Alan de Maid

What Alan de Maid does

Alan de Maid is a traditional high-street residential estate agency and lettings business operating across Kent and South East London since 1953. It is not an independent company but a regional trading name of Countrywide Estate Agents Limited (for sales) and Countrywide Residential Lettings Limited (for lettings), both of which are subsidiaries of the Connells Group, the UK's largest property services conglomerate. The company runs 7 physical branch offices covering Beckenham, Biggin Hill, Bromley, Chislehurst, Locksbottom, Orpington, and West Wickham, supported by a website platform built on the Homeflow content/property management system.

The core product offering consists of residential property sales and residential lettings (tenant-find through full management), supplemented by ancillary services including mortgage broking (Countrywide Mortgage Services), conveyancing, home and landlord insurance, property valuations, EPCs, shared ownership, property auctions, land sales, and new homes developer services. Listings are syndicated across the three major UK property portals (Rightmove, Zoopla, OnTheMarket). The technology stack is largely commodity: the Homeflow website platform, LiveChat for live support, Microsoft Clarity and Google Analytics for analytics, Fixflo for tenant repair reporting, and Meta tracking pixels. No proprietary technology, AI/ML capability, or differentiated platform assets are evident in the source data.

Revenue is generated entirely through transaction-based commissions and fees: sales commissions on a 'no sale, no fee' basis, landlord service package fees (full management, let & rent collection, let only), and referral/commission income from the ancillary mortgage, insurance, conveyancing, and new homes lines. Customers are individual consumers (buyers, sellers, tenants, landlords) and a smaller B2B segment of property developers served via the New Homes division. The go-to-market blends traditional face-to-face branch consultations with digital self-service (online valuation, web enquiry, portal-driven lead capture).

Name

Alan de Maid

Legal name

Countrywide Estate Agents Limited

Website

https://alandemaid.co.uk

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Alan de Maid is a regional estate agency and lettings business operating 7 branches across Kent and South East London since 1953, trading under Countrywide/Connells Group and serving individual buyers, sellers, tenants, and landlords.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

Keywords

• Residential estate agency
• Property sales
• Residential lettings
• Property management
• Mortgage services

Headquarters

HQ city

Beckenham

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales. The company operates on a 'no sale, no sales fee' model, charging customers only when a property is successfully sold.
2. Lettings Fees: Fees from landlord services including full management, let and rent collection, let only, and marketing only service packages.
3. Mortgage Services: Revenue from arranging mortgages through Countrywide Mortgage Services, comparing thousands of mortgage products from high street and specialist lenders.
4. Insurance Services: Revenue from insurance products including homeowner, landlord, and tenant insurance through Countrywide Mortgage and Insurance Services.
5. Conveyancing Services: Bespoke conveyancing services offered through Countrywide Home Conveyancing with transparent fixed legal fees.
6. New Homes Sales: Sales and marketing services for developers selling new homes, handling around 4000 new homes per year across the Countrywide network.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Alan de Maid is a traditional high-street estate agency and lettings business serving Kent and South East London through 7 branch offices, facilitating residential property buying, selling, letting, and renting for individual consumers and landlords. The company operates as a trading name of Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited (part of the Connells Group) and offers complementary services including mortgage broking, conveyancing, insurance, valuation, new homes sales for developers, auctions, shared ownership, and land sales.

Product overview

Alan de Maid is a traditional estate agency and letting agent operating across Kent and South East London since 1953. The company functions as a single-brand local operation backed by Countrywide (part of the Connells Group), offering property sales, lettings, and related services through 7 branches. The core offering consists of residential property sales and residential property lettings as the primary service lines, supplemented by complementary add-on modules including mortgage services (via Countrywide Mortgage Services), conveyancing, property valuation, insurance products, new homes development services, shared ownership schemes, property auctions, and land sales. Landlord services include a 24/7 web portal with service tiers ranging from full property management to let-only tenant find. The company markets all properties across Rightmove, Zoopla, and OnTheMarket, and offers digital services including online property valuations and instant messaging for property enquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Countrywide Estate Agents LimitedcoreOthersAlan de Maid is a trading name of Countrywide Estate Agents Limited, part of the UK's largest estate agency group. Countrywide provides operational infrastructure, brand support, and access to nationwide network of branches and services.
• Countrywide Residential Lettings LimitedcoreOthersParent company for lettings operations. Alan de Maid lettings operates as a trading name, providing comprehensive letting and management services for landlords.
• Countrywide Mortgage ServicescoreGTM or Marketing PartnerIn-branch mortgage consultant services helping buyers find the right mortgage product. Provides access to thousands of mortgages from high street and specialist lenders.
• Connells GroupcoreOthersUltimate parent company of Countrywide. Connells Group is the UK's largest mortgage broker and estate agency group, providing strategic ownership and corporate resources.
• Capital Private FinancesupportingStrategic or Co-development PartnerDedicated mortgage broker working alongside Alan de Maid, highly experienced in all aspects of property finance for buyers.
• Zero Deposit (Global Property Ventures Limited)supportingStrategic or Co-development PartnerZero Deposit Guarantee partnership providing deposit-free renting options for tenants, regulated by FCA, offering alternative to traditional security deposits.
• Rightmove and ZooplacoreChannel Partner/ Reseller/ DistributorMajor UK property portal listings where Alan de Maid markets properties to generate tenant interest and buyer enquiries.

Scale indicators9 records

Expansion highlights4 records

Direct peers

• Chestertons: London and Home Counties estate agency with branch-led sales and lettings services. Comparable in being a traditional, branch-based residential agency offering full property services including lettings and property management, though with a more London-weighted footprint.
• Winkworth: UK franchise-based estate agency network offering residential sales, lettings, and property management. Closely comparable to Alan de Maid's traditional high-street branch model and geographic concentration in southern England, with similar mid-market positioning.
• Foxtons: London-centric high-street estate agency with a network of branches offering sales, lettings, and property management. Directly comparable to Alan de Maid in operating model (physical branch-led, full-service) though Foxtons focuses more on prime central London versus Alan de Maid's suburban South East London and Kent territory.
• Dexters: London-focused independent estate agency network offering sales, lettings, and property management. Comparable high-street branch model and full-service offering; operates primarily in London rather than Kent but directly competes in adjacent South East London postcodes.
• Hunters Property Group: UK franchise network of estate and letting agents with a comparable branch-based residential sales and lettings model. Operates across southern England including Kent, overlapping directly with Alan de Maid's territory.

Emerging players

• Strike (formerly Purplebricks): UK online/hybrid estate agency offering flat-fee sales packages. Represents the digital disruption threat to traditional branch-based agencies like Alan de Maid, targeting the same value-conscious sellers in suburban markets.
• Yopa: UK hybrid estate agency combining online technology with local estate agents. An emerging alternative to traditional high-street models like Alan de Maid's, offering lower fixed fees and competing for the same South East seller and landlord customers.

Broad incumbents

• Knight Frank: International residential and commercial property agency with significant UK presence including South East England. Competes with Alan de Maid at the upper end of the Kent and South East London market but operates as a much larger, broader-services incumbent.
• Connells Group: Ultimate parent company of Alan de Maid and the UK's largest property services group. Operates numerous estate agency brands including Countrywide, Connells, and Sequence, providing the corporate context and operational infrastructure Alan de Maid operates within.
• Savills: Global real estate services firm offering residential sales, lettings, and property management across the UK including Kent and South East London. Larger, publicly listed incumbent operating at a premium tier; overlaps with Alan de Maid's territory but serves a broader, more upmarket clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alandemaid

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alan de Maid