Tulsa Performing Arts Center

What Tulsa Performing Arts Center does

Tulsa Performing Arts Center (TPAC) is a multi-venue nonprofit performing arts center in downtown Tulsa, Oklahoma, founded in 1977 and operated since 2019 by the Tulsa Performing Arts Center Trust (TPACT) under a 25-year management agreement with the City of Tulsa. The facility was designed by Minoru Yamasaki, architect of the World Trade Center, and houses a 70+ piece permanent art collection alongside four performance venues: Chapman Music Hall (2,365 seats), John H. Williams Theatre (421 seats), Liddy Doenges Theatre (black box), and Charles E. Norman Theatre, plus the LaFortune Studio exclusive lounge and the Kathleen P. Westby Pavilion event space.

The organization operates as both a presenter and a venue host. It generates revenue through Ticketmaster ticket sales (with a $5 facility fee per ticket), venue rentals, season subscriptions, corporate sponsorships (five tiers from $2,500 to $25,000), an eight-tier Luminary Circle membership program ($200 to $25,000 annually), monthly and legacy giving, concessions and event services, and an annual NYC Experience trip package. In-house content production (TPAC Produces) and curated programming (TPAC Presents) complement hosted touring Broadway, ballet, opera, symphony, and theatrical productions from resident companies including Tulsa Ballet, Tulsa Symphony, Tulsa Opera, American Theatre Company, Theatre Tulsa, and partner organizations.

Beyond venue operations, TPAC runs an extensive community engagement portfolio: Any Given Child (with the Kennedy Center and Tulsa Public Schools), Imagination Series, Discovery Awards, Next Narrative Monologue Competition, TalentED, PRISM (LGBTQIA+ youth), Broadway Senior, Orbit Arts Festival, Brown Bag It free concerts, Create Tulsa, Theatre Development Fund, a 50,000+ piece Costume Collection, a Youth Advisory Board, and a Venue Subsidy program (grants up to $20,000 to local arts organizations). In 2024, voters approved a $79.7 million Improve Our Tulsa bond package for facility capital improvements, and a proposed $55 million privately-funded west-side buildout expansion is in planning.

Name

Tulsa Performing Arts Center

Legal name

Tulsa Performing Arts Center Trust

Website

https://tulsapac.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Tulsa Performing Arts Center is a multi-venue nonprofit performing arts center in downtown Tulsa, Oklahoma, operating four theatres and event spaces under the Tulsa Performing Arts Center Trust. It hosts 500+ events annually for 300,000+ visitors through ticketed shows, resident company productions, memberships, and community arts education programs.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Live theatre hosting
• Broadway tours
• Venue rental services
• Arts education programs

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from individual event tickets sold through Ticketmaster, with a $5.00 facility fee added to all tickets. Individual shows and season subscriptions available.
2. Venue Rentals: Rental income from multiple venues including Chapman Music Hall (2,365 seats), John H. Williams Theatre (421 seats), Liddy Doenges Theatre (60'x60' black box), Norman Theatre (52'x52' rehearsal space), Westby Pavilion (3,000 sq ft), and LaFortune Studio (166 main floor + 49 mezzanine).
3. Luminary Circle Membership: Annual membership program with multiple tiers ($200-$25,000) offering exclusive benefits including pre-sale access, LaFortune Studio access, reserved parking, and behind-the-scenes experiences. Monthly payment options available.
4. Corporate Sponsorships: Corporate giving program with sponsorship levels: Presenter's Circle ($25,000), Headliner's Circle ($15,000), Director's Circle ($10,000), Artist's Circle ($5,000), and Patron's Circle ($2,500). Includes event tickets, logo placement, social media recognition, and LaFortune Studio access.
5. Event Services: Additional revenue from concessions, coat check, parking partnerships, and catering services at events.
6. NYC Experience Trip: Annual curated NYC trip package at $5,000 (single occupancy) or $4,500 (double occupancy), including Broadway tickets, dining, hotel, and exclusive experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Tulsa Performing Arts Center (TPAC) is a multi-venue nonprofit performing arts complex operating four theatres (Chapman Music Hall seating 2,365; Williams Theatre seating 421; Liddy Doenges Theatre black box; Charles E. Norman Theatre rehearsal space), plus the LaFortune Studio lounge and Westby Pavilion event space. It hosts over 500 events annually including Broadway national tours, ballet, opera, symphony, headline concerts, and TPAC-produced theatrical productions, while also serving as home venue for resident arts companies and providing community arts-education programs.

