32 Winds
- Company typePrivate
- Founded2009
- HeadquartersHealdsburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
32 Winds firmographics
Firmographics- Name
- 32 Winds
- Legal name
- 32 Winds Wine
- Website
- https://32windswine.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
32 Winds industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Wineries (31213)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where 32 Winds is headquartered
LocationHeadquarters
- HQ city
- Healdsburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
32 Winds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through e-commerce storefront and tasting room. Includes red wines, white wines, rosé, and Sauvignon Blanc. Sales by bottle with $25 flat-rate shipping.
- Wine Club Memberships: Recurring wine club memberships offering 6-bottle and 12-bottle monthly or periodic deliveries. Members receive exclusive access to library wines, first taste of new releases, and bespoke tasting experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Founders Club 6-Bottle Membership |
| Subscription | Monthly | Founders Club 12-Bottle Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
32 Winds product offering
Product offeringCore offering
32 Winds (Mascarin Family Wines) is a boutique vineyard and winery in Healdsburg, California, producing red wines, white wines, rosé, and Sauvignon Blanc from organically and sustainably farmed coastal Sonoma County vineyards, crafted by winemaker Matt Taylor. The company sells these wines directly to consumers through an e-commerce storefront and a by-appointment tasting room, and operates a Founders Club wine club with 6-bottle and 12-bottle membership tiers providing recurring shipments and exclusive benefits such as library-wine access and early tastings.
Product overview
32 Winds (Mascarin Family Wines) is a boutique vineyard and winery in Healdsburg, Sonoma County, producing red and white wines from organically and sustainably farmed coastal vineyards. The product portfolio centers on single-vineyard wines (Red Wine, White Wine, Rosé, Sauvignon Blanc) crafted by winemaker Matt Taylor, complemented by a wine club membership program offering 6-bottle and 12-bottle options that provide exclusive access to library wines and bespoke tasting experiences. The company also operates a by-appointment tasting room experience and private events venue.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Wine Single-vineyard red wine produced from organically and sustainably farmed Sonoma County coastal vineyards, crafted by winemaker Matt Taylor and sold directly to consumers.
- White Wine Single-vineyard white wine produced from organically and sustainably farmed Sonoma County coastal vineyards, crafted by winemaker Matt Taylor and sold directly to consumers.
- Mascarin Rosé Summer-style rosé wine sourced from the winery's coastal Sonoma County vineyards and sold directly to consumers.
- Mascarin Sauvignon Blanc Crisp Sauvignon Blanc white wine from Sonoma County coastal vineyards, positioned as a summer staple and sold directly to consumers.
- Founders Club 6-Bottle Membership Recurring six-bottle wine club membership delivering bottles on a monthly cadence, with exclusive access to library wines, early tastings at intimate parties, and bespoke tasting experiences.
- Founders Club 12-Bottle Membership Recurring twelve-bottle wine club membership delivering bottles on a monthly cadence, with exclusive access to library wines, early tastings at intimate parties, and bespoke tasting experiences.
- Tasting Room Experience By-appointment wine tasting at the Healdsburg property on Dry Creek Road, featuring indoor and outdoor seating overlooking Dry Creek and paired with locally sourced charcuterie.
- Private Events Private event hosting at the creekside Healdsburg venue for intimate gatherings and celebrations.
Companies that use 32 Winds
Customer profileSegments1 record
Ideal customer profiles1 record
32 Winds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
32 Winds partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
32 Winds competitors and assessment
Company assessmentDirect peers
- Failla Wines: Boutique Sonoma Coast producer with a tasting room in Healdsburg and wine club that ships single-vineyard Pinot Noir, Chardonnay, and Syrah DTC. Comparable as a small-production Sonoma winery with strong coastal-terroir emphasis and wine club-led sales.
- Peay Vineyards: Family-run, small-production Sonoma Coast winery selling single-vineyard wines primarily via mailing list and DTC. Directly comparable for scale, ownership structure, and coastal-terroir positioning.
- Williams Selyem Winery: Boutique Sonoma County / Russian River Valley winery famous for single-vineyard Pinot Noir and Chardonnay with a strong wine club and allocation-based DTC model. Highly comparable as a small-production, premium Sonoma producer that has scaled via club and mailing list demand.
- Kistler Vineyards: Sonoma County boutique producer specializing in Chardonnay and Pinot Noir from coastal vineyards, sold primarily through a mailing list and DTC. Comparable in product mix, single-vineyard focus, and allocation-driven demand.
- Rochioli Vineyards & Winery: Family-owned Russian River Valley estate producing premium Pinot Noir and Chardonnay with a long-running wine club and tasting room experience. Closely comparable as a small-scale, family-operated Sonoma winery with DTC focus and estate fruit.
- Matthiasson Wines: Small-production, family-run Napa/Sonoma winery with a farm-to-table ethos and DTC sales, recognized for innovative, restrained winemaking. Comparable in scale, ownership, and DTC-first go-to-market.
- Hirsch Vineyards: Family-owned Sonoma Coast estate producing Pinot Noir and Chardonnay from a single remote vineyard, sold primarily through mailing list and DTC channels. Closely comparable in scale, DTC dependence, and single-vineyard positioning.
- Littorai Wines: Boutique Sonoma Coast producer focused on cool-climate Pinot Noir and Chardonnay, distributed via mailing list and limited allocations. Comparable for scale, DTC model, and emphasis on coastal vineyards and sustainable farming.
- Arnot-Roberts Wines: Boutique Sonoma/Napa producer with a strong winemaker reputation, small production, and DTC/mailing list sales. Comparable as an artisan, terroir-driven, small-scale California winery with a single-vineyard focus.
Broad incumbents
- Paul Hobbs Winery: Established Sonoma/Russian River boutique producer with a tasting room, wine club, and DTC plus selective distribution. Comparable in product mix and Sonoma positioning, though larger in scale with broader distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
32 Winds social profiles
Digital presence32 Winds financial estimates
Financial estimateRevenue estimate
Valuation estimate
32 Winds leadership team
Management profileNumber of profiles
Profiles1 record
32 Winds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
32 Winds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 32 Winds
What does 32 Winds do?
32 Winds (Mascarin Family Wines) is a boutique vineyard and winery in Healdsburg, California, producing red wines, white wines, rosé, and Sauvignon Blanc from organically and sustainably farmed coastal Sonoma County vineyards, crafted by winemaker Matt Taylor. The company sells these wines directly to consumers through an e-commerce storefront and a by-appointment tasting room, and operates a Founders Club wine club with 6-bottle and 12-bottle membership tiers providing recurring shipments and exclusive benefits such as library-wine access and early tastings.
Is 32 Winds a public or private company?
32 Winds is a private company. It is classified as family owned and is currently operating.
When was 32 Winds founded?
32 Winds was founded in 2009. It employs 1 to 10 people.
Where is 32 Winds based?
32 Winds is headquartered in Healdsburg, United States, in the North America region.
How does 32 Winds make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships.
Who are 32 Winds's main competitors?
Direct peers on record are Failla Wines, Peay Vineyards, Williams Selyem Winery, Kistler Vineyards, Rochioli Vineyards & Winery, Matthiasson Wines, Hirsch Vineyards, Littorai Wines and Arnot-Roberts Wines. Paul Hobbs Winery is listed as a broad incumbent.
Does 32 Winds have an API?
No public API is recorded for 32 Winds.
What industry is 32 Winds in?
32 Winds's product category is Boutique Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.