Solel grossisten

Name

Solel grossisten

Legal name

Ahlsell

Website

https://solelgrossisten.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Solel grossisten is a Swedish solar energy wholesaler founded in 2014 and headquartered in Tomelilla, Sweden, distributing solar-related products to business customers in the Nordic solar market.

Ownership category

akta.pro rank

Headquarters

HQ city

Tomelilla

HQ country

Sweden

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel

Revenue model

1. Wholesale distribution of professional tools and materials: Ahlsell operates as a wholesale distributor for professional tradespeople and businesses, selling tools, installation materials, safety equipment, and related products through physical stores and e-commerce. Revenue generated through product sales with account-based pricing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Solel grossisten is a Sweden-based wholesaler operating in the solar energy industry. The company supplies solar energy products to professional buyers such as solar installers and renewable energy contractors through its wholesale distribution operations headquartered in Tomelilla.

Product overview

Ahlsell is a B2B distributor and retailer serving professional tradespeople in Sweden, Norway, and Finland. The company operates primarily through its main e-commerce website (ahlsell.se) and a network of physical stores. Its product portfolio includes tools, electrical supplies, plumbing (VS), HVAC/ventilation, safety equipment, industrial supplies, and building materials across categories such as VA & Mark (water/wastewater), Kyl (refrigeration), and Personligt skydd (personal protective equipment). Ahlsell offers its own private label products (Egna märkesvaror) alongside branded offerings from suppliers like 3M, Nexans, and GörDetMedRW. Digital offerings include the Ahlsell App for mobile shopping, the Mina sidor customer portal, and services such as AhlPay Charge (EV charging payments), Kalibrering (instrument calibration), and various rental/lease options.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• ProsealcoreStrategic or Co-development Partner · 12 May 2026Ahlsell acquired Proseal, expanding their product portfolio and market presence.
• Swegon Norge AScoreStrategic or Co-development Partner · 15 April 2026Ahlsell Norge acquired parts of Swegon Norge AS and established ventilation as a new business area, expanding their HVAC offering in the Norwegian market.
• 3MmajorChannel Partner/ Reseller/ Distributor3M is a key brand carried by Ahlsell, featured prominently on their brands page.
• NexansmajorChannel Partner/ Reseller/ DistributorNexans is a key brand carried by Ahlsell, featured on their brands page for electrical/cable products.
• RockwoolmajorChannel Partner/ Reseller/ DistributorRockwool insulation products featured in customer case studies, supplied through Ahlsell.
• IföminorChannel Partner/ Reseller/ DistributorIfö sanitary ware (WC seats) sold through Ahlsell stores and e-commerce.

Scale indicators2 records

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Ahlsell: Largest Nordic B2B distributor of technical installation products and tools with 230+ stores across Sweden, Norway, Finland, and the Baltics, increasingly expanding into energy solutions and EV charging. Comparable as a broader incumbent that overlaps in electrical, HVAC, and increasingly solar/energy categories.

Regional players

• Solitek: Solar equipment supplier operating primarily in Baltic and Nordic-adjacent markets, distributing PV modules and related balance-of-system components. Comparable as a regional solar wholesaler with geographic proximity to the Swedish market.

Direct peers

• Memodo: European solar and storage wholesaler operating across Germany, Austria, Italy, and Switzerland with a focus on installers and commercial customers. Directly comparable as a specialist solar equipment distributor with similar target customer base.
• Krannich Solar: One of Europe's largest specialized solar wholesalers, distributing PV modules, inverters, mounting systems, and storage across 25+ countries. Directly comparable as a dedicated B2B solar distributor serving professional installers, though operating at much larger scale.
• Tritec AG: Swiss-based solar distributor serving installers and commercial customers across the DACH region with PV modules, inverters, and mounting systems. Closely comparable specialist wholesaler model in a neighboring Alpine market.
• IBC Solar: Global solar wholesaler and EPC with a strong European distribution footprint, selling PV components, inverters, and complete solar solutions to installers. Closely comparable business model as a specialist solar equipment distributor.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks2 records

Key highlights4 records

Customer concentration

• Xfacebook.com/ahlsellsverigeab
• YouTubeinstagram.com/ahlsellsverige
• Facebookfacebook.com/solelgrossisten
• LinkedInlinkedin.com/company/ahlsell-ab
• Instagraminstagram.com/ahlsellsverige

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solel grossisten