Air Sports Group

What Air Sports Group does

Air Sports Group Ltd (ASG) is a London-headquartered private company, founded in 2019 and registered in England and Wales (company number 11767236), operating as an integrated air sports platform across four service divisions: ASG Consulting (airspace management, safety auditing, governance, permitting, and technical assessments), ASG Events (conceptualization and delivery of air sports events, brand activations, and displays), ASG Talent (athlete management and commercialization), and ASG Media (content production, editing, and media distribution). The company's core technology is described as live air-to-ground capture and transmission systems designed for real-time broadcast of air sports, paired with media distribution partnerships across Olympic Channel, Eurosport, Discovery, ESPN, NBC, and ABC. ASG monetizes through professional services engagements with governments and tourism authorities (e.g., Red Sea Global in Saudi Arabia, RAKTDA in the UAE), brand activations for clients such as Ferrari, Santander, and JBL, sponsorship and licensing of the Swoop FAI-sanctioned skydiving world championship property, and athlete representation.

ASG's competitive position is anchored by an exclusive global partnership with the World Air Sports Federation (FAI) and approvals from EASA, UK CAA, UAE GCAA, FAA, Danish CAA, Saudi GSAC, and Naviair, giving it regulatory access that is difficult to replicate. The company also holds ISO 20121 sustainable events management certification from the British Standard Institution (initially certified 2021, renewed April 2023). Operations span the US, Europe, and the Middle East, with senior leadership — CEO George Stribling Blythe and Executive Chairman of Swoop Simon Clegg CBE — directly managing major account relationships. The company's principal intellectual property is the Swoop brand, a registered trademark and FAI-sanctioned city-centre skydiving competition intended to be commercialized across media, sponsorship, destinations, hospitality, licensing, athlete representation, merchandising, and gaming.

Name

Air Sports Group

Legal name

Air Sports Group Ltd

Website

https://airsportsgroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Air Sports Group is a London-based private company operating integrated Consulting, Events, Talent, and Media divisions for the air sports sector, serving governments, tourism authorities, sports federations, and global brands under an exclusive FAI partnership and the Swoop world championship property.

Ownership category

akta.pro rank

Product category

Air Sports Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Skydiving Centers & Drop Zones (Tandem, AFF Training) (THAAAKAB)

akta.pro secondary industries

Skydiving Experiences (Tandem, AFF, Scenic Jumps) (THAAAMAA), Extreme Sports Training, Certification & Coaching (Skydiving/Bungee Safety Courses) (THAAAMAJ)

Keywords

• Air sports consulting
• Air sports events management
• Skydiving world championship
• Airspace safety auditing
• Athlete talent representation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services including airspace management, technical studies, risk assessment, safety auditing, governance and permitting for air sports operations worldwide
2. Events Management: Conceptualization, production and delivery of spectacular air sports events, activations and entertainment for brands, agencies, municipalities and governments
3. Talent Representation: Commercialization of air sports athletes through professional development, management and representation with commercial rights across digital, experiential and traditional assets
4. Media Production & Distribution: Content development, production and editing for branding, marketing, advertising and PR purposes; media distribution through partnerships with major networks
5. IP Licensing (Swoop): Swoop Freestyle FAI World Championship intellectual property licensing across media, sponsorship, destinations, hospitality, licensing, athlete representation, merchandising and gaming

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Air Sports Group provides end-to-end professional services for the air sports sector across four divisions: ASG Consulting (airspace management, safety auditing, technical assessments, governance, and permitting), ASG Events (conceptualisation and delivery of air sports events and brand activations), ASG Talent (professional development, management, and commercial representation of air sports athletes), and ASG Media (content production and distribution using proprietary live air-to-ground technology). Its flagship branded property, Swoop, is an FAI-sanctioned skydiving world championship staged in city centres globally.

Product overview

Air Sports Group operates as a multi-division platform across air sports consulting, events, talent, and media. The core offering consists of four integrated service divisions: ASG Consulting (safety, governance and business development advisory), ASG Events (event conceptualisation and delivery), ASG Talent (athlete management and commercialisation), and ASG Media (content production and distribution). These four divisions work in concert to provide end-to-end air sports solutions — from safety and operational consulting, through event execution and talent representation, to media production and distribution. ASG's principal branded property is Swoop, a FAI-sanctioned skydiving world championship and sports entertainment brand that serves as the flagship intellectual property unifying all four divisions around a single high-profile event property.

Differentiator

Problem solved

Functional benefit

Brands

• Swoop: An award-winning skydiving sports and entertainment concept that brings competitive skydiving into city centres globally. Sanctioned by FAI (World Air Sports Federation) and part of properties owned by Air Sports Group.

