The Haberman Company

What The Haberman Company does

The Haberman Company is a Frisco, Texas-based strategic marketing, coaching, and consulting firm founded in 2022 by Andrew Haberman. The firm serves established businesses with a notable concentration in the U.S. mortgage and lending industry, alongside a growing roster of brand-side clients outside that core. Its service mix centers on marketing strategy, executive coaching, and consulting engagements rather than any proprietary software or platform product. Headcount is small (1-10 employees), and the business is bootstrapped and founder-owned with no disclosed external funding. There is no evidence of a proprietary technology stack, data assets, or AI/ML capabilities; the offering is fundamentally human-advisory.

The firm's go-to-market is sales-led, with the founder's industry profile, speaking engagements, and thought leadership functioning as the primary demand-generation channel. Commercial terms are month-to-month with no long-term contractual commitments, a deliberate positioning choice that lowers buyer friction and shortens the sales cycle relative to traditional agency retainers. Notable client logos include Polly, SeoTuners, HousingWire, KW, Supreme Lending, Deluxe, Benchmark Mortgage, and Vericast, spanning both lending incumbents and adjacent verticals. A partnership with FWAM extends the firm's ecosystem footprint within mortgage.

Revenue mechanics are services-based: project or monthly advisory fees against founder- and team-delivered engagements. There is no productized IP, no recurring SaaS-style revenue, and no disclosed contract values. Strategic direction since founding has emphasized breadth of vertical coverage, low-commitment commercial terms, and founder-led distribution, with no publicly visible moves toward productization, hiring scale-up, or capital raises.

Name

The Haberman Company

Legal name

The Haberman Company

Website

https://habermanco.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Haberman Company is a Frisco, Texas-based strategic marketing, coaching, and consulting firm founded in 2022 by Andrew Haberman. It serves established businesses — primarily in mortgage and lending, with adjacent brand clients — through month-to-month, founder-led advisory engagements.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Strategic marketing consulting
• Business consulting services
• Brand positioning services
• Digital marketing agency
• Marketing strategy services

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing & Business Consulting: The Haberman Company generates revenue through consulting and strategic marketing services billed on a month-to-month or project basis. The company explicitly avoids long-term contracts, maintaining a 100% month-to-month and project-based client base. This creates predictable recurring revenue through ongoing client retainers while avoiding contract lock-ins.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Haberman Company provides strategic marketing, consulting, and coaching services for established businesses and national brands. Its offerings span marketing strategy, brand positioning, implementation, promotions, visual media, technology integration, and brand growth, delivered on a month-to-month or project basis with no long-term contracts.

Product overview

The Haberman Company is a marketing and business consulting firm, not a software product company. Their offering consists of professional services including Marketing, Strategy, Implementation, Promotions, Consulting, Technology, Visual Media, and Brand Growth services. There are no distinct software products, modules, or named offerings to catalog.

Differentiator

Problem solved

Functional benefit

Named customers15 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fort Worth Aviation MuseumcoreGTM or Marketing PartnerThe Haberman Company serves as the Official Digital Marketing Partner of the Fort Worth Aviation Museum. This partnership involves providing comprehensive digital marketing services including brand positioning, campaign management, and promotional support for the aviation museum's outreach and awareness initiatives.

Recent moves5 records

Expansion highlights4 records

Direct peers

• SmartSites: Full-service digital marketing agency offering web, SEO, and PPC services primarily to SMBs and mid-market. Comparable in offering mix, customer segment, and small-to-mid agency scale, though larger headcount.
• SocialSEO: Digital marketing agency offering SEO, PPC, social media, and Amazon marketing. Comparable offering mix and mid-market customer focus; similar positioning as a results-driven growth agency.
• Brafton: Content marketing agency offering strategy, production, and distribution services to mid-market and enterprise clients. Comparable in offering content strategy, digital marketing, and brand growth services.
• KlientBoost: Performance-oriented paid advertising and CRO agency specializing in PPC, paid social, and landing page optimization. Comparable as a digital marketing agency competing for the same mid-market clients with conversion-focused offerings.
• Hawke Media: Los Angeles-based full-service digital marketing agency working with SMB and mid-market clients. Comparable to The Haberman Company as a similarly positioned boutique, no-long-term-contract marketing partner serving established brands across multiple verticals.
• LYFE Marketing: Social media and digital marketing agency focused on small and mid-sized businesses. Comparable in targeting SMB clients seeking strategic social/brand growth without long-term agency lock-ins.
• PBJ Marketing: Washington, D.C.-based digital marketing agency offering PPC, paid social, and SEO to mid-market clients. Comparable scale and service mix to The Haberman Company's paid-media and SEO offerings.
• Disruptive Advertising: Utah-based digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market clients. Directly comparable offering mix (PPC, SEO, CRO) and customer profile.

Emerging players

• Siege Media: Content-focused SEO and digital marketing agency specializing in content production and link building. Comparable as a smaller, specialized growth agency offering strategic marketing services.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency offering SEO, PPC, web design, and CRO to mid-market and enterprise clients. Comparable as a same-space player but at significantly greater scale and with broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-haberman-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Haberman Company