Garage Kings
Garage Kings is a North American franchise founded in 2015 that installs polyaspartic and epoxy garage floor coatings, custom storage, and garage doors for residential homeowners through 20+ independently owned locations.
- Company typePrivate
- Founded2015
- HeadquartersWilmington, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Garage Kings does
Garage Kings (legal entity: GK USA, headquartered in Wilmington, Delaware) is a North American home-improvement franchise founded in 2015 that specializes in complete garage transformations for residential homeowners. Its core offering is premium polyaspartic and epoxy garage floor coatings installed via proprietary 3-coat, 4-coat, and 6-coat systems using diamond grinding surface preparation, generally completed in a single day. The company complements floor coatings with professionally installed Amarr garage doors and LiftMaster smart openers, custom steel garage cabinets, slatwall and overhead storage solutions, and adjacent basement, patio, and concrete resurfacing services.
The company monetizes through project-based professional services revenue at the franchise level, with bundled pricing (up to $700 off) and consumer financing starting at $49/month. Garage Kings reaches customers via a direct-to-consumer motion that combines free in-home consultations, local franchise-led marketing, an education blog, social media, and 57,708+ Google reviews at a 4.8-star rating. Distribution is entirely through 20+ independently owned and operated franchise locations across the US and Canada, backed by corporate systems, materials procurement, and brand standards under CEO Troy Rainsberg.
There is no publicly disclosed revenue, funding, or external private equity backing; the business is funded through franchisee capital and operating cash flow. Strategic activity centers on geographic unit growth, adjacent-surface product extensions, and channel partnerships with Amarr and LiftMaster to increase revenue per household.
Garage Kings firmographics
Firmographics- Name
- Garage Kings
- Legal name
- GK USA (Garage Kings)
- Website
- https://garagekings.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Garage Kings is a North American franchise founded in 2015 that installs polyaspartic and epoxy garage floor coatings, custom storage, and garage doors for residential homeowners through 20+ independently owned locations.
- Ownership category
- akta.pro rank
Garage Kings industry classification
Industry- Product category
- Residential Home Improvement Services
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Garage Organization & Storage Layouts (HSAFADAA)
- akta.pro secondary industries
- Cabinet Installation (New & Replacement) (HSAPAIAC), Garage Door Panel/Section Repair & Replacement (HSAGAMAE)
Keywords
Where Garage Kings is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
Garage Kings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Floor Coating Installation Services: One-time professional installation of polyaspartic and epoxy garage floor coatings. Revenue generated from project-based fees with pricing based on floor size and coating system selected. Includes 6-coat, 4-coat, and 3-coat floor options.
- Garage Door Installation & Replacement: Professional garage door installation and replacement services including Amarr garage doors and LiftMaster openers. Project-based revenue from supply and installation.
- Custom Cabinet & Storage Systems: Custom garage cabinet and storage system installation including wall-mounted cabinets, slatwall organization, and overhead storage racks. Project-based professional services revenue.
- Basement & Patio Floor Coatings: Floor coating services for basements and patios using same polyaspartic and epoxy technology as garage floors.
- Concrete Resurfacing: Professional concrete resurfacing solutions to restore and strengthen existing concrete surfaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Garage Floor, Door & Storage Bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Garage Kings product offering
Product offeringCore offering
Garage Kings is a home improvement franchise that provides complete garage transformation services for residential homeowners across North America. Its core offering is the professional installation of polyaspartic and epoxy floor coatings using proprietary 3, 4, and 6-coat systems, complemented by custom garage cabinets, slatwall storage systems, garage door installation and replacement, and floor coatings for basements, patios, and concrete resurfacing.
Product overview
Garage Kings is a home improvement franchise offering complete garage transformation services across North America. The company provides a coordinated portfolio of services including: (1) Polyaspartic & Epoxy Garage Floor Coatings using 3, 4, or 6-coat application systems with decorative vinyl flake blends; (2) Custom Garage Cabinets and Storage Solutions featuring steel cabinets, slatwall organization, and overhead storage racks; (3) Professional Garage Door Installation & Replacement using Amarr doors and LiftMaster openers; (4) Basement Floor Coatings, Patio Floor Coatings, and Concrete Resurfacing Services. These services are designed to work together as a complete garage transformation system, with complementary storage, flooring, and door solutions that can be bundled.
