Birth and Beyond
Birth and Beyond is an Edinburgh-based private psychotherapy and counselling practice led by founder Sarah Wheatley, serving parents, infants, couples and individuals through one-to-one therapy, group parenting courses, and specialist modalities delivered online and in person.
- Company typePrivate
- Founded-
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Birth and Beyond does
Birth and Beyond is a private psychotherapy and counselling practice based in Edinburgh, Scotland, operating primarily under founder Sarah Wheatley, a BACP-registered psychotherapist with 25+ years of clinical experience. The practice serves individuals and families, with a particular emphasis on parents, infants, and couples navigating the perinatal and early-years period. Core offerings include one-to-one psychotherapy and counselling, Baby Kind sessions, the Parent Kind group course, relationship counselling, counselling for fathers, and specialist modalities such as Video Interaction Guidance (VIG) and EMDR therapy.
Service delivery is multi-channel: face-to-face in Edinburgh, supplemented by online (Zoom) and telephone sessions that effectively widen the catchment beyond the local market. Pricing is per-session, in the £80–£125 range, positioning the practice at the upper end of UK private-therapy benchmarks and consistent with a senior-practitioner, niche-parenting brand. There is no proprietary technology platform underpinning the business; the 'product' is the practitioner's time, training, and curated programmes.
The go-to-market is direct-to-consumer, relying on personal reputation, media exposure (including BBC Radio 4, STV, and Scottish Government engagements), and an emerging content layer via a Substack newsletter and YouTube channel. The business model is fundamentally sole-practitioner services revenue with modest group-course top-up, and the practice carries no disclosed external funding, debt, or institutional investor involvement.
Birth and Beyond firmographics
Firmographics- Name
- Birth and Beyond
- Legal name
- Birth and Beyond
- Website
- https://birthandbeyond.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Birth and Beyond is an Edinburgh-based private psychotherapy and counselling practice led by founder Sarah Wheatley, serving parents, infants, couples and individuals through one-to-one therapy, group parenting courses, and specialist modalities delivered online and in person.
- Ownership category
- akta.pro rank
Birth and Beyond industry classification
Industry- Product category
- Perinatal Mental Health Counselling
- NAICS
- Other Individual and Family Services (624190), Educational Support Services (61171)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)
- akta.pro primary industry
- Parenting Education for Special Needs & Developmental Differences (EDACALAK)
Keywords
Where Birth and Beyond is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Birth and Beyond business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Psychotherapy and Counselling Services: Individual counselling sessions (50 minutes) covering areas including perinatal mental health, birth trauma, anxiety, depression, infertility counselling, and maternity coaching. Delivered face-to-face in Edinburgh or via Zoom online.
- Baby Kind Newborn Observation Sessions: Observation sessions for babies from -3 weeks to +12 weeks after due date. Includes travel time, session, information handout, and session notes. Offered in client's home or at Portobello practice.
- Video Interaction Guidance (VIG): VIG cycles involving video recording and review sessions. Each cycle includes a 30-minute recording session and 1-hour review session. Multiple cycles available with discounted pricing for 3+ cycles.
- Parent Kind Course: Group course for first-time parents covering expectations vs reality, connection with baby, and relationship changes. Accredited by CAN Parent.
- Relationship Counselling: Couple counselling services addressing relationship challenges related to new babies, fertility, pregnancy, surrogacy, baby loss, and baby health challenges.
- Amazon Associates Affiliate Revenue: Birth and Beyond participates in the Amazon Associates scheme, earning small commissions on book purchases made through recommended reading links on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual Counselling Sessions |
| Subscription | Pay-as-you-go | Relationship Counselling Sessions |
| Unit Pricing | Pay-as-you-go | Baby Kind Newborn Observation Session |
| Unit Pricing | Pay-as-you-go | Video Interaction Guidance - Standard (up to 2 cycles) |
| Unit Pricing | Pay-as-you-go | Video Interaction Guidance - Extended (3+ cycles) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Birth and Beyond product offering
Product offeringCore offering
Birth and Beyond is a private psychotherapy and counselling practice in Edinburgh that supports new and expectant parents through the transitions of parenthood. Core offerings include individual psychotherapy and counselling (perinatal mental health, postnatal depression and anxiety, birth trauma), relationship counselling, counselling for fathers/partners, Baby Kind Newborn Observation Sessions (based on the Brazelton NBO framework), Video Interaction Guidance (VIG), the CAN Parent-accredited Parent Kind Course, Parent-Infant Therapy, and EMDR therapy. Sessions are delivered face-to-face in Edinburgh, online via Zoom, or by telephone.
