REBL

What REBL does

REBL Pte. Ltd. is a Singapore-headquartered digital and social media marketing agency founded in 2016 and operating across Singapore, Malaysia, and the broader Southeast Asian region. The firm delivers digital advertising campaigns, social media management, branded content and video production, influencer marketing, and e-commerce marketing support for enterprise brand clients across platforms including TikTok, Instagram, Facebook, YouTube, and Google. REBL has been active on TikTok as a content creator and advertiser since April 2021, positioning itself as an early-mover on the platform and integrating features such as TikTok Shop into client work. Documented client outcomes include >$12 return on ad spend (ROAS) for Arçelik Hitachi Home Appliances Singapore, a 923% year-over-year online sales revenue increase during the pandemic for the same client, a 311 million impression social media campaign for Wacom SEA, and a >5,800% brand lift on the M Social Singapore digital launch. The agency holds MARKIES 2020 Gold (Most Effective Use Digital) and operates within the Beatnk micro-network of agencies alongside Tonic Digital, a Google Partner consultancy that co-located with REBL in Singapore beginning in April 2023. The core technology stack is platform-native digital advertising expertise rather than proprietary software; there are no named software products, APIs, patents, or applications in the source material. REBL is privately held, with founding year 2016, 11–50 employees, and Gavin Tan as Managing Director. Revenue is generated through custom, project-based and retainer engagements quoted on a per-campaign basis, with pricing not publicly disclosed. Customer segments are dominated by enterprise brands spanning home appliances (Hitachi), consumer technology (Wacom), software (Adobe), hospitality (M Social Singapore / Millennium Hotels & Resorts), and select non-profit initiatives (Dads for Life), with secondary relationships through production partners such as FPIX and influencer platforms such as Partipost.

Name

REBL

Legal name

REBL Pte. Ltd.

Website

https://rebl.asia

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

REBL is a Singapore-based digital and social media marketing agency serving enterprise brands across Southeast Asia with paid advertising, content creation, influencer marketing, and TikTok-led campaigns. Its clients span home appliances, consumer tech, software, and hospitality verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Transformation & Change Management (MPAAAFAO)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

Keywords

• Digital marketing services
• Social media management
• Digital advertising campaigns
• Content production services
• Influencer marketing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Digital Marketing Services: REBL generates revenue through providing digital and social media marketing agency services to brands, including campaign development, content creation, social media management, and advertising campaign execution across platforms like TikTok, Instagram, Facebook, YouTube, and Google.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

REBL is an award-winning digital and social media marketing agency that delivers end-to-end campaign services for enterprise brands. Its offerings span social media management, paid digital advertising across TikTok, Instagram, Facebook, YouTube, and Google, branded video content production, influencer marketing, and e-commerce marketing support. The agency is headquartered in Singapore and operates across Southeast Asia, including Malaysia.

Product overview

REBL is a digital and social media marketing agency providing creative and digital marketing services. Their service offering includes social media management, digital advertising campaigns (TikTok, Instagram, Facebook, YouTube, Google), branded video content production, influencer marketing, and e-commerce marketing support. The company operates as a services firm rather than a software product company, with no named product modules or platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Ongoing management of brand social media channels across platforms, including content planning, posting, community engagement, and account growth. Targeted at enterprise brands seeking a managed social presence.
• Digital Advertising Campaigns Paid advertising campaign planning, execution, and optimization across TikTok, Instagram, Facebook, YouTube, and Google. Targeted at enterprise brands seeking measurable ROAS and performance outcomes.
• TikTok Marketing & Content Creation

