Compre Rural
Compre Rural is a Brazilian agribusiness news portal founded in 2015 that delivers daily news, market quotations, weather forecasts, and courses to rural producers via its website and social channels, monetized through digital advertising and sponsored content.
- Company typePrivate
- Founded2015
- HeadquartersCampo Grande, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Compre Rural does
Compre Rural (legal entity M & T Comunicacao Digital Ltda) is a privately held Brazilian agribusiness digital media company founded in October 2015 by Marcio Peruchi and Thiago Pereira and headquartered in Fernandópolis, São Paulo. It operates Portal CompreRural, a WordPress-based content publishing platform delivering daily news, market quotations, weather forecasts, and educational articles across Brazilian agribusiness verticals — including beef cattle, dairy, crop agriculture, equine, genetic improvement, confinement management, and rural law. The platform serves a horizontal audience of Brazilian rural producers (pecuaristas and agricultores) seeking timely, accessible information to inform operational decisions; readership is concentrated in Brazil's major grain- and animal-protein-producing regions, with some international reach. Content is distributed free of charge through the company website and an extensive social and messaging footprint spanning Facebook, YouTube, LinkedIn, Instagram, Twitter/X, WhatsApp (channel and groups), and Telegram.
The business runs on a single revenue stream: digital advertising and sponsored content sold to companies seeking access to its Brazilian rural audience. It offers customizable advertising packages, advertorial slots, and press/media kits containing audience engagement data, transacted via direct inquiry through email or WhatsApp; no public pricing or programmatic ad-tech stack is disclosed. An open content collaboration program accepts article submissions from veterinarians, zootecnists, students, and agricultural professionals, enabling editorial scale without proportionate headcount — the team comprises only the two founder-directors and two interns. Product surface extends beyond news into commodity quotation data, weather forecasting, and online courses. There are no external institutional investors, no funding rounds, no patents, no trademarks, no awards, no disclosed partnerships, and no AI or automation features evidenced in the data.
Compre Rural firmographics
Firmographics- Name
- Compre Rural
- Legal name
- M & T Comunicacao Digital Ltda
- Website
- https://comprerural.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Compre Rural is a Brazilian agribusiness news portal founded in 2015 that delivers daily news, market quotations, weather forecasts, and courses to rural producers via its website and social channels, monetized through digital advertising and sponsored content.
- Ownership category
- akta.pro rank
Compre Rural industry classification
Industry- Product category
- Agricultural News and Digital Media
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- Syndication & RSS/Feed Publishing Platforms (MPACAIAF)
Keywords
Where Compre Rural is headquartered
LocationHeadquarters
- HQ city
- Campo Grande
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Compre Rural business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital advertising and sponsored content: Compre Rural generates revenue through digital advertising on its website and social media platforms. The company offers advertising packages and a media kit with audience engagement data to potential advertisers in the agribusiness sector. The site features promotional content and advertorials alongside editorial coverage.
- Advertising and partnership packages: Companies seeking to promote products or services to Brazilian rural producers can contact Compre Rural for advertising and partnership opportunities. The company provides presskit and media kit materials with audience numbers and social media engagement data to prospective advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom advertising packages available via direct inquiry |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Compre Rural product offering
Product offeringCore offering
Compre Rural operates a digital agribusiness news portal that publishes daily articles, market quotations, weather forecasts, and educational content covering Brazilian beef cattle, dairy, agriculture, horses, genetic improvement, confinement management, and rural law. The platform is free to readers and monetized through digital advertising, sponsored content, and partnership packages sold to companies targeting the Brazilian rural producer audience via direct contact for media kit and presskit materials.
Product overview
Compre Rural operates as a unified digital news portal for Brazilian agribusiness, offering comprehensive coverage through its main portal platform. The portfolio includes the core news portal with category-specific content sections for cattle ranching, dairy farming, agriculture, and horses, supplemented by market quotation data (Cotações), weather forecasting (Previsão do Tempo), and educational courses (Cursos). The platform also offers content collaboration opportunities for agricultural professionals and advertising services for companies targeting the farming audience.