Product overview
Birth and Beyond is a perinatal mental health practice founded by Sarah Wheatley, offering a suite of therapeutic services for the parenthood transition. The core offerings include individual psychotherapy and counselling (covering perinatal anxiety, postnatal depression, birth trauma, and general emotional support), Video Interaction Guidance (VIG) sessions using video feedback to strengthen parent-child bonds, and Baby Kind Newborn Observation Sessions based on the Brazelton NBO framework. Additional services include counselling for fathers/partners, relationship counselling for couples, and the Parent Kind Course (accredited by CAN Parent). Sessions are available face-to-face in Edinburgh or online via Zoom. The practice also provides educational content through its blog and newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- Psychotherapy and Counselling
Quantifiable outcome
- Parent Kind course accredited by CAN Parent for helping new mothers feel more confident
- +2 more outcomes
Companies that use Birth and Beyond
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Birth and Beyond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Birth and Beyond partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Birth and Beyond competitors and assessment
Company assessmentEmerging players
- Mahmee: US maternal-infant health platform connecting parents with maternal health professionals for in-person and virtual support across pregnancy and postpartum. Comparable perinatal support scope, though digital-platform model contrasts with Birth and Beyond's sole-practitioner service model.
- Maven Clinic: Digital-first global women's and family health platform offering virtual care across fertility, pregnancy, postpartum, and pediatrics. Comparable in perinatal mental health scope, but operates via telehealth and insurer partnerships at scale versus Birth and Beyond's localized in-person model.
Direct peers
- PANDAS Foundation UK: UK charity dedicated specifically to perinatal mental health, supporting parents experiencing pre- and postnatal depression, anxiety, and OCD. Direct peer in the perinatal mental health niche Birth and Beyond targets, though PANDAS is a volunteer-led support network rather than a clinical practice.
Broad incumbents
- Relate: UK's largest provider of relationship counselling and sex therapy, offering couple and family support. Directly comparable to Birth and Beyond's Relationship Counselling service addressing couples navigating parenthood, fertility, and baby loss, though Relate operates nationally.
- Tommy's: UK charity funding pregnancy research and providing information on miscarriage, stillbirth, and premature birth. Comparable in addressing the emotional and mental-health dimensions of pregnancy loss and birth trauma that form a significant portion of Birth and Beyond's clinical caseload.
- Home-Start UK: UK family support charity offering peer-to-peer support for families with young children, including those experiencing perinatal mental health challenges and postnatal depression. Comparable target population to Birth and Beyond's new and expectant parents segment.
- Family Action: UK charity providing practical and emotional support to families facing disadvantage, including perinatal and early-years mental health services. Comparable in serving the perinatal parent segment, but operating as a national charity with grant-funded programmes rather than private practice.
- NCT (National Childbirth Trust): UK's largest charity for new parents, offering antenatal courses, postnatal support, and parent education. Comparable to Birth and Beyond's Parent Kind course and parent-education content, but operating at significantly greater scale and broader scope.
- Mind UK: UK's leading mental health charity providing information, support, and local services across a wide range of conditions including perinatal mental health. Comparable in providing mental health support to parents, but at far broader scope and through a charity rather than clinical practice model.
Regional players
- Juno Perinatal Mental Health Service: Edinburgh-based specialist NHS perinatal mental health service that Sarah Wheatley has previously facilitated trauma groups for. Most directly comparable peer in terms of geography and clinical focus, though delivered as free NHS provision rather than private practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Birth and Beyond social profiles
Digital presenceBirth and Beyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birth and Beyond leadership team
Management profileNumber of profiles
Profiles1 record
Birth and Beyond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birth and Beyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birth and Beyond
What does Birth and Beyond do?
Birth and Beyond is a private psychotherapy and counselling practice in Edinburgh that supports new and expectant parents through the transitions of parenthood. Core offerings include individual psychotherapy and counselling (perinatal mental health, postnatal depression and anxiety, birth trauma), relationship counselling, counselling for fathers/partners, Baby Kind Newborn Observation Sessions (based on the Brazelton NBO framework), Video Interaction Guidance (VIG), the CAN Parent-accredited Parent Kind Course, Parent-Infant Therapy, and EMDR therapy. Sessions are delivered face-to-face in Edinburgh, online via Zoom, or by telephone.
Is Birth and Beyond a public or private company?
Birth and Beyond is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Birth and Beyond founded?
Birth and Beyond was founded in -1. It employs 11 to 50 people.
Where is Birth and Beyond based?
Birth and Beyond is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Birth and Beyond make money?
Six revenue lines are on record. Psychotherapy and Counselling Services are the primary driver. The others are baby Kind Newborn Observation Sessions, video Interaction Guidance (VIG), parent Kind Course, relationship Counselling and amazon Associates Affiliate Revenue.
Who are Birth and Beyond's main competitors?
Emerging players on record are Mahmee and Maven Clinic. PANDAS Foundation UK is listed as a direct peer. Broad incumbents are Relate, Tommy's, Home-Start UK, Family Action, NCT (National Childbirth Trust) and Mind UK. Juno Perinatal Mental Health Service is listed as a regional player.
Does Birth and Beyond have an API?
No public API is recorded for Birth and Beyond.
What industry is Birth and Beyond in?
Birth and Beyond's product category is Perinatal Mental Health Counselling. Its primary akta.pro industry code is EDACALAK, Parenting Education for Special Needs & Developmental Differences. Its NAICS code is 624190 and its SIC code is 8090.