Birth and Beyond

What Birth and Beyond does

Birth and Beyond is a private psychotherapy and counselling practice based in Edinburgh, Scotland, operating primarily under founder Sarah Wheatley, a BACP-registered psychotherapist with 25+ years of clinical experience. The practice serves individuals and families, with a particular emphasis on parents, infants, and couples navigating the perinatal and early-years period. Core offerings include one-to-one psychotherapy and counselling, Baby Kind sessions, the Parent Kind group course, relationship counselling, counselling for fathers, and specialist modalities such as Video Interaction Guidance (VIG) and EMDR therapy.

Service delivery is multi-channel: face-to-face in Edinburgh, supplemented by online (Zoom) and telephone sessions that effectively widen the catchment beyond the local market. Pricing is per-session, in the £80–£125 range, positioning the practice at the upper end of UK private-therapy benchmarks and consistent with a senior-practitioner, niche-parenting brand. There is no proprietary technology platform underpinning the business; the 'product' is the practitioner's time, training, and curated programmes.

The go-to-market is direct-to-consumer, relying on personal reputation, media exposure (including BBC Radio 4, STV, and Scottish Government engagements), and an emerging content layer via a Substack newsletter and YouTube channel. The business model is fundamentally sole-practitioner services revenue with modest group-course top-up, and the practice carries no disclosed external funding, debt, or institutional investor involvement.

Name

Birth and Beyond

Legal name

Birth and Beyond

Website

https://birthandbeyond.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Birth and Beyond is an Edinburgh-based private psychotherapy and counselling practice led by founder Sarah Wheatley, serving parents, infants, couples and individuals through one-to-one therapy, group parenting courses, and specialist modalities delivered online and in person.

Ownership category

akta.pro rank

Product category

Perinatal Mental Health Counselling

NAICS

Other Individual and Family Services (624190), Educational Support Services (61171)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Parenting Education for Special Needs & Developmental Differences (EDACALAK)

Keywords

• Perinatal mental health
• Psychotherapy services
• Counselling practice
• Parent infant therapy
• Birth trauma support

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Psychotherapy and Counselling Services: Individual counselling sessions (50 minutes) covering areas including perinatal mental health, birth trauma, anxiety, depression, infertility counselling, and maternity coaching. Delivered face-to-face in Edinburgh or via Zoom online.
2. Baby Kind Newborn Observation Sessions: Observation sessions for babies from -3 weeks to +12 weeks after due date. Includes travel time, session, information handout, and session notes. Offered in client's home or at Portobello practice.
3. Video Interaction Guidance (VIG): VIG cycles involving video recording and review sessions. Each cycle includes a 30-minute recording session and 1-hour review session. Multiple cycles available with discounted pricing for 3+ cycles.
4. Parent Kind Course: Group course for first-time parents covering expectations vs reality, connection with baby, and relationship changes. Accredited by CAN Parent.
5. Relationship Counselling: Couple counselling services addressing relationship challenges related to new babies, fertility, pregnancy, surrogacy, baby loss, and baby health challenges.
6. Amazon Associates Affiliate Revenue: Birth and Beyond participates in the Amazon Associates scheme, earning small commissions on book purchases made through recommended reading links on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Birth and Beyond is a private psychotherapy and counselling practice in Edinburgh that supports new and expectant parents through the transitions of parenthood. Core offerings include individual psychotherapy and counselling (perinatal mental health, postnatal depression and anxiety, birth trauma), relationship counselling, counselling for fathers/partners, Baby Kind Newborn Observation Sessions (based on the Brazelton NBO framework), Video Interaction Guidance (VIG), the CAN Parent-accredited Parent Kind Course, Parent-Infant Therapy, and EMDR therapy. Sessions are delivered face-to-face in Edinburgh, online via Zoom, or by telephone.

Product overview

Birth and Beyond is a perinatal mental health practice founded by Sarah Wheatley, offering a suite of therapeutic services for the parenthood transition. The core offerings include individual psychotherapy and counselling (covering perinatal anxiety, postnatal depression, birth trauma, and general emotional support), Video Interaction Guidance (VIG) sessions using video feedback to strengthen parent-child bonds, and Baby Kind Newborn Observation Sessions based on the Brazelton NBO framework. Additional services include counselling for fathers/partners, relationship counselling for couples, and the Parent Kind Course (accredited by CAN Parent). Sessions are available face-to-face in Edinburgh or online via Zoom. The practice also provides educational content through its blog and newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychotherapy and Counselling

Quantifiable outcome

• Parent Kind course accredited by CAN Parent for helping new mothers feel more confident
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Mahmee: US maternal-infant health platform connecting parents with maternal health professionals for in-person and virtual support across pregnancy and postpartum. Comparable perinatal support scope, though digital-platform model contrasts with Birth and Beyond's sole-practitioner service model.
• Maven Clinic: Digital-first global women's and family health platform offering virtual care across fertility, pregnancy, postpartum, and pediatrics. Comparable in perinatal mental health scope, but operates via telehealth and insurer partnerships at scale versus Birth and Beyond's localized in-person model.

Direct peers

• PANDAS Foundation UK: UK charity dedicated specifically to perinatal mental health, supporting parents experiencing pre- and postnatal depression, anxiety, and OCD. Direct peer in the perinatal mental health niche Birth and Beyond targets, though PANDAS is a volunteer-led support network rather than a clinical practice.

Broad incumbents

• Relate: UK's largest provider of relationship counselling and sex therapy, offering couple and family support. Directly comparable to Birth and Beyond's Relationship Counselling service addressing couples navigating parenthood, fertility, and baby loss, though Relate operates nationally.
• Tommy's: UK charity funding pregnancy research and providing information on miscarriage, stillbirth, and premature birth. Comparable in addressing the emotional and mental-health dimensions of pregnancy loss and birth trauma that form a significant portion of Birth and Beyond's clinical caseload.
• Home-Start UK: UK family support charity offering peer-to-peer support for families with young children, including those experiencing perinatal mental health challenges and postnatal depression. Comparable target population to Birth and Beyond's new and expectant parents segment.
• Family Action: UK charity providing practical and emotional support to families facing disadvantage, including perinatal and early-years mental health services. Comparable in serving the perinatal parent segment, but operating as a national charity with grant-funded programmes rather than private practice.
• NCT (National Childbirth Trust): UK's largest charity for new parents, offering antenatal courses, postnatal support, and parent education. Comparable to Birth and Beyond's Parent Kind course and parent-education content, but operating at significantly greater scale and broader scope.
• Mind UK: UK's leading mental health charity providing information, support, and local services across a wide range of conditions including perinatal mental health. Comparable in providing mental health support to parents, but at far broader scope and through a charity rather than clinical practice model.

Regional players

• Juno Perinatal Mental Health Service: Edinburgh-based specialist NHS perinatal mental health service that Sarah Wheatley has previously facilitated trauma groups for. Most directly comparable peer in terms of geography and clinical focus, though delivered as free NHS provision rather than private practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7CB2gOx3Tz-FXKDC1Bsxzg
• Facebookfacebook.com/birthandbeyond
• Instagraminstagram.com/tobirthandbeyond
• LinkedInlinkedin.com/company/birth-and-beyond

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birth and Beyond