Product overview

Tulsa Performing Arts Center (TPAC) is a multi-venue nonprofit performing arts center in downtown Tulsa operating under the Tulsa Performing Arts Trust (TPACT). The organization operates as a unified platform comprising four performance venues (Chapman Music Hall, John H. Williams Theatre, Liddy Doenges Theatre, and Charles E. Norman Theatre), the LaFortune Studio exclusive lounge/event space, and the Kathleen P. Westby Pavilion event hall. These venues host over 500 events annually, featuring both TPAC's own programming (TPAC Produces, TPAC Presents) and resident/local partner productions. Beyond venue operations, TPAC operates an extensive portfolio of community engagement programs including Any Given Child, Imagination Series, Discovery Awards, Next Narrative Monologue Competition, TalentED, PRISM, Broadway Senior, Orbit Arts Festival, Brown Bag It, Create Tulsa, Theatre Development Fund, Venue Subsidy, Costume Collection, and Youth Advisory Board. The organization also manages membership (Luminary Circle), corporate sponsorships, monthly and legacy giving, annual NYC Experience trips, and venue rental services.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Rental (Theatres) Rental of TPAC's four performance venues—Chapman Music Hall (2,365 seats), John H. Williams Theatre (421 seats), Liddy Doenges Theatre (60'x60' black box), and Charles E. Norman Theatre (52'x52' rehearsal space)—to touring productions, local theatre companies, and event organizers.
• LaFortune Studio Tulsa's newest exclusive lounge and event space accessible via private rental or Luminary Circle membership invite. Features a private bar, sitting areas, balcony level, dance floor, cabaret stage, state-of-the-art sound system, digital baby grand piano, and custom lighting. Capacity up to 166 on main floor and 49 on mezzanine.
• Kathleen P. Westby Pavilion Approximately 3,000 sq. ft. (49' x 64') event space used for wedding receptions, parties, luncheons, dinners, meetings, lectures, press conferences, fundraisers, and cabaret-style performances. Features three full-length windows overlooking Williams Green and high coffered ceilings with 12 chandeliers.
• Season Tickets Season ticket packages offered by TPAC and its resident partners (American Theatre Company, Celebrity Attractions/Broadway, Chamber Music Tulsa, Theatre Tulsa, Tulsa Ballet, Tulsa Opera, Tulsa Symphony, Tulsa Town Hall, World Stage Theatre Company) allowing ticket holders to lock in seats early at reduced prices compared to individual purchases.
• Individual Show Tickets Tickets for individual performances sold through Ticketmaster, in person, or by phone. A per-ticket and per-order fee applies; a $5.00 facility fee is added to all tickets. Exchanges and refunds are subject to presenter policies.
• Luminary Circle Membership TPAC's donor membership program with eight tiers (Vivid $200 to Radiant $25,000 annually) offering benefits including LaFortune Studio access, ticket pre-sales, express bar lines, reserved parking, backstage tours, NYC trip access, and invitations to exclusive events. Monthly payment option available.
• Corporate Sponsorships Corporate sponsorship appreciation program with six levels (Patron's Circle $2,500 to Presenter's Circle $25,000). Benefits include event tickets, social media acknowledgment, logo placement on the TPAC website, e-blasts, Intermission magazines, lobby window wraps, complimentary LaFortune Studio access, and artist meet-and-greets.
• NYC Experience Trip Annual curated cultural trip to New York City (October 22-25, 2026) offered exclusively to Luminary Circle members and previous patrons. Package includes Broadway shows, dining at NYC institutions (Keen's Steakhouse, Carmine's, John's Pizzeria, Quality Bistro), 54 Below cabaret, hotel at Hilton Times Square, and behind-the-scenes Broadway insights from CEO Mark Frie. Single occupancy $5,000; double occupancy $4,500.
• TPAC Produces TPAC's in-house production arm creating Broadway-caliber theatrical productions. Notable productions include Rodgers & Hammerstein's Oklahoma! (July-August 2026, Williams Theatre), as well as Ragtime and Fiddler on the Roof. Includes companion cabaret events and stage readings. Directed by Pete Otis with music direction by Cathy Venable and choreography by Jen Alden.
• TPAC Presents TPAC's curated programming of headline acts, concerts, and special performances. The 2025-26 season includes Straight No Chaser: Holiday Road, Sam Harris: Beyond the Rainbow, Into the Deep Tour (Home Free and The Longest Johns), and Imagination Series family-friendly shows.

