What Agency triebwerk does

Agentur Triebwerk GmbH is a privately held, founder-owned full-service advertising and marketing agency headquartered in Nürnberg, Germany, founded in 2000 by brothers Christian Wurm and Michael Wurm. The firm employs approximately 60 people in its own building and delivers an integrated marketing communications portfolio organized around nine service pillars: brand strategy and corporate design, web design, e-commerce (primarily Shopware 6), social media, Google SEO/SEA, point-of-sale marketing, promotion, trade marketing, and press relations. An in-house photo and video production studio with a dedicated crew operates as a supporting module across all client engagements.

The agency runs on a standard German digital agency technology stack: TYPO3 and WordPress for CMS-driven websites, Shopware 6 for e-commerce, with custom plugin development and integrations to SAP, ODOO, Salesforce CRM, Salesforce Marketing Cloud, UMANTIS (ATS), and Novalnet (payments). AI is integrated into creative workflows and the firm actively publishes advisory content on generative engine optimization and AI-driven search visibility. Services are delivered as project-based fees and retainer arrangements with no public pricing.

The customer base spans mid-market and enterprise clients in German-speaking markets, with notable enterprise relationships including NORMA, N-ERGIE (lead agency), Mönchshof, OAKLEY/Emporio Armani Kids/Oliver Peoples/ESSILOR Varilux (EssilorLuxottica), STABILO, TEOXANE, uvex, JURA, Geis Gruppe, YT Industries, and IBA Dosimetry, alongside public-sector clients such as VAG Nürnberg, Nürnberger Land, Gemeinde Neuendettelsau, and Metropolregion Nürnberg. Geographic concentration is in the Metropolregion Nürnberg; revenue is not publicly disclosed and the firm carries no external funding, retaining full founder ownership.

Name

Agency triebwerk

Legal name

Agentur Triebwerk GmbH

Website

https://agentur-triebwerk.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Agentur Triebwerk is a founder-owned, full-service advertising and marketing agency in Nürnberg, Germany, delivering brand strategy, web design, e-commerce, social media, SEO/SEA, POS, and PR services to mid-market and enterprise clients in the Metropolregion Nürnberg and broader DACH region.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Brand Activations & Experiential Campaign Design (MPAAAGAA), Field Sales & Brand Ambassador Programs (MPAAAJAG), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Full-service advertising agency
• Brand strategy and corporate design
• Web design and development
• E-commerce solutions
• Social media marketing

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services / Agency Fees: Full-service advertising and marketing agency generating revenue through project-based fees, retainer arrangements, and ongoing campaign management for enterprise and mid-market clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Agentur Triebwerk is a full-service advertising and marketing agency that delivers integrated communications across brand strategy, corporate design, web design, e-commerce, social media, SEO/SEA, point-of-sale marketing, promotion, trade marketing and public relations. Projects are executed end-to-end by a 60-person multi-disciplinary team in Nürnberg and supported by an in-house photo and video production studio with dedicated crew.

Product overview

Agency Triebwerk is a full-service advertising agency offering an integrated marketing communications portfolio. The core offering consists of eight service pillars: Marke (brand strategy and corporate design), Webdesign (website development), Shop (e-commerce solutions), Social Media (social media management and advertising), Google (SEO/SEA), POS (point of sale marketing), Promotion (promotional campaigns), Handelsmarketing (trade marketing), and Pressearbeit (press relations). The agency also provides in-house photo and video production capabilities as a supporting module. Services are delivered as project-based consulting rather than a software product platform, with each client engagement customized to their specific marketing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Marke (Brand Strategy & Corporate Design) Brand development and management services including brand strategy, positioning, identity creation and corporate design. Triebwerk helps clients define brand essence, core values and visual identity systems. Targeted at marketing leaders and brand managers at mid-to-large German enterprises.
• Webdesign Website design and development services including responsive design, UX optimization and CMS implementation using TYPO3, WordPress and custom solutions. Built for clients across retail, manufacturing, banking and public sector segments.
• Shop (E-Commerce) Online shop development and e-commerce solutions primarily using Shopware 6, including product catalogs, payment integration (e.g. Novalnet), inventory management and multi-channel commerce. Custom ERP integrations connect shops to backend systems such as SAP and ODOO.
• Social Media Social media strategy, content creation, community management and advertising campaigns across Facebook, Instagram, TikTok, YouTube, Snapchat and LinkedIn. Includes channel management, influencer campaigns and cross-platform brand activation for enterprise and mid-market clients.
• Google (SEO / SEA) Search engine optimization (SEO) and search engine advertising (SEA) services including Google Ads campaign management, keyword optimization, performance marketing and retargeting with Lookalike Audiences for e-commerce clients.
• POS (Point of Sale) Marketing Point-of-sale marketing materials, retail displays, product packaging design and trade marketing solutions for in-store marketing and product visibility. Includes POS ceiling hangers, window banners, packaging variants and trade show walls.
• Promotion Promotion campaigns, event marketing, sampling activities and promotional material creation to drive brand awareness and sales activation. Includes cross-media campaigns with direct mail, print ads, native advertising and landing pages.
• Handelsmarketing (Trade Marketing) Trade marketing services including retailer-specific campaigns, product distribution materials and B2B marketing strategies for wholesale and retail partners.
• Pressearbeit (Press Relations / PR) Press and public relations services including media relations, press releases, media coverage strategies and PR campaign management. Integrated into an Owned/Earned/Paid Media approach, including Generative Engine Optimization (GEO) for AI-driven search visibility.
• Foto- / Videoproduktion In-house photo and video production services including campaign photography, commercial video production, animation and post-production editing. The agency maintains a dedicated film and photo crew with a dedicated studio to support all client campaigns.

Quantifiable outcome

• GaLaBau 2022 campaign: 62,000 visitors from 76 countries; 90% of exhibitors plan to return for 2024 event.
• +2 more outcomes

Named customers50 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Metropolregion Nürnberg (InnoHikes)minorStrategic or Co-development Partner · 1 January 2026Triebwerk participates as a 'Starker Partner' (strong partner) in InnoHikes, a gamified recruiting game for the Metropolregion Nürnberg. The platform uses Jump'n'Run mechanics to help young talents discover employers in the region. Triebwerk contributes to employer branding and innovation visibility in the regional talent ecosystem.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Heimat: Berlin-based independent full-service agency offering brand, digital, and content creation. Comparable to Triebwerk as a German integrated agency with similar service breadth and mid-to-large enterprise client focus, though more digitally native in orientation.
• Kolle Rebbe: Hamburg-based independent creative agency known for integrated campaigns and brand storytelling. Comparable to Triebwerk in offering full-service brand and digital creative work for mid-to-large German clients, though focused more on creative-award-driven work.
• Jung von Matt: One of Germany's largest independent creative agencies with integrated brand, digital, and content capabilities across multiple offices. Comparable to Triebwerk in offering full-service advertising services, but with significantly greater scale (hundreds of employees) and a stronger international footprint.
• Thjnk: Hamburg-based independent creative agency group with brand strategy, digital, and content capabilities. Comparable to Triebwerk in offering integrated full-service work to enterprise clients, though with stronger creative-award positioning.
• Serviceplan Group: Europe's largest independent owner-managed agency group headquartered in Munich, offering brand, digital, media, and tech services. Closely comparable to Triebwerk's full-service integrated model and owner-managed culture, but at substantially greater scale and geographic reach across DACH.
• Grabarz & Partner: Hamburg-based independent creative agency specializing in integrated brand campaigns and digital experiences. Comparable to Triebwerk as a German independent full-service agency serving enterprise clients, though with stronger emphasis on creative-award work.
• Scholz & Friends: Hamburg-based full-service creative agency with brand, digital, and content offerings and a strong DACH presence. Comparable to Triebwerk as a German-language integrated advertising agency serving enterprise clients, though larger and with more international recognition.
• Zum goldenen Hirschen: Berlin-based integrated communications agency combining PR, advertising, and content marketing. Highly comparable to Triebwerk in offering an Owned/Earned/Paid Media mix with strong PR capabilities, though larger and focused on the Berlin/Hamburg market.

Broad incumbents

• DDB Germany: German arm of the global DDB advertising network, offering integrated advertising services to enterprise clients. Comparable to Triebwerk's service portfolio but with international network reach and global client capabilities that Triebwerk lacks.
• Ströer: Cologne-based major German media and advertising company with strong digital and out-of-home advertising offerings. Comparable to Triebwerk in serving German enterprise advertising needs, but at substantially larger scale with public market backing and extensive media inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/triebwerk
• Instagraminstagram.com/agentur_triebwerk
• Xx.com/triebwerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency triebwerk