Partipost
Partipost is a Singapore-headquartered B2B influencer marketing platform connecting over 4,000 brands and agencies with 1.5 million-plus nano- and micro-influencers across 8 Asian markets via a Campaign Manager web platform and a Partiposter mobile app.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Partipost does
Partipost Pte. Ltd. is a Singapore-headquartered influencer marketing platform founded in 2016 that operates a dual-sided marketplace connecting brands with nano- and micro-influencers across 8 Asian markets (Singapore, Taiwan, Indonesia, Malaysia, Philippines, Hong Kong, Vietnam, and Thailand). The company serves approximately 4,000+ brands and agencies and has registered over 1.5 million influencers on its platform, with 12,000+ campaigns launched historically. Its technology stack comprises a web-based Campaign Manager for brand-side campaign creation, budget allocation, influencer selection, and performance tracking, paired with a mobile application (iOS/Android) that enables influencers to register as 'Partiposters,' browse campaigns, submit content for approval, and track earnings. Notable proprietary modules include the Creator Growth Engine (a performance-based offering with dedicated account management for large enterprises) and the Smart Campaign Builder (a self-service tier for SMEs).
The company monetizes through a transaction-based revenue model: brands pay per approved post, Partipost withholds a 5% transaction fee on influencer payouts, and enterprise clients subscribe to the Creator Growth Engine for managed campaign services. Target customer segments span large enterprises (Adidas, Dettol, Swisse, Wardah Beauty, Old Town White Coffee), SMEs, marketing agencies, startups, and non-profit organizations across industries including F&B, FMCG, Beauty, Retail, Fashion, Finance, and Apps & Technology. The company employs 251-500 staff with regional heads of marketing, operations, and sales supporting the multi-market footprint. Leadership comprises co-founders Jonathan Eg (CEO), Benyamin Ramli (COO), and Tony Jen (CFO), with Jo-Anne Tan as CTO.
Partipost has raised approximately US$12.5 million cumulatively across multiple rounds from 2016 to 2022, including a US$7 million round in October 2022 led by iGlobe Partners with participation from Pavilion Capital, Taiwan Mobile, Cathay Venture, and Quest Ventures. The most recent capital was earmarked for product development and expansion into Thailand, Vietnam, and Hong Kong markets within 18 months. Go-to-market is hybrid: enterprise and agency clients are served through direct sales with dedicated Business Development Executives, while SMEs and influencers access the platform via self-serve web and mobile channels. Marketing channels include content marketing (whitepapers, case studies, blog), events, and organic social media on Instagram and Facebook.
Partipost firmographics
Firmographics- Name
- Partipost
- Legal name
- Partipost Pte. Ltd.
- Website
- https://partipost.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Partipost is a Singapore-headquartered B2B influencer marketing platform connecting over 4,000 brands and agencies with 1.5 million-plus nano- and micro-influencers across 8 Asian markets via a Campaign Manager web platform and a Partiposter mobile app.
- Ownership category
- akta.pro rank
Partipost industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Marketing Agencies (BPAFAHAA)
Keywords
Where Partipost is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices8 records
Markets served
Partipost business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Fees from Brands: Brands pay Partipost fees for approved posts. The Partipost Fee is the stated fee payable by a Brand to Partipost in respect of an approved Post plus any applicable taxes. Payment terms include 30 days from invoice date for approved brands.
- Campaign Management Services: Full-service campaign management for enterprise clients through Creator Growth Engine, with dedicated support for campaign strategy, influencer matching, and performance optimization.
- Payout Fee Facilitation: Partipost facilitates payments between brands and influencers. Brands pay Payout Fees to Partiposters, with Partipost withholding a 5% transaction fee from influencer earnings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-serve Smart Campaign Builder for SMEs |
| Subscription | Monthly | Creator Growth Engine for Enterprise |
| Transaction based/ take rate | Pay-as-you-go | Partiposter (Influencer) Earnings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Partipost product offering
Product offeringCore offering
Partipost operates a two-sided influencer marketing platform that connects brands and agencies with a network of more than 1.5 million nano, micro, and macro influencers across 8 Asian markets. Brands use the web-based Campaign Manager (and an enterprise Creator Growth Engine) to create, manage, and pay for influencer campaigns, while influencers join via the Partipost mobile app to browse campaigns, submit content, and receive payouts (subject to a 5% transaction fee retained by Partipost).
Product overview
Partipost is a B2B influencer marketing platform that operates as a unified ecosystem connecting brands with nano- and micro-influencers across 8 markets in Asia. The core offering consists of two interconnected interfaces: the Campaign Manager (web platform for brands and agencies to create, manage, and track campaigns) and the Partiposter mobile app (iOS/Android app enabling influencers to join campaigns, submit content, and track earnings). The platform's main value proposition revolves around nano-influencer marketing, providing access to over 1.5 million influencers. Additional named modules include the Creator Growth Engine (for large enterprises seeking performance-based campaigns) and the Smart Campaign Builder (a self-service tool for SMEs). The company also publishes industry content resources — specifically the Influencer Marketing Report 2023 and Agency Playbook 2023 — as thought-leadership assets. Target segment solutions cover startups, non-profit organizations, and marketing agencies, while industries served span Apps & Technology, Beauty, Fashion, Finance, Food & Beverages, FMCG, and Retail & E-Commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Partipost Platform (Campaign Manager) Desktop platform enabling brands and agencies to create, manage, and track influencer marketing campaigns, with influencer selection across nano, micro, and macro tiers, budget allocation, and campaign analytics.