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Tulsa BalletcoreStrategic or Co-development PartnerResident company performing ballet productions at TPAC venues. Benefits from venue subsidies and access to costume collection.
• Tulsa SymphonycoreStrategic or Co-development PartnerResident company performing orchestral music at TPAC Chapman Music Hall. Benefits from venue access and subsidies.
• Tulsa OperacoreStrategic or Co-development PartnerResident company performing opera productions at TPAC venues. Benefits from venue access and subsidies.
• American Theatre CompanycoreStrategic or Co-development PartnerResident company performing theatrical productions at TPAC. Benefits from venue subsidies and costume collection access.
• Theatre TulsacoreStrategic or Co-development PartnerResident theatre company performing at TPAC. Benefits from venue access, subsidies, and costume collection.
• Celebrity AttractionscoreStrategic or Co-development PartnerBroadway touring show presenter bringing national productions to TPAC. Co-presenter of Discovery Awards program.
• World Stage Theatre CompanymajorStrategic or Co-development PartnerPartner company performing theatrical productions at TPAC. Theatre Development Fund recipient.
• Chamber Music TulsamajorStrategic or Co-development PartnerPartner company presenting chamber music concerts at TPAC venues.
• Tulsa Town HallmajorStrategic or Co-development PartnerPartner company hosting lecture series at TPAC Williams Theatre.
• Theatre NorthmajorStrategic or Co-development PartnerPartner theatre company performing at TPAC. Benefits from costume collection access.
• NabholzminorGTM or Marketing PartnerCorporate sponsor providing support for TPAC events and programs.
• Arvest FoundationminorGTM or Marketing PartnerCorporate sponsor and Orbit Arts Festival 2025 sponsor.
• George Kaiser Family FoundationcoreGTM or Marketing PartnerMajor foundation partner co-sponsoring Theatre Development Fund providing resources, mentorship, and grants to local theatre companies.
• Oklahoma Arts CouncilmajorGTM or Marketing PartnerState arts agency providing funding support for Imagination Series and other programs. Funded in part by State of Oklahoma and National Endowment for the Arts.
• City of TulsacoreStrategic or Co-development PartnerMunicipal partner that built TPAC in 1977 and maintains oversight through 25-year management agreement. Mayor appoints Board of Trustees.
• Kennedy Center (Any Given Child)majorStrategic or Co-development PartnerNational partnership program ensuring Tulsa students have at least nine live arts experiences by high school. TPAC serves as local coordinator.
• Tulsa Public SchoolscoreStrategic or Co-development PartnerEducational partner for Any Given Child program providing free theatre performances for kindergarten and 7th grade students.
• Hilton Times SquareminorOthersNYC trip hotel partner for annual TPAC NYC Experience program.
• Tulsa Performing Arts Center Trust (TPACT)coreOthersNonprofit organization formed in 1977 with private funds that operates TPAC, produces and hosts entertainment, assists with facility improvements, and provides grants to local arts organizations.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Tennessee Performing Arts Center: Nashville's TPAC operates three performance venues (Andrew Jackson Hall, Polk Theater, James K. Polk Theater) and presents Broadway tours and resident company performances. Directly comparable multi-venue nonprofit presenter; shares the TPAC acronym.
• Denver Performing Arts Complex: Denver Performing Arts Complex includes the Ellie Caulkins Opera House, Buell Theatre, and Boettcher Concert Hall, hosting resident companies (Colorado Ballet, Opera Colorado, Colorado Symphony) and Broadway tours. A directly comparable multi-venue nonprofit presenting complex.
• Segerstrom Center for the Arts: Segerstrom Center in Costa Mesa, CA operates multiple performance halls (Segerstrom Hall, Samueli Theater, Argyros Plaza) hosting Broadway tours, dance, opera, and resident companies. Closely comparable to TPAC's mix of national touring productions and resident partner organizations.
• Kennedy Center: The John F. Kennedy Center for the Performing Arts is the nation's primary federal performing arts venue and a multi-theater complex. TPAC partners with the Kennedy Center on the Any Given Child program and shares the same multi-venue nonprofit performing arts center model.
• Ordway Center for the Performing Arts: Saint Paul's Ordway Center operates the Ordway Music Theater and Concert Hall, hosting Broadway tours, Minnesota Opera, and the Saint Paul Chamber Orchestra. A directly comparable multi-venue regional nonprofit presenting center.
• AT&T Performing Arts Center: The AT&T Performing Arts Center in Dallas operates the Winspear Opera House, Dee and Charles Wyly Theatre, and Strauss Square with a similar resident-company and Broadway tour model. A regional multi-venue nonprofit directly comparable to TPAC's structure.
• Kimmel Center for the Performing Arts: Philadelphia's Kimmel Center operates Verizon Hall, SEI Innovation Studio, and Hamilton Garden, presenting resident orchestras (Philadelphia Orchestra) and touring Broadway productions. Comparable multi-venue nonprofit performing arts center with similar presenting-and-hosting model.
• Hobby Center for the Performing Arts: Houston's Hobby Center operates Sarofim Hall and Zilkha Hall, hosting Broadway tours, resident companies, and community programs. Comparable mid-sized multi-venue nonprofit with similar Broadway touring and local arts partnerships.

Broad incumbents

• Lincoln Center for the Performing Arts: Lincoln Center operates a multi-venue performing arts complex (Metropolitan Opera, David H. Koch Theater, Alice Tully Hall, etc.) with resident companies and national programming. It is comparable as a multi-venue nonprofit performing arts presenter/producer, though at much larger scale.

Others

• Celebrity Attractions: Celebrity Attractions is a Broadway touring presenter that brings national productions to TPAC venues and co-presents the Discovery Awards program with TPAC. Comparable as a Broadway touring partner and presenting entity, though not a venue operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TulsaPAC
• Facebookfacebook.com/tulsapac
• LinkedInlinkedin.com/company/60029221
• Instagraminstagram.com/tulsapac
• TikToktiktok.com/@tulsapac

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulsa Performing Arts Center