What Mackcut does

Mackcut is an independent, New York-based commercial film and post-production shop founded in 1997, specializing in editorial, finishing, and sound design for short-form advertising and branded content. The studio operates from two Manhattan locations (907 Broadway and 57 Orchard Street) and runs 13 Avid Media Composer editing suites, Flame and After Effects finishing infrastructure, and a 5.1 surround sound design and mix room, providing a fully integrated post-production pipeline under one roof.

The company's core product is a roster of 12+ senior editors (including Danielle Minch, Pamela Petruski, Gavin Cutler, Ian MacKenzie, Dave Koza, Mike Leuis, and others), supported by dedicated audio (Sam Shaffer) and finishing/VFX (Schmigital) specialists. Work is delivered to leading advertising agencies and global consumer brands, with a client list spanning CPG, QSR, beverage, technology, financial services, insurance, healthcare, beauty, and travel; recent highlights include the Emmy-nominated 'Michael CeraVe' campaign, the D&AD Pencil-winning 'Any Tequila' spot, Super Bowl work for Pringles, and recurring engagements with Nike, McDonald's, Apple, Geico, and Capital One. Marketing is driven by portfolio website, trade-press coverage (Ad Age, Adweek, Billboard, People), and award recognition (AICP, D&AD, Emmy).

Commercially, Mackcut operates a B2B professional services model: project-based engagements priced on scope, complexity, and turnaround, with no public rate card. The company sells directly to advertising agencies and through two commissioned rep firms — RepresentationCo on the East Coast and Wry Wit in the Midwest — which together supplement direct New York agency relationships. The studio is privately held, founder-/management-owned, with no disclosed external funding, no parent company, and no M&A activity on record.

Name

Mackcut

Legal name

Mackcut

Website

https://mackcut.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Mackcut is an independent New York-based commercial post-production shop founded in 1997, providing editing, finishing, and 5.1 sound design for advertising agencies and major consumer brands through a roster of senior editors and 13 Avid suites.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Editing Services: Project-based editing services for commercials and short-form content, working directly with advertising agencies and brands. Services include offline editing, color finishing, VFX, and audio mixing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mackcut is an independent film editing shop providing professional offline editing, color finishing, VFX compositing, and 5.1 surround sound design and mixing for commercials and short-form content. The company operates 13 Avid editing suites plus Flame and After Effects finishing capabilities, serving advertising agencies and major consumer brands on national campaigns including Super Bowl spots.

Product overview

Mackcut is an independent film editing shop specializing in commercials and short-form content. The company operates 13 Avid Suites for professional editing, offers finishing services using Flame and After Effects, and provides 5.1 surround sound design with full record and mix capabilities. The roster includes twelve professional editors (Danielle Minch, Pamela Petruski, Franklin Ponce, Mike Rizzo, Ryan Steele, James Duffy, Gavin Cutler, Brendan Hogan, Dave Koza, Erik Laroi, Mike Leuis, Ian MacKenzie), plus audio specialists Sam Shaffer and Schmigital for sound design and finishing/VFX work. Mackcut collaborates with major agencies and brands on advertising campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Schmigital: Finishing and VFX services offered as part of Mackcut's audio/finishing offerings.

Products and services

• Commercial & Short-Form Editing Services Professional film editing services for commercials and short-form content, utilizing 13 Avid Media Composer editing suites. Targeted at advertising agencies and major consumer brands needing skilled commercial editors and quick turnaround for broadcast campaigns.
• Flame & After Effects Finishing Visual effects finishing and compositing services delivered on Flame and After Effects, providing high-end post-production finishing for commercial campaigns. Offered to advertising agencies and consumer brands requiring color, VFX, and compositing under one roof.
• 5.1 Sound Design and Mixing Full record and mix capabilities in a 5.1 surround sound design room for audio post-production on commercials and short-form content. Targeted at agencies and brands needing broadcast-ready audio alongside picture finishing.

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• RepresentationCocoreChannel Partner/ Reseller/ DistributorEast Coast representation partner handling sales and business development for Mackcut's editing services in the Eastern United States market. Contact: [email protected]
• Wry WitcoreChannel Partner/ Reseller/ DistributorMidwest representation partner handling sales and business development for Mackcut's editing services in the Midwestern United States market. Contact: [email protected]

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cut+Run: Editorial house with NYC and global offices serving major ad agencies on commercial work. Closely comparable tier of clients, post-production scope, and editor-roster-driven model.
• Rock Paper Scissors: Premier NYC audio post-production house offering sound design and mix for commercials and brand content. Highly complementary overlap with Mackcut's 5.1 sound design offering.
• Exile Edit: Independent commercial editing boutique serving agencies and brands on advertising campaigns. Mirrors Mackcut's model of named editors and project-based engagements.
• Final Cut Edit: NYC commercial editing boutique specializing in advertising and brand-film cuts. Directly comparable on deliverable scope, agency client base, and project-based pricing model.
• Arcade Edit: Independent editorial company based in NYC and LA serving advertising agencies. Directly comparable on commercial editing scope, named-editor marketing, and agency/brand clientele.
• Cosmo Street Editorial: Independent New York-based editorial house serving advertising agencies and brands on commercial and brand-film editing. Mirrors Mackcut's B2B professional services model and brand-client roster.
• Lost Planet Editorial: NYC/London hybrid commercial editorial shop serving ad agencies and brands. Comparable on post-production service breadth and agency-centric client base.
• Whitehouse Post: Long-standing NYC-based commercial and long-form editorial company working with top agencies and brands. Comparable on editor-roster model, finishing offerings, and project-based pricing.
• Capsule Audio + Color + Finishing: NYC post-production facility offering finishing, color, and audio for advertising and brand content. Comparable on integrated post stack competing for the same advertising clients.
• Joint Editorial: Boutique NYC editorial shop working on advertising and short-form content. Directly comparable on services, customer segments, and Avid-based workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mackcut