Differentiator
Problem solved
Functional benefit
Products and services
- Polyaspartic & Epoxy Garage Floor Coatings
Quantifiable outcome
- Over 10 million square feet of premium floor coatings installed
- +3 more outcomes
Companies that use Garage Kings
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Garage Kings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Garage Kings partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AmarrcoreAmarr is a garage door manufacturer whose products are offered and installed by Garage Kings. Garage Kings provides professional installation services for Amarr garage doors designed for traditional and contemporary homes, offering beauty, curb appeal, and long-lasting value. The partnership allows Garage Kings to offer a broad range of garage door designs to meet unique customer needs.
- LiftMastercoreLiftMaster is a garage door opener manufacturer whose smart garage door openers are offered and installed by Garage Kings. Products include smart garage door openers with modern technology, quiet motor systems, and keyless entry options. LiftMaster systems are featured as top-of-the-line openers with modern technology for Garage Kings installations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Garage Kings competitors and assessment
Company assessmentEmerging players
- Closet Factory: Custom storage and organization franchise that has expanded into garage storage solutions. Comparable franchise business model serving homeowners' premium organization needs with adjacent product overlap in garage cabinetry.
Broad incumbents
- California Closets: Established premium custom organization company that has expanded beyond closets into garage storage solutions. Represents adjacent competition for premium residential organization spending that overlaps Garage Kings' cabinetry offering.
- Gladiator GarageWorks: Whirlpool-owned brand offering a broad portfolio of garage storage, cabinetry, and flooring products distributed via retail rather than professional installation. Serves the same end customers as Garage Kings but via a different go-to-market model.
Direct peers
- Monkey Bar Storage: Garage organization franchise specializing in overhead storage, shelving, and cabinet systems. Targets the same residential homeowner segment as Garage Kings with a similar franchise-based service model.
- Garage Living: Premium garage renovation company offering custom cabinetry, flooring, and organization services with a strong Canadian presence. Competes head-to-head with Garage Kings across North America for premium garage transformation projects.
- PremierGarage: National franchise specializing in garage floor coatings, custom storage, and cabinetry. Directly competes with Garage Kings in the residential garage transformation category using similar polyaspartic/epoxy technologies and a comparable franchise distribution model.
- Tailored Living featuring PremierGarage: National home organization franchise with a dedicated PremierGarage brand focused on garage transformations. Overlaps directly with Garage Kings in custom garage storage, cabinetry, and coating solutions via a similar franchise structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Garage Kings social profiles
Digital presenceGarage Kings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garage Kings leadership team
Management profileNumber of profiles
Profiles5 records
Garage Kings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garage Kings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garage Kings
What does Garage Kings do?
Garage Kings is a home improvement franchise that provides complete garage transformation services for residential homeowners across North America. Its core offering is the professional installation of polyaspartic and epoxy floor coatings using proprietary 3, 4, and 6-coat systems, complemented by custom garage cabinets, slatwall storage systems, garage door installation and replacement, and floor coatings for basements, patios, and concrete resurfacing.
Is Garage Kings a public or private company?
Garage Kings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Garage Kings founded?
Garage Kings was founded in 2015. It employs 101 to 250 people.
Where is Garage Kings based?
Garage Kings is headquartered in Wilmington, United States, in the North America region.
How does Garage Kings make money?
Five revenue lines are on record. Floor Coating Installation Services are the primary driver. The others are garage Door Installation & Replacement, custom Cabinet & Storage Systems, basement & Patio Floor Coatings and concrete Resurfacing.
Who are Garage Kings's main competitors?
Closet Factory is listed as an emerging player. Broad incumbents are California Closets and Gladiator GarageWorks. Direct peers are Monkey Bar Storage, Garage Living, PremierGarage and Tailored Living featuring PremierGarage.
Does Garage Kings have an API?
No public API is recorded for Garage Kings.
What industry is Garage Kings in?
Garage Kings's product category is Residential Home Improvement Services. Its primary akta.pro industry code is HSAFADAA, Garage Organization & Storage Layouts, with a secondary code of HSAPAIAC, Cabinet Installation (New & Replacement). Its NAICS code is 3371 and its SIC code is 2540.