Differentiator
Problem solved
Functional benefit
Products and services
- Portal CompreRural Digital agribusiness news portal providing daily coverage of Brazilian and global agribusiness for rural producers across multiple categories, including beef cattle (pecuária de corte), dairy cattle (pecuária leiteira), agriculture, horses, articles, market quotes, weather forecasts, and courses.
Quantifiable outcome
- Audience of the site has doubled multiple times in recent years, with thousands of people informed daily through news and articles published by CompreRural.
Companies that use Compre Rural
Customer profileSegments1 record
Ideal customer profiles2 records
Compre Rural technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Compre Rural partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Compre Rural competitors and assessment
Company assessmentDirect peers
- Notícias Agrícolas: Brazilian agribusiness news and market quotation portal covering grains, cattle, weather, and rural markets. Closely comparable to Compre Rural's mix of daily news, quotes, and weather content for Brazilian producers.
- Revista DBO: Long-running Brazilian print and digital publication focused on beef cattle production. Directly comparable to Compre Rural on cattle-targeted editorial, audience, and advertiser base.
- BeefPoint: Brazilian digital media property focused on beef cattle content, with strong social media presence and contributor model. Direct peer to Compre Rural's cattle-focused editorial coverage and audience-development approach.
- Rural Centro: Digital agribusiness news outlet based in Mato Grosso covering crops, livestock, and rural economy. Competes with Compre Rural for Brazilian rural producer attention and ag advertiser spend.
- Agrolink: Established Brazilian agribusiness portal covering crops, livestock, and rural markets. Comparable to Compre Rural in scope, daily news cadence, and Brazilian rural audience targeting.
- Canal Rural: One of Brazil's largest agribusiness media brands, combining TV broadcast with a news portal. It is the most direct competitor to Compre Rural in producing and monetizing Brazilian agribusiness editorial content for rural producers.
Emerging players
- Scot Consultoria: Brazilian cattle-market consultancy that publishes proprietary market intelligence and content for ranchers. Adjacent to Compre Rural on cattle-market information and rural producer audience.
- Leite Integral: Niche Brazilian digital media focused on dairy cattle content for producers. Overlaps with Compre Rural's dairy segment and rural-producer advertiser market.
Others
- Datagro: Brazilian agribusiness analytics and consulting firm that publishes market reports and editorial content. Thematically adjacent to Compre Rural on agribusiness market information and audience engagement.
Broad incumbents
- Globo Rural: Brazil's flagship agribusiness media brand, part of Grupo Globo, covering the full agribusiness spectrum across TV, print, and digital. A broad incumbent that competes for the same audience and ad budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Compre Rural social profiles
Digital presenceCompre Rural financial estimates
Financial estimateRevenue estimate
Valuation estimate
Compre Rural leadership team
Management profileNumber of profiles
Profiles4 records
Compre Rural funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Compre Rural M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Compre Rural
What does Compre Rural do?
Compre Rural operates a digital agribusiness news portal that publishes daily articles, market quotations, weather forecasts, and educational content covering Brazilian beef cattle, dairy, agriculture, horses, genetic improvement, confinement management, and rural law. The platform is free to readers and monetized through digital advertising, sponsored content, and partnership packages sold to companies targeting the Brazilian rural producer audience via direct contact for media kit and presskit materials.
Is Compre Rural a public or private company?
Compre Rural is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Compre Rural founded?
Compre Rural was founded in 2015. It employs 1 to 10 people.
Where is Compre Rural based?
Compre Rural is headquartered in Campo Grande, Brazil, in the Latin America region.
How does Compre Rural make money?
Two revenue lines are on record. Digital advertising and sponsored content is the primary driver. The others are advertising and partnership packages.
Who are Compre Rural's main competitors?
Direct peers on record are Notícias Agrícolas, Revista DBO, BeefPoint, Rural Centro, Agrolink and Canal Rural. Emerging players are Scot Consultoria and Leite Integral. Datagro is listed as an others. Globo Rural is listed as a broad incumbent.
Does Compre Rural have an API?
No public API is recorded for Compre Rural.
What industry is Compre Rural in?
Compre Rural's product category is Agricultural News and Digital Media. Its primary akta.pro industry code is MPACAIAF, Syndication & RSS/Feed Publishing Platforms. Its NAICS code is 516.