Comly Auctioneers & Appraisers

Name

Comly Auctioneers & Appraisers

Legal name

Comly Auctioneers & Appraisers

Website

https://comly.com

Company type

Private

Founded year

1834

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Auction and Appraisal Services

NAICS

Offices of Real Estate Appraisers (531320), Offices of Real Estate Appraisers (53132)

akta.pro primary industry

Machinery, Equipment & Fixed Asset Appraisal (FSAEAHAK)

akta.pro secondary industries

Real Estate Auction Services (FSAEAJAL), Commercial Property Appraisal (BPAJAKAB), Residential Real Estate Auctions (BPAJAEAA), Eminent Domain / Condemnation & Litigation Support Valuation (BPAJAKAJ)

Keywords

• Auction services
• Equipment appraisal
• Real estate auctions
• Machinery liquidation
• USPAP appraisals

Headquarters

HQ city

Bensalem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Auction Commission: Traditional auction commission charged to sellers. The company offers flexible contract options including straight commission, guarantee, and outright purchase contracts. Commission structure varies based on seller needs and contract type.
2. Buyer's Premium: A fee paid by the high bidder, normally a percentage added to the high bid to determine the total purchase price. Buyer's premium may vary from auction to auction.
3. Appraisal Services: Professional appraisal services for machinery, equipment, real estate, and business assets. Appraisers are Accredited Senior Members of the American Society of Appraisers (ASA) with over 20 years of experience. Reports prepared in conformity with USPAP and ASA code of ethics.
4. Outright Asset Purchase: Company offers outright cash purchase of assets, providing immediate liquidity to sellers without the need for an auction process.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Comly Auctioneers & Appraisers conducts auction sales and professional appraisals of machinery, equipment, real estate, and business assets. The firm offers multiple auction formats (live webcast, online, sealed bid, outright cash purchase, guaranteed minimum return, and consignment) complemented by USPAP-compliant valuation reports prepared by Accredited Senior Members of the American Society of Appraisers.

Product overview

Comly Auctioneers & Appraisers is a full-service auction and appraisal company established in 1834, offering a portfolio of auction methods (live webcast, online, sealed bid, outright cash purchase, and guaranteed minimum return auctions) alongside professional valuation services. The core offering consists of auction services for machinery, equipment, real estate, and business assets, complemented by appraisal services (including liquidated sale value, orderly liquidated value, fair market value, and desktop evaluations) and logistics support. The company operates a 40,000 SF warehouse facility in Bensalem, PA, and serves clients ranging from individual entrepreneurs to large financial institutions. Professional affiliations with the American Society of Appraisers (ASA), Institute of Auctioneers and Appraisers (IAA), and other industry bodies are displayed on their website.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Webcast Auctions

Quantifiable outcome

• Quick conversion of property and assets to immediate cash through efficient auction process

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• American Society of Appraisers (ASA)coreStrategic or Co-development PartnerComly's appraisers are Accredited Senior Members of the American Society of Appraisers. Appraisals are prepared in conformity with USPAP and the ASA code of ethics. This membership provides credentialing and standards framework for professional appraisal practice.
• International Auctioneers Association (IAA)coreStrategic or Co-development PartnerIndustry association membership providing professional standards, networking, and industry advocacy for auction professionals.
• Machinery Dealers National Association (MDNA)coreStrategic or Co-development PartnerIndustry association membership for machinery and equipment dealers and auctioneers. Provides industry standards, networking, and professional development.
• National Auctioneers Association (NAA)coreStrategic or Co-development PartnerIndustry association membership representing auction professionals. Provides certification, education, and professional standards for auctioneers.
• Pennsylvania Auctioneers Association (PAA)coreStrategic or Co-development PartnerState-level industry association providing licensing support, professional standards, and advocacy for auctioneers in Pennsylvania.
• Real Estate Brokers (Broker Participation Program)minorChannel Partner/ Reseller/ DistributorReal estate professionals can participate in auctions as buyer's representatives through broker participation programs. Brokers must register buyer/broker forms at least 48 hours prior to auction and accompany prospective bidders to inspection. Sellers' brokers can participate in referral program for property sales.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Auction.com: Online-first residential and REO real estate auction platform. Threatens traditional real estate auctioneers like Comly by scaling digital RE dispositions nationally.
• Hubzu: Online real estate auction marketplace affiliated with multiple asset managers. Represents the digital-first model that competes with Comly's live/webcast real estate auction format for bank-driven REO flow.

Direct peers

• PPL Group: Industrial equipment and real estate auction firm running online and onsite sales plus appraisal support. Mirrors Comly's bundled auction + appraisal service model in the M&E segment.
• Alex Cooper Auctioneers: Mid-Atlantic (Baltimore/Towson) auction house running estate and personal property sales with online bidding. Overlaps Comly on webcast-style auctions and regional buyer pool reach.
• Maynards Industries: Industrial machinery & equipment auctioneer and appraiser running live onsite, webcast, and online auctions plus appraisal services. Closest structural comp to Comly in equipment-classified asset disposition and appraisal.
• Rabin Brothers Auctioneers & Appraisers: Mid-Atlantic M&E auctioneer and appraiser serving the Northeast with the same auction-plus-appraisal bundle as Comly. Highly comparable geographic and service overlap.

Broad incumbents

• Ritchie Bros. Auctioneers: Largest global industrial auctioneer with deep M&E auction and appraisal capability. Comly competes in the same equipment categories but at a much smaller, regional scale; Comly's USPAP appraisal practice is the closest mirror at the firm level.
• Bonhams: Global auction house with established real estate auction capabilities. Compares to Comly on the auction-economics side but operates at much higher category and ticket-size scale.
• Heritage Auctions: Large national/international auction house with broad categories including real estate at auction. Comparable broad auction operational model but does not specialize in industrial M&E or bank appraisal work.

Regional players

• Miller & Miller Auctioneers: Canadian-based regional auctioneer running live onsite, online, and webcast auctions including real estate. Compares on multi-format auction operations though primarily serving Canadian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/comlyauctioneers
• Xx.com/comlyauctions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comly Auctioneers & Appraisers