Products and services

• ASG Consulting Air sports safety, governance, and business development consulting covering airspace management, technical studies, test flying, market analysis, risk and safety assessment, concept development, business modelling, governance and permitting, and operation and management for air sports operations worldwide.
• ASG Events Conceptualisation and delivery of air sports events, activations, displays, and entertainment for brands, agencies, municipalities, and governments, including venue activations, PR and marketing campaigns, brand awareness activations, and record-breaking opportunities.
• ASG Talent Commercialisation and management of air sports athletes through professional development, management, and representation frameworks to build sustainable and authentic athlete brands across digital, experiential, and traditional commercial rights assets.
• ASG Media Conceptualisation and delivery of media strategies and campaigns for branding, marketing, advertising, and PR purposes, covering content development, production, and editing with proprietary live air-to-ground technology and media distribution partnerships.
• Swoop FAI-sanctioned skydiving world championship and sports entertainment concept that brings competitive skydiving into city centres globally, with the world's top male and female athletes competing on equal terms in visually spectacular and sustainable events, operating as a fully integrated sports, media, and entertainment business across media, sponsorship, destinations, hospitality, licensing, athlete representation, merchandising, and gaming.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Ras Al Khaimah Tourism Development Authority (RAKTDA)coreStrategic or Co-development Partner · 20 November 2023Comprehensive partnership for safety assessment and review of air sports facilities and operations at Jebel Jais. ASG leveraging FAI partnership to deliver international best practice standards for Ras Al Khaimah's adventure tourism development.
• Red Sea GlobalflagshipStrategic or Co-development Partner · 2 May 2023Official partner for Red Sea Global's adventure sports brand 'Akun' covering The Red Sea and Amaala luxury tourism destinations in Saudi Arabia. ASG conducting 13-week technical assessment for air sports including skydiving, paragliding, paramotoring and hot air ballooning.
• Simon Clegg CBEcoreOthers · 5 October 2021Former BOA CEO and COO of Baku 2015 European Games appointed Executive Chairman of Swoop brand. Brings international standing, global experience and extensive network across sport and business.
• World Air Sports Federation (FAI)coreStrategic or Co-development PartnerExclusive global partnership granting ASG rights to develop and commercialize air sports intellectual property including world championships. FAI provides official sanctioning and governance oversight for ASG events and operations worldwide.
• Olympic ChannelcoreGTM or Marketing PartnerMedia distribution partnership for air sports content reaching Olympic movement audiences and global sports fans.
• EurosportcoreGTM or Marketing PartnerEuropean media distribution partnership for air sports content across Eurosport's broadcast and digital platforms.
• DiscoverycoreGTM or Marketing PartnerGlobal media distribution partnership through Discovery's network of channels and streaming platforms.
• ESPNcoreGTM or Marketing PartnerUS media distribution partnership for air sports content reaching American sports audiences.
• NBCcoreGTM or Marketing PartnerUS broadcast media partnership for air sports content distribution.
• ABCcoreGTM or Marketing PartnerUS broadcast media partnership for air sports content distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Red Bull Air Race: Historical air-race event series owned by Red Bull. The closest analogue to ASG's Swoop: a global, branded air-sports championship combining elite athletes, urban/spectacle venues, sponsor-driven economics, and sanctioning-style governance. Provides a cautionary precedent on the volatility of premium air-sport sponsorship economics.
• Skydive Dubai: Major skydiving operator in the Gulf running tandem experiences, training, and large-scale aerial events. Comparable because it directly competes for urban skydiving spectacle audiences and Gulf tourism air-sports budgets that ASG targets.
• Paraclete XP SkyVenture: US-based skydiving school and event operator running canopy piloting competitions and large-scale skydiving events. Comparable as a direct competitor in FAI/ISC-affiliated canopy piloting and skydiving championship delivery.

Others

• Red Sea Global: PIF-owned Saudi regenerative tourism developer and a current ASG customer. Listed as a peer only because its air-sports development plans at The Red Sea and Amaala effectively position it as a potential competitor-developer for integrated air-sports destinations that ASG currently advises on.
• Avia Solutions Group: Global aviation consulting group providing regulatory, safety, and operational advisory. Comparable to ASG Consulting in its aviation safety, airspace management, and regulatory compliance services to government and tourism clients.

Emerging players

• Extreme E: Venture-backed extreme-sport racing series built around ESG-aligned events in remote locations. Comparable in its reliance on ESG narrative, sponsor-led economics, and federation-adjacent sanctioning to access premium media partners.

Broad incumbents

• Octagon: Global sport marketing and events agency. Comparable as a competitor for brand activation, sponsorship, and event-delivery mandates with the same Fortune-500 brand clients (Ferrari, JBL, Santander) ASG serves.
• IMG (Endeavor): Global sport-events and rights-management firm. Comparable as a competitor for B2B sport-event production mandates with destinations, brands, and federations — the same buyer set ASG serves outside of FAI-sanctioned IP.
• X Games (ESPN): Largest extreme-sports event series globally, owned by ESPN/Disney. Comparable as a multi-discipline extreme-sports content and IP machine with media rights, athlete management, and sponsorship monetisation — the model Swoop aspires to within a single air-sports vertical.
• World Surf League: Federation-backed extreme-sport league that has commercialised championship IP across media, sponsorships, and destinations. Comparable to Swoop as a federation-sanctioned extreme-sport league pursuing integrated media and sponsorship monetisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/airsportsgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Sports Group