonprofit trade association in Sandy, Utah, serving approximately 9,000–10,000 Realtors, brokers, appraisers, and affiliates across the Wasatch Front through advocacy, education, MLS and lockbox access, and member services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues billed in May for the fiscal year July 1 - June 30. Dues vary by membership type (Realtor, affiliate, primary, secondary). Billing cycle runs July 1 through June 30 annually.
2. RPAC Contributions: Realtors Political Action Committee fundraising from members for advocacy efforts at local, state, and federal levels

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Salt Lake Board of Realtors is a nonprofit real estate trade association providing advocacy, education, communication, and member services to more than 9,000 Realtors, brokers, appraisers, mortgage lenders and title professionals across the Wasatch Front. Its core offerings include Realtor membership and continuing education, technology tools (FOREWARN identity verification and Supra Bluetooth lockbox access), professional standards enforcement, political advocacy through RPAC, member events and awards, property caravan tours (Salt Lake Real-Tours and Davis County Tours), the American Dream Grant program for first-time homebuyers, and the physical Realtor Store.

Product overview

The Salt Lake Board of Realtors is Utah's largest real estate trade association offering a portfolio of member services including membership benefits, continuing education, and technology tools. Core offerings include the Forewarn safety app for identity verification, Supra KEY Bluetooth lockbox system, Salt Lake Real-Tours and Davis County Tours for property marketing, and the American Dream Grant program for first-time homebuyers. The Board also provides government affairs advocacy through RPAC, professional standards enforcement, and hosts annual events. Education is delivered through partner platforms including Leaponline.com and TheCEShop.com, with UtahRealEstate.com serving as the MLS database for sales reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Realtor Membership Annual membership program for licensed real estate professionals across the Wasatch Front, providing advocacy, education, communication, networking and access to association services and technology tools.
• Continuing Education Real estate license continuing education courses including Code of Ethics, Fair Housing, Realtor Essentials, New Agent Course, and Mandatory Residential courses, available live and online via partner platforms such as Leaponline.com and TheCEShop.com.
• FOREWARN Identity Verification App Identity verification and risk assessment tool that empowers real estate professionals to better understand customers and serve them more safely, offered as a complimentary member benefit.
• Supra KEY Bluetooth Lockbox System Bluetooth-enabled key and lockbox system providing secure, convenient property access for Realtor members through a mobile application, integrated with MLS showing schedules.
• Salt Lake Real-Tours Weekly caravan-style property tour program held on Thursdays alternating between East and West locations divided by I-15, allowing Realtor members to market listings and network with industry professionals.
• Davis County Tours Weekly Wednesday property tour program in Davis County alternating between North (Kaysville, Fruit Heights, Layton) and South (Farmington, Centerville, Bountiful) locations, allowing members to market properties and network.
• American Dream Grant Program $10,000 grants to eligible first-time homebuyers for down payment and closing cost assistance, awarded through random drawings multiple times per year and funded through SLBR Charities 501(c)(3).
• Government Affairs / RPAC Advocacy Political advocacy services through the Realtors Political Action Committee supporting candidates and legislation that advocate for real estate issues including private property rights, free enterprise and protection against transfer tax, sales tax on services and attorney-at-closing requirements.
• Professional Standards (Ethics, Mediation, Arbitration) Ethics enforcement, mediation and arbitration services ensuring members abide by the NAR Code of Ethics, with complaint filing, hearing panels and dispute resolution processes.
• Realtor Store Physical store at the Realtor Campus offering real estate business supplies including sign posts, Open House signs and keyboxes for member agents.

Quantifiable outcome

• Protects members from sales tax on services ($7,000 savings), preserves mortgage interest deduction ($3,000 savings), prevents attorney requirement at closing ($5,000 savings)
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FOREWARNcoreTechnology or Integration · 29 October 2025FOREWARN provides identity verification and risk assessment services to the Board's 9,000+ members. The service analyzes vast data points through an online and mobile platform to enhance agent safety and confidence when interacting with clients. Membership access is complimentary for all SLBR members.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Texas Association of REALTORS: State-level Realtor trade association serving Texas real estate professionals. Comparable in core trade association mission (advocacy, education, ethics, member benefits) but at significantly larger scale across a multi-metro geography.
• Florida Realtors: State-level Realtor trade association serving Florida. Comparable in nonprofit trade association structure and member services, but operates across a larger, multi-region geography with bigger membership base.
• California Association of REALTORS: Large state-level Realtor trade association. Comparable as a peer membership organization serving real estate professionals, but operates at substantially larger scale across California with a broader geographic and product footprint.
• National Association of REALTORS: National umbrella trade body of which SLBR is an affiliated local board. Comparable as a membership organization serving real estate professionals with advocacy, ethics enforcement, and education, but operating at national scale with a much broader scope.

Others

• FOREWARN: Identity verification and risk assessment technology provider that partners with Realtor associations including SLBR. Relevant as a technology vendor enabling member safety services rather than a competing trade association.

Direct peers

• Utah Association of REALTORS: State-level umbrella trade association for Utah real estate professionals and direct affiliate of SLBR. Most direct comparable: both serve Utah Realtors with advocacy, education, and member services, with UAR operating at the state tier above SLBR's regional tier.
• Denver Metro Association of REALTORS: Regional Realtor trade association serving the Denver metro area. Direct peer in structure, services (advocacy, MLS access, education, Supra-style lockbox systems), and member-supported nonprofit model in an adjacent Mountain West market.
• Phoenix REALTORS: Regional Realtor association serving the Phoenix metropolitan area. Comparable trade association model with advocacy, education, professional standards, and member services in another high-growth Sun Belt market with similar demographic dynamics.
• Greater Las Vegas Association of REALTORS: Regional Realtor trade association serving Southern Nevada. Direct peer comparable in membership structure, advocacy function, MLS services, and continuing education for real estate professionals in a fast-growing Mountain West market.

Regional players

• Washington Association of REALTORS: State-level Realtor trade association serving Washington State. Comparable trade association serving real estate professionals on the U.S. West Coast with similar advocacy, education, and member service portfolio, though serving a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@saltlakerealtors
• Facebookfacebook.com/groups/456168381725049
• Instagraminstagram.com/saltlakerealtors
• Xx.com/slrealtors
• LinkedInlinkedin.com/company/salt-lake-board-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Lake Board of Realtors