Quantifiable outcome

• 923% year-over-year increase in online sales revenue for Hitachi during pandemic
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tonic DigitalcoreStrategic or Co-development Partner · 1 April 2023Tonic Digital, a Google Partner consultancy founded in Perth, Australia, joined Beatnk micro-network of agencies that includes REBL. Tonic Digital has opened an office in Singapore operating out of the same premises as REBL. This collaboration enables both agencies to leverage complementary expertise - REBL's digital advertising capabilities and Tonic Digital's Google expertise and specialized not-for-profit offering - to better serve clients across Southeast Asia and Australia.
• FPIXcoreStrategic or Co-development PartnerFPIX is a video production company that collaborated with REBL on creating video content for Arcelik Hitachi Home Appliances Singapore. The partnership demonstrates REBL's ability to work with specialized production partners to deliver high-quality video content for client campaigns.
• PartipostminorGTM or Marketing PartnerPartipost is an influencer agency that collaborated with REBL on the Arçelik Hitachi Home Appliances campaign to create influencer content across Instagram and TikTok platforms.
• BeatnkcoreStrategic or Co-development PartnerBeatnk is a micro-network of agencies that includes REBL and Tonic Digital. As part of this network, member agencies can leverage shared resources and experience to better serve clients across the Southeast Asian region.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Socialyse (Havas): Socialyse is Havas's dedicated social media agency, providing social-first campaigns, influencer marketing, and content production across markets including APAC. It is directly comparable to REBL in offering social-led digital marketing services to enterprise brands, with similar platform expertise across Meta, TikTok, and YouTube.
• Hashmeta: Hashmeta is a Singapore- and APAC-headquartered digital marketing agency offering social media marketing, influencer marketing, and e-commerce enablement services. It is directly comparable to REBL in size, geography, and service mix, targeting enterprise brands with digital transformation and social commerce needs.
• Gushcloud International: Gushcloud is an Asia-based influencer marketing and digital content agency operating across Southeast Asia, including Singapore and Malaysia. It is directly comparable to REBL's influencer and social content capabilities, with overlapping services in TikTok, Instagram, and YouTube creator campaigns for regional brands.
• AnyMind Group: AnyMind Group is an APAC-based digital marketing and influencer platform operating across Singapore, Malaysia, Thailand, and other SEA markets. It is directly comparable to REBL as a regional digital/social media marketing agency serving enterprise brands, with overlapping services in social media management, content creation, and influencer marketing.
• Digitas Singapore: Digitas is Publicis Groupe's digital-first agency network with a Singapore presence serving regional enterprise brands on social, content, and digital media campaigns. It is directly comparable to REBL in digital and social campaign services for enterprise clients, though typically at larger scale with greater media-buying capabilities.

Broad incumbents

• TBWA Singapore: TBWA\\ is a global creative agency network with a Singapore office offering advertising, social, and digital campaign services. It overlaps with REBL on social and digital campaign work for enterprise brands in Singapore and Malaysia, but as part of a global holding company network, it is a broad incumbent in the space.
• Isobar (Accenture Song): Isobar, now part of Accenture Song, is a global digital agency offering digital marketing, commerce, and content services with APAC operations. It competes with REBL for digital and social campaign work but sits inside a much larger consultancy and technology-services portfolio, making it a broad incumbent in the same category.
• Dentsu Creative Singapore: Dentsu Creative is the creative arm of Dentsu International, one of the world's largest advertising agency holding companies, with a significant Singapore presence. It competes with REBL for enterprise brand digital and social campaigns but offers a much wider portfolio across media, creative, and CX services, making it a broader incumbent rather than a direct specialist.
• Ogilvy Singapore: Ogilvy is a global advertising agency network with a substantial Singapore office serving major brands across advertising, PR, social, and digital. It overlaps with REBL on digital and social campaign execution for enterprise clients (e.g., Adobe, similar multinational accounts) but operates at a much larger scale and with broader service breadth.

Regional players

• Hakuhodo Asia Pacific: Hakuhodo is a Japan-headquartered advertising network with deep Asia-Pacific expertise and offices across the region, including Singapore. It competes for the same pool of APAC enterprise brand digital campaigns as REBL, but its scale and Japan-centric heritage differentiate it as a regional (Asia) incumbent rather than a pure SEA digital specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsyE6FS7Dfa54OnSCFcLAvQ
• Facebookfacebook.com/reblsocial
• LinkedInlinkedin.com/company/rebl
• Instagraminstagram.com/wearerebl
• TikToktiktok.com/@wearerebl19

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REBL