- Partipost Mobile App (Partiposter) Mobile application for influencers to register as Partiposters, browse brand campaigns, submit content for approval, and track earnings and payouts. Available on iOS and Android via the App Store and Google Play.
- Creator Growth Engine Performance-based influencer marketing solution for large enterprises, enabling brands to test, learn, and scale campaigns for maximum ROI with data-backed strategies, dedicated account management, and strategy support on a monthly subscription.
- Smart Campaign Builder Self-service platform enabling SMEs and startups to build and launch affordable, scalable influencer marketing campaigns tailored to business needs, with quote-based pricing per approved post.
Quantifiable outcome
- 5.44% average engagement rate for Adidas UEFA 8 campaign with 81 Partiposters
- +2 more outcomes
Companies that use Partipost
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Partipost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Partipost partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- SMSDOMEminorAgency partner using Partipost platform for client influencer marketing campaigns. Listed among agency partners with logo displayed.
- F7 (Agency)minorAgency partner using Partipost platform for client influencer marketing campaigns. Listed among agency partners with logo displayed.
- Rebl2minorAgency partner using Partipost platform for client influencer marketing campaigns. Listed among agency partners with logo displayed.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Partipost competitors and assessment
Company assessmentDirect peers
- Upfluence: Influencer marketing platform offering creator discovery, campaign management, and affiliate tools. Overlaps with Partipost's Campaign Manager and Smart Campaign Builder, particularly in the SME and e-commerce segment.
- Aspire (formerly AspireIQ): End-to-end influencer marketing platform that connects brands with creators for campaign management, content collaboration, and performance tracking. Direct competitor with overlapping influencer discovery, CRM, and workflow capabilities, though Aspire is more US-focused while Partipost leads in Asia.
- CreatorIQ: Enterprise influencer marketing platform with global creator discovery, CRM, and analytics. Comparable to Partipost's Creator Growth Engine, but positioned upmarket at large global brands rather than SMEs and Asia-focused enterprises.
- Affable: Singapore-based influencer marketing platform with strong Asia presence focused on data-driven creator discovery and campaign analytics. Closest regional direct competitor to Partipost, targeting overlapping brands and agency customers in the same geographies.
- Klear (now part of Meltwater): Influencer marketing platform acquired by Meltwater, offering discovery, campaign management, and analytics. Comparable enterprise features to Partipost's Creator Growth Engine, with broader international reach.
- IZEA (IZEA Worldwide): Influencer marketing technology company with a marketplace connecting brands and creators, plus managed services. Comparable business model to Partipost, combining self-serve tools with enterprise service offerings, though IZEA is publicly traded and more US-focused.
- Traackr: Enterprise influencer marketing platform specializing in creator relationship management, analytics, and performance benchmarking. Comparable upmarket offering to Partipost's Creator Growth Engine with strong brand and agency customers.
Emerging players
- HypeAuditor: AI-based influencer marketing analytics and fraud detection platform serving brands and agencies globally. Overlaps with Partipost on influencer vetting and campaign measurement, though HypeAuditor is more analytics-led than marketplace-led.
Regional players
- AnyMind Group: Singapore-headquartered creator economy company offering influencer marketing alongside cloud manufacturing and e-commerce enablement across Asia. Overlaps with Partipost on the influencer marketing side and is a comparable regional Asian platform with broader service breadth.
- Social Soup: Influencer marketing agency and platform operating across Australia and Southeast Asia, with creator activation services. Overlaps with Partipost's agency solutions and nano-influencer focus, particularly in adjacent APAC markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Partipost social profiles
Digital presencePartipost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Partipost leadership team
Management profileNumber of profiles
Profiles8 records
Partipost subsidiaries and ownership
Company hierarchySubsidiaries2 records
Partipost funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Partipost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Partipost
What does Partipost do?
Partipost operates a two-sided influencer marketing platform that connects brands and agencies with a network of more than 1.5 million nano, micro, and macro influencers across 8 Asian markets. Brands use the web-based Campaign Manager (and an enterprise Creator Growth Engine) to create, manage, and pay for influencer campaigns, while influencers join via the Partipost mobile app to browse campaigns, submit content, and receive payouts (subject to a 5% transaction fee retained by Partipost).
Is Partipost a public or private company?
Partipost is a private company. It is classified as venture growth investor backed and is currently operating.
When was Partipost founded?
Partipost was founded in 2016. It employs 251 to 500 people.
Where is Partipost based?
Partipost is headquartered in Singapore, Singapore, in the Asia region.
How does Partipost make money?
Three revenue lines are on record. Platform Fees from Brands are the primary driver. The others are campaign Management Services and payout Fee Facilitation.
Who are Partipost's main competitors?
Direct peers on record are Upfluence, Aspire (formerly AspireIQ), CreatorIQ, Affable, Klear (now part of Meltwater), IZEA (IZEA Worldwide) and Traackr. HypeAuditor is listed as an emerging player. Regional players are AnyMind Group and Social Soup.
Does Partipost have an API?
No public API is recorded for Partipost.
What industry is Partipost in?
Partipost's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms. Its NAICS code is 541830 and its SIC code is 7310.