One Simple Plan
One Simple Plan is a Minneapolis-based communications, content, and brand engagement agency founded in 2007, serving mid-market and enterprise clients across healthcare, food and beverage, retail, professional sports, and government through PR, events, social media, and creative services.
- Company typePrivate
- Founded2007
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What One Simple Plan does
One Simple Plan (OSP) is a Minneapolis-based communications, content, and brand engagement agency founded in 2007 by Clint Roberts after nearly a decade at Weber Shandwick, Olson, and Carmichael Lynch. The firm delivers professional services across nine core practice areas: community engagement, creative ideation, crisis communications, events and activations, executive content and commentary, internal communications, media relations, social media and influencer marketing, and video and content creation. OSP serves mid-market and enterprise clients across healthcare, food and beverage, retail, professional sports, and municipal government, with a portfolio of named clients including Lumber Liquidators, Minnesota Vikings, Northern Tool + Equipment, Saint Paul Downtown Alliance, Surly Brewing, Minnesota United FC, Heggies Pizza, and Eggland's Best.
OSP generates revenue through project-based fees and retainer arrangements under a bespoke professional services model with no publicly disclosed pricing. The agency's go-to-market is referral-driven and relationship-led, relying on founder Clint Roberts' personal network and a portfolio of high-profile case studies — most notably the Surly Bill legislative campaign that reshaped Minnesota's craft beer industry. OSP operates as a small boutique team of 1–10 employees from its Minneapolis headquarters at 5500 Nicollet Ave and runs the One=2 community giving program, donating 2% of annual fee billings to nonprofits chosen by employees. There is no evidence of external investment, subsidiary structures, or geographic expansion beyond Minnesota.
One Simple Plan firmographics
Firmographics- Name
- One Simple Plan
- Legal name
- One Simple Plan
- Website
- https://onesimpleplan.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- One Simple Plan is a Minneapolis-based communications, content, and brand engagement agency founded in 2007, serving mid-market and enterprise clients across healthcare, food and beverage, retail, professional sports, and government through PR, events, social media, and creative services.
- Ownership category
- akta.pro rank
One Simple Plan industry classification
Industry- Product category
- Public Relations and Communications Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Content Strategy & Planning (BPAFAIAG), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where One Simple Plan is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
One Simple Plan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - Retainers and Project Fees: OSP generates revenue through professional service engagements including project-based work, retainer arrangements, and strategic communications counsel. The agency provides high-touch, catered client service with strategic point-of-view and execution support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
One Simple Plan product offering
Product offeringCore offering
One Simple Plan is a communications, content, and brand engagement agency providing strategic public relations, marketing, event, and creative services to mid-market and enterprise clients. The firm delivers earned media strategy, social media and influencer marketing, video and content production, event activations, crisis communications, and community engagement programs through retainer and project-based engagements.
Product overview
One Simple Plan is a services-based communications, content and brand engagement agency offering a unified portfolio of marketing and PR services. The agency's offerings span Community Engagement Programs, Creative Ideation, Crisis Communications, Events and Activations, Executive Content and Commentary, Internal Communications, Media Relations, Social Media and Influencer Marketing, and Video and Content Creation. These services are delivered as consulting and execution engagements rather than software products or platform modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Engagement Programs Strategic programs designed to build and strengthen community connections for brands through grassroots engagement initiatives.
- Creative Ideation Strategic creative development services that generate innovative ideas and concepts for brand campaigns and communications programs.
- Crisis Communications Communications consulting and strategy services to manage and mitigate reputational crises and challenging public relations situations.
- Events and Activations Planning and execution of brand events, experiential marketing activations, and promotional programs to engage target audiences.
- Executive Content and Commentary Development of thought leadership content and commentary positioning company executives as industry experts and spokespersons.
- Internal Communications Strategic communications services focused on employee engagement, internal messaging, and organizational alignment programs.
- Media Relations Earned media strategy and execution including press release development, reporter outreach, and media kit creation to secure coverage in targeted outlets.
- Social Media and Influencer Marketing Social media strategy, content creation, and influencer partnership programs to build brand awareness and engagement across digital platforms.
- Video and Content Creation Production of video campaigns, digital content, and multimedia assets for brand marketing and communications purposes.
Quantifiable outcome
- Hundreds of craft breweries and taprooms opened across Minnesota following Surly Bill passage
- +2 more outcomes
Companies that use One Simple Plan
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
One Simple Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
One Simple Plan partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
One Simple Plan competitors and assessment
Company assessmentDirect peers
- Olson (ICF Next): Minneapolis-rooted agency (acquired by ICF) where founder Clint Roberts worked prior to OSP. Comparable integrated marketing, PR and brand engagement capabilities serving enterprise clients nationally.
- The Lacek Group: Minneapolis-based customer engagement and brand experience agency. Comparable in CX, content and brand activation work for mid-market and enterprise clients.
- Zeus Jones: Minneapolis-based creative and brand engagement agency. Directly comparable Midwestern boutique with overlapping experiential, content and campaign work targeting mid-market and enterprise clients.
- Haberman: Minneapolis-based storytelling and engagement agency serving mid-market and enterprise clients across food, health and consumer. Closely comparable to OSP in size, regional base and integrated PR/creative/event offering.
- Falls & Company: Minneapolis-based experiential marketing and events agency. Comparable in events, activations and brand engagement work for regional and enterprise clients.
- Carmichael Lynch Relate: Minneapolis PR and social agency (part of Carmichael Lynch, OSP founder Clint Roberts' former employer). Comparable integrated communications, brand engagement and content services to a similar client base.
Broad incumbents
- Edelman: Largest global PR firm with a Minneapolis office and deep enterprise client roster. Competes for the same enterprise PR and brand engagement engagements that OSP targets (Lumber Liquidators, Northern Tool, Minnesota Vikings).
- Weber Shandwick: Global PR and communications network where founder Clint Roberts spent nearly 10 years before launching OSP. Overlaps on media relations, executive communications and brand storytelling at a much larger scale and broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
One Simple Plan social profiles
Digital presenceOne Simple Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Simple Plan leadership team
Management profileNumber of profiles
Profiles1 record
One Simple Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Simple Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Simple Plan
What does One Simple Plan do?
One Simple Plan is a communications, content, and brand engagement agency providing strategic public relations, marketing, event, and creative services to mid-market and enterprise clients. The firm delivers earned media strategy, social media and influencer marketing, video and content production, event activations, crisis communications, and community engagement programs through retainer and project-based engagements.
Is One Simple Plan a public or private company?
One Simple Plan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One Simple Plan founded?
One Simple Plan was founded in 2007. It employs 1 to 10 people.
Where is One Simple Plan based?
One Simple Plan is headquartered in Minneapolis, United States, in the North America region.
How does One Simple Plan make money?
One revenue line is on record: professional Services - Retainers and Project Fees.
Who are One Simple Plan's main competitors?
Direct peers on record are Olson (ICF Next), The Lacek Group, Zeus Jones, Haberman, Falls & Company and Carmichael Lynch Relate. Broad incumbents are Edelman and Weber Shandwick.
Does One Simple Plan have an API?
No public API is recorded for One Simple Plan.
What industry is One Simple Plan in?
One Simple Plan's product category is Public Relations and Communications Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 541810 and its SIC code is 7311.