Vie Plus
Vie Plus is a French financial product distributor that channels life insurance, retirement, savings, and provident products from Suravenir (Crédit Mutuel Arkéa) exclusively to wealth management advisors (CGPs) and specialized brokers serving high-net-worth clients in France.
- Company typePrivate
- Founded1989
- HeadquartersLa Défense, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vie Plus does
Vie Plus is a French financial product distributor specialized in life insurance, savings, retirement, and provident insurance solutions for high-net-worth clients of independent wealth management advisors (CGPs — Conseillers en Gestion de Patrimoine) and specialized brokers. Founded in 1989 and headquartered in La Défense, the company operates as the exclusive commercial subsidiary (filière commerciale) of Suravenir, the life insurance, retirement, and provident insurance company of Crédit Mutuel Arkéa. Its core offerings span three product ranges — Épargne (life insurance and capitalization), Retraite (retirement savings contracts), and Prévoyance (personal protection insurance) — supported by access to over 1,100 referenced OPCVM (UCITS) funds as of December 31, 2023 and a curated network of more than 30 privileged asset management partners including J.P. Morgan Asset Management, Rothschild & Co Asset Management, Edmond de Rothschild AM, Lazard Frères Gestion, Natixis Investment Managers, M&G Investments, and SwissLife.
The company employs roughly 35 people distributed across France and runs an exclusively indirect go-to-market model: Vie Plus does not sell directly to end consumers and instead relies entirely on its CGP and broker channel for distribution. Partner enablement is delivered through the Oriadys partner platform and a dedicated Espace partenaires portal, alongside marketing communications, press relations, and industry award participation (notably the Oscars de l'Assurance-vie and Pyramides de la Gestion de Patrimoine, where it received multiple recognitions in 2026). No proprietary technology stack, AI/ML capability, mobile application, or public API is disclosed in the available source material.
Vie Plus generates revenue through recurring commissions and fees tied to the placement and ongoing management of its life insurance, retirement, and provident products via the partner channel. As a wholly-owned commercial subsidiary of Suravenir, it does not raise external capital and has no disclosed venture funding. The business is governed by French insurance distribution regulations applicable through its parent group's licensing, and there is no indication of geographic activity outside France.
Vie Plus firmographics
Firmographics- Name
- Vie Plus
- Legal name
- Vie Plus
- Website
- https://vieplus.fr
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vie Plus is a French financial product distributor that channels life insurance, retirement, savings, and provident products from Suravenir (Crédit Mutuel Arkéa) exclusively to wealth management advisors (CGPs) and specialized brokers serving high-net-worth clients in France.
- Ownership category
- akta.pro rank
Vie Plus industry classification
Industry- Product category
- Life Insurance and Retirement Products
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers (5241)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM)
- akta.pro secondary industry
- Variable Universal Life (VUL) Insurance (FSAIABAD)
Keywords
Where Vie Plus is headquartered
LocationHeadquarters
- HQ city
- La Défense
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Vie Plus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Life Insurance Products: Vie Plus generates revenue through the distribution of life insurance and capitalisation products, offering savings solutions to customers via its CGP and broker partner network.
- Retirement Products: Revenue from innovative retirement savings contracts providing flexible and accessible retirement savings solutions.
- Provident Insurance Products: Revenue from a complete range of customizable provident insurance solutions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Vie Plus product offering
Product offeringCore offering
Vie Plus is a French insurance product distributor specializing in life insurance (épargne), retirement savings (retraite), and provident insurance (prévoyance). Operating as the commercial subsidiary of Suravenir (the life insurance arm of Crédit Mutuel Arkéa), the company distributes these three product ranges exclusively through independent wealth management advisors (CGP - Conseillers en Gestion de Patrimoine) and specialized insurance brokers across France, providing access to more than 1,100 referenced OPCVM (UCITS) funds.
Product overview
Vie Plus is a specialized life insurance, savings, and retirement product distributor that operates as a commercial subsidiary of Suravenir, the life insurance, retirement, and prévoyance company of Crédit Mutuel Arkéa. The company offers three core product lines—Épargne (life insurance and capitalization), Retraite (retirement savings), and Prévoyance (insurance)—which are distributed exclusively through wealth management advisors (CGP) and specialized brokers. The product portfolio includes access to more than 1,100 referenced OPCVM funds as of December 31, 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Épargne (Life Insurance and Capitalization Savings) Life insurance and capitalization solutions providing innovative and performing savings products for wealth management advisors and their high-net-worth clients, offering access to more than 1,100 referenced OPCVM funds.
- Retraite (Retirement Savings Contract) Innovative retirement savings contract offering a flexible and accessible retirement savings device for clients of wealth management advisors, distributed exclusively through the CGP channel.
- Prévoyance (Provident Insurance Solutions) Complete range of provident insurance solutions with several customizable insurance contracts designed for personal protection and risk coverage, distributed through wealth management advisors and specialized brokers.
Companies that use Vie Plus
Customer profileSegments2 records
Ideal customer profiles1 record
Vie Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vie Plus partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core and minor.
- SuravenircoreSuravenir is the life insurance, retirement, and provident insurance company of Crédit Mutuel Arkéa. Vie Plus operates as the commercial subsidiary/branch of Suravenir, distributing its products exclusively through the CGP channel.
- AdequityminorAsset management company partnering with Vie Plus for fund distribution.
- Amiral GestionminorAsset management company (Entrepreneurs Investis) partnering with Vie Plus.
- Arkea Asset ManagementminorAsset management company within the Arkéa group, partnering with Vie Plus.
- Arkea ReimminorReal estate investment management company within the Arkéa group.
- Clartan AssociésminorAsset management company partnering with Vie Plus.
- DS Investment SolutionsminorInvestment solutions company partnering with Vie Plus.
- Edmond de Rothschild Asset ManagementminorAsset management company partnering with Vie Plus.
- Eiffel Investment GroupminorAsset management company partnering with Vie Plus.
- Eleva CapitalminorAsset management company partnering with Vie Plus.
- Gay Lussac GestionminorAsset management company partnering with Vie Plus.
- Gestion 21minorAsset management company partnering with Vie Plus.
- Ginjer AMminorAsset management company (The AM Garden) partnering with Vie Plus.
- Groupama Asset ManagementminorAsset management company partnering with Vie Plus.
- IRBIS FinanceminorAsset management company partnering with Vie Plus.
- J.P. Morgan Asset ManagementminorGlobal asset management company partnering with Vie Plus.
- Keren FinanceminorAsset management company partnering with Vie Plus.
- La Financière de l'ÉchiquierminorAsset management company partnering with Vie Plus.
- Lazard Frères GestionminorAsset management company partnering with Vie Plus.
- Le ComptoirminorAsset management company (Le Comptoir - CPR) partnering with Vie Plus.
- M&G InvestmentsminorGlobal asset management company partnering with Vie Plus.
- Mandarine GestionminorAsset management company partnering with Vie Plus.
- Natixis Investment ManagersminorAsset management company partnering with Vie Plus.
- Novaxia InvestissementminorInvestment company partnering with Vie Plus.
- Perial Asset ManagementminorAsset management company specializing in real estate, partnering with Vie Plus.
- Primonial REIMminorReal estate investment management company partnering with Vie Plus.
- Rothschild & Co Asset ManagementminorAsset management company partnering with Vie Plus.
- Silex Investment ManagersminorInvestment management company partnering with Vie Plus.
- SwissLifeminorInsurance and asset management company partnering with Vie Plus.
- Sycomore AMminorAsset management company (Sycomore) partnering with Vie Plus.
- Varenne CapitalminorAsset management company partnering with Vie Plus.
Scale indicators3 records
Recent moves4 records
Expansion highlights2 records
Vie Plus competitors and assessment
Company assessmentDirect peers
- Primonial: Primonial is one of France's leading CGP-centric wealth management and life insurance platforms, offering multi-support contracts, PER, real estate (SCP/SCPI), and structured products — a near-direct analogue to Vie Plus in distribution model, target advisor channel, and product mix.
- SwissLife France: SwissLife France is a major life insurance, savings, and retirement carrier that distributes notably through CGPs and wealth managers. Listed as a Vie Plus partner asset manager, it is also a direct competitor in the multi-support / PER market.
- Suravenir: Suravenir is Vie Plus' parent and underlying insurer; it manufactures the same life insurance, retirement, and provident products Vie Plus distributes, and operates its own distribution channels — making it the closest comparable in product line and underwriting profile.
Broad incumbents
- CNP Assurances: CNP Assurances is France's leading individual life insurer with bancassurance roots, offering life insurance, retirement, and provident products. Comparable as a much larger incumbent in the same life and savings category, with overlapping distribution through partner networks.
- AXA France: AXA France is one of the largest life insurance and savings carriers in France with broad distribution. Its life and retirement products target the same high-net-worth and mass-affluent segments served by Vie Plus via the CGP channel.
- Allianz France: Allianz France operates a substantial life insurance franchise in France, including multi-support contracts distributed through partner networks, and serves overlapping retail and affluent customer segments with comparable savings and retirement products.
- Generali France: Generali France provides life insurance, savings (including multi-support contracts), retirement, and protection products distributed in part through financial advisors. Overlaps with Vie Plus across the life and savings franchise for the mass-affluent segment.
- Cardif (BNP Paribas): Cardif, the life insurance arm of BNP Paribas, designs and distributes life insurance and retirement savings products in France, including through partner and advisor networks — comparable as a much larger bancassurance peer with overlapping life and savings franchises.
Emerging players
- LinXea: LinXea is a French online life insurance and PER distributor specializing in multi-support contracts from competing carriers. Comparable as a distribution-led peer targeting the same underlying retail savings and retirement demand, though via a digital-first vs. CGP-led model.
- Assurance-vie.com: Assurance-vie.com is a French online comparison and distribution platform for life insurance contracts. While its go-to-market is digital rather than CGP-led, it addresses the same retail and mass-affluent client base Vie Plus serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vie Plus social profiles
Digital presenceVie Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vie Plus leadership team
Management profileNumber of profiles
Profiles3 records
Vie Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vie Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vie Plus
What does Vie Plus do?
Vie Plus is a French insurance product distributor specializing in life insurance (épargne), retirement savings (retraite), and provident insurance (prévoyance). Operating as the commercial subsidiary of Suravenir (the life insurance arm of Crédit Mutuel Arkéa), the company distributes these three product ranges exclusively through independent wealth management advisors (CGP - Conseillers en Gestion de Patrimoine) and specialized insurance brokers across France, providing access to more than 1,100 referenced OPCVM (UCITS) funds.
Is Vie Plus a public or private company?
Vie Plus is a private company. It is classified as corporate owned and is currently operating.
When was Vie Plus founded?
Vie Plus was founded in 1989. It employs 11 to 50 people.
Where is Vie Plus based?
Vie Plus is headquartered in La Défense, France, in the Europe region.
How does Vie Plus make money?
Three revenue lines are on record. Life Insurance Products are the primary driver. The others are retirement Products and provident Insurance Products.
Who are Vie Plus's main competitors?
Direct peers on record are Primonial, SwissLife France and Suravenir. Broad incumbents are CNP Assurances, AXA France, Allianz France, Generali France and Cardif (BNP Paribas). Emerging players are LinXea and Assurance-vie.com.
Does Vie Plus have an API?
No public API is recorded for Vie Plus.
What industry is Vie Plus in?
Vie Plus's product category is Life Insurance and Retirement Products. Its primary akta.pro industry code is FSAAAAAM, Annuities & Investment-Linked Insurance Solutions (Retail), with a secondary code of FSAIABAD, Variable Universal Life (VUL) Insurance. Its NAICS code is 52411 and its SIC